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Shopify VS. WooCommerce 2022 Which Is best for eCommerce?

Published on: December 2 2022 by Tatiana James

Shopify VS. WooCommerce 2022 Which Is best for eCommerce?

Shopify VS. WooCommerce 2022 Which Is best for eCommerce?

startTime durationTime text
00:00:00 00:00:05 shopify or woocommerce which of these
00:00:03 00:00:07 platforms is going to be best for
00:00:05 00:00:09 building your ecommerce business
00:00:07 00:00:11 i'm tatiana and today i'm going to be
00:00:09 00:00:14 sharing with you my opinion based on my
00:00:11 00:00:16 own personal experience of using both
00:00:14 00:00:18 platforms i'll share with you the pros
00:00:16 00:00:20 and the cons and at the end of the video
00:00:18 00:00:24 i'll share with you the verdict which
00:00:20 00:00:27 one wins so let me start by showing you
00:00:24 00:00:29 a bit of the story of how i got
00:00:27 00:00:31 experience with both platforms so i
00:00:29 00:00:34 started selling on amazon and i wanted
00:00:31 00:00:36 to set up my own website because i
00:00:34 00:00:38 thought that it would allow me to appear
00:00:36 00:00:40 more professional if someone was
00:00:38 00:00:42 browsing my product on amazon and they
00:00:40 00:00:45 wanted to search for me they'd find my
00:00:42 00:00:47 website learn more about my products and
00:00:45 00:00:49 also have a way of contacting me
00:00:47 00:00:52 um i did not intend to sell products on
00:00:49 00:00:54 my website at that time fast forward
00:00:52 00:00:56 having more experience selling on amazon
00:00:54 00:00:57 the products doing really well
00:00:56 00:00:59 i realized that i don't want to have all
00:00:57 00:01:02 my eggs in one basket and exclusively
00:00:59 00:01:04 sell on amazon i also would like to sell
00:01:02 00:01:06 my own website create a new sales
00:01:04 00:01:08 channel and uh you know double my
00:01:06 00:01:09 revenue
00:01:08 00:01:12 so that's when i realized that i got to
00:01:09 00:01:14 start selling my own website but i
00:01:12 00:01:17 already had this wordpress website set
00:01:14 00:01:21 up now wordpress is great because it's
00:01:17 00:01:22 free to get started with it it's really
00:01:21 00:01:27 well known for bloggers i mean it really
00:01:22 00:01:29 started off as a blogging site and
00:01:27 00:01:32 in order for it to
00:01:29 00:01:34 be a shoppable website they have a
00:01:32 00:01:37 plug-in called woocommerce and so it's
00:01:34 00:01:39 easy to install this plug-in and then
00:01:37 00:01:41 it kind of changes your site so that it
00:01:39 00:01:43 can be an e-commerce store so i decided
00:01:41 00:01:45 to go forward with that since i already
00:01:43 00:01:47 set up the
00:01:45 00:01:49 the wordpress website and
00:01:47 00:01:51 that's when
00:01:49 00:01:52 i started to
00:01:51 00:01:55 have challenges
00:01:52 00:01:57 so i never really had a great experience
00:01:55 00:01:59 with uh woocommerce
00:01:57 00:02:02 from the moment that i started selling
00:01:59 00:02:04 products on my website there were always
00:02:02 00:02:06 challenges
00:02:04 00:02:08 especially issues with the checkout
00:02:06 00:02:09 process i would get emails from
00:02:08 00:02:11 customers saying that this isn't working
00:02:09 00:02:14 that's not working
00:02:11 00:02:16 and it would be really frustrating
00:02:14 00:02:18 because you know when something's not
00:02:16 00:02:20 working you aren't oftentimes the one
00:02:18 00:02:23 who catches it because you're not on
00:02:20 00:02:25 your website 24 7. oftentimes it's not
00:02:23 00:02:27 until a customer tells you and by that
00:02:25 00:02:30 point there's a lot of sales that you've
00:02:27 00:02:32 lost to a checkout process not working
00:02:30 00:02:33 so
00:02:32 00:02:35 i had to hire a developer to help me
00:02:33 00:02:37 with this because every time there was
00:02:35 00:02:40 an issue i didn't know how to fix it
