Published on: February 7 2023 by pipiads
Table of Contents About shopify themese
- How to Get FREE Premium Shopify Themes
- 5 Best Shopify Themes for Dropshipping 2022
- The Best Shopify Theme In 2022 (Industry experts have voted)
- How To Design A Shopify Store In 10 Minutes (Step-By-Step)
- Top Shopify Themes 2022 | Gretta Van Riel
- Shopify Themes - Free, Paid or Custom? (The Honest Truth)
How to Get FREE Premium Shopify Themes
Shopify themes are extremely expensive and they keep raising the prices. just take a look at this: two years ago, I bought this thing for 180 and today it costs 350, and trust me, it is almost exactly the same thing, with very, very minor changes. I didn't know that inflation also affected the theme industry. but that leaves me with only two options: either I find a way to get cheaper themes or I find a way to get free, premium themes. hey guys, is the Eco Mode here and on this video we're going to go with the former and I'm gonna show you how you can get free, premium Shopify themes. so let's get started in three, two, one. okay, so let me show you the types of themes that you can get. they are all premium, very, very high quality. you have themes for everything that you need, alright. so first I'm gonna show you how to access this for free, and then I'm gonna show you how to install it on your store. I'm going to leave a link in the description where you can get envato elements free for 7 days. we will use that time to download as many themes as you want, and then I'm gonna show you how to install them on your website. when you click on that link, you're gonna get to this landing page and here you can start your seven day free trial. okay, you will have unlimited access to everything here, all the themes and all the other resources that they provide. and if you're wondering, oh well, but I'm gonna cancel the subscription, you know. so I never get charged, of course, right, uh, what happens then? well, don't worry, because you can cancel at any time and you will still have access to everything that you downloaded. you don't need to be paying for envato elements to be able to use the themes that you downloaded. so let's go over here where it says CMS templates, and we're gonna click on Shopify. and these are all of the Shopify themes that are available, and there's a lot. okay, there's 448. right now, let's look for a specific theme that I actually found while I was browsing, and it's called broccoli. it is this one: Shopify for online store 2.0. okay, and let's take a look at it. as you can see, you know the template, or good, you can see, you know the features that it has. these themes normally come with a lot of features, like: let's check some of them out. so it's for online store 2.0. okay, the newer version of Shopify. it has a top bar. you know it has announced member. you have to pay for apps that give you an announcement bar if the theme doesn't come with it, but this one's come. you also have mega menu, search field, multiple currency. you know a lot, a lot of features, okay, so let's just preview it. so you just click on live preview and they will show you some examples of pages. you know that you can construct with this theme. of course, the images and all of that is not included in the theme, okay, but all the functionality is you will have to get your own images and your own text. of course. let's just click on the homes style number two, just to see how it is, alright. so, yeah, you have your carousels, the products with a nice hover effects and all of this stuff. some counters here feature products. all right, yeah, this is looking pretty good, so let's install it. so to install it, you have to go back here to the product page and click on download. so let's just download it really quickly. then go to your downloads folder. alright, this will be the zip file that was just downloaded. just right, click and extract, all. all right, we're gonna extract it and inside we have some demo data, all right, some presets, some product files, some documentation, where it will show you how to do everything within the theme, and, of course, you have the theme files now. keep in mind that the theme files are a C file. you do not unzip this, okay, because you have to drag this inside of Shopify. I'm gonna show you how to do it right now. alright, so let's just move this away for a second. let's go to one of my newer stores and click on online store themes and right here. well, you can see, I've been trying a lot of themes, a lot of free themes, just to find something that I really like. but to add a new one, you just go to add theme right here and you're gonna click on upload zip file. then you're gonna go back here to you know, your download folder, a file. you're gonna drag it here and upload file and you're just gonna give it a second okay, theme uploaded. it's installing at the moment. don't worry, if you already have a theme, it's not gonna