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Shopify Professional Vs. Un-Professional store - Boost Conversions.

Published on: November 26 2022 by Sebastian Ghiorghiu

Shopify Professional Vs. Un-Professional store - Boost Conversions.

Shopify Professional Vs. Un-Professional store - Boost Conversions.

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00:00:00 00:00:03 what is going on guys it is Sebastian
00:00:01 00:00:04 here and today I have something really
00:00:03 00:00:06 really special I'm actually going to be
00:00:04 00:00:08 going over professional websites a
00:00:06 00:00:09 subscriber of mine actually linked me
00:00:08 00:00:11 his website and I found a bunch of
00:00:09 00:00:13 errors with it so I messaged him and I
00:00:11 00:00:15 asked him if I could use his website in
00:00:13 00:00:17 a video so I could point out everything
00:00:15 00:00:18 he did wrong and hopefully help some
00:00:17 00:00:20 other people watching the video so stay
00:00:18 00:00:22 tuned if you guys find any value in this
00:00:20 00:00:25 video go ahead and drop a like and
00:00:22 00:00:26 subscribe for future videos for those of
00:00:25 00:00:28 you who don't know who I am my name is
00:00:26 00:00:30 sebastian and i'm gonna make all of you
00:00:28 00:00:32 successful in online business okay so
00:00:30 00:00:34 now we are screen sharing and i am on
00:00:32 00:00:35 the website that the subscriber linked
00:00:34 00:00:36 me to i'm not going to give away the
00:00:35 00:00:38 name but we're just gonna go through it
00:00:36 00:00:41 together so right off the bat you guys
00:00:38 00:00:44 can already tell the pictures that you
00:00:41 00:00:46 see first are not high quality these are
00:00:44 00:00:48 the pictures here so that is a very very
00:00:46 00:00:49 very bad sign so definitely when
00:00:48 00:00:51 creating a website you guys want to have
00:00:49 00:00:53 the most professional pictures that you
00:00:51 00:00:56 can possibly find and you also don't
00:00:53 00:00:58 want them to cut off like the watches do
00:00:56 00:01:00 here and like the dog beds do here so
00:00:58 00:01:02 high quality pictures and make sure that
00:01:00 00:01:03 they don't cut off when you're importing
00:01:02 00:01:06 them to your website another thing you
00:01:03 00:01:08 guys need to look at is the colors this
00:01:06 00:01:10 red right here and this green they're
00:01:08 00:01:12 both very very sharp colors and they're
00:01:10 00:01:13 both very bright so i personally think
00:01:12 00:01:16 that this would scare away people
00:01:13 00:01:18 especially the red because the red gives
00:01:16 00:01:20 me a feeling of like error or scam or
00:01:18 00:01:22 something like that something bad is
00:01:20 00:01:23 gonna happen if if there's a bunch of
00:01:22 00:01:26 red everywhere a color like this up here
00:01:23 00:01:28 like this blue is actually a big an
00:01:26 00:01:30 example of a good soft color that you
00:01:28 00:01:32 want to use but this red over here is a
00:01:30 00:01:34 very sharp color that you would want to
00:01:32 00:01:36 stay away from and then also down here
00:01:34 00:01:39 this is a pretty sharp red so let's get
00:01:36 00:01:42 into the products okay so yeah you don't
00:01:39 00:01:44 want to name your products in red that's
00:01:42 00:01:45 a bad move because it's just something
00:01:44 00:01:48 that you don't want to do you want to
00:01:45 00:01:50 have it in like dark gray silver black
00:01:48 00:01:52 that's just a must-have you guys always
00:01:50 00:01:55 have to do that okay so another thing i
00:01:52 00:01:57 can see right off the bat is the storage
00:01:55 00:01:59 to general there's too much stuff going
00:01:57 00:02:00 on you have dog products here you have
00:01:59 00:02:03 kids products here and then you have
00:02:00 00:02:06 tiger products watches and electronics
00:02:03 00:02:07 so to me it's kind of like what is this
00:02:06 00:02:10 store somebody just mess around and make
00:02:07 00:02:10 this is a serious you know it's not very
00:02:10 00:02:14 very
00:02:10 00:02:15 to one category so in my opinion I would
00:02:14 00:02:18 definitely choose one of these six
00:02:15 00:02:20 categories and niche down into it say
00:02:18 00:02:22 we're gonna do Tiger product now
00:02:20 00:02:24 everything in this selection is Tiger
00:02:22 00:02:25 related which is good if we were going
00:02:24 00:02:27 to nice down to Tiger products we would
00:02:25 00:02:29 have to remove all the other products in
00:02:27 00:02:31 the store so let's just say we're gonna
00:02:29 00:02:33 nice down to this now
00:02:31 00:02:34 here are more problems first of all
