SOLD $2000+ Tshirts, BUT EARNED "$180 ONLY" :-( .... TEESPRING using Facebook Ads

In today's digital age, social media has become a powerful tool for businesses to reach their target audience. Facebook, being the largest social media platform, offers businesses a great opportunity to advertise their products and services. However, it is not always easy to achieve success with Facebook ads. In this article, we will discuss a real-life example of a business that sold 2000 t-shirts but earned only $180 using Facebook ads.

Case study:

A business owner decided to sell t-shirts using Teespring, an online platform that allows people to create and sell custom apparel. The owner created a Facebook page and started running ads to promote the t-shirts. The following are the details of the ad campaign:

• Total ad spend: $350

• Number of clicks: 4000

• Number of website visits: 2000

• Number of sales: 2000

• Total revenue: $2000

• Profit: $180

Analysis:

At first glance, it seems like the ad campaign was successful since the business sold 2000 t-shirts. However, when we look at the profit margin, we can see that the business only earned $180. The following are the reasons why the profit was so low:

• High ad spend: The business spent $350 on ads, which is more than 17% of their total revenue. This is a high percentage, and it shows that the ads were not optimized properly.

• Low conversion rate: Although the business received 2000 website visits, only 100 people made a purchase. This means that the conversion rate was only 5%, which is low.

• Low profit margin: The business only earned $0.09 per t-shirt sold. This is a very low profit margin, and it shows that the t-shirts were priced too low.

In conclusion, the case study highlights the importance of optimizing Facebook ads to achieve a higher return on investment. The business in this example sold 2000 t-shirts, but the profit was very low due to high ad spend, low conversion rate, and low profit margin. To avoid such a situation, businesses should focus on targeting the right audience, creating compelling ad copy, and pricing their products correctly. By doing so, they can increase their chances of success with Facebook ads.