starbucks print ads

Photoshop | Advertising Poster Design by Ju Joy Design Bangla

Have you ever wondered how to create an advertising poster in Photoshop CC? Look no further! In this tutorial, I will guide you through the process step-by-step. Let's get started!

Steps:

1. Choose your desired color scheme for the poster

2. Press Ctrl + Delete to fill the background with the chosen color

3. Apply a shadow effect to your desired element(s)

4. Adjust the opacity to your liking

5. Select the Ellipse Tool and press and hold Shift + Alt while dragging to create a circular shape

6. Apply a color gradient radial to the shape

7. Reverse the gradient if desired

8. Change the color of the gradient to match your color scheme

9. Apply a light effect to the shape

10. Add a drop shadow effect to the shape

11. Apply a stroke to the shape

12. Apply a drop shadow effect to the stroke

13. Press Shift + Ctrl + Alt + E to merge all visible layers

14. Apply the Camera Raw Filter to enhance the overall look of the poster

15. Save and admire your creation!

Creating an advertising poster in Photoshop CC may seem daunting at first, but with the right tools and techniques, it can be a fun and rewarding experience. By following these steps, you can create a poster that is sure to catch the eye of your intended audience. Happy designing!

Starbucks: The First 50 Years

The story of Starbucks began in 1971 in Seattle's Pike Place Market, where three friends opened a small specialty coffee store. Over the years, Starbucks has become a global phenomenon, with stores in multiple countries and a loyal following of customers.

Key Points:

- Starbucks was named after a character in the classic novel Moby Dick and has a logo of a Siren.

- Howard Schultz, a young New Yorker, joined Starbucks in 1982 and was inspired by the coffeehouses he saw in Italy.

- Starbucks opened its first test cafe in Seattle in 1984 and started offering health benefits and equity to employees.

- Starbucks had a successful Initial Public Offering in 1992 and started expanding globally.

- Starbucks experienced growth and expansion but also faced challenges, such as declining sales and a need to refocus on its core values.

- Starbucks re-dedicated itself to coffee and its customers and continued to innovate and improve its stores and offerings.

- Starbucks has a mission to inspire and nurture the human spirit and a culture of inclusion and warmth.

Starbucks has come a long way since its humble beginnings in 1971. Despite facing challenges, Starbucks has remained committed to its values and mission, and continues to be a beloved brand around the world.

How Food Commercials Are Made

Visual Engineering: The Secret Behind Mouthwatering Food Commercials

Have you ever wondered how food commercials make the food look so perfect and appetizing? The answer lies in the world of visual engineering. Visual engineer Steve Giralt combines technology with traditional image-making processes to create stunning visuals for food and product-based commercials.

The Cost of Creating Perfect Shots:

Creating these stunning visuals comes with a hefty price tag. A single day TV shoot can cost between $50,000 to $100,000. This is because food shoots involve a lot of moving parts and require the use of different technologies and synchronizing software to make everything happen at the exact moment they need to.

The Symphony of People Behind the Scenes:

It takes a team of stylists, engineers, and operators to create the perfect shot. Food stylist Michelle Gatton reads over the recipe and starts thinking about how she can make it look even better. Engineers use motorized sliders to move pumps that drizzle caramel or sauce onto the food, while operators control the motion controls or robots to capture the perfect shot.

Trial and Error:

Creating the perfect shot involves a lot of trial and error. Every precise moment captured is nailed down to the millisecond, and the use of robots allows for greater precision. However, human hands are still used on commercials when timing is not a crucial factor.

Creating stunning visuals for food and product-based commercials is not an easy task. It takes a lot of effort, trial and error, and a team of skilled individuals to bring the vision to life. However, the end result is worth it when the perfect shot is captured and spread with the world.

Starbucks Advertising Presentation

Starbucks: More Than Just Coffee

Starbucks is a global coffee giant that was founded in 1971. Despite having over 28,000 stores worldwide, Starbucks spends less on advertising compared to other big companies like Nike. Instead, their focus is on providing a good customer experience. Their CEO wanted Starbucks to be people's third place, after work and home, where they can feel safe and have a sense of community.

Target Audience:

Starbucks' primary audience is upper-class people aged 25 to 40 who are willing to spend money on premium coffee and a good experience. Their secondary target audience is college students aged 18 to 24. They have locations in convenient places like targets, Walmart, airports, and grocery stores.

Advertising Strategy:

Starbucks spends less on advertising but is very good at listening to their customers and rebranding. They use imagery to advertise their products aesthetically and creatively. They also use descriptive words and adjectives to describe their products and make them more appealing. They make creative drink names like the flavor-changing unicorn drink to attract new customers. They also come out with new drinks every season to keep customers interested.

Social Media:

Social media is the main form of advertising for Starbucks. They have millions of followers on platforms like Twitter, Instagram, Facebook, and Google. They post pictures of their products, advertise new drinks, and have online options to pay and order online. They also have loyalty rewards programs and have used Twitter to allow customers to tweet a coffee to their friends.