override it or anything, it's just gonna put it here along with all of the other themes that you might have. if you want to do changes on this theme and then publish it. you just have to click on publish and it will overwrite whatever theme you have and it will put whatever thing you have back into the theme Library. alright, so it has finished. now let's just click on customize to take a look at it and look, it already has, like you know, a basic layout. there you go, pretty nice, easy to change absolutely anything. you see, you select the element right and then here you have, on the right, you have all of the options you know to add text, to change colors, everything. just to give you an example, let's say that we want to change this slideshow here. so we go on the left side here to slideshow and we have the slides right here. we have four slides, right, so let's just click on one, let's select an image and let's just upload this, for example: boom, that's it. you know, and you of course have. if you go here to theme settings, you have an in-depth control of absolutely everything holistik about the thing, right? so, for example, let's say, instead of general settings, let's say that I want to change the typography. okay, so these changes here will happen on the entire website. okay, if you change the, the font, for example, and the colors, of course you know primary and secondary colors right now is black and orange. you can change it to whatever you want and, of course, social media links and all of that. you know because this normally goes on the footer, so that's on every single page. so it's here. but of course you can go Page by Page, just customizing whatever you want. okay, the logo with: let's just select an image, let's just put this logo, that's it. but I want to make it a little bit bigger so we increase the size boom. to give you a really quick example, look at the header right now. so you see, when we scroll down, nothing happens, right. but if we go to the header section and here we activate header stiky enable, now when we scroll down, Boom, the header appears alright. so, yeah, it's pretty simple to customize. as you can see, it has so many features and it's not only this theme, all of the themes that in battle elements have. they are very, very good, better than the 350 dollars they are charging now for the Shopify things. man, it's just crazy. and let me reiterate: this is completely free, because you're gonna do all of that in the seven days that the free Trio allows you to do. what does the envato elements free trial includes. the free trial gives you 7 Days of unlimited access to embattle elements without any download, limited and very important, with our commercial license, meaning that you can use it for life. okay, even if you don't pay. on the description of the video, I left the link to the free trial, so use it if you most and if you are getting value out of my videos. please give me a like, subscribe and, of course, watch this video, because it's also about e-commerce and I know you like that stuff. thank you, thank you, thank you, I'm out.
5 Best Shopify Themes for Dropshipping 2022
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The Best Shopify Theme In 2022 (Industry experts have voted)
which one is the best shopify theme in 2022. together with our good friends at storetasker, we wanted to find out exactly that. so over the last week, we interviewed various experts, developers, agency owners from our network and from storetasker's awesome freelancing platform link in the description- and, to our surprise, we actually found out way more than we expected. so if you listen to this, you will not only discover which one was the most upvoted theme, but you will also learn what makes a theme great from a merchant's perspective, like what to pay attention to when picking a good theme- and you will also learn what makes other developers want to use your theme, which is a very interesting angle if you want to build themes yourself and then potentially sell them on the theme store. so here's what we discovered. all right, patrick, i'm super excited that you're here today and, yeah, i actually can't believe that we didn't do this earlier. um, so would you like to introduce yourself really quick? thank you, jan, for the invite. um, yeah, my name is patrick. i'm the founder of the agency eshop guide. we are the fastest growing agency in germany- uh, 2 million in revenue, 35 people. it's crazy people and we love shopify and i'm happy to tok about the themes. that's awesome. um, okay, maybe, before we get there, would you also like to share one or two sentences about the clients that you typically work with? this is like smaller businesses, larger businesses, yeah, just, uh, yes, so we usually work with existing businesses that migrate to shopify on woocommerce, shopper or whatever, or with businesses who come traditionally from a b2b space, um, and who