00:02:37 00:02:41 what do i know about developing these
00:02:40 00:02:44 websites
00:02:41 00:02:46 and i needed it fixed fast so that ended
00:02:44 00:02:49 up being very costly to hire a developer
00:02:46 00:02:52 but he did help to resolve these
00:02:49 00:02:54 challenges when they came up
00:02:52 00:02:56 so it wasn't a great customer experience
00:02:54 00:02:57 and it wasn't a great experience for
00:02:56 00:02:59 myself as well
00:02:57 00:03:02 now i also notiked that it was hard to
00:02:59 00:03:04 kind of link the website with my
00:03:02 00:03:06 fulfillment center since i was
00:03:04 00:03:07 fulfilling the products on my website
00:03:06 00:03:09 with a third party fulfillment center
00:03:07 00:03:12 not with amazon
00:03:09 00:03:14 and they would link but
00:03:12 00:03:16 it wasn't really smooth like the
00:03:14 00:03:18 inventory wasn't
00:03:16 00:03:19 adding up on both sides
00:03:18 00:03:22 and
00:03:19 00:03:23 sometimes an order wouldn't cross over
00:03:22 00:03:25 and
00:03:23 00:03:26 you know i'd see the customers order on
00:03:25 00:03:28 on
00:03:26 00:03:31 woocommerce but i wouldn't see it on the
00:03:28 00:03:33 fulfillment side and so again there was
00:03:31 00:03:35 some it wasn't it wasn't a smooth
00:03:33 00:03:37 process and so it led for not the best
00:03:35 00:03:39 customer experience and a very
00:03:37 00:03:42 frustrating experience on my part and
00:03:39 00:03:44 then lastly i notiked that
00:03:42 00:03:46 it was just kind of a pain to change
00:03:44 00:03:48 things on the website if i wanted to
00:03:46 00:03:50 change the banner for example i remember
00:03:48 00:03:53 i couldn't figure out why is the size
00:03:50 00:03:54 not working you know it's supposed to be
00:03:53 00:03:56 these dimensions i have at these
00:03:54 00:03:58 dimensions and it still
00:03:56 00:04:00 doesn't look right i don't know if that
00:03:58 00:04:01 was a theme issue or if it was a me
00:04:00 00:04:03 issue
00:04:01 00:04:05 but you know little things like that if
00:04:03 00:04:08 i wanted to change things it just wasn't
00:04:05 00:04:10 very user friendly and so i never really
00:04:08 00:04:11 got to make the changes that i wanted in
00:04:10 00:04:13 the website
00:04:11 00:04:16 so that's when i realized that we need
00:04:13 00:04:18 to start changing things i gotta try
00:04:16 00:04:21 something new and that's where i decided
00:04:18 00:04:25 to open up a shopify store
00:04:21 00:04:28 so i did that and i did hire someone to
00:04:25 00:04:30 build the theme create a custom theme so
00:04:28 00:04:32 that it could you know be exactly how i
00:04:30 00:04:35 wanted it and it was a very
00:04:32 00:04:38 easy process to add the products and add
00:04:35 00:04:42 the variations and link my fulfillment
00:04:38 00:04:45 center that was a smooth process and
00:04:42 00:04:47 best of all i didn't have all these
00:04:45 00:04:50 issues at the checkout i went i wasn't
00:04:47 00:04:52 getting several emails from customers
00:04:50 00:04:55 saying that this is not working i wasn't
00:04:52 00:04:57 able to do this it wouldn't let me check
00:04:55 00:05:00 out and so i felt a great sense of
00:04:57 00:05:01 relief because everything was working as
00:05:00 00:05:04 it should
00:05:01 00:05:06 and also one thing with wordpress is i
00:05:04 00:05:07 found that plugins would always need to
00:05:06 00:05:09 be updated
00:05:07 00:05:11 and you know i'm not checking those
00:05:09 00:05:12 things all the time and if they don't
00:05:11 00:05:14 get updated then sometimes they don't
00:05:12 00:05:16 work and that's the same with shopify
00:05:14 00:05:19 but you can like automatikally update
00:05:16 00:05:22 them maybe you can with wordpress now
00:05:19 00:05:24 but um i just remember with shopify
00:05:22 00:05:25 everything was just easier
00:05:24 00:05:29 so
00:05:25 00:05:31 i definitely benefited from shopify
