Shopify Professional Vs. Un-Professional store - Boost Conversions.
Published on: November 26 2022 by Sebastian Ghiorghiu
Shopify Professional Vs. Un-Professional store - Boost Conversions.
Table of Contents
Shopify Professional Vs. Un-Professional store - Boost Conversions.
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| 00:00:00 | 00:00:03 | what is going on guys it is Sebastian |
| 00:00:01 | 00:00:04 | here and today I have something really |
| 00:00:03 | 00:00:06 | really special I'm actually going to be |
| 00:00:04 | 00:00:08 | going over professional websites a |
| 00:00:06 | 00:00:09 | subscriber of mine actually linked me |
| 00:00:08 | 00:00:11 | his website and I found a bunch of |
| 00:00:09 | 00:00:13 | errors with it so I messaged him and I |
| 00:00:11 | 00:00:15 | asked him if I could use his website in |
| 00:00:13 | 00:00:17 | a video so I could point out everything |
| 00:00:15 | 00:00:18 | he did wrong and hopefully help some |
| 00:00:17 | 00:00:20 | other people watching the video so stay |
| 00:00:18 | 00:00:22 | tuned if you guys find any value in this |
| 00:00:20 | 00:00:25 | video go ahead and drop a like and |
| 00:00:22 | 00:00:26 | subscribe for future videos for those of |
| 00:00:25 | 00:00:28 | you who don't know who I am my name is |
| 00:00:26 | 00:00:30 | sebastian and i'm gonna make all of you |
| 00:00:28 | 00:00:32 | successful in online business okay so |
| 00:00:30 | 00:00:34 | now we are screen sharing and i am on |
| 00:00:32 | 00:00:35 | the website that the subscriber linked |
| 00:00:34 | 00:00:36 | me to i'm not going to give away the |
| 00:00:35 | 00:00:38 | name but we're just gonna go through it |
| 00:00:36 | 00:00:41 | together so right off the bat you guys |
| 00:00:38 | 00:00:44 | can already tell the pictures that you |
| 00:00:41 | 00:00:46 | see first are not high quality these are |
| 00:00:44 | 00:00:48 | the pictures here so that is a very very |
| 00:00:46 | 00:00:49 | very bad sign so definitely when |
| 00:00:48 | 00:00:51 | creating a website you guys want to have |
| 00:00:49 | 00:00:53 | the most professional pictures that you |
| 00:00:51 | 00:00:56 | can possibly find and you also don't |
| 00:00:53 | 00:00:58 | want them to cut off like the watches do |
| 00:00:56 | 00:01:00 | here and like the dog beds do here so |
| 00:00:58 | 00:01:02 | high quality pictures and make sure that |
| 00:01:00 | 00:01:03 | they don't cut off when you're importing |
| 00:01:02 | 00:01:06 | them to your website another thing you |
| 00:01:03 | 00:01:08 | guys need to look at is the colors this |
| 00:01:06 | 00:01:10 | red right here and this green they're |
| 00:01:08 | 00:01:12 | both very very sharp colors and they're |
| 00:01:10 | 00:01:13 | both very bright so i personally think |
| 00:01:12 | 00:01:16 | that this would scare away people |
| 00:01:13 | 00:01:18 | especially the red because the red gives |
| 00:01:16 | 00:01:20 | me a feeling of like error or scam or |
| 00:01:18 | 00:01:22 | something like that something bad is |
| 00:01:20 | 00:01:23 | gonna happen if if there's a bunch of |
| 00:01:22 | 00:01:26 | red everywhere a color like this up here |
| 00:01:23 | 00:01:28 | like this blue is actually a big an |
| 00:01:26 | 00:01:30 | example of a good soft color that you |
| 00:01:28 | 00:01:32 | want to use but this red over here is a |
| 00:01:30 | 00:01:34 | very sharp color that you would want to |
| 00:01:32 | 00:01:36 | stay away from and then also down here |