are dipping their toes into the d2c world and just need their first job. rarely we work with real, real startups, because that's usually for them. it doesn't make sense to work with a, with an established agency, because of the pricing. okay, that's great. and yeah, as you know, today we wanted to tok about themes, um, so you also do quite a few store setups per month, um, so the question would be: do you guys have a favorite theme? yes, um, so there are trends, uh, it's, it's actually quite, quite funny, uh, from turbo to prestige. but now our favorite theme is impulse, um, from archetype, um, the. the story behind archetype is that, uh, people who used to work for shopify actually, and, um, they really built the themes that you want them to build. they, they're just awesome and they have good support. they've, um, they're rather um fast in terms of performance, the themes: they have a lot of um features and they're usually like right on top of the tiknological curve. what's possible with the themes, however, at the moment, because you you're probably aware of that, uh, shopify 2.0 came out and with that um shopify released a new standard theme, don, which really breaks records in terms of performance and speed, and we don't see those numbers yet with the um paid themes, also not with imports, okay, so, yeah, let me just wrap this up. so, okay. so you basically have two favorite themes. let's say: impulse as a paid theme, done as a free theme. um, yeah, since we have a long friendship, you can have two votes. i mean impulse if, if you don't have coding capabilities, uh, use impulse. if you do have calling capabilities and can customize the theme a little bit, then you can use storm. okay, that's great. and yeah, my follow-up question would have been: why, in partikular? so you said, okay, dawn in terms of page speed, impulse in terms of aesthetiks, features and everything. and, yeah, because they they think about what merchants need, what developers need, um, okay, i think that's a great perspective. um, yeah, patrick, thanks so much for joining today and, yeah, we see each other very soon, i guess. thank you for the opportunity. see ya, um. all right, jay, then. thanks so much for taking the time today. um, would you like to introduce us? have a bit? yeah, my name is jay. i'm from cincinnati, ohio. i originally went to school for accounting and philosophy, uh, but got bored out of my mind with the accounting so started building websites in my free time. it's been about a decade since, so i've been building websites ever since. uh built around 500 plus shopify stores websites- not just exclusively shopify other cms's as well, actually, uh, but on 500 plus stores helped companies do about 100 million in online sales. uh, i've done a lot with the shopify ecosystem in partikular. i've been a speaker on their blog. i've been a guest speaker at amazon, so really just lived and breathed in commerce the past decade. i describe myself as a boutique agency, so i have a small team. it's me and seven other people- time, uh, so we have a small crew and we do everything from store design, development, seo, ad campaigns- uh, really just kind of ecommerce full stack. so set up landing pages, help them convert, drive more traffic to them, help them retain, uh and upsell existing customers- all that fun stuff. so okay, yeah, sounds very impressive, awesome, um and uh, okay, so this is like a full service marketing agency or not only marketing ecommerce in general? you said, um, 500 plus websites. that's awesome. um, do you usually like build custom sites from scratch or do you use any uh pre-built themes and then customize from there? yeah, good question. you know, i would say this is probably one of the single biggest questions or concerns that come up when i tok to a new client. it's like: what theme are we going to use? what theme are we going to use? my preference is to keep it pretty simple and bare bones and use the shopify native ones. so previously that was debut, now that's dawn 2.0. i like to just keep it as minimal bloat as possible and then typically, my process is to come up with a design concept for desktop and mobile, do that in like photoshop, figma, xd files, confirm that and then build off the base template of uh like. lately it's done 2.0. previously it was, you know, okay, yeah, i think that's a great choice, especially: oh, we can, we can actually tok about that. um, so why would you say, is the dawn theme or why is it great? in partikular, do you got any? do you have any preference. so why not use any premium theme? or, yeah, you could. you can just think it's because i'm apprehensive to pick other third party themes just because you want long-term congruence. so it's something that's safe and secure of like, hey, this is the built by shopify and recommended uh like de facto one that they provide. it's pretty sound infrastructure to build on top of. you definitely