00:05:29 00:05:33 and i was really glad that i made that
00:05:31 00:05:34 transition i just wish that i had done
00:05:33 00:05:37 it sooner now i know you might be
00:05:34 00:05:38 thinking that shopify is clearly the
00:05:37 00:05:40 winner here
00:05:38 00:05:41 but wait till i share with you the pros
00:05:40 00:05:44 and the cons because there are
00:05:41 00:05:47 definitely more pros to woocommerce than
00:05:44 00:05:49 what i've shared so far and it depends
00:05:47 00:05:52 on what your personal outcome is what do
00:05:49 00:05:54 you plan to do with the site so stay
00:05:52 00:05:56 tuned for that but while we're on the
00:05:54 00:05:58 topic of e-commerce i have to take a
00:05:56 00:06:01 minute to shout out the partner of
00:05:58 00:06:05 today's video and that's cinder cinder
00:06:01 00:06:07 is an easy accounting software for
00:06:05 00:06:09 e-commerce and sales as a service
00:06:07 00:06:11 businesses and what i find really unique
00:06:09 00:06:14 about them and really helpful for
00:06:11 00:06:16 e-commerce business owners is that it'll
00:06:14 00:06:19 connect with multiple sales channels so
00:06:16 00:06:22 whether you're selling on shopify or
00:06:19 00:06:24 woocommerce or amazon ebay or etsy it
00:06:22 00:06:27 can connect to all of them and it can
00:06:24 00:06:29 also simultaneously connect to multiple
00:06:27 00:06:32 payment processors
00:06:29 00:06:35 think paypal stripe and more and so this
00:06:32 00:06:38 creates for a big ecosystem that really
00:06:35 00:06:41 allows you to organize your accounting
00:06:38 00:06:43 and you also get instant access to
00:06:41 00:06:45 analytiks and reports you can
00:06:43 00:06:48 automatikally download profit and loss
00:06:45 00:06:50 statements cash flow statements your
00:06:48 00:06:53 balance sheet and you can know what are
00:06:50 00:06:55 your best sellers across all of your
00:06:53 00:06:58 sales platforms now as a subscriber of
00:06:55 00:06:59 my channel you can get one month free of
00:06:58 00:07:02 cinder by going to
00:06:59 00:07:04 tatianajames.com cinder or just clicking
00:07:02 00:07:07 the link in the description box below
00:07:04 00:07:10 and by entering your name and email in
00:07:07 00:07:12 that link that area you're going to
00:07:10 00:07:15 receive a really helpful pdf
00:07:12 00:07:18 downloadable document that is a
00:07:15 00:07:20 checklist which contains crucial metrics
00:07:18 00:07:23 that every e-commerce seller
00:07:20 00:07:25 needs to know and needs to calculate in
00:07:23 00:07:27 order to really know their numbers and
00:07:25 00:07:28 know their business so this is a free
00:07:27 00:07:30 pdf that you're going to be able to
00:07:28 00:07:33 download once you enter your name and
00:07:30 00:07:35 email at tatianajames.com
00:07:33 00:07:36 cinder or again just click the link in
00:07:35 00:07:39 the description box below all right so
00:07:36 00:07:41 let's move on to the pros and the cons
00:07:39 00:07:43 so let's start with woocommerce some of
00:07:41 00:07:46 the pros are that it's free it's
00:07:43 00:07:48 actually free to start a wordpress
00:07:46 00:07:50 website and you just need to get the
00:07:48 00:07:53 woocommerce plugin which is free but
00:07:50 00:07:54 what you do need to pay for is hosting
00:07:53 00:07:56 so you have to pay a little bit of money
00:07:54 00:07:59 for hosting but it's still going to end
00:07:56 00:08:01 up being cheaper than what you pay
00:07:59 00:08:03 for a shopify site
00:08:01 00:08:06 now the second benefit with e-commerce
00:08:03 00:08:09 is that it's fully customizable you
00:08:06 00:08:10 really can do anything with a wordpress
00:08:09 00:08:14 website
00:08:10 00:08:15 and so if you're not one to do html
00:08:14 00:08:17 coding you can always hire a developer
00:08:15 00:08:20 who can really just
00:08:17 00:08:22 make whatever you want you know whatever
00:08:20 00:08:25 kind of theme you want they can really
