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Shopify Website Builder Reviews: Pros & Cons

Published on: June 6 2023 by pipiads

Are you torn between Shopify and Wix for your online store? Don't worry, in just a few minutes, you'll have a better understanding of their pros and cons. Let's dive into the details.

When it comes to building an online store, choosing the right platform is crucial. Shopify and Wix are two popular options, but which one should you go for? Here's a breakdown of their differences.

Company Background:

Shopify is designed specifically for building online stores, while Wix started out as a website builder but has since added more features, including ecommerce plans.


Wix's ecommerce plans offer unlimited staff accounts, bandwidth, and full features, with the main limitation being storage. The closest equivalent to Wix's entry-level ecommerce plan from Shopify is Shopify Basic, which is affordable for selling unlimited digital or physical products. However, certain advanced features like reports and gift cards only come with Shopify's higher-tier plans.


One of the biggest misconceptions is that Wix doesn't offer the abandoned cart feature. This is not true, as Wix does offer it on all plans, as does Shopify. Both platforms have similar ecommerce features, but Shopify gives you more options for tax settings and customer login.

App Market:

While both platforms offer extra apps to add more options, Wix's app market focuses more on improving your site as a whole, while Shopify's apps are designed to boost your online store specifically. Shopify even offers an augmented reality tool to preview items.

Ease of Use:

Wix's intuitive back end makes it easy for beginners to use without needing tutorials or step-by-step guides. On the other hand, getting started with Shopify may take a few hours, but it's never frustrating or badly designed.


Wix offers 60 completely free ecommerce templates that look modern and stylish, but customization options are limited. Shopify, on the other hand, offers only a couple of dozen templates, but they can be fully customized with HTML and CSS.

Payment Options:

Both platforms offer good payment options, but Shopify has more payment gateways available, including multiple currencies. However, be aware of transaction fees.

Live Support:

While both platforms offer helpful tutorials and online forums, Shopify's 24/7 Live Support via chat, email, and phone is more helpful than Wix's call-back option during business hours.

Overall, Shopify offers more options for building and expanding your online store, while Wix is more affordable and super easy to use, making it ideal for smaller online stores. It also has a strong emphasis on creating content to drive traffic to your site. Consider your specific needs and preferences before making a decision.

Shopify vs Squarespace Review 2022 - Pros and Cons you should know!

- Shopify and Squarespace are two popular ecommerce website builders in the current market.

- Which provider is the best for your next webshop?

- The writer spent the last few months testing both providers and has some insights to share.


- Both providers offer a 14-day trial deal, but this isn't a free plan.

- Shopify starts at around $30 a month for unlimited storage space and bandwidth, but recently started offering the first year with a 50% discount, so you can start for only $15 a month.

- Squarespace ecommerce options start from the second ecommerce plan, which is more expensive than Shopify to start, but becomes a bit cheaper after renewals.

- Shopify has lower fees for transactions and more locations as well as staff accounts, while Squarespace offers lower transaction fees and a free domain name for one year.

- Verdict: the writer personally leans more towards Shopify for pricing, especially with the discount they offer.


- Shopify is more about actually getting your online store ready, while Squarespace is about doing it with style.

- Squarespace offers around 110 templates, but only a few of them are concentrated on ecommerce.

- Shopify has only a few not so distinctive themes at the start, but it also has over 60 premium templates that you can buy as well as a third party market full of different styles to choose from.

- Squarespace website editor is all about freedom and drag and drop controls, while Shopify has each element placed in a specific predetermined place.

- Squarespace has way more elements for you to choose from compared to Shopify.

- Verdict: if you want style and lots of tools to craft the perfect design, go with Squarespace. If you want to build just a working modern store and move on with your business, choose Shopify.


- Both providers offer very similar packages and every needed ecommerce feature you might think of.

- Squarespace has a bit more easily managed options for SEO or marketing.

- Shopify has a 24/7 support option with live chat, email, or phone, while Squarespace offers email support and live chat but lacks the phone support option.

- Shopify has over 7,000 extensions, while Squarespace has a few important extensions you can easily integrate.

- In-house solutions are included in your monthly price, while apps will most likely add on top of it.

- Verdict: both providers are amazing tools for building a business or selling online, and each has its small cons and is a bit stronger from different perspectives.

- The best ecommerce platform for small business options:

- Shopify is a bit more straightforward and tool orientated, while Squarespace is much more design and style orientated.

- Shopify is the best option if you want an efficient store, while Squarespace is the best choice if you want to build something unique to your business.

Shopify Review: The Best Ecommerce Builder!

- Google Trends shows interest in top ecommerce builders over time

- In 2009, Magento was industry leader but closely followed

- Around 2015, Shopify became industry leader and has remained on top ever since

- Shopify CEO compared pre-Shopify ecommerce to pre-iPod mp3 players

App Store:

- Shopify's App Store is their most important feature

- Core covers 80% of what users need, App Store covers remaining 20%

- Users can add apps for more unusual use cases

- Shopify's App Store prevents the core from becoming bloated and complex

- Competitors like Volusion lacked an app store and their product editor became overwhelming

Shopify Payments:

- Shopify launched Shopify Payments as their own credit card processor in 2013

- Shopify users no longer need to sign up and integrate a third party payment provider

- Shopify Payments solves a specific pain point and is easy to use

Product Editor:

- Shopify's product editor is simpler and more intuitive than competitors like Volusion

- Shopify remains simple and clear because of their app store

- Shopify's toolbar changes color to reflect unsaved changes

- Shopify's editor includes minor details like URL redirection for major SEO implications

- Editing customer emails requires code, which is not ideal


- Shopify includes 10 free official themes and third party themes can be bought from official and unofficial theme providers

- Shopify's Customizer tool for theme customization is a little clunky


- Shopify offers an honest 14-day free trial

- Three main plans are Basic Shopify, Shopify, and Advanced Shopify, with a hidden $9 Shopify Light plan

- Most stores should start with Basic Shopify and upgrade if needed

- Shopify Plus is for larger brands and can scale to handle high volumes of transactions

- Shopify is the most powerful, innovative, and intuitive ecommerce website builder

- Shopify's App Store and Shopify Payments are examples of how Shopify continually pushes innovation

- Shopify remains simple and clear despite offering a wide range of features and options

- Shopify is highly recommended for ecommerce stores.

