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Solve iOS 14 Issues: Verify Your Shopify Domain on Facebook Business Manager

Published on: November 20 2023 by Julian Yong

Solve iOS 14 Issues: Verify Your Shopify Domain on Facebook Business Manager

Table of Contents

  1. Introduction
  2. Understanding the iOS 14 Update
  3. The Impact of iOS 14 on Facebook Ads
    • 3.1 Tracking and Data Collection Changes
    • 3.2 Challenges for Marketers
  4. Resolving Errors Caused by iOS 14 Update
    • 4.1 Verifying Your Domain
    • 4.2 DNS Verification Method
    • 4.3 Meta Tag Verification Method
    • 4.4 Fixing Conversion APIs
  5. Connecting Shopify and Facebook for Efficient Tracking
    • 5.1 Setting Up the Facebook Sales Channel
    • 5.2 Enabling Customer Data Sharing
    • 5.3 Configuring Facebook Target Country
  6. Achieving Faster Shipping Times
  7. Conclusion
  8. FAQs

Overcoming Errors Caused by the iOS 14 Update

In recent times, many Facebook advertisers have been facing various challenges and errors due to the latest iOS 14 update. These updates introduced by Facebook have caused frustration among app users, leading to problems with tracking, optimization, targeting, and reporting. It can be quite overwhelming when you encounter such errors, and finding effective solutions seems impossible. However, in this guide, we will walk you through the step-by-step process of resolving these errors and help you navigate through the changes brought on by the iOS 14 update.

Understanding the iOS 14 Update

Before diving into the solutions, it's important to understand what the iOS 14 update entails. Apple has recently implemented a policy requiring all apps in the App Store to display discouraging prompts to iOS 14 device users. This change aims to prioritize user privacy by mandating explicit user permission for data collection by apps. Consequently, users are more likely to deny data collection permissions, resulting in significant issues for marketers. These issues mainly revolve around tracking, optimization, targeting, and reporting on various marketing platforms, not just Facebook.

The Impact of iOS 14 on Facebook Ads

The iOS 14 update has particularly affected Facebook advertisers, causing a range of challenges. Let's explore the key impacts below:

3.1 Tracking and Data Collection Changes

With the new update, users must actively grant permission for apps to collect their data. This creates a major hurdle for marketers who heavily rely on user data for targeted advertising and tracking campaign effectiveness. As a result, the accuracy and effectiveness of tracking and data collection have significantly diminished.

3.2 Challenges for Marketers

The iOS 14 update has presented several challenges for marketers using Facebook Ads. These challenges include limited access to user data, reduced tracking capabilities, hampered optimization, limited reporting insights, and decreased advertising effectiveness. Marketers have been struggling to find workarounds and adapt their strategies to mitigate these challenges.

Resolving Errors Caused by iOS 14 Update

To overcome the errors triggered by the iOS 14 update, we will now outline the necessary steps you should follow. These steps address various aspects such as domain verification, DNS verification, meta tag verification, and fixing conversion APIs.

4.1 Verifying Your Domain

The first step in resolving errors is to verify your domain. Facebook requires this verification to ensure the authenticity and ownership of the specified domain. By completing this process, you establish a connection between your website and Facebook, enabling smoother data tracking and collection.

4.2 DNS Verification Method

One of the recommended methods for domain verification is the DNS verification method. This method involves adding a TXT record to your DNS configuration. The specific steps may vary depending on your domain provider. For example, if you purchased your domain from Shopify, you can refer to their help guide to make the necessary changes. However, if you purchased your domain from a different provider like GoDaddy, the process will differ slightly. In such cases, access your DNS management settings and follow the provided instructions to add the required TXT record.

4.3 Meta Tag Verification Method

Alternatively, you can use the meta tag verification method, which simplifies the verification process for some users. This method involves adding a specific code snippet provided by Facebook to the head section of your website. If you are using Shopify, access the "Edit Code" section under "Online Store" and insert the code snippet in the appropriate location. For users with different hosting providers, locate the "team.liquid" file and add the code snippet within the head section.

4.4 Fixing Conversion APIs

In addition to domain verification, fixing conversion APIs is crucial for accurate tracking and optimization. To fix these APIs, connect your Shopify store with Facebook by adding the Facebook sales channel. Afterward, enable customer data sharing and select the appropriate Facebook target country. These steps ensure that your data is appropriately shared, and your advertising campaigns are optimized for your desired audience.

By completing these steps, you can resolve the errors caused by the iOS 14 update, ensuring smoother tracking, data collection, and campaign optimization.

Connecting Shopify and Facebook for Efficient Tracking

To enhance tracking efficiency and gather accurate data, it is essential to establish a seamless connection between your Shopify store and Facebook. This connection allows Facebook to collect relevant data from your store, enabling more effective tracking and optimization.

5.1 Setting Up the Facebook Sales Channel

To begin the setup process, access your Shopify store's preferences and click on the "Setup Pixel" option. This action will prompt you to install the Facebook sales channel, which will facilitate the connection between your Shopify store and Facebook.

5.2 Enabling Customer Data Sharing

Once the Facebook sales channel has been added, you need to enable customer data sharing. This ensures that Facebook can gather the necessary data to optimize your ad campaigns effectively. To enable customer data sharing, navigate to the data sharing settings and select the option to enable maximum data sharing.

5.3 Configuring Facebook Target Country

To ensure your ad campaigns are targeted to the right audience, configure the Facebook target country. By choosing the relevant country, you maximize the effectiveness of your advertising efforts within that specific region.

By implementing these steps, you establish a strong connection between Shopify and Facebook, allowing for accurate tracking, data collection, and campaign optimization.

Achieving Faster Shipping Times

In addition to addressing the issues caused by the iOS 14 update, it's important to optimize other aspects of your e-commerce business to provide an enhanced customer experience. One effective strategy is to prioritize fast shipping times, as it tends to increase customer satisfaction and retention. By implementing efficient shipping processes and partnering with reliable shipping providers, you can achieve one to three-day shipping times, resulting in happier customers and increased sales.

Conclusion

The iOS 14 update has brought significant changes that have affected Facebook advertisers. However, by following the steps outlined in this guide, you can efficiently resolve the errors triggered by the update. By taking the necessary actions to verify your domain, fix conversion APIs, and establish a seamless connection between Shopify and Facebook, you can overcome the challenges and optimize your advertising campaigns successfully.

FAQs

Q: Will verifying my domain resolve all the errors caused by the iOS 14 update? A: Verifying your domain is an essential step in resolving the errors, as it establishes a trustworthy connection between your website and Facebook. However, there may be additional steps involved depending on your specific errors and requirements.

Q: Can I use the DNS verification method if I purchased my domain from a provider other than Shopify? A: Yes, the DNS verification method can be used regardless of your domain provider. The process may vary slightly, but you can follow the instructions provided by your domain provider on how to add the required TXT record.

Q: How long does it take for the verification process to be completed? A: The verification process can vary in duration. While for some users, it may happen immediately, it can take up to 48 hours for others. Patience is key during this process.

Q: Is it necessary to use Shopify for connecting my store with Facebook? A: While using Shopify simplifies the process, you can connect your online store with Facebook even if you are using a different hosting platform. The steps may differ slightly, but the general concept remains the same.

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