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Published on: February 16 2023 by pipiads

After selecting a theme for your Shopify store, you can customize it to build brand identity. While some customizations can be done through the theme editor, you might find yourself looking for extra customizations. In this article, we'll discuss the support options available to you when customizing your theme.

Identifying Your Theme:

The type of support available to you depends on the type of theme you have. There are two types of themes: free themes, which are created and supported by Shopify, and third-party themes, which you pay for and are created by other companies. To identify your theme, start in the Shopify admin and click on Online Store, then Customize on the theme you want to edit. On the new page, click Theme Actions. Here you can see the theme's name, version number, and designer's name.

Support for Shopify Themes:

If you're using a free Shopify theme and need assistance using the features in the theme editor, the Shopify support team might be able to guide you. You can also find help articles about the theme editor listed below. If you want to customize your theme beyond what the theme editor can do, there are a few options.

Complimentary Shopify Design Support:

If you're using a free Shopify theme and want to customize it beyond what the theme editor is capable of, you might be eligible for complimentary Shopify design support. If you're on the Shopify Basic plan or higher, you can receive up to 60 minutes of design support. To see if your store qualifies or to make a design request, contact Shopify support directly at [email protected].

Theme Customization Tutorials:

If you're comfortable editing the code of your online store, you can find theme customization tutorials at Shopify Dev Tutorials. Some tutorials are not supported by Shopify, which means that Shopify can't support or assist you with the customizations. When a tutorial is not supported, you see a caution note. You can also learn more about basic and advanced theme customizations by visiting community.shopify.com.

Hiring a Shopify Expert:

If you don't have access to design time and you're not comfortable editing code, you might want to consider hiring a Shopify expert. Experts are trusted third-party agencies and freelancers who can help you modify your store to suit your needs. The cost of hiring an expert varies, so visit experts.shopify.com and look for store setup experts.

Support for Third-Party Themes:

If your theme was not made by Shopify, then it was made by a third-party theme developer. You can find your theme's support contact information using the theme editor or by visiting themes.shopify.com. It's important to note that generally, third-party theme developers are not able to help with customizations. If your theme developer can't help you, consider hiring a Shopify expert to edit and build your theme to serve your business best.

Best Practices:

No matter what theme you're using or customization you're planning, it's best practice to duplicate your theme before making any changes. Duplicating your theme acts as a backup in case you ever need to start over again.

Now you know where to find support for your Shopify theme. Don't forget to subscribe to keep up with the latest tutorials from the Shopify Help Center, and for more information, visit help.shopify.com.

Understanding CSV Files || Shopify Help Center

- A CSV file, or Comma Separated Value file, is used to store data.

- It is a great way to move and update data in your online store.

- You can manage data like products, orders, or customer information with CSV files.

Importing CSV Files:

- You can view a CSV file as plain text in a text editor or open it in spreadsheet software.

- Shopify recommends using Google Sheets to work with CSV files.

- When imported into spreadsheet software, the CSV file is displayed in columns.

- You can use CSV files to import and export things like products, customers, and inventory lists.

Using CSV Files:

- CSV files can be useful in many situations, such as migrating data from an old store to Shopify.

- You can build your own CSV files and import them into Shopify.

- You can also export CSV files from your Shopify store to edit the data.

Formatting CSV Files:

- To prevent formatting problems, don't change the format of the spreadsheet so it's in a different order from Shopify's template.

- Make sure the columns match Shopify's file format before importing a CSV file from another source.

- CSV files are a versatile tool for managing data in your online store.

- Subscribe to the channel for upcoming videos about using CSV files for products, inventory, and more.

- Contact the Shopify support team directly if you have any questions.

Etsy vs Shopify - Is Shopify the Future?

If you're looking to start selling products online, Etsy and Shopify are two of the biggest platforms to consider. In this article, we'll compare the two platforms based on six criteria: cost, ease of getting started, customizability, customer support, marketing features, and overall popularity.


- Etsy charges 20 cents per listing which lasts four months, a transaction fee of 6.5%, a 3% plus 25 cent payment processing fee, and a 12% off-site ad fee.

- Shopify charges monthly plans starting at $29, a payment processing fee of 2.9% plus 25 cents per order, and additional charges for paid themes and plugins.