| 00:01:34 | 00:01:39 | this is a pretty sharp red so let's get |
| 00:01:36 | 00:01:42 | into the products okay so yeah you don't |
| 00:01:39 | 00:01:44 | want to name your products in red that's |
| 00:01:42 | 00:01:45 | a bad move because it's just something |
| 00:01:44 | 00:01:48 | that you don't want to do you want to |
| 00:01:45 | 00:01:50 | have it in like dark gray silver black |
| 00:01:48 | 00:01:52 | that's just a must-have you guys always |
| 00:01:50 | 00:01:55 | have to do that okay so another thing i |
| 00:01:52 | 00:01:57 | can see right off the bat is the storage |
| 00:01:55 | 00:01:59 | to general there's too much stuff going |
| 00:01:57 | 00:02:00 | on you have dog products here you have |
| 00:01:59 | 00:02:03 | kids products here and then you have |
| 00:02:00 | 00:02:06 | tiger products watches and electronics |
| 00:02:03 | 00:02:07 | so to me it's kind of like what is this |
| 00:02:06 | 00:02:10 | store somebody just mess around and make |
| 00:02:07 | 00:02:10 | this is a serious you know it's not very |
| 00:02:10 | 00:02:14 | very |
| 00:02:10 | 00:02:15 | to one category so in my opinion I would |
| 00:02:14 | 00:02:18 | definitely choose one of these six |
| 00:02:15 | 00:02:20 | categories and niche down into it say |
| 00:02:18 | 00:02:22 | we're gonna do Tiger product now |
| 00:02:20 | 00:02:24 | everything in this selection is Tiger |
| 00:02:22 | 00:02:25 | related which is good if we were going |
| 00:02:24 | 00:02:27 | to nice down to Tiger products we would |
| 00:02:25 | 00:02:29 | have to remove all the other products in |
| 00:02:27 | 00:02:31 | the store so let's just say we're gonna |
| 00:02:29 | 00:02:33 | nice down to this now |
| 00:02:31 | 00:02:34 | here are more problems first of all |
| 00:02:33 | 00:02:36 | there's way too much red like I said |
| 00:02:34 | 00:02:38 | before you definitely want to change all |
| 00:02:36 | 00:02:40 | of this color because it's scaring |
| 00:02:38 | 00:02:41 | everybody away that is one thing for |
| 00:02:40 | 00:02:43 | sure so as you guys can see there's |
| 00:02:41 | 00:02:45 | actually a logo up here when you guys |
| 00:02:43 | 00:02:49 | are importing products you definitely |
| 00:02:45 | 00:02:51 | want to remove all logos okay so this is |
| 00:02:49 | 00:02:53 | a no-go you cannot have anything like |
| 00:02:51 | 00:02:55 | this on your store because then people |
| 00:02:53 | 00:02:57 | will know that it's just not your |
| 00:02:55 | 00:02:59 | product and they'll go away they'll just |
| 00:02:57 | 00:03:00 | go buy from somebody else that that |
| 00:02:59 | 00:03:02 | doesn't have logos like this okay so as |
| 00:03:00 | 00:03:04 | we scroll down they did do something |
| 00:03:02 | 00:03:06 | right they do have urgency which is good |
| 00:03:04 | 00:03:09 | but right under the urgency they just |
| 00:03:06 | 00:03:11 | have the Aliexpress description of the |
| 00:03:09 | 00:03:13 | product which is also bad you want to do |
| 00:03:11 | 00:03:16 | an individualized description so that |
| 00:03:13 | 00:03:17 | people get a sense that this is a very |
| 00:03:16 | 00:03:19 | very specific product and we care about |
| 00:03:17 | 00:03:20 | it definitely want to go above and |
| 00:03:19 | 00:03:23 | beyond when it comes to descriptions |
| 00:03:20 | 00:03:25 | make them as professional as possible |
| 00:03:23 | 00:03:26 | make them sound very very nice so those |
| 00:03:25 | 00:03:29 | were a couple things wrong with this |
| 00:03:26 | 00:03:31 | website now we're gonna go look at a |
