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Shopify Reports Simplified

Published on: June 3 2023 by pipiads

In this article, we will be discussing Shopify reports and how to use them effectively. We will cover the different types of reports, how to access and customize them, and the important metrics you should be tracking.


- Dashboards are quick go-to reports that provide a snapshot of your website's health and data.

- All data is based on a specific time frame, which can be customized.

- You can compare the selected time frame to a previous period to see growth or decline.

- Different widgets provide insights on total sales, online sessions, customer returning rate, conversion rates, and more.

- You can view more details on a specific report by clicking on View report.


- Reports provide more detailed information on sales, products, discounts, refunds, channels, and more.

- You can customize reports by adding or removing columns and filters.

- Reports are divided into different categories based on the type of data they provide.

- Some important reports to track include sales by coupon, sales by SKU, refunds by product, and acquisition by channel.

- Reports also provide insights on customers, such as first-time versus returning customers.

Shopify reports are essential for tracking the health and growth of your online store. By utilizing the various types of reports and customizing them to your needs, you can gain valuable insights on your sales, customers, and marketing efforts. Take the time to regularly review your reports and make adjustments to improve your online business.

Shopify Analytics Tutorial: How To Use Shopify Analytics (Understand Shopify Analytics and Reports)

Without analyzing your Shopify analytics, your efforts to improve your store and marketing plans are similar to gambling. To make informed decisions, it is crucial to base them on data. In this advanced video, we will discuss behavior and acquisition reports, which are divided into three types: acquisition reports, behavior reports, and marketing reports. In this video, we will only discuss the behavior and acquisition reports.

Acquisition Reports

1. Sessions Over Time - Check for spikes and drops in traffic and analyze them to understand what's working and copy it. You can also filter by source to understand where the traffic is coming from.

2. Sessions by Refer - Shows which sources of traffic are performing best. Check conversion rates to understand the quality of the traffic.

3. Sessions by Location - Analyze which countries are bringing traffic to your store, and consider advertising in the ones that are showing interest.

Behavior Reports

1. Top Online Store Search - Shows what keywords your customers are searching for on your store. This report can help you understand what your customers want and what products they are asking for.

2. Top Online Store Search with No Results - Shows keywords that don't return any results. Analyze this report to understand what products your customers are looking for that you don't offer.

3. Product Recommendation Conversion Over Time - Shows if your customers are interested in buying multiple products from your store. If they're not, consider adding upsells and cross-sells.

4. Sessions by Landing Page - Shows where the traffic you're receiving is directed to. Analyze this report to understand which landing pages are gaining or losing traffic.

5. Sessions by Device - Shows which devices your customers are using to access your store. Optimize your store for mobile since it's the most important version.

Analyzing your Shopify analytics is crucial for making informed decisions about your business. By understanding your traffic,

How I Read My Shopify Reports / Analytics For Beginners! 2020

Analyzing Your Shopify Analytics: Understanding Your Data

When starting an online business with Shopify, understanding your analytics is crucial. Shopify collects valuable data on your store's performance and provides analytics reports that can help you make informed decisions about your business. In this article, we will discuss the key data points to look at and what they mean for your store.

Key Data Points:

1. Total Sales: This column shows your net sales, which is gross sales minus discounts and returns. It also includes taxes and shipping labels, so keep that in mind.

2. Online Store Sessions: This column shows the number of sessions on your store. A session is when a user enters and leaves your store. It's essential to know your sessions as it helps you calculate your conversion rates.

3. Online Store Conversion Rate: This column shows the percentage of visitors who completed a specific goal, such as making a purchase or adding an item to their cart. It's crucial to know your conversion rate as it helps you optimize your store's performance.

4. Return Customer Rate: This column shows the percentage of customers who return to your store after their initial purchase. It's essential to track your return customer rate as it helps you build customer loyalty and increase your sales.

5. Top Products by Units Sold:

How to Use Shopify Analytics: Shopify Analytics Tutorial 2022

Hey everyone, it's Jamie from Shopify Masterclass. Today, we're going to talk about how you can use the Shopify Analytics section to increase your conversion rate and grow your revenue. Before we get started, I want to thank our sponsor, Discover Profit Calc, for their affordable and easy-to-use Shopify app.

- Shopify Analytics section

- How it can help increase conversion rate and revenue

- Sponsored by Discover Profit Calc

Using the Shopify Analytics Section:

- Access by clicking the Analytics tab on the home page

- Shows basic analytics on regular plan, more detailed on Plus plans

- Dashboard overview: Total Sales, Online Store Sessions, Returning Customer Rate, Online Store Conversion Rate, Average Order Value, Total Orders

- Other Analytics: Top Selling Products, Sales by Traffic Source, Top Referrals, Top Landing Pages by Session, Online Store Sessions by Social Source

- Reports: Acquisition, Behavior, Finances, Marketing, Inventory

- Live View: Cool but not necessarily useful

- Cross-reference with Google Analytics and ad accounts

- Upgrade for more detailed reports

- Shopify Analytics can provide valuable insights for improving conversion rate and revenue

- Thanks for watching and don't forget to subscribe!

Basic Shopify Vs. Shopify Vs. Advanced Shopify Which Shopify Plan is Right For You?

Shopify Plans: Which One is Right for You?