don't like choose a really indie theme and then have them disappear or just not compile with update. so that's a. that's part of like the framework of thinking about long-term uh viability with it. um, and then i think it just comes with a lot of minimal bloat. so it comes with all the main core features and upgrades that you would want that shopify is offering and providing, but without having a lot of extra bells and whistles that can negatively impact your speed. um, just might not be necessary. so i try to keep it very minimal where possible, uh, and just remove bloat whenever we can. okay, so, okay. so you said site speed is a concern. um, keep it as lean as possible. and long-term maintenance by the vendor or by the creator, which is shopify, namely, um, okay, that's, that's good reasons. um, would you also say john dawn is a um good general purpose theme or do you have, like, uh, different theme preferences for different niches and vertikals? um, not really, especially now. yeah, i mean, uh, just seeing, like, what websites convert. we do a decent amount of cro and things like that. like it is pretty well set up outside of the box that you don't have to do a lot of customization. uh, having the meta fields and things like that is nice as well, um, but we still it ultimately is a case-by-case basis. so i mean, we've worked with tons of different products and services all across the board and as you work through and with them, with those, uh, entrepreneurs like one-on-one get to know their business. like, we do try to provide a custom experience, and so sometimes we will modify that just to really facilitate that. but by and
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How To Design A Shopify Store In 10 Minutes (Step-By-Step)
having a bad website will kill your chances of success on shopify, even if you have the best products and ads. it's so much harder to see results with a low quality store. so in this video, i'll be sharing the exact store template that i'm using right now to generate over a hundred thousand dollars a month, and i'll be showing you, step by step, exactly how to easily build one for yourself. if you're new here, my name is jordan and i'm currently documenting the entire process of growing my ecommerce brand with as much transparency as possible. so if you're interested in starting your own online business, make sure to subscribe for new videos every single friday. also just want to say thank you guys so much for 50 000 subscribers. so to give back to you guys, i'm gonna do something that i usually don't do. i'm gonna give away a free one-on-one coaching call to one of you. to enter the giveaway, just drop a comment down below, follow me on instagram and dm me. when you're done, i'll be announcing the winner for this next friday. anyways, let's get started with the video. first things first. here are some live results that i'm getting with this exact template. so, as you can see halfway through the day, i've already done over 2500 in sales and if we look at yesterday's stats, you can see that this store is averaging around five thousand dollars a day. everybody is always asking about profit, so let's take a look. yesterday i did around fifteen hundred dollars in profit and today, so far, halfway through the day, i'm at around in profit, which is close to 30 daily margin. i'm not showing this to brag, but just to prove that this layout is working. today, i figured the best way to explain this would be to make a sample store that follows this exact template, so that's what i did. let's have a look at that sample store. so this is a store that i created in the home and garden niche- the type of stores that i like to build to test products look just like this. basically, we're building a nice, clean, branded store with good logo, good images, multiple collections inside of that niche, high quality products and images and, overall, a trustworthy and legitimate feel. i get dms every single day of people asking me: why am i struggling to see results? and then i look at their store and it looks like this: if you take the time to make a nice, clean, branded website, seeing success with ecommerce is going to be so much easier. this kind of store is perfect for testing products because it is branded, it has a trustworthy feel, but it's also broad enough that you can test a variety of products without being too constrained. i like to call this kind of store a hybrid store. it basically bridges the gap between a general and niche store. building a store like this is really not that difficult, so i'm gonna break down how to do it right now. the first thing that you're gonna need to come up with is a clean name and logo. to come up with names, i highly recommend you guys check out this tool called lean domain search. basically, you can take any word or phrase that you like and plug it into here and they're gonna show you websites that are ready to go that have