#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

START A $10K/MONTH Digital Product Business (FAST)! | How To Make Money Selling Digital Products

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

START A $10K/MONTH Digital Product Business (FAST)! | How To Make Money Selling Digital Products

START A $10K/MONTH Digital Product Business (FAST)! | How To Make Money Selling Digital Products

startTime durationTime text
00:00:00 00:00:04 are you somebody that's looking to sell
00:00:02 00:00:05 digital products online if so on today's
00:00:04 00:00:06 video
00:00:05 00:00:07 i'm gonna be showing you different kinds
00:00:06 00:00:08 of digital products that you can
00:00:07 00:00:10 actually sell online
00:00:08 00:00:17 and more importantly how to actually
00:00:10 00:00:17 start selling them
00:00:20 00:00:23 now before we get going guys my name is
00:00:22 00:00:25 peter prue every single video here we
00:00:23 00:00:26 give do a giveaway
00:00:25 00:00:28 today's video giveaway winner is going
00:00:26 00:00:30 to get our ecommerce empire starter pack
00:00:28 00:00:31 completely for free
00:00:30 00:00:33 all you have to do to enter this
00:00:31 00:00:34 giveaway is drop a comment down below on
00:00:33 00:00:35 today's video
00:00:34 00:00:37 make sure you're subscribed to the
00:00:35 00:00:38 channel and then most importantly make
00:00:37 00:00:40 sure you hit the notification bell as
00:00:38 00:00:41 well you want to be notified
00:00:40 00:00:43 when the next video drops to see if
00:00:41 00:00:44 you're that lucky winner so make sure
00:00:43 00:00:46 you watch this whole video and you are
00:00:44 00:00:47 paying attention because we're going to
00:00:46 00:00:50 be announcing that winner
00:00:47 00:00:51 so what makes digital products so great
00:00:50 00:00:52 why are they worth
00:00:51 00:00:54 selling and most importantly why should
00:00:52 00:00:56 you even watch this whole video
00:00:54 00:00:57 well guys here's the thing digital
00:00:56 00:00:59 products are
00:00:57 00:01:01 very very versatile right and people
00:00:59 00:01:02 don't realize this but we are always
00:01:01 00:01:04 consuming
00:01:02 00:01:05 information out there just like you
00:01:04 00:01:07 watching this video right now
00:01:05 00:01:08 and you probably consume lots of other
00:01:07 00:01:09 content and other different kinds of
00:01:08 00:01:10 industries
00:01:09 00:01:12 for yourself as well whether it's
00:01:10 00:01:13 learning how to cook whether it's
00:01:12 00:01:14 learning how to start an online business
00:01:13 00:01:16 learning how to
00:01:14 00:01:18 invest right whatever it might be we're
00:01:16 00:01:19 always consuming information and most
00:01:18 00:01:20 importantly oftentimes
00:01:19 00:01:22 when people are consuming free
00:01:20 00:01:24 information they're also
00:01:22 00:01:26 paying for this information as well to
00:01:24 00:01:28 get more premium
00:01:26 00:01:29 content from the the creator that made
00:01:28 00:01:32 the digital product
00:01:29 00:01:34 now here's the thing right digital
00:01:32 00:01:34 products can often be very difficult to
00:01:34 00:01:36 sell because
00:01:34 00:01:38 a lot of people jump into it thinking oh
00:01:36 00:01:40 man these are this is great margins
00:01:38 00:01:42 right like i can sell these right
00:01:40 00:01:44 i have better margins right but it's
00:01:42 00:01:45 very difficult to sell them on the front
00:01:44 00:01:47 and that's what i'll be toking about
00:01:45 00:01:49 in today's video how to properly sell
00:01:47 00:01:50 your digital products so you can make
00:01:49 00:01:52 more money
00:01:50 00:01:53 secondly digital products are very very
00:01:52 00:01:55 versatile
00:01:53 00:01:57 number one you of course you can sell
00:01:55 00:01:59 them right absolutely you can sell them
00:01:57 00:02:00 and once you make them once any costs
00:01:59 00:02:01 that are involved in actually creating
00:02:00 00:02:04 your digital content
00:02:01 00:02:05 right all the rest is is free money
00:02:04 00:02:07 right because once you create it once
00:02:05 00:02:07 you can repeatedly sell it over and over
00:02:07 00:02:10 again
00:02:07 00:02:11 right next these digital products are
00:02:10 00:02:12 you can give them away for free right
00:02:11 00:02:13 you don't even have to you can give them
00:02:12 00:02:15 away for free to build up your email
00:02:13 00:02:17 list build up your list of
00:02:15 00:02:19 prospects to to sell your products to
00:02:17 00:02:21 right so they're very very versatile and
00:02:19 00:02:23 my personal favorite way to use these
00:02:21 00:02:25 digital products is bundling them with
00:02:23 00:02:27 physical products e-commerce products
00:02:25 00:02:29 and really setting yourself apart from
