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Solve the Issue: Your Display Ads Approved but Not Showing

Published on: November 20 2023 by Neptune Design

Solve the Issue: Your Display Ads Approved but Not Showing

Table of Contents

  1. Introduction
  2. Why are my display ads not showing?
  3. Checking the approval status of your ads
  4. Checking the bidding settings
  5. The role of keywords in display ads
  6. Understanding the importance of audience size
  7. The impact of location targeting on ad visibility
  8. Optimizing ad sizes for different placements
  9. Dealing with delays in ad approval
  10. Conclusion

Article

Why are my display ads not showing?

Introduction

Are you having trouble with your display ads not showing up? It can be frustrating when you've put in the effort to create appealing ads, but they fail to appear to your target audience. In this article, we will explore some common reasons why this may be happening and provide step-by-step solutions to help you get your ads up and running.

Checking the approval status of your ads

The first step in troubleshooting this issue is to ensure that your ads have been approved. Even if you've followed all the guidelines and settings, there may be a backlog in Google's review process, resulting in delays. To check the approval status of your ads, navigate to the Google Ads dashboard and go to the "Tools and Settings" section. Switch to expert mode to access detailed settings and confirm that your ads are approved.

Checking the bidding settings

Another factor that may be affecting your ad visibility is the bidding strategy. If you're using manual CPC (Cost-Per-Click) bidding, your bids may be too low for your ads to compete effectively in the auction system. Consider switching to the "Maximize Clicks" bidding strategy, which allows Google's automated bidding to find the minimum bid required to generate clicks. Monitor the performance for 24 hours and adjust your bidding strategy accordingly.

The role of keywords in display ads

Keywords play a crucial role in search campaigns but have limited effectiveness in display campaigns. If you've added keywords to your display ads, it may not be an effective way to reach your target audience. Consider using search campaigns or Google Shopping ads for keyword targeting. Remove any keywords from your display campaign and focus on other targeting options such as audience and demographics.

Understanding the importance of audience size

When it comes to display ads, having a broad audience is essential for reaching a significant number of potential customers. If your audience size is too small, your ads may not show frequently or at all. Add more relevant audiences or remove any specific audience targeting to increase the chances of your ads appearing to a larger group of users. Finding the right balance between audience specificity and size is crucial for ad visibility.

The impact of location targeting on ad visibility

Location targeting allows you to reach users in specific geographic areas. However, if your location targeting is too narrow, your ad visibility may be limited. It's important to cast a wide enough net to ensure sufficient impressions and clicks. Evaluate the size of your targeted location and adjust it accordingly. Keep in mind that excessively small locations may restrict your ad visibility.

Optimizing ad sizes for different placements

Ensure your display ads are available in various dimensions to fit different ad slots on websites. Responsive display ads automatically adjust to suit the available space, but if you're using traditional ad formats, make sure you have enough sizes uploaded. Include a variety of square and rectangular dimensions to maximize ad visibility. Aim for at least eight to ten different sizes to cover a range of placements.

Dealing with delays in ad approval

Due to Google's review process, delays in ad approval can occur. This is especially relevant in current times with increased demands. If you are an experienced advertiser and are confident that your settings are correct, the delay may be on Google's end. Patience may be required as Google works through the backlog. However, it's essential to ensure your settings are correct by following the steps outlined in this article.

Conclusion

If you're experiencing issues with your display ads not showing, it's crucial to investigate and address the potential causes. Check the approval status of your ads, review your bidding settings, and make sure your targeting options, audience size, and ad sizes are optimized. Understanding the intricacies of display advertising and troubleshooting effectively can help maximize the visibility and success of your campaigns.

Highlights:

  1. Troubleshooting common issues with display ad visibility
  2. Checking the approval status of your ads and optimizing bidding settings
  3. The role of keywords in display campaigns and alternative targeting options
  4. Maximizing audience size and expanding location targeting
  5. Optimizing ad sizes for a variety of placements
  6. Understanding and addressing delays in ad approval

FAQ:

Q: Why are my display ads not showing up? A: There could be several reasons for this issue, including ad approval delays, incorrect bidding settings, inadequate audience size, restricted location targeting, or a lack of optimized ad sizes.

Q: How can I check if my display ads have been approved? A: To check the approval status of your display ads, navigate to your Google Ads dashboard, go to the "Tools and Settings" section, and switch to expert mode. From there, you can review the status of your ads and ensure they have been approved.

Q: Can keywords affect the visibility of display ads? A: While keywords play an essential role in search campaigns, their impact on display ads is limited. Display ads rely more on audience targeting and ad placement rather than specific search terms.

Q: How can I expand my audience size for display ads? A: To increase your audience size, consider adding more relevant targeting options, such as demographics or interests. If you have specific audience restrictions, removing them can also broaden your reach.

Q: Should I use responsive display ads or traditional ad formats? A: Responsive display ads are a convenient option as they automatically adapt to fit various ad slots. However, if you prefer traditional formats, make sure you upload an adequate variety of ad sizes to cover different placements.

Q: What should I do if I'm experiencing delays in ad approval? A: If you've followed all the correct settings and your ads are still not approved, it's likely due to a backlog on Google's end. Be patient, as they work through the queue. However, it's essential to ensure your settings are correct to avoid any potential issues.

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