- Winner: Etsy for lower upfront cost, but Shopify may be more cost-effective for high-volume sales.

Ease of Getting Started:

- Etsy has a streamlined process for creating a shop and only requires basic information and a bank account.

- Shopify requires more customization and may take longer to set up.

- Winner: Etsy for simplicity and quick setup.


- Etsy offers limited options for customization, primarily the shop banner and profile picture.

- Shopify offers full control over shop design and messaging, with customizable themes and notification options.

- Winner: Shopify for greater flexibility and branding opportunities.

Customer Support:

- Both platforms offer customer support, but Shopify has a reputation for being more responsive and helpful.

- Winner: Shopify for better customer support.

Marketing Features:

- Etsy offers off-site ads and SEO optimization, but with limited control for the seller.

- Shopify offers more robust marketing tools, such as email and social media integration, abandoned cart recovery, and advanced SEO options.

- Winner: Shopify for more advanced marketing features.

Overall Popularity:

- Etsy has a large and dedicated customer base, but may be more niche and limited in product offerings.

- Shopify has a broader customer base and offers more flexibility for various types of businesses.

- Winner: Tie, depending on the seller's target audience and product offerings.

Overall, both Etsy and Shopify have their strengths and weaknesses. Etsy may be more suitable for beginners with limited budgets, while Shopify may be better for established businesses with higher sales volume and more complex needs. Ultimately, the choice between the two platforms will depend on the seller's specific goals, preferences, and resources.

How To Automate Your Shopify Dropshipping Store (Step By Step)

In this video, Camille Simon, the Ecom King, teaches beginners how to automate their Shopify dropshipping business to save time and focus on money-making tasks. He explains that automating tasks like order fulfillment and customer service will allow more time for tasks like running ads and generating income.

To start automating, Camille suggests downloading the Auto DS app from the Shopify app store. This app helps sync products from suppliers like AliExpress and CJ Drop Shipping and can automatically fulfill orders.

To set up Auto DS, users need to import products and edit product information, including title, description, images, and specifications. Additionally, users can create pricing automations to adjust prices based on sales performance.

By automating tasks and focusing on money-making tasks, dropshipping beginners can grow their business and generate more income.

SEO Overview: Search Engine Optimization || Shopify Help Center

When selling online, it is crucial to make your store visible to potential customers. This can be achieved through search engine optimization (SEO), which involves making your store more understandable and trustworthy to search engines. In this article, we will outline several ways to optimize your store's SEO.

Optimizing with Keywords:

1. Consider adding keywords to your Shopify store, matching typical search queries that people enter in search engines.

2. Use keywords in page titles, image ALT text, meta descriptions, and page content to increase your store's visibility in search results.

Optimizing Site Structure:

3. Optimize your online store menus, use descriptive filenames for images, and use descriptive link text for internal links to improve your site structure for search engines.

Submitting a Sitemap:

4. Submit your store's sitemap to Google Search Console to help Google find and index valuable pages on your site, potentially bringing in more customers.

Hiding Pages:

5. Hide a particular page from search engines using a file called robotstxt to block page content that might reduce the effectiveness of your SEO strategy.

SEO is a crucial aspect of selling online, and by optimizing your store with keywords, improving site structure, submitting a sitemap, and hiding pages, you can increase your store's visibility to potential customers. For more information, check out our FAQ and subscribe for upcoming videos with step-by-step instructions on optimizing your store's SEO. If you have any questions, don't hesitate to contact the Shopify support team directly.

Shopify SEO Optimisation (a Beginners Guide)

Most Shopify stores struggle with SEO, but it doesn't have to be this way. In this article, we will discuss how to optimize your Shopify store to increase your organic traffic, rankings, and sales.

Shopify is a popular e-commerce platform that simplifies the process of building an online store. However, historically, Shopify has been known to have limitations when it comes to SEO. In this article, we will discuss how you can optimize your Shopify store to improve its SEO and drive more traffic and sales.

Types of Pages:

There are three types of pages that you want to get ranked on your Shopify store:

1. Home Page: This is typically the page that you want to get ranked for your brand name and broad product terms.

2. Product Category Pages: These are the pages that list products in a particular collection. These pages are the SEO gold mine for most e-commerce stores because they are the pages that you want to get ranked for commercial intent product category keywords.

