SOCIAL MEDIA STRATEGY CALL | Jessica Woods with Better Homes & Gardens

In today's digital age, social media has become an integral part of any successful marketing strategy. With over 3.8 billion people using social media worldwide, it is a powerful tool to reach a large audience quickly and efficiently. In this article, we will discuss the social media strategy call with Jessica Woods from Better Homes Gardens.

Key Points:

- Better Homes Gardens is a well-known home and garden brand that has been around for over 100 years.

- They are looking to improve their social media presence and engagement with their audience.

- Jessica Woods is their social media manager who has been tasked with developing a new social media strategy.

- During the call, they discussed various topics related to social media marketing, including:

1. Identifying their target audience: They need to determine who their ideal customer is and create content that resonates with them.

2. Choosing the right platforms: They need to decide which social media platforms are best for their brand and focus on those instead of spreading themselves too thin.

3. Creating engaging content: They need to create content that is informative, visually appealing, and relevant to their audience's interests.

4. Consistency: They need to be consistent in their posting schedule and messaging to keep their audience engaged.

5. Analytics: They need to track their social media metrics regularly to see what is working and what needs improvement.

Developing a successful social media strategy requires careful planning and execution. By identifying their target audience, choosing the right platforms, creating engaging content, being consistent, and tracking their analytics, Better Homes Gardens can improve their social media presence and connect with their audience in a more meaningful way. With Jessica Woods leading the way, we can expect great things from their social media efforts in the future.