00:02:33 00:02:36 there's way too much red like I said
00:02:34 00:02:38 before you definitely want to change all
00:02:36 00:02:40 of this color because it's scaring
00:02:38 00:02:41 everybody away that is one thing for
00:02:40 00:02:43 sure so as you guys can see there's
00:02:41 00:02:45 actually a logo up here when you guys
00:02:43 00:02:49 are importing products you definitely
00:02:45 00:02:51 want to remove all logos okay so this is
00:02:49 00:02:53 a no-go you cannot have anything like
00:02:51 00:02:55 this on your store because then people
00:02:53 00:02:57 will know that it's just not your
00:02:55 00:02:59 product and they'll go away they'll just
00:02:57 00:03:00 go buy from somebody else that that
00:02:59 00:03:02 doesn't have logos like this okay so as
00:03:00 00:03:04 we scroll down they did do something
00:03:02 00:03:06 right they do have urgency which is good
00:03:04 00:03:09 but right under the urgency they just
00:03:06 00:03:11 have the Aliexpress description of the
00:03:09 00:03:13 product which is also bad you want to do
00:03:11 00:03:16 an individualized description so that
00:03:13 00:03:17 people get a sense that this is a very
00:03:16 00:03:19 very specific product and we care about
00:03:17 00:03:20 it definitely want to go above and
00:03:19 00:03:23 beyond when it comes to descriptions
00:03:20 00:03:25 make them as professional as possible
00:03:23 00:03:26 make them sound very very nice so those
00:03:25 00:03:29 were a couple things wrong with this
00:03:26 00:03:31 website now we're gonna go look at a
00:03:29 00:03:33 good website and we're gonna see the
00:03:31 00:03:34 difference so we are at the ghostly
00:03:33 00:03:36 store this is one of the top Shopify
00:03:34 00:03:38 websites so as you can see right off the
00:03:36 00:03:41 bat we have people that are wearing
00:03:38 00:03:43 their products so social proof this is
00:03:41 00:03:45 really really important and the pictures
00:03:43 00:03:47 are high-quality they look very
00:03:45 00:03:49 professional this is all good right now
00:03:47 00:03:51 on top of that they have a logo up here
00:03:49 00:03:53 in the corner logos are very important
00:03:51 00:03:55 it just gives your store a little bit
00:03:53 00:03:56 more professionalism which is you want
00:03:55 00:03:59 as much as possible and more
00:03:56 00:04:01 professional the more conversions so
00:03:59 00:04:03 let's go into goods and as you can see
00:04:01 00:04:04 the colors are soft there's no very
00:04:03 00:04:06 there's no sharp colors this purple
00:04:04 00:04:07 right here it's a very different color
00:04:06 00:04:10 compared to everything else in the store
00:04:07 00:04:13 but it's a very very very soft and
00:04:10 00:04:16 comfortable purple it's not sharp by any
00:04:13 00:04:16 means so let's go into goods and we'll
00:04:16 00:04:18 go to
00:04:16 00:04:20 goods everything has a logo on it which
00:04:18 00:04:22 is perfect let's click on one of the
00:04:20 00:04:24 products there's no other logos from
00:04:22 00:04:26 different companies and they have their
00:04:24 00:04:28 own custom description so everything is
00:04:26 00:04:30 done right on this door all the colors
00:04:28 00:04:32 are nice it looks very soft it looks
00:04:30 00:04:34 very professional they even have related
00:04:32 00:04:36 items like Amazon so people may
00:04:34 00:04:39 subconsciously relate this door to
00:04:36 00:04:41 Amazon and everybody trust Amazon so
00:04:39 00:04:41 this is a huge thing I hope you guys can
00:04:41 00:04:44 tell the difference between a
00:04:41 00:04:46 professional-looking website and a non
00:04:44 00:04:48 professional-looking website and having
00:04:46 00:04:50 a professional website will literally
00:04:48 00:04:51 increase your conversions so much so I
00:04:50 00:04:54 was reading an artikle yesterday and it
00:04:51 00:04:56 said that 96% of buyers that land on a
00:04:54 00:04:58 non-professional website were more
00:04:56 00:05:00 likely to bounce than anyone thank you
00:04:58 00:05:01 everyone for watching if you guys found
00:05:00 00:05:03 any value in this video go ahead and
00:05:01 00:05:05 drop a like and if you have any
00:05:03 00:05:06 questions go ahead and leave it down in
00:05:05 00:05:08 the comment section below there's
00:05:06 00:05:10 actually been about a hundred and forty
00:05:08 00:05:12 comments in the past two videos and I
00:05:10 00:05:13 think about 70 of them were mine
00:05:12 00:05:15 replying to you guys so I will reply and
00:05:13 00:05:15 I will help you anyway thank you all for
00:05:15 00:05:22 watching

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