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Published on: December 23 2022 by David Cantero

Social media has become an integral part of our lives, and it has transformed the way businesses operate. Real estate, in particular, has seen a significant shift towards social media marketing as an effective strategy to generate leads and engage with customers. In this article, we will discuss the importance of a social media strategy for real estate businesses and provide tips on how to create an effective plan.

Why is a social media strategy important for real estate businesses?

1. Increase brand awareness: Social media platforms provide an opportunity to reach a wider audience and increase brand visibility.

2. Engage with customers: Social media allows real estate businesses to connect with customers on a personal level and build meaningful relationships.

3. Generate leads: Social media can be a powerful tool for lead generation, as it allows businesses to target specific demographics and interests.

4. Stay ahead of competitors: With so many businesses using social media, having a well-crafted strategy can help you stand out from the competition.

Tips for creating an effective social media strategy for real estate businesses:

1. Define your goals: Before creating a strategy, it's essential to define your goals and objectives. What do you want to achieve through social media marketing?

2. Know your audience: Understanding your target audience is key to creating content that resonates with them.

3. Choose the right platforms: Not all social media platforms are created equal. Choose the ones that are most relevant to your audience and industry.

4. Create engaging content: Content is king on social media. Create content that is informative, engaging, and shareable.

5. Utilize video: Video is a powerful tool for real estate businesses, as it allows customers to see properties and get a feel for the neighborhood.

6. Engage with customers: Social media is a two-way conversation. Engage with customers by responding to comments and messages.

7. Measure your success: Track your social media metrics to see what's working and what's not. Use this data to adjust your strategy and improve your results.

Social media is a valuable tool for real estate businesses looking to increase brand awareness, engage with customers, generate leads, and stay ahead of competitors. By creating an effective social media strategy and following the tips outlined above, you can create a powerful online presence that drives results. So, what are you waiting for? Start crafting your social media strategy today!


In this conversation, David and Dorica discuss their experiences in the real estate industry and their opinions on different company models. They talk about the benefits and drawbacks of working for Keller Williams and EXP, and share personal stories about their encounters with clients and colleagues.

Key points:

- Keller Williams has a strong culture and encourages agents to build teams and downlines, but only pays commissions on profits made by the downline.

- EXP has a similar model, but does not have overhead costs and can therefore give more off the top. Agents also receive incentives for building their downlines and for the success of their team members.

- Personal relationships and gratitude can be powerful motivators in the industry, and can lead to unexpected opportunities and experiences.

- Both David and Dorica have had to deal with difficult clients and challenging situations in their work, but their passion for the industry and their drive to build a better future for themselves and their families keeps them going.

The conversation highlights the importance of finding a company and culture that aligns with your goals and values, and the potential benefits of building a team and downline in the real estate industry. It also emphasizes the challenges and hard work required to succeed in the field, but the rewards and opportunities that can arise from it.

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