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Published on: December 23 2022 by David Cantero

Recently, I had the pleasure of having a social media strategy call with a real estate investor who was looking to grow their online presence. During our call, we discussed various strategies and tactics to help them achieve their goals.

Key Takeaways:

- Establishing a clear brand message is crucial for creating a strong online presence.

- Consistency is key when it comes to posting content on social media platforms.

- Engaging with followers and creating a sense of community is essential for building a loyal following.

- Utilizing paid advertising can be a powerful tool for reaching a wider audience.

- Staying up-to-date on the latest trends and changes in social media algorithms is important for staying relevant.

Strategies Discussed:

- Developing a content calendar to ensure consistent posting and planning ahead.

- Creating visually appealing content, such as graphics and videos, to catch the eye of potential followers.

- Building a strong presence on multiple social media platforms, such as Facebook, Instagram, and LinkedIn.

- Utilizing hashtags and keywords to increase visibility and reach.

- Engaging with followers through comments, direct messages, and live videos to create a sense of community.

Overall, our social media strategy call was a great success. By implementing the strategies discussed, this real estate investor is well on their way to growing their online presence and reaching a wider audience. As social media continues to evolve, it's important to stay adaptable and innovative in order to stay ahead of the game.

Jennifer is working on two projects, one of which is a program to teach people how to raise capital specifically for real estate. She is also creating a community that can help her raise a fund of $100 million. Jennifer is targeting real estate investors who are between the ages of 25 to 50, have completed their education, and have made a profit of around $75,000. She has prepared a list of places where these people might hang out and is also targeting them through social media campaigns. Jennifer is focusing on bringing people to raise capital and plans to use a combination of social media campaigns and webinars to sell her courses. She also has a membership program where she gives access to professionals for $997, but is considering an intro price of $297. Jennifer has been perfecting her program for the past year and a half and has 50 videos that are already in a membership course. She uses a software that has everything in one place and costs $99 a month. Jennifer plans to run Facebook ads or Instagram ads to target her exact client and drive them to a webinar. She also plans to post video content on YouTube to build a following and create a community of like-minded people.

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