| 00:03:29 | 00:03:33 | good website and we're gonna see the |
| 00:03:31 | 00:03:34 | difference so we are at the ghostly |
| 00:03:33 | 00:03:36 | store this is one of the top Shopify |
| 00:03:34 | 00:03:38 | websites so as you can see right off the |
| 00:03:36 | 00:03:41 | bat we have people that are wearing |
| 00:03:38 | 00:03:43 | their products so social proof this is |
| 00:03:41 | 00:03:45 | really really important and the pictures |
| 00:03:43 | 00:03:47 | are high-quality they look very |
| 00:03:45 | 00:03:49 | professional this is all good right now |
| 00:03:47 | 00:03:51 | on top of that they have a logo up here |
| 00:03:49 | 00:03:53 | in the corner logos are very important |
| 00:03:51 | 00:03:55 | it just gives your store a little bit |
| 00:03:53 | 00:03:56 | more professionalism which is you want |
| 00:03:55 | 00:03:59 | as much as possible and more |
| 00:03:56 | 00:04:01 | professional the more conversions so |
| 00:03:59 | 00:04:03 | let's go into goods and as you can see |
| 00:04:01 | 00:04:04 | the colors are soft there's no very |
| 00:04:03 | 00:04:06 | there's no sharp colors this purple |
| 00:04:04 | 00:04:07 | right here it's a very different color |
| 00:04:06 | 00:04:10 | compared to everything else in the store |
| 00:04:07 | 00:04:13 | but it's a very very very soft and |
| 00:04:10 | 00:04:16 | comfortable purple it's not sharp by any |
| 00:04:13 | 00:04:16 | means so let's go into goods and we'll |
| 00:04:16 | 00:04:18 | go to |
| 00:04:16 | 00:04:20 | goods everything has a logo on it which |
| 00:04:18 | 00:04:22 | is perfect let's click on one of the |
| 00:04:20 | 00:04:24 | products there's no other logos from |
| 00:04:22 | 00:04:26 | different companies and they have their |
| 00:04:24 | 00:04:28 | own custom description so everything is |
| 00:04:26 | 00:04:30 | done right on this door all the colors |
| 00:04:28 | 00:04:32 | are nice it looks very soft it looks |
| 00:04:30 | 00:04:34 | very professional they even have related |
| 00:04:32 | 00:04:36 | items like Amazon so people may |
| 00:04:34 | 00:04:39 | subconsciously relate this door to |
| 00:04:36 | 00:04:41 | Amazon and everybody trust Amazon so |
| 00:04:39 | 00:04:41 | this is a huge thing I hope you guys can |
| 00:04:41 | 00:04:44 | tell the difference between a |
| 00:04:41 | 00:04:46 | professional-looking website and a non |
| 00:04:44 | 00:04:48 | professional-looking website and having |
| 00:04:46 | 00:04:50 | a professional website will literally |
| 00:04:48 | 00:04:51 | increase your conversions so much so I |
| 00:04:50 | 00:04:54 | was reading an artikle yesterday and it |
| 00:04:51 | 00:04:56 | said that 96% of buyers that land on a |
| 00:04:54 | 00:04:58 | non-professional website were more |
| 00:04:56 | 00:05:00 | likely to bounce than anyone thank you |
| 00:04:58 | 00:05:01 | everyone for watching if you guys found |
| 00:05:00 | 00:05:03 | any value in this video go ahead and |
| 00:05:01 | 00:05:05 | drop a like and if you have any |
| 00:05:03 | 00:05:06 | questions go ahead and leave it down in |
| 00:05:05 | 00:05:08 | the comment section below there's |
| 00:05:06 | 00:05:10 | actually been about a hundred and forty |
| 00:05:08 | 00:05:12 | comments in the past two videos and I |
| 00:05:10 | 00:05:13 | think about 70 of them were mine |
| 00:05:12 | 00:05:15 | replying to you guys so I will reply and |
| 00:05:13 | 00:05:15 | I will help you anyway thank you all for |
| 00:05:15 | 00:05:22 | watching |
