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shopify tag strategy

Published on: July 6 2023 by pipiads

In this article, we will be discussing Shopify tags and their importance in organizing information. Shopify tags are a way for businesses to label and group information to easily find it. In this article, we will discuss how to use tags, their functionality, and what can be organized and tagged in the system.

Functionality of Tags:

1. Organizing Information:

Tags help in organizing information such as orders, products, transfers, and customers. By tagging information, businesses can easily access and find specific data, making it easier to work with.

2. Custom Development:

With the help of developers, businesses can use tags to create custom functionalities such as sending different emails to customers based on their orders or pausing high-value orders for extra fraud review.

What can be Organized and Tagged in the System:

1. Orders:

Orders and drafts can be tagged to easily find and organize specific orders.

2. Products:

Products can be tagged to group them together based on their characteristics, such as best sellers, stickers, etc.

3. Transfers:

Incoming stock transfers can be tagged, for example, as urgent to prioritize them.

4. Customers:

Customers can be tagged based on their experience with customer service, the number of orders they have placed, location, etc.

5. Blog Posts:

Blog posts can be tagged to help customers easily find related articles.

6. Collections:

Collections can be created automatically based on tags, for example, a collection of all products tagged as stickers.

Shopify tags are a valuable tool for businesses to organize and easily access specific information. By using tags, businesses can improve their workflow and create custom functionalities. Shopify allows tags to be used on various elements such as orders, products, transfers, customers, blog posts, and collections. By utilizing tags, businesses can streamline their operations and improve their customer experience.

How To Add SEO Product Tags In Shopify | Easy In (2022)

How to Add SEO Product Tags in Shopify

In this video, we will be discussing how you can add SEO search engine optimized tags in your Shopify store.

What is SEO?

SEO means having search engine optimization, which is basically when you use terms in your products that are frequently used by consumers to look for your product.

Keyword Research:

1. Use keyword research tools like Helium 10, Keyword Everywhere, and Cerebro Magnet 2 to find the most popular and frequently used keywords.

2. Add these keywords to your product titles, descriptions, and meta descriptions.

Optimizing SEO:

1. Make sure your URL handles include relevant keywords.

2. Edit your search engine listing preview to include the keywords you have researched.

3. Request Google to update your website to see actual changes in regards to your SEO.

Adding SEO product tags to your Shopify store is a great way to increase your online visibility and attract more customers. Remember to optimize your previous products as well as your new ones and be patient as it may take a few weeks to see results.

How To Organize Shopify | Setting Up Collections, Tags, and the Navigation Bar (Quick & Easy)

In this video, Matt explains how to organize a Shopify store by creating collections and drop-down menus. He demonstrates how to add collections based on tags, how to automate collection updates, and how to tag products. Matt also shows how to create a navigation menu and organize it by using drag and drop. By following these steps, customers can easily navigate the store and find the products they are looking for. Matt emphasizes the importance of proper tagging and collection organization, and provides tips for checking and editing tags in bulk. Overall, this video provides a comprehensive guide to organizing a Shopify store for optimal customer experience.

Shopify Guide | Tagging Products in Shopify

In this video, Erin Merch from 2h Media explains how to tag products in Shopify. She provides three simple ways to tag products and modify tags in bulk.

Ways to Tag Products in Shopify:

1. Adding tags to a single product:

- Select the desired product from the Shopify dashboard and find the tags field on the right-hand side of the page.

- Click the tags field to see existing tags and add any of them to your product by clicking the check box.

- To add a new tag, click into the tags field, type the name, and press enter.

- Save your changes by clicking the save button in the top right-hand corner of the screen.

2. Adding tags to multiple products in bulk:

- From the products page, select the products you want to tag by clicking the checkboxes next to them.

- Click the edit products button and select tags from the add fields dropdown.

- Modify the tags for each product and save your changes by clicking the save button.

3. Editing tags in a spreadsheet:

- Export the product database from the products page and open it in a spreadsheet.

- Edit the tags column for all selected products and save the file.

- Import the updated file back into Shopify by clicking the import button on the products page and selecting the file.

- Double-check the data before importing and override any existing data if necessary.

Product tags in Shopify allow you to create collections and collection filters, but they do not improve your search engine optimization. By following these three simple ways to tag products, you can efficiently manage and modify tags in your online store.

Shopify SEO Optimisation (a Beginners Guide)

Most Shopify Stores Suck for SEO, But They Don't Have To

- Most Shopify stores lack proper SEO optimization, but it's not impossible to improve it.

- In this video, Tim from Exposure Ninja shares some Shopify optimization strategies to increase organic traffic and sales.

Types of Pages to Rank:

- Home Page: Broadest category search possible, should rank for brand name and broad product terms.

- Collection/Product Category Pages: Target commercial intent product category keywords.

- Informational Pages: Blog pages, content hub, or knowledge-based pages that target informational search intent keywords.

Optimizing Collection/Product Category Pages:

- Add text copy to the bottom of the page to improve SEO optimization.

- Use target keywords and related keywords.

- Link to other subcategories and related product types.

- Use normal language and include enough detail to answer customer questions.

- Include USPs or reasons for buying from you rather than competitors.

- Set page title and meta description with target keywords and brand name at the end.

Examples of Well-Optimized Shopify Stores:

- Gymshark: Uses collection pages with text copy to rank for broad category terms.

- Fashion Nova: Uses detailed text copy and links to rank for competitive terms.

- Page Title and Meta Description: Use target keywords at the start of the title and include USPs in the meta description to attract clicks.

- Shopify's simplicity used to come with SEO limitations, but they have been working to improve it.

- By following the steps outlined in this video, Shopify store owners can have a well-optimized, high-ranking website that drives traffic and sales.

Shopify Collections vs Types vs Tags vs Vendors and how to use them properly

Hey guys! Today we're going to go over some confusion and issues I've been getting from team members and clients regarding Shopify's collections, product types, tags, and vendors, and how to use them properly. Let's get started!

- Confusion regarding Shopify's collections, product types, tags, and vendors


- Collections vs. product types

- Automatic vs. manual collections

- Using conditions to create smart collections

- Linking collections to menus

- Sub-collections


- Difference between vendors and tags

- Neglected vendor field


- Best way to create sub-collections

- Using tags for internal purposes

- Showing tags to the public

- Customizing tag clouds

- Stick with manual sub-collections instead of using apps

- Use tags for sub-collections

- Don't neglect the vendor field

Fixing Shopify's Product Tags for SEO (Remove Low Quality Pages)

One common issue with Shopify stores from an SEO perspective is product tags. While they are useful for organizing products internally and for certain apps and add-ons, they can cause problems with search engines. By default, every single tag is indexable, which can lead to low-quality content pages being indexed in search results.


The solution to this problem is to block crawling of product tags using the robots.txt file. This will prevent search engines from following links to these pages, while still allowing users to filter products by tags. The process is simple and can greatly improve the overall quality of a Shopify store's search engine optimization.

Product tags can be a valuable tool for organizing products and improving functionality, but they can also cause problems with search engine optimization. By blocking crawling of these tags, Shopify store owners can avoid low-quality content pages being indexed in search results. This is a simple fix that every Shopify store owner should implement to improve their SEO.

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