Shopify is a popular e-commerce platform that offers multiple plans to suit different business needs. But with so many options, how do you know which plan is right for you? In this article, we will break down the features and pricing of each plan and provide you with a formula to help you choose the perfect one.

Comparing the Plans:

There are three main plans offered by Shopify: Basic, Shopify, and Advanced. Let's take a closer look at each one:

Basic Shopify:

- Price: $29/month

- Features: online store, unlimited products, two staff accounts, 24/7 support, fraud analysis, manual order creation, discount codes, website and blog, free SSL certificate, abandoned cart recovery (for an additional fee), gift cards (for an additional fee)

- Transaction fee: 2.9% + 30¢ per transaction


- Price: $79/month

- Features: all Basic Shopify features, five staff accounts, gift cards, professional reports, advanced report builder, third-party calculated shipping rates

- Transaction fee: 2.6% + 30¢ per transaction

Advanced Shopify:

- Price: $299/month

- Features: all Shopify features, 15 staff accounts, advanced report builder, third-party calculated shipping rates, real-time carrier shipping, advanced report builder, up to 76% shipping discounts, lower transaction fees

- Transaction fee: 2.4% + 30¢ per transaction

Choosing the Right Plan:

Now that we have compared the features and pricing of each plan, how do you choose the right one? Here's a formula to help you out:

- If you make between $0 and $16,666 per month, go with Basic Shopify.

- If you make between $16,666 and $110,000 per month, go with Shopify.

- If you make over $110,000 per month, go with Advanced Shopify.

Note: These numbers may vary depending on how much value you place on features such as abandoned cart recovery and gift cards.

Choosing the right Shopify plan for your business depends on your monthly revenue and business needs. By using the formula provided, you can easily determine which plan is right for you. Sign up for a free 14-day trial of Shopify using our affiliate links and receive a free one-on-one consultation with us to help you set up your online store. Don't forget to check out our free e-commerce success pack for more tips and tricks.

4 Essential Shopify Reports To Grow Your Store

Hey guys, it's Christian here and today we're going to go over four essential reports to grow your Shopify store. Let's get started!

In this article, we will discuss the importance of analytics and how they can help grow your Shopify store. We will go over four essential reports that every Shopify store owner should be using.

1. Traffic Report:

The traffic report is a Shopify report that tells you all about your website traffic. It breaks down the data according to each channel, such as organic, social, direct, referral, email, or paid search, among others. With this traffic report, you can determine which channel is actually bringing you the most money and prioritize it in the future. You can also optimize your website for specific keywords so that you can rank higher when it comes to organic searches.

To access the traffic report, go to analytics dashboards and scroll down to the online sessions by traffic source. You can click on view report to get more specific information about each channel.

2. Average Order Value Report:

The average order value report allows you to pull a separate port on average order value or AOV. This report calculates this by dividing the total value of your sales by the number of sales made in a given period. Your AOV can determine the future direction of your marketing strategy. For instance, if you are making a large volume of sales but your AOV is low, you can increase it by bundling, cross-selling, or upselling more products. You can also add free shipping to encourage customers to put more items in their basket.

To access the AOV report, go to the dashboard and scroll down to average order value. You can click on view report to get more information.

3. Sales Over Time Report:

The sales over time report gives you the number of orders and total sales you've made over a specific time period. You can specify a different date range like monthly, quarterly, and so on. With this kind of information, you can draw conclusions as to which of your efforts are working and strategize accordingly. For example, if you saw an increase in the second quarter after you optimized your site for specific keywords, you can conclude two things. One, you should continue to improve your SEO because it's working. Two, consumers are actually using those keywords to make searches and that leads them to your store.

To access the sales over time report, go to the dashboard and click on view report under the total sales report.

4. Returning Customer Report:

The returning customer report tells you which of your previous customers are actually returning to your store to purchase more than just one product. You can arrange them based on how much they spend so far, and the report also includes your customer's first purchase date and last purchase day, and the total number of orders. You want to know who your customers are actually returning so that you can appropriately show them appreciation and continue to nurture those relationships. Valuing your returning customers also makes it more likely that they will refer other people to your store.

To access the returning customer report, go to the dashboard and look for the customer return rate.

In conclusion, these four essential Shopify reports are crucial to growing your store. By analyzing your traffic, average order value, sales over time, and returning customer rate, you can make better decisions for your store. Remember to check your analytics regularly and use these reports to your advantage. If you have any questions or need help, leave us a comment down below, and we'll make sure to help you determine what's best for your store.

How to find tax and other financial reports on your Shopify account

Title: Generating Tax Reports for Your Business or Personal Income

Are you struggling to generate your tax report papers? With tax season upon us, it can be a daunting task to compile all the necessary information for filing your taxes. However, there is a fast and easy way to find your yearly statements, whether you are filing for your business or personal income. In this article, we will show you how to generate tax reports quickly and efficiently.


1. Go to the Analytics page

2. Click on Reports

3. Scroll down to find the Tax section

4. Choose which categories you want to include

5. Select the time period you want to generate the report for

6. Click Apply

7. Export the report in the desired format

8. Open the report and review the information

Generating tax reports can be a stressful and time-consuming task, but with these simple steps, you can quickly and efficiently compile all the necessary information for filing your taxes. By utilizing the Analytics and Reports sections, you can generate reports for any category and time period you need. Don't let tax season overwhelm you - follow these steps and get your tax reports done in no time!

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