- This article will guide you through the process of setting up your first Google ad campaign step by step.
Switching to Expert Mode:
- To have full control over your campaign, click on Switch to Expert Mode when prompted by Google.
Creating a Campaign Without a Goal:
- Click on Create a campaign without a goal to maintain control over your campaign.
Selecting a Campaign Type:
- Choose the Search campaign type to create simple text ads that appear on Google search results.
Determining the Action of Clicking on Your Ad:
- As an example, we'll create ads for an online store selling standing desks and aim to get new visitors to our website.
Defining General Campaign Settings:
- Give your campaign a name that accurately reflects what you are advertising.
- Deselect Display Networks to avoid wasting money on useless clicks.
- Turn off the Search Network if you prefer your ads to only show up on the standard Google search engine.
- Click on Show more settings to access additional options like setting a start and end date for your campaign.
Targeting and Audiences:
- Click on Advanced search to define the locations you want to target.
- For our example, we'll select the United States as we only ship products there.
- Change the location options to ensure your ads are shown to people physically located in the targeted area.
- Select the language(s) of your customers, such as English in our example.
- Skip the audience tab if you don't have any remarketing audiences yet.
Budget and Bidding:
- Choose the currency for your advertising costs.
- Set your average daily budget, for example, $10 to ensure you don't exceed $300 per month.
- Consider setting an end date to avoid continuous charges if you forget to turn off your ads.
- Define your ad schedule if you only want your ads to show up at specific times.
- Leave the focus on clicks and set your maximum cost per click bid limit to $1 for the start.
- Set up conversion tracking using Google Analytics to optimize your bidding strategy for maximum conversions.
- Use ad extensions to make your ad larger and increase click-through rates.
- Add sitelink extensions to direct users to different pages on your online store.
- Include call extensions to make it easier for potential customers to contact you.
Creating Ad Groups and Defining Keywords:
- Dedicate one ad group to one keyword group for relevance and higher quality scores.
- Use different match types, such as exact match, phrase match, and modified broad match, to trigger your ads.
- Create ad groups for all the main keywords you want to target.
- Create ads that are relevant to your targeted keywords.
- Use the keyword in headlines and display paths to increase relevancy.
- Utilize as many characters as possible in the ad description to maximize ad space.
- Create multiple ads per ad group to find the most effective one.
Reviewing and Activating Ads:
- Save and continue to have Google review and activate your ads.
- Setting up your first Google ad campaign can be done step by step, ensuring control and relevance in your ads.
How To Make Money With Google Ads Without a Website (In 2023)
In this video, I will reveal how to make money with Google Ads without a website, even if you're a complete beginner. You can earn anywhere from a hundred dollars a day to 700 dollars a day with no prior experience. Are you ready to learn this method? Sign up for our free workshop in the link below.
Some success stories include a 62-year-old woman who made a 169-dollar profit in just 90 days. Others, like Dina, went from zero to 30 grand a month in just five to eight weeks using Google Ads without a website. Iliom made a hundred grand in two months with the same method, and even Greg, a 58-year-old, made 30 grand a month in just five to eight weeks without a website.
Many people are stuck in a limbo when they first start because they want to make money with advertising but don't want to show their face on camera or don't have a product to sell. They struggle to find clients on platforms like Upwork. However, I'm here to tell you that there's a new method where you don't need to show your face or have technical experience. Robots can do all the hard work for you.
But how can you follow this method if you don't have your own website and don't want to build a blog? Is it still possible to make a lot of money without showing your face or making videos like the traditional way? The answer is yes. The first step is to find a product to sell. You don't need to reinvent the wheel. Instead, find a product that is already selling well and has a website and sales funnel set up. ClickBank is a great platform for finding such products.
ClickBank offers thousands of products you can promote with Google Ads. Many people are already making money with it. Look for products with a high gravity score, indicating that many people have made sales in the past 30 days. For example, if 400 people have made at least 151 dollars in the past 30 days, it means there's a lot of potential to make money with that product.
Creating a Google Ad is easier than you think. You don't need to be a copywriter or good at writing. Use the email swipes provided by the product seller to find out who the target audience is and what messages are working. Copy and paste these email swipes and use them in your ads. You can also watch other ads in the same niche to get inspiration for your own ad.
By following this method, you can start making money with Google Ads without a website. It's a simple and effective way to earn a significant income online. So, are you ready to give it a try? Sign up for our free workshop and start your journey to financial success today.
Where to place ads on your site
Welcome to the ad manager video series! I'm Claudia. Whether you're new to setting up ads on your site or optimizing your ad unit placements, this video will help you learn where to place ads on your site and the best practices to follow.
