Shopify's 2021 Report: E-commerce Insights

4 Essential Shopify Reports To Grow Your Store

Hey guys, it's Christian here and today we're going to go over four essential reports to grow your Shopify store. Let's get started!

As a Shopify store owner, it's important to track your store's performance and make data-driven decisions. Shopify offers various reports to help you analyze your store's traffic, sales, and customer behavior. In this article, we'll discuss four essential Shopify reports and how you can use them to grow your store.

1. Traffic Report:

The traffic report shows you how much traffic your store is receiving from different channels such as organic, social, direct, referral, email, or paid search. By analyzing this report, you can determine which channels are bringing you the most revenue and prioritize them accordingly. For example, if your revenue from organic searches is low, you can invest in SEO and optimize your website for specific keywords to rank higher. To access the traffic report, go to Analytics > Dashboards and scroll down to the Online Sessions by Traffic Source.

2. Average Order Value Report:

The Average Order Value (AOV) report calculates the average value of each order and can help you determine the effectiveness of your pricing strategy. If your AOV is low, you can bundle products, upsell, or offer free shipping to increase the average order value. To access the AOV report, go to Analytics > Dashboards and look for the Average Order Value section.

3. Sales Over Time Report:

The Sales Over Time report shows the number of orders and total sales made over a specific period. By analyzing this report, you can identify which marketing efforts are working and adjust your strategy accordingly. For example, if you see an increase in sales after optimizing your site for specific keywords, you can continue to improve your SEO. To access the Sales Over Time report, go to Analytics > Dashboards and look for the Total Sales section.

4. Returning Customer Report:

The Returning Customer report shows you which of your previous customers are returning to your store to make additional purchases. By valuing your returning customers, you can nurture those relationships and increase the likelihood of referrals. For example, you can send personalized emails or gifts to show appreciation for their loyalty. To access the Returning Customer report, go to Analytics > Dashboards and look for the Customer Return Rate section.

In conclusion, Shopify reports are an essential tool for any store owner who wants to grow their business. By regularly analyzing these reports, you can make data-driven decisions and adjust your strategy accordingly. Whether you're looking to increase traffic, boost AOV, or improve customer retention, Shopify reports can help you achieve your goals. So, start tracking your store's performance today and take your business to the next level!

Shopify Analytics Tutorial: How To Use Shopify Analytics (Understand Shopify Analytics and Reports)

Without reading and analyzing your Shopify analytics, all the efforts you are making to improve your store and marketing plans are similar to gambling. You need to stop gambling and start building your decisions based on data to ensure that you are doing the right things to improve your business. In this video, Rehab, an e-commerce entrepreneur, shows you how to read and analyze your Shopify reports to take your business to the next level.

- Importance of analyzing Shopify analytics to make informed decisions

- Introduction of Rehab and her YouTube channel

Acquisition Reports:

- Explanation of the three types of Shopify reports: acquisition, behavior, and marketing

- Focusing on the acquisition and behavior reports

- Explanation of sessions over time, sessions by refer, and sessions by location reports

- Importance of analyzing traffic spikes and drops

- Understanding the quality of traffic and analyzing the source of traffic

- Importance of attracting the right customers and judging the quality of traffic by conversion rates

Behavior Reports:

- Explanation of the top online store search report

- Importance of understanding what customers are searching for and addressing any navigation issues

- Explanation of the top online store search with no results report

- Importance of addressing product gaps and understanding customer needs

- Explanation of product recommendation conversion over time report

- Importance of analyzing product recommendations and adding upsells and cross-sells

Other Reports:

- Explanation of sessions by landing page and sessions by device reports

- Importance of analyzing landing page and device performance

- Importance of regularly analyzing Shopify analytics to make informed decisions and improve business performance

- Reminder to check out Rehab's free workshop for further tips on improving your business.

How to Use Shopify Analytics: Shopify Analytics Tutorial 2022

In this article, we will discuss how to use the Shopify analytics section to increase conversion rates and grow your revenue. We will cover the basics of each metric and how to utilize them effectively. Before we begin, we want to thank our sponsor, Discover Profit Calc, for their affordable and easy-to-set-up Shopify app that helps you understand your business in real-time.