this word inside of it. so in my case, i used the word flora because it fit perfectly for the home and garden space, and i scrolled and scrolled until i found the name flora flow, which i really like. all of the names on this website are available to purchase for the com domain right away, so i would take some time and try to come up with at least five phrases that would fit with your branding. so now that you've come up with a name, you need to create a logo now. i know graphic design might be intimidating to a lot of you, but nowadays there are a ton of tools that make it incredibly simple. one of my favorite tools to do this is actually called canva. canva has a bunch of these logo templates already built into the app, and it's actually what i use to build the flora flow logo. you can literally scroll through their library and find a clean logo for your brand in seconds and know this video is not sponsored by them. i just really like their product. so, as you can see, the template that i use for the floraflow logo is right here. i literally typed in flower. i looked at the options, i found this one and i just simply typed in the logo name and then i made it a little bigger, centered it in the middle and i deleted the bottom and i made a logo for the brand in 10 seconds. now, look, it's going to take you longer than 10 seconds and you shouldn't rush the process, but i would highly advise you guys. use that tool to build your logo. i'm also a big fan of photoshop. for my brand that i'm running right now, i designed my logo in photoshop, but it's a lot more advanced and not very beginner friendly. once you've got a name and a logo, the next step is to build out a nice home page for your store. now, when you're running ads to this store, typically you're going to send people to the product pages. yeah, you might have a cool product, you might have a cool product page, but if your customer starts browsing around your website and they get a weird vibe, they're not going to spend money with you and even if they do, the chances of them remembering your brand and buying again are so slim. so this is the exact layout that i use for all of my home pages. let's break it down. there are a ton of themes to use on shopify and it can kind of be overwhelming. this store is actually built on the impulse theme, which is by far one of my favorite paid themes, and if you're looking for a good free theme, i recommend that you guys check out debutify. i've used both of them and personally i like impulse a little better, but if you're on a low budget, debutify is an amazing option. first things first. we need a nice and clean header. try to come up with something creative that introduces the people to your brand in a very inviting way. now i could have easily wrote the best products for your home and garden, but i think it's much better to put something that has a little bit more flair and life to it. so in this example, i put stylus essentials for the modern home designed to elevate your lifestyle. if you're struggling with copywriting, just go look at some of the biggest brands out there. in terms of this image and all the images on the site, shopify actually provides a bunch of really sick free images and a lot of people don't know about this. so if you go down to image and you click on change and you go to free images, you can search up almost anything. so in my case, i searched up flower and you'll see that shopify has a bunch of these really nice high quality images that they're constantly updating almost every single week, and they're really fire. the next thing i do is typically put one of our collections on display. in this case it's the best sellers, because those are my favorite products on the store, so i wanted to put those front and center and when they click on it, you're gonna see that these are our top selling products and a nice, clean, organized page. we also give them an offer with up to fifty 50 off on the select products, and it's just something that gives them some incentive to click and start shopping. the next thing that i really like to do is show some type of mission statement for the brand. i think that this really helps your customers connect with you and feel like they're a part of something greater than just buying a product. so you can see, what i put here is that we want to help over 10 000 people create their dream environment through providing our own unique products worldwide. now, this is going to be different for everybody, so make sure that you come with something unique for your brand. and once again, i just took the image directly from shopify. now, the next thing that i threw in here: it was just a promotion. you don't need to have this, but i included it because i thought it looked nice, so you can just see it's 50 off of our spring and summer collection. and then i just put a little blurb about stay at home and stay at peace with these essentials t.