3. Information Pages: These are blog pages, content hubs, or knowledge-based pages that provide information to your customers. These pages can be a great source of more traffic and sales.

Optimizing Category Pages:

Category pages are essential for your Shopify store's SEO because they are the pages that you will target product category type keywords. Here are some tips to optimize your category pages:


- Use descriptive and keyword-rich titles and meta descriptions.

- Include high-quality images and videos of your products.

- Write unique product descriptions that include relevant keywords.

Behind-the-Scenes Optimization:

- Use SEO-friendly URLs that include the product category name.

- Add alt text to your images.

- Optimize your page speed.

Optimizing Home Page:

Your home page is the page that you want to get ranked for your brand name and broad product terms. Here are some tips to optimize your home page:


- Include a clear and concise headline that includes your brand name and relevant keywords.

- Write a unique and informative meta description that includes relevant keywords.

- Use high-quality images and videos that showcase your products.

Behind-the-Scenes Optimization:

- Use a simple and clean URL that includes your brand name.

- Add alt text to your images.

- Optimize your page speed.

Optimizing Information Pages:

Information pages can be a great source of more traffic and sales. Here are some tips to optimize your information pages:


- Write unique and informative content that includes relevant keywords.

- Use headings and subheadings to organize your content.

- Include high-quality images and videos that support your content.

Behind-the-Scenes Optimization:

- Use SEO-friendly URLs that include relevant keywords.

- Add alt text to your images.

- Optimize your page speed.

Shopify may have had limitations when it comes to SEO historically, but it has worked hard to add more SEO functionality and control to its platform. By following the tips we've outlined in this article, you can optimize your Shopify store and improve its SEO, driving more traffic and sales.

Online Store 2.0: Introducing Theme App Extensions | Shopify Unite 2021

Hi everyone, my name is Tulin and I am a product manager at Shopify. Today, I am here with Chris and Martin to talk about the new theme app extensions in Online Store 2.0. In this article, we will discuss what a theme app extension is, how to build one using different app blocks, and how to migrate your app to use theme app extensions.


Currently, there is no structured end-to-end solution for apps to easily integrate with themes. Developers need to build integration logic for every theme and host assets themselves, which makes it challenging to build features that work fast and consistently across all themes. It is also a painful experience for merchants to enable or disable apps in their storefront. The product reviews app is currently asking merchants to copy-paste code to their theme files, which can be intimidating for non-technical merchants.

Theme App Extensions:

To solve these challenges, we are introducing theme app extensions. Theme app extensions allow you to extend apps into merchants' themes via app blocks. Theme app extensions represent the future of app building on Shopify. A theme app extension is a bundle of theme files provided by the app, where Shopify takes care of the rendering and hosting of assets. These extensions are created, published, and updated from the Shopify CLI, just like other app extensions. Apps do not touch a theme's code, which means uninstalls are also cleaner, with ghost code automatically removed.

App Blocks:

App blocks represent a radical change in the way apps are included inside of themes. App developers can now build UI components that can be added, removed, and configured directly through the theme editor. There are two ways for app blocks to extend the online store: the first way is when an app block is added to a section or added as full width within a platform-provided app section, and the second is what we called app embed blocks injected in the head or body of a page.

Building a Theme App Extension:

To build a theme app extension, you need to have the Shopify command-line tool installed. You can use the extension create subcommand to create a new extension associated with your app. You can then create a new block called star rating liquid, which targets a section and can be added to a section. You can also create app embeds for cases where you want content added to the page that doesn't really fit into the kind of section block layout.

Migrating Your App to Use Theme App Extensions:

Migrating your app to use theme app extensions is straightforward. You need to create a new extension using the Shopify CLI and update your app to use the new extension. Once your app is updated, it will be able to take advantage of the benefits of theme app extensions, such as cleaner uninstalls and the ability to work fast and consistently across all themes.

Theme app extensions represent a significant improvement over the current way of integrating apps with themes. With app blocks and app embeds, app developers can now build UI components that can be added, removed, and configured directly through the theme editor. Migrating your app to use theme app extensions is easy, and it offers many benefits, such as cleaner uninstalls and the ability to work fast and consistently across all themes. We hope you find exciting ways to use theme app extensions in your apps.

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