In this video, we'll cover the optimal positions for ads on your site and popular ad unit sizes. Let's start with some basics. Your site is divided into a few key areas: above the fold and below the fold.
Above the fold refers to all the content a site visitor sees before they start scrolling. Below the fold refers to anywhere visible after a visitor starts scrolling. It's important to consider placing ads both above and below the fold.
Now that you know about above and below the fold, where should you place ads? There are a few key positions to consider. The first are the rails, which are the spaces on the left and right sides of your page. You have the right rail position and the left rail position.
When placing ads, it's important to use popular ad sizes to capture the most demand from advertisers. The most popular sizes for ad units on the right or left rail are typically square or vertical sizes.
There are also spaces on the top and bottom of your page, known as the leaderboard position and the anchor position. Leaderboard ads are added at the top of your page, while anchor ads are at the bottom. The most popular sizes for leaderboard and anchor ads are typically wide rectangles, but the size varies based on desktop or mobile.
Don't worry if there are too many ad sizes to remember. We have a help center article that can walk you through all the ad sizes and where they are typically used. Scan the QR code with your phone's camera to visit the link and learn more.
Now that you know which ad sizes to use and the landscape of your site, you may be wondering why it's important to display ads in optimal locations. This is because it can improve a metric called viewability, which advertisers use to gauge how likely someone will see your ad. Advertisers are willing to pay more for highly viewable ads, so improving viewability can improve your CPMs.
Stay tuned for our next video on viewability and user experience. Thanks for watching! For more support, you can find links to our help center in the description below. Don't forget to subscribe by clicking the subscribe button below so you can stay up to date on our latest tips for ad manager. See you next time!
$1,709 A Day With Stupid Ads And A One Page Website?
In this article, we will explore a business model that has the potential to generate significant profits. This model involves creating one-page websites and leveraging contextual advertising to drive traffic. By understanding the value of different keywords and targeting cheap traffic sources, you can maximize your earnings. Let's dive into the details!
1. The Power of Contextual Advertising:
- Contextual advertising allows you to place ads on websites that are relevant to your target audience.
- By choosing websites with cheap traffic, you can buy ads for pennies on the dollar.
2. Creating Click-Worthy Ads:
- Borderline click bait ads can generate a high number of clicks.
- However, it's crucial to deliver on the promise made in the ad to maintain credibility.
3. Understanding the Value of Keywords:
- Different keywords have varying levels of competition and cost per click.
- Identifying keywords that have low competition and high cost per click can lead to significant profits.
4. Leveraging Affiliate Offers:
- Many ads lead to affiliate offers, where you earn a commission for each product sold.
- Choosing affiliate offers with high payouts can boost your earnings.
5. Exploring Cheap Traffic Sources:
- Websites such as BuySellAds and Taboola offer cheap traffic options.
- Targeting generic websites like recipe sites, gossip sites, and news sites can help you reach a wider audience.
6. Examples of Profitable Ads:
- The key to a successful ad is piquing the viewer's curiosity and making them want to click.
- Examples of attention-grabbing ads include intriguing headlines or questions.
7. Maximizing Earnings:
- By driving cheap traffic to your ads and delivering on the promises made, you can convert clicks into profits.
- While the average person may earn minimal amounts, understanding the value of keywords and targeting the right audience can lead to substantial earnings.
The arbitrage business model, coupled with contextual advertising, offers a straightforward yet profitable way to make money online. By understanding the value of keywords, leveraging affiliate offers, and targeting cheap traffic sources, you can maximize your earnings potential. Remember, treating this venture like a business is essential, and delivering on the promises made in your ads will build trust and credibility. So, get ready to enter the arbitrage zone and start earning big!
Do you need to use Etsy off site ads? How to decide and how to turn them on and off.
Hi everyone! Today, I'm going to talk about off-site ads and whether or not you need them for your Etsy shop. I have three separate Etsy shops, each with its own settings for off-site ads. Let's dive in and explore my reasoning behind using or not using off-site ads.
In my main Etsy shop, which is where I make most of my sales, I cannot turn off off-site ads. They are optional until you reach $10,000 in sales within the past year. Once you hit that threshold, you have to use off-site ads and can never opt out again. Personally, I'm not thrilled about off-site ads because it means competing with my own website on Google. Etsy heavily advertises on Google ads, so sometimes customers end up on my Etsy shop instead of my website. Despite my reservations, I can't opt out of off-site ads due to my sales volume.
In the past seven days, I've made $2,200 in my main shop, so there's no way I can opt out of off-site ads. However, I have moved some items from my Etsy shop to my website to avoid paying the off-site ads fee. If Etsy starts heavily advertising those items through off-site ads, I may reconsider and pay the fee.