Top Shopify Themes 2022 | Gretta Van Riel
hey guys, i'm greta and in this video i'm going to be going over everything that you want to know about shopify themes. we're going to go through some tips and we're going to go through some of the best themes that you can be using this year. so these are three things that i always consider when i'm picking a shopify theme. so the first one is your product range. is it a multi-product store or is it more a single hero product store, just because it's going to affect the layout, uh, and the overall conversion rate of the store, depending on which you end up going with? the second thing that i consider is the niche of my store. so, from a design perspective, the same store won't always suit electronics as it would suit fashion, for example. so you want to have a look again at the layout and make sure that that layout is applicable to your niche. and the third thing, and probably the most important, is prioritizing conversion rate, and so what i mean here is like functionality over just design. so you want a theme that is fast, responsive, fairly simple and has an easy to navigate, i guess, like interface. so here are three shopify themes that i would be using this year, and number one is debut and you cannot look past this theme, even though it is kind of the most stok standard shopify theme. that is kind of where the beauty of this theme lies as well, because so many stores use this same theme. it outperforms almost any other theme. we always try to introduce new themes or custom coded themes, uh, and we find that from a conversion rate perspective they just do not compare to debut. so i really would not look any further than this theme until you're kind of at a point where you can do enough a b testing and conversion rate optimization to know that your kind of like more design orientated theme, for example, is outperforming this theme. so just to really quickly show you guys through it, let's just hit view demo store. while it's really simple and straightforward, it's really really effective. customers are very used to using this theme as a whole. in fact, one of our brands, claytime, that's done over a million dollars in revenue in its first few months of sales, uses this theme and while it's a really simplistik sort of website as a whole, it converts so well. [Music]. so, as you can see, pretty straightforward, very straightforward, very simple theme, but effective, impressive, most impressive. now we're gonna move on to our dawn theme. this is a theme by shopify again. so shopify, uh has designed this theme in the same way it's designed. debut says that it's great for clothing and accessories, health and beauty, home and gardens, so kind of like multi-sku stores. so while debut might have been better for kind of a single sku store, dawn is really really great if you've got kind of like a really broad product range. so let's view the demo store. it's a really clean, sleek design. definitely looks a lot higher end as well. so if maybe you had kind of a higher perceived value sort of product, uh, like especially- yeah, of course, like they're showing with fashion- this theme would make a lot of sense there. so something great about both dawn and debut is that because they're created by shopify, they're both free things to use. so, moving on to our third theme, which is our one and only paid theme, we've got pipeline again. that's an os 2.0 theme. we've used this for quite a few of our brands in the past. i've recommended this theme for years- is just as effective today. it's kind of good that it's an older theme too, in a way, because obviously, uh, the developers have kind of ironed out a lot of the kinks in the theme as a whole and, yeah, clothing and accessories, helping beauty, sport and recreation, high volume stores selling internationally, or physical stores- okay, let's go view demo store. so this is 280 us dollars. so this one's a bit of an investment within itself, but it is a really beautiful, responsive, fast theme. to me it's kind of like a bit of a more aesthetik upgrade on debut, like it's not trying to reinvent the wheels so much, which is a good thing because, like i said earlier, we find it very, very hard, um, even with top developers, to beat the conversion rate of debut. so that is the pipeline theme. i think it comes in like. it comes in a bright, uh, color, and it also comes in like a darker sort of colorway as well. i forget what the darker ones called, because we always use bright. so those are my three themes and some tips as well. but one last thing that you want to be thinking about too is how your site's going to look on mobile, and that's because around 70 of our store conversions happen through a mobile device, so you definitely want to make sure that this theme is like mobile optimized as well. uh, one last thing actually, if you've ever looked at a store and wondered, uh, which theme that they're using. because you really like, uh, the design or layout of the store, you can use this tool that's called built with. there's also another tool called wapalyza- wapalizer- i don't even know how you pronounce it- and you can look up the store and it kind of shows you all of the different tiknology used on the site. so, from like analytiks and tracking down to widgets, e-commerce, it shows you even some of the top e-commerce apps that the store's using. we can see that this, uh, this brand, that our brand, claytime- is using the shopify debut theme. so that is accurate because we are using the debut theme. so, yeah, this is a really great tool to kind of, i guess, spy on other stores or competitors of yours as well, so i'd highly recommend checking that out. so, guys, if you have any other questions about shopify themes, please leave them in the comments below and we'll try to get to them in a future video. thanks for your time. hey, guys, hope you're loving our videos and you're getting heaps of value from them. if you are, make sure to hit the like button and make sure to subscribe to join the founder fam if you did enjoy this video and want to continue to master your skills, make sure you click here to access your free training. now we will go into way more depth with this founder.