Shopify vs Wix 2022 (Don't choose WRONG!)

In this article, the author compares Shopify and Wix as e-commerce platforms for building online stores. The author has experience using both platforms and has created beginner tutorials for setting up online stores with both. The article includes an introduction, bullet points for plans and pricing, themes, design customization, app stores, shipping and fulfillment, customer support, and payment providers and transaction fees. The author notes that Shopify has more experience in the e-commerce space, but Wix has more free website themes. Shopify offers three different plans with lower transaction fees for higher tier plans, while Wix has three business and e-commerce plans. Both platforms have responsive customer support and integrated payment systems with a transaction fee of 2.9% plus 30 cents. Shopify reduces its transaction fees with higher tier plans, but charges an additional fee for using a third-party payment provider. Wix does not charge an additional fee for using a third-party payment provider. The author recommends Shopify for building an online store but suggests using Wix if Shopify payments are not available in your country or if you already have an established site on Wix. The article ends with a conclusion and a recommendation to watch the author's beginner tutorials for either platform.

How To Design A Shopify Store In 10 Minutes (Step-By-Step)

Having a poorly designed website can greatly hinder your chances of success on Shopify. Even if you have great products and ads, a low-quality store can make it much harder to see results. In this video, I will be sharing the exact store template that I am using to generate over a hundred thousand dollars a month, and showing you step by step how to easily build one for yourself.

Layout for a High-Converting Store:

1. Clean name and logo

- Use tools like Lean Domain Search and Canva to come up with a name and logo for your brand.

2. Home Page:

- A good home page is essential for customers to feel confident in your brand.

- Use high-quality images, a good header, and mission statement to make your brand trustworthy.

- Display your best selling products and collections on the front page.

3. Product Page:

- Use high-quality images and a good title to catch the customer's eye.

- Include a description with benefits of the product and customer reviews.

- Add quantity breaks, a sticky add to cart button, and a countdown timer for urgency to increase sales.

Building a successful Shopify store requires a well-designed website that is trustworthy and easy to navigate. By following the layout provided in this video, you can increase your chances of success and generate more sales for your business.

Shopify vs Squarespace (Which is the best eCommerce Builder?)

Shopify and Squarespace are two dominant players in the website building space, but they are both very different and good at different things. Squarespace is a well-rounded website builder that can host podcasts, is fantastic for blogging, single-page websites, multi-page websites, and e-commerce. Shopify is hyper-focused on e-commerce and exclusively caters to e-commerce users and merchants.

The pricing options vary between the two platforms, with Shopify being more expensive due to its focus on e-commerce users. However, it has a massive library of apps and plugins that offer more functionality than Squarespace, making it more scalable. Squarespace has a more limited library of integrations, but it has a cleaner URL and is generally easier to use.

In terms of design, Squarespace has over 110 different templates, making it the clear winner in this category. However, Shopify has more powerful e-commerce features, making it easier to sell across multiple channels.

When it comes to sales features, Shopify is the clear winner due to its massive library of apps and plugins that offer more features and functionality. However, Squarespace's sales features are generally included in its standard plan, making it a more affordable option.

In conclusion, if your main objective is to sell things online, Shopify is the better option. However, if you want a well-rounded website, Squarespace is a better choice, especially if you have less than 20 or 30 items to sell. Alternatively, for those willing to put in extra work, WordPress and WooCommerce offer a fantastic selling experience at a relatively low cost.

TOP 4 SHOPIFY ALTERNATIVES 2022 (Better eCommerce Platforms)

In this article, we will be discussing the top alternatives to Shopify for e-commerce. Shopify is a popular platform for selling goods online, but it may not be the best fit for everyone. We will explore four different alternatives, each with their own unique benefits and features.

So, you're looking to start an online store and have heard of the success others have had with e-commerce. However, you may have found that Shopify, the most popular platform for selling online, isn't meeting your needs. In this article, we'll be discussing four alternatives to Shopify that can help you succeed in the e-commerce world.


1. BigCommerce: A one-to-one alternative to Shopify that offers all the same features and is trusted by major brands such as Ben and Jerry's, Camelback, and Gillette. It's scalable, has great SEO tools, and is easy to use.

2. WooCommerce: A free plugin on WordPress that allows for more versatility and customization than Shopify. It's great for those who find Shopify limiting or too expensive. It's also perfect for those who want a larger website with blogs, etc.

3. Squarespace: A simpler alternative to Shopify that's perfect for those who want to sell a few products or have a smaller website. It's easy to use, aesthetic, and great for influencers, creators, and those who want to have a podcast or blog.

4. Square Online: The cheapest option on this list as it has a totally free plan. It's great for those who are physical retailers and want a hybrid platform for both in-person and online sales.

Each of these alternatives to Shopify has its own unique benefits and features. Depending on your needs, one of these alternatives may be better suited for you than Shopify. Whether it's scalability, versatility, simplicity, or cost-effectiveness, we hope this article has helped you find the perfect alternative to Shopify for your e-commerce needs.

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