Shopify Analytics Dashboard:

- Total Sales: This metric shows your total sales net refunds. It gives you an idea of your revenue for the last few days.

- Online Store Sessions: This metric indicates the number of people who visit your website. It helps you gauge the traffic generated from your advertising campaigns or SEO.

- Returning Customer Rate: This metric shows the percentage of customers who came back to your website and purchased again in the last 30 days. A higher percentage means more customers are returning to purchase again, which is a good sign.

- Online Store Conversion Rate: This metric is your basic conversion funnel and overall conversion rate. It shows the percentage of online store sessions that converted to sales. Generally, most ecommerce stores have a conversion rate around 1%, but it can vary depending on your niche and traffic sources.

- Average Order Value: This metric shows the average amount customers spend on your website per order. A higher amount means customers are purchasing more products or more expensive products together.

- Total Orders: This metric is the total number of orders for your Shopify website.

- Sales by Traffic Source: This metric shows the revenue generated from different traffic sources. You can use it to do basic attribution on how much revenue came from each source.

- Top Referrals: This metric shows the top websites that refer traffic to your Shopify store.

- Top Landing Pages by Session: This metric shows the pages that generate the most clicks and incoming traffic to your website. You can optimize these pages to increase conversions.

- Online Store Sessions by Social Source: This metric shows the number of online store sessions generated from each social source.

Reports:

If you want a more in-depth understanding of your store, you can use the reports section. It is categorized into five different sections: Acquisition, Behavior, Finances, Marketing, and Inventory. Each report provides detailed information about your store's performance in each category.

Live View:

This section shows you real-time data about customers visiting your website. Although it is not too useful, it can be exciting to watch as your Shopify store grows.

Using the Shopify analytics section is crucial to understanding your store's performance and increasing your revenue. By utilizing each metric effectively, you can optimize your store for better conversions. Remember to cross-reference all the data with Google Analytics and other ad accounts to ensure accurate information. Use the reports section for more in-depth information about your store. Lastly, watch the live view section for some real-time data about your customers.

Shopify Stock Earnings | How To Review Earnings Report | SHOP Stock Q4 2021

Shopify reported its Q4 2021 results, beating estimates on both earnings per share and revenue. However, the stock was down by 17%. The company's merchant solutions revenue exceeded $1 billion for the first time, while subscription revenue was up by 26%. The GMV grew by 31%, and

How I Read My Shopify Reports / Analytics For Beginners! 2020

Analyzing Your Shopify Analytics: Understanding the Data

- Shopify Analytics: Why it's essential for online business

- Key data points to monitor

Key Data Points:

- Total Sales: Net sales after discounts and returns

- Online Store Sessions: Understanding what a session means

- Online Store Conversion Rate: Measuring goal-oriented activities

- Return Customer Rate: The importance of building customer relationships

- Sales Traffic by Source: Tracking traffic sources and optimizing ads

- Gross Sales: Monitoring merchant fees and discounts

Calculating Profit:

- Using the Finance Summary section to calculate profit

- Understanding merchant fees and deductions

- Using an equation to calculate actual profit

- Trial and error: The importance of analyzing data to improve your business

- Always striving to do better and increase conversion rates

- Balancing discounts and profitability in the long term

Pinterest Ads Reporting Columns Set Up To Analyze Your Ads 2021 | Shopify Dropshipping

In this video, Thomas explains how to set up columns in Pinterest for low ticket e-commerce stores. He starts by selecting the data points he likes to use when analyzing his data, including campaign ID, ad groups, product groups, ads, and keywords. He then explains each column and why he selects or doesn't select it.

Thomas recommends selecting only the data points you need to analyze your data effectively, to avoid having to scroll through too many columns. He suggests putting the checkouts first, followed by the CPA and ROAS, to easily see which campaigns are performing well.

To set up your columns in Pinterest, follow these steps:

1. Click on the table from Pinterest itself.

2. Make a few changes, then click Save for Later and name the table.

3. Click the box to select the columns you want to use.

4. Select the data points you need to analyze your data effectively.

5. Name the table and set it as the default reporting table.

6. Save the changes.

With these columns set up, you can easily see which campaigns are performing well and where you may need to improve. Make sure to pause the video and take a screenshot to follow along.