Starbucks is more than just coffee. They provide a good customer experience and a sense of community. They are very good at listening to their customers and rebranding. They use social media as their main form of advertising and come out with new drinks every season to keep customers interested. Overall, Starbucks has become a global phenomenon by providing a unique and enjoyable coffee experience.

Starbucks - Consumer Behaviour 24202

The focus of this project is Starbucks, the American multinational corporation founded in 1971. It is globally recognized as the largest coffee house chain in the world with 32,660 stores as of 2020 located across 70 different countries. Starbucks aims to revolutionize the coffee making and tasting process and ultimately enhance the customer experience.

Background:

Founded by academics Jerry Baldwin, Gordon Bowker, and Zeb Zeigle in Seattle, Washington, Starbucks was established as a way to represent the three friends' fascination with the art of roasting coffee and tea. Drawing inspiration from Hermann Melville's classic novel Moby Dick and utilizing references from nautical mythology, the trio established their signature design which still stands today 50 years later as one of the most globally recognized company logos.

Marketing Strategies:

Today, Starbucks is a key player in the specialty coffee industry with an estimated $47.5 billion market value. Since opening its first store in Australia in 2000, Starbucks has continuously attempted to evolve their marketing strategy in order to reflect their basic core principles and the Australian market.

Target Audience:

Starbucks currently targets men and women within the middle to high income bracket aged between 22 and 60. The typical behavior of their target segment includes spenders on the go individuals, early adopters of technology, and the health and socially conscious consumer.

Marketing Mix:

Starbucks has enveloped various techniques in developing and deploying their marketing strategies. Their current marketing strategies and tactics are predominantly centered around components of the marketing mix. Starbucks have developed an impeccable brand image and association through the iconic green siren which is recognizable around the globe.

Product Offering:

Starbucks products include the experience offered with their specialty coffee. The chain offers hot and cold beverages, baked goods, sandwiches, and other snacks. The beverage menu also consists of store local elasticity and seasonal products such as the flat white in Australia or the pumpkin spice latte during autumn.

Pricing Strategy:

The company's current pricing strategy supports their stance as a premium price coffee seller. The pricing strategy operates on the behavioral tendency of consumers to pay a higher price for a product they perceive holds a premium value. This correlation allows Starbucks to maintain its elite or exclusive image.

Geographic Segmentation:

It has become apparent that Starbucks' failure in Australia can be narrowed down to their failure to implement geographic segmentation. Although 94.3% of individuals surveyed admitted they were familiar with Starbucks, Starbucks has failed to tailor its offerings to the Australian culture.

SWOT Analysis:

The following SWOT analysis identifies and highlights the strengths, weaknesses, opportunities, and threats of Starbucks in Australia. The strengths of the company stem from its globally recognizable image, offering a large selection of beverages, and placing a solid emphasis on CSR. Nevertheless, Starbucks' failure to incorporate well into the Australian coffee culture has created minimal space for the company to grow amongst local competitors.

In conclusion, Starbucks is a globally recognized brand that has made significant strides in revolutionizing the coffee making and tasting process. However, their failure to incorporate well into the Australian coffee culture has hindered their success in Australia. Starbucks has the opportunity to change the focus of their marketing efforts to a younger audience, create a more affordable range that differentiates between coffee and other beverages, and ultimately place a greater focus on customer service.

How to Analyse Adverts

In this video, Lit with Chris breaks down how to analyze any print advertisement. Print advertising is a form of promotion that uses physically printed or hard copy adverts to boost a brand's reputation. People traveling in the city are exposed to approximately 74 print adverts every day, according to marketweek.com.

When analyzing print advertising, the first thing to establish is the brand's aim and target audience. The brand is aiming to boost awareness of their product or service and make more people consume it. They also have a secondary aim known as brand association or the association principle. This strategy aims to associate the brand with an idealized lifestyle or set of values that would most appeal to its target audience.

One way of conveying this message is through the advert's visual narrative. Print adverts have static images, meaning they cannot move, so designers need to capture a striking situation that the subject finds themselves in. Companies consider where their target audience would like to be, what they would like to be doing, or how they would like to look to align the brand with an idealized version of these people's lives.

The written word is also important in print advertising. The slogan of a particular advert is a statement that encapsulates the brand's identity. It is short, catchy, and designed to appeal to the target audience's outlook as much as possible. The copy may contain statistics, imperatives, or other rhetorical devices that can be commented on individually.

In conclusion, print advertising is everywhere, and it has a huge impact on our subconscious mind. When analyzing print advertising, we need to establish who the target audience is to understand why the brand is aligning itself with a particular lifestyle or set of values. Companies convey their message through a combination of visual and language techniques. By analyzing these techniques, we can better understand the brand's identity and the message they are trying to convey.