To find your off-site ads settings, go to Settings and look for Off-Site Ads. It's not under the marketing or finance tabs, which can be confusing. Once you have to use off-site ads, you won't have the option to turn them off anymore.
Let me quickly explain where Etsy advertises and what off-site ads are. Off-site ads are ads that Etsy chooses to promote on platforms like Google, Facebook, and Pinterest. As sellers, we have no control over what Etsy advertises. If someone clicks on your listing in an off-site ad and makes a purchase, you will pay for that off-site ad. The fee is 12% if you're locked into the program, like I am, or 15% if you're using it optionally and can opt out.
It's important to note that if someone clicks on someone else's listing in an off-site ad and comes to Etsy, then goes on to buy something from your shop, you don't have to pay for that. The fee is only charged if they click on your listing, come to your shop, and make a purchase. The off-site ads fee can add up, so it's crucial to consider your profit margins and whether you can afford it.
In my digital shop, where I sell digital products, I have off-site ads turned on. Since I don't have to physically make anything when an order comes in, it's fine for Etsy to advertise for me on Google. The backend costs are lower, making it worth it for me to use off-site ads in this shop.
On the other hand, in my vintage shop, I have off-site ads turned off. Vintage items have a different customer base, and people often search for specific terms and style numbers. They can find these items on Etsy or through specific searches on Google. Since the vintage market is more niche, I don't feel the need to advertise with off-site ads. Plus, this shop is not a significant income source for me.
When deciding whether to use off-site ads, consider your profit margins and whether the additional percentage will eat into your profits. If you offer free shipping, factor in the off-site ads fee and shipping costs. Additionally, if you have a website, think about whether you want to compete with yourself in ads. Unfortunately, my website is in the shop where I have to have off-site ads turned on, so I have to manage that situation.
Remember to assess your own situation and determine what works best for you. If you have any questions, leave them in the comments. If you found this video helpful, give it a thumbs up. Thanks for watching!
This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
- Comparison between Google Ads and Facebook Ads
- Importance of ad platforms in driving results
- Factors that influence results: industry, competition, ad quality, remarketing, seasonality
- Hypothetical scenario of a realtor in Los Angeles targeting apartment rentals
- Google Ads: keywords, search volume, click-through rate, cost per click, estimated visitors
- Facebook Ads: estimated cost per click, estimated visitors, lower conversion rates
- Recommendation to use both platforms for maximum results
- Importance of using both Google Ads and Facebook Ads
- Mention of NP Digital ad agency for assistance
- Call to action to like, share, and seek help if needed
COMO PREPARAR O SEU SITE PARA AS CAMPANHAS DO GOOGLE ADS
Is your website ready for AdWords campaigns? As a digital marketing expert, I always question if your site is prepared for Google AdWords campaigns. If it's not, you could be wasting your money. So, how can you evaluate if your site is ready for these campaigns?
First, you need to define your strategy. Are you aiming to generate brand awareness? In that case, your site can be more institutional. If your strategy is to generate leads or sales, you need to send visitors to specific pages with relevant information. Having multiple strategies for the same page is not recommended as it can confuse potential customers.
Secondly, your website should continue the conversation from the ad. When a person clicks on an ad, they expect the same information on the website. It's like someone shouting about a specific product on the street, and when you approach them, they start talking about something completely different. That would be absurd, right? The same principle applies to your website.
Your website should also provide detailed information about the product or service that the ad promoted. If someone searches for an iPhone 8 and clicks on your ad, they expect to find details, specifications, payment options, and delivery terms on your website. Don't deviate from the initial conversation in the ad.
Furthermore, your website should be designed to guide visitors towards conversion. Whether it's a purchase, a subscription, or downloading a free resource, your website should have clear calls-to-action and address any objections the visitor might have.
Additionally, your website needs to load quickly. Slow loading times can drive potential customers away. Google also takes into consideration the speed of your website when ranking it in search results. So, make sure your site is optimized for speed.
Lastly, you need to measure your results. Monitoring your website's performance is crucial to understand if your strategies are working. Sometimes, the lack of success in AdWords campaigns is not due to a mistake in the campaign itself, but rather the website not being clear or appealing to new visitors. Analyzing metrics and making improvements accordingly will help you achieve better results.
In conclusion, evaluating if your website is prepared for AdWords campaigns is essential to ensure your advertising efforts are not in vain. By following these guidelines, you can optimize your website for success. So, take the time to assess your site and make the necessary adjustments to improve your chances of converting visitors into customers.