00:08:22 00:08:26 create something spectacular
00:08:25 00:08:27 there's just so much that you can do
00:08:26 00:08:30 with it
00:08:27 00:08:32 and another great bonus of
00:08:30 00:08:34 woocommerce is that it's really great
00:08:32 00:08:37 for bloggers and affiliate marketers
00:08:34 00:08:40 so if your intention is to write blog
00:08:37 00:08:43 posts and embed affiliate links in those
00:08:40 00:08:45 blog posts woocommerce might be a better
00:08:43 00:08:47 option for you because wordpress was
00:08:45 00:08:48 originally meant for bloggers and so
00:08:47 00:08:50 it's
00:08:48 00:08:53 you can create some really beautiful
00:08:50 00:08:55 blogs using it now let's tok about the
00:08:53 00:08:56 pros of shopify
00:08:55 00:08:58 so
00:08:56 00:09:01 i would say one pro is that there's
00:08:58 00:09:03 definitely a lot of apps and add-ons um
00:09:01 00:09:04 there are definitely apps and add-ons in
00:09:03 00:09:07 woocommerce but i think that there might
00:09:04 00:09:08 be more in shopify and i find that they
00:09:07 00:09:10 just
00:09:08 00:09:12 i don't know they just work better
00:09:10 00:09:14 they are just
00:09:12 00:09:16 more like
00:09:14 00:09:19 smooth working there's just fewer issues
00:09:16 00:09:21 that arise with these apps so i think
00:09:19 00:09:23 that's a big plus i think that another
00:09:21 00:09:24 plus is that it integrates with almost
00:09:23 00:09:26 anything
00:09:24 00:09:29 so if you need to integrate it you know
00:09:26 00:09:32 your shopify store with any kind of
00:09:29 00:09:34 sales channel um any kind of like really
00:09:32 00:09:37 anything it can pretty much integrate
00:09:34 00:09:39 with everything i know that's broad but
00:09:37 00:09:41 it's because it really is broad like
00:09:39 00:09:43 shopify is able to integrate with most
00:09:41 00:09:46 softwares
00:09:43 00:09:48 now it's also great for customer support
00:09:46 00:09:50 so if you do have challenges then you
00:09:48 00:09:52 know you can always reach out to their
00:09:50 00:09:54 customer support and i find that they do
00:09:52 00:09:57 have good customer support i my
00:09:54 00:09:59 experience has been that woocommerce um
00:09:57 00:10:00 does not have the best customer support
00:09:59 00:10:02 so
00:10:00 00:10:03 from that standpoint i feel like it is
00:10:02 00:10:05 more of a positive on the side of
00:10:03 00:10:06 shopify
00:10:05 00:10:08 and i would say the final one and the
00:10:06 00:10:10 most important is that it's more
00:10:08 00:10:12 reliable for e-commerce sellers
00:10:10 00:10:15 so if you don't plan on you know just
00:10:12 00:10:16 exclusively blogging
00:10:15 00:10:18 or doing affiliate marketing if you
00:10:16 00:10:19 actually plan to sell products on your
00:10:18 00:10:21 own website
00:10:19 00:10:23 then i feel like
00:10:21 00:10:26 you're just going to have a lot fewer
00:10:23 00:10:28 headaches by using shopify i think that
00:10:26 00:10:30 you know that's what they were built for
00:10:28 00:10:30 they were built for e-commerce and it
00:10:30 00:10:34 shows
00:10:30 00:10:37 now let's tok about some of the cons of
00:10:34 00:10:38 shopify so one is it's more expensive so
00:10:37 00:10:40 if you just want to get started and you
00:10:38 00:10:42 really you know
00:10:40 00:10:44 you don't want to spend too much money
00:10:42 00:10:47 then maybe wordpress and woocommerce
00:10:44 00:10:50 might be a better option for you
00:10:47 00:10:52 i do have some discount codes that i can
00:10:50 00:10:54 link for you guys in the description
00:10:52 00:10:56 they are going to give you a discount if
00:10:54 00:10:59 you want to try shopify but it is going
00:10:56 00:11:00 to end up being more expensive than the
00:10:59 00:11:03 alternative
00:11:00 00:11:06 another con is that the apps on shopify
00:11:03 00:11:08 can be quite pricey so if you do want to
00:11:06 00:11:10 have a bunch of apps they can get