Shopify Themes - Free, Paid or Custom? (The Honest Truth)
so far on this channel, we've continued to go deeper and deeper into shopify theme development, but today i want to zoom out and tok more broadly about the need for theme development. to begin with, if you're new here, i'm chris and i currently specialize as a front-end web developer for the shopify platform. ie, i do shopify theme development, but if you've clicked on this video, i'm going to take a guess and say that you don't actually need my services. let me explain so, given that i've built a bit of a reputation for this kind of work. i get a range of people reach out to me, some of which are just starting out in e-commerce, and to virtually all of these people, i tell them to start with a pre-built theme and focus on customizing their theme later. why? because as a new store owner, your primary goal should be on sales and marketing, not on getting your theme perfectly customized. i'll be honest: a custom site for me is typically going to come with a five figure price tag, and if you don't have a ton of traffic on the site yet, that budget is probably better spent on generating traffic instead. pre-built themes, whether free or paid, will do the trick for the majority of sellers, and, with premium themes starting at a price tag of just around 220 usd. it's an easy investment. to justify, that is until you reach a certain level. that level is typically when you start to turn over more than a million dollars in revenue. at this point you have a real business and, with around 40 profit margin, you're making around 400k, which you can start to split up between marketing and website improvements. people often ask me: do i build websites? to which i answer no, i customize existing ones, regardless of whether you're just starting out or a few years into your business. very rarely is it the case that i, as a developer, need to create a brand new theme for a client. most e-commerce sites have similar features. almost every product page has a set of product images, a product title, description, price, product form and the add to cart button. so there's no need to reinvent the wheel. but with a bit of theme development, we can add extra features to the product page, make unlimited changes to the styling of this page, and this is where theme development comes in. while the theme might come with some customization options, the only way to achieve full control is enlisting the help of someone who understands front-end web development on the shopify platform. so, with this in mind, let me directly answer the question in the title of this video. the first decision you need to make is: free or paid theme. as i mentioned earlier, this is going to be a question you need to answer, no matter whether you plan to create a custom site or not, as it's almost always more cost efficient to start with a pre-built theme, and this decision i would recommend you make based purely on your budget. if you can afford the two to three hundred dollars required to buy a premium theme, then i definitely recommend you do it. at the time of recording, each theme that you see available for purchase on the shopify theme store has had to pass a stringent 22 point checklist in order to get the mark of approval from shopify. as someone who works with themes on a regular basis, i can testify that the amount of work required to make a theme that is quality enough to be advertised by shopify is generally worth it for the small two to three hundred dollar price tag. that being said, if, for whatever reason, you can't afford a premium theme at this time, a free theme should suffice, especially if it has been developed by shopify themselves. alright, so now that you've made the decision on which theme you're going to start with. the next decision to make is around customization. first of all, you should dive into the customizer and explore the options already available within the theme. i can't tell you the amount of times a client has asked me to change something that they could have changed themselves by finding the appropriate setting within the theme customizer. then, if you can't find a setting for making that required change, you can look at hiring a developer to make that change for you. notike how i haven't yet mentioned anything about building a completely custom site yet, and that is because it's most often the case that a custom site is not required. heading back to the diagram here, for those clients with a big enough budget who are already generating good traffic on their store, this is where you can start to refactor the entire website to look exactly how you desire it and add in any additional features you might require. if you're in any doubt of whether creating a custom site is worth it for your business, then chances are you're not ready. so here's the tltr. if you have very little money to spend, use a free theme. if your store already has traction and is ready for a more unique shop front, create a custom site, otherwise buy a premium theme. that, my friends, is what i would recommend from my years of experience working with shopify. all right guys, thanks for watching. if you've made it this far in the video, maybe you'd be interested in learning how to develop and customize themes yourself using front-end web development. if so, i encourage you to check out some of the other videos on this channel. make sure you subscribe if you're interested in learning more about this stuff, and i will catch you in the next video.