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SOCIAL MEDIA STRATEGY CALL | Jessica Woods with Better Homes & Gardens

Published on: December 23 2022 by David Cantero

In today's digital age, social media has become an integral part of any successful marketing strategy. With over 3.8 billion people using social media worldwide, it is a powerful tool to reach a large audience quickly and efficiently. In this article, we will discuss the social media strategy call with Jessica Woods from Better Homes Gardens.

Key Points:

- Better Homes Gardens is a well-known home and garden brand that has been around for over 100 years.

- They are looking to improve their social media presence and engagement with their audience.

- Jessica Woods is their social media manager who has been tasked with developing a new social media strategy.

- During the call, they discussed various topics related to social media marketing, including:

1. Identifying their target audience: They need to determine who their ideal customer is and create content that resonates with them.

2. Choosing the right platforms: They need to decide which social media platforms are best for their brand and focus on those instead of spreading themselves too thin.

3. Creating engaging content: They need to create content that is informative, visually appealing, and relevant to their audience's interests.

4. Consistency: They need to be consistent in their posting schedule and messaging to keep their audience engaged.

5. Analytics: They need to track their social media metrics regularly to see what is working and what needs improvement.

Developing a successful social media strategy requires careful planning and execution. By identifying their target audience, choosing the right platforms, creating engaging content, being consistent, and tracking their analytics, Better Homes Gardens can improve their social media presence and connect with their audience in a more meaningful way. With Jessica Woods leading the way, we can expect great things from their social media efforts in the future.

In this conversation, the speaker advises the listener on the best way to promote their real estate business on social media. They discuss the common mistake of simply posting listings on personal or business pages without targeting the local area, and recommend running Facebook ads to generate leads.

Main Points:

- The speaker advises against relying solely on social media for business promotion, and instead recommends a targeted approach through Facebook ads.

- They suggest running ads specifically targeting the local area, rather than simply posting listings on personal or business pages that are seen by people outside the area.

- The speaker emphasizes the importance of capturing leads by creating landing pages with clear calls to action and lead capture forms.

- They caution against the common mistake of simply boosting posts from personal or business pages, and instead recommend using Facebook's Ads Manager to set up and manage ads.

- The speaker also notes that there are other ways to generate leads beyond advertising listings, such as targeting potential sellers or building referral networks.

In summary, the speaker advises the listener to take a targeted and strategic approach to social media advertising, focusing on lead generation through Facebook ads and landing pages. They caution against relying solely on personal or business pages to promote listings, and stress the importance of capturing leads through clear calls to action and lead capture forms.

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