00:11:08 00:11:13 expensive some of them are hundreds of
00:11:10 00:11:14 dollars every month and it can add up
00:11:13 00:11:16 and you end up wanting to use a lot of
00:11:14 00:11:19 apps when you're on shopify there's like
00:11:16 00:11:20 an app for everything so
00:11:19 00:11:22 it can add up
00:11:20 00:11:24 and then i would also say that with
00:11:22 00:11:26 shopify you know they do have their own
00:11:24 00:11:29 payment gateway so if you want to use
00:11:26 00:11:31 shopify payments that's not a problem
00:11:29 00:11:33 but if you want to use a third-party
00:11:31 00:11:36 payments gateway then you're going to
00:11:33 00:11:39 have to pay a fee to do that whereas
00:11:36 00:11:42 with woocommerce that's not a problem
00:11:39 00:11:44 you can use stripe or paypal you know
00:11:42 00:11:46 there's always going to be fees but
00:11:44 00:11:48 there's extra fee with shopify if you're
00:11:46 00:11:50 not using their payment gateway
00:11:48 00:11:51 now let's tok about the cons for
00:11:50 00:11:54 woocommerce
00:11:51 00:11:55 so first i would say that
00:11:54 00:11:56 just the tiknical issues that can
00:11:55 00:11:58 happen
00:11:56 00:12:00 you know you might
00:11:58 00:12:03 start with a woocommerce site because
00:12:00 00:12:04 it's cheaper than shopify but then you
00:12:03 00:12:07 might find yourself having to hire a
00:12:04 00:12:09 developer in an emergency situation
00:12:07 00:12:10 where your checkout page isn't working
00:12:09 00:12:13 or something
00:12:10 00:12:15 fundamental in your website is not
00:12:13 00:12:19 working and you have to now
00:12:15 00:12:22 hire an expert to resolve it and so
00:12:19 00:12:23 that's not fun and it ends up being very
00:12:22 00:12:25 costly
00:12:23 00:12:27 another con is that there's fewer
00:12:25 00:12:30 integrations so i think that shopify
00:12:27 00:12:31 really excels in this category those are
00:12:30 00:12:34 the pros and cons based on my own
00:12:31 00:12:36 experience so the verdict is in and
00:12:34 00:12:39 shopify does win
00:12:36 00:12:40 not really a surprise there
00:12:39 00:12:42 but bottom line if you're going to be
00:12:40 00:12:45 selling products on your own website my
00:12:42 00:12:47 suggestion is to go with shopify if you
00:12:45 00:12:49 don't plan to sell products on your own
00:12:47 00:12:50 website if you're just going to do
00:12:49 00:12:52 affiliate marketing and link people to
00:12:50 00:12:54 other websites or if you're going to be
00:12:52 00:12:56 selling on amazon
00:12:54 00:12:58 then go for the woocommerce option it's
00:12:56 00:13:01 going to be cheaper and it's going to be
00:12:58 00:13:03 cheaper to maintain as well and you
00:13:01 00:13:04 don't have to worry about the tiknical
00:13:03 00:13:06 issues that can arise by selling
00:13:04 00:13:07 products on the website because you
00:13:06 00:13:10 won't be doing any of that
00:13:07 00:13:12 so that's my opinion and
00:13:10 00:13:14 you know it is my opinion and it is
00:13:12 00:13:15 based on my own experience so let me
00:13:14 00:13:18 know in the comments below have you
00:13:15 00:13:19 tried both platforms which one are you
00:13:18 00:13:22 using right now
00:13:19 00:13:24 what are the pros and cons of using it
00:13:22 00:13:26 and are you happy with your decision if
00:13:24 00:13:28 you're using shopify if you're using
00:13:26 00:13:30 woocommerce are you happy with it i
00:13:28 00:13:32 would love to know
00:13:30 00:13:34 it's been a while since i've been on
00:13:32 00:13:37 woocommerce so they might have made some
00:13:34 00:13:38 updates since then that i'm not aware of
00:13:37 00:13:39 but
00:13:38 00:13:41 yeah let me know in the comment section
00:13:39 00:13:43 below so thank you guys for watching i
00:13:41 00:13:45 hope you enjoyed this
00:13:43 00:13:49 give me a thumbs up if you did and i'll
00:13:45 00:13:49 see you guys in my next video