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Snapchat Retargeting Options

Published on: December 7 2022 by Paid Media Pros

Snapchat has become one of the most popular social media platforms among millennials and Gen Z. With over 265 million active users, it offers a vast audience for advertisers to target. Snapchat has recently introduced several retargeting options to help advertisers reach their desired audience more effectively. In this article, we will discuss the different Snapchat retargeting options and how they can be beneficial for advertisers.

Snapchat Retargeting Options:

1. Snap Pixel:

Snap Pixel is a tracking tool that allows advertisers to track user behavior on their website. It can track conversions, page views, and product purchases. This retargeting option helps advertisers create custom audiences based on user behavior on their website.

2. Custom Audiences:

Custom Audiences allow advertisers to create audiences based on their existing customer data. Advertisers can upload customer lists, email lists, or phone numbers to create a custom audience. This retargeting option helps advertisers target their existing customers more effectively.

3. Lookalike Audiences:

Lookalike Audiences allow advertisers to create new audiences based on their existing customer data. Snapchat analyzes the data and creates an audience that has similar characteristics to the existing audience. This retargeting option helps advertisers expand their reach to new potential customers.

4. Retargeting Ads:

Retargeting Ads allow advertisers to show ads to users who have already engaged with their brand. This could be users who have viewed their website or interacted with their Snapchat account. This retargeting option helps advertisers remind users of their brand and encourage them to make a purchase.

Snapchat retargeting options have made it easier for advertisers to target their desired audience more effectively. By using Snap Pixel, Custom Audiences, Lookalike Audiences, and Retargeting Ads, advertisers can create a more targeted and efficient advertising campaign on Snapchat. These retargeting options help advertisers reach their existing customers, expand their reach to new potential customers, and remind users of their brand.

Snapchat Retargeting Options

Snapchat ads offer various targeting options to reach your audience. This article will focus on the retargeting options available in Snapchat.

Four Types of Retargeting Audiences in Snapchat Ads:

1. Customer List: Match your customer list with Snapchatters by uploading a .csv or .txt file format. Only one type of user information can be uploaded at a time, such as email, phone number, or mobile ad ID. The minimum number of users required for matching is 1,000.

2. Website Events: Target Snapchatters based on their engagement with your website using Snap Pixel. Choose the pixel and select the interactions to create different combinations of targeting, such as page views or purchases. The default date range is 13 months but can be adjusted.

3. Mobile App Events: Similar to website events, target Snapchatters based on their engagement with your mobile app. Choose the app and select the events to create the audience list.

4. Ad Engagement: Target Snapchatters who engaged with your ads in the past campaigns. Choose the engagement criteria and the source of the event, such as a specific campaign or ad set. This audience can help with prospecting campaigns and retargeting later.

Snapchat ads may not have the most extensive targeting options, but retargeting audiences can help with customer engagement and nurturing. By leveraging customer lists, website and mobile app events, and ad engagement, advertisers can create effective campaigns and reach their target audience on Snapchat.

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