00:02:27 00:02:30 your competition right and a lot of
00:02:29 00:02:32 e-commerce sellers
00:02:30 00:02:33 aren't doing that and i especially
00:02:32 00:02:34 recommend if you're somebody that's
00:02:33 00:02:35 doing e-commerce or drop shipping
00:02:34 00:02:37 anything like that
00:02:35 00:02:38 bundle in some digital products right
00:02:37 00:02:40 with your physical
00:02:38 00:02:42 right to really increase the perceived
00:02:40 00:02:43 value of what you're selling
00:02:42 00:02:45 and give your customers a reason to buy
00:02:43 00:02:46 from you instead of heading over to
00:02:45 00:02:47 amazon so
00:02:46 00:02:49 let's quickly tok about the different
00:02:47 00:02:50 kinds of digital products that are out
00:02:49 00:02:52 there that are available for you to sell
00:02:50 00:02:52 now these are the ones i personally sell
00:02:52 00:02:54 myself
00:02:52 00:02:56 so i think these are kind of like the
00:02:54 00:02:58 best ones to start out with
00:02:56 00:03:00 okay so let's start out with ebooks now
00:02:58 00:03:02 the two main categories are ebooks and
00:03:00 00:03:03 video courses so ebooks are written
00:03:02 00:03:07 forms
00:03:03 00:03:09 right courses are more video forms now
00:03:07 00:03:10 you can choose either one to sell you
00:03:09 00:03:12 could sell both if you choose to i'm
00:03:10 00:03:12 just going to give you a little bit of a
00:03:12 00:03:16 breakdown
00:03:12 00:03:19 of exactly what's inside of each right
00:03:16 00:03:19 so inside of ebooks right we have cheat
00:03:19 00:03:22 sheets now
00:03:19 00:03:22 cheat sheets are very very short they
00:03:22 00:03:24 might be only
00:03:22 00:03:26 one page long giving your customer a
00:03:24 00:03:27 cheat sheet so for example
00:03:26 00:03:29 you know let's say you want to sell
00:03:27 00:03:29 digital products in the fitness niche
00:03:29 00:03:31 well
00:03:29 00:03:33 this cheat sheet right it can have a
00:03:31 00:03:34 nutrition list it can have you know a
00:03:33 00:03:36 grocery list on it
00:03:34 00:03:37 essentially a cheat sheet should be
00:03:36 00:03:39 something that they can stik on our
00:03:37 00:03:40 refrigerator or fold up that they can
00:03:39 00:03:41 quickly open
00:03:40 00:03:43 and get a quick result from and that's
00:03:41 00:03:44 the thing with any of these digital
00:03:43 00:03:45 products that we're toking about we're
00:03:44 00:03:47 always toking about what's the result
00:03:45 00:03:49 that it gets for a specific customer
00:03:47 00:03:50 right and that's really the key with
00:03:49 00:03:52 these kind of digital products
00:03:50 00:03:54 you don't need them long right you want
00:03:52 00:03:56 them short concise and getting your
00:03:54 00:03:56 customer result as quickly as possible
00:03:56 00:03:58 right
00:03:56 00:03:59 and that's really the goal whether
00:03:58 00:04:00 you're selling physical products digital
00:03:59 00:04:02 products is getting your customer some
00:04:00 00:04:04 sort of result
00:04:02 00:04:05 now again cheat sheets are more uh short
00:04:04 00:04:06 form
00:04:05 00:04:08 think something that they can quickly
00:04:06 00:04:10 look at and then they can use as a quick
00:04:08 00:04:11 reference the second is different kinds
00:04:10 00:04:12 of templates there's so many different
00:04:11 00:04:15 kinds of templates
00:04:12 00:04:16 uh out there available guys now the
00:04:15 00:04:18 templates are
00:04:16 00:04:20 meant for your customer to kind of like
00:04:18 00:04:22 plug their stuff into
00:04:20 00:04:24 so for example let's say you you've
00:04:22 00:04:26 developed some sort of template ebook
00:04:24 00:04:28 that somebody can type in there are
00:04:26 00:04:29 different kinds of you know uh uh
00:04:28 00:04:30 you know fitness uh questions that you
00:04:29 00:04:32 might have their weight height whatever
00:04:30 00:04:34 and then your template can tell them hey
00:04:32 00:04:35 if you're you're this high you're this
00:04:34 00:04:36 way you're this this
00:04:35 00:04:38 right this is how much you should be
00:04:36 00:04:40 eating or whatever it is that your
00:04:38 00:04:42 your your digital product provides right
00:04:40 00:04:42 templates are something where they take
00:04:42 00:04:45 some sort of
00:04:42 00:04:47 input right and gives them an output out
00:04:45 00:04:47 right so for example on this channel
00:04:47 00:04:48 right
00:04:47 00:04:50 one of the bonuses that if you use any
00:04:48 00:04:51 of the affiliate links in the
00:04:50 00:04:53 description of this video
00:04:51 00:04:54 we give you our email templates now
00:04:53 00:04:56 these email templates right they're
00:04:54 00:04:58 already filled out you just have to plug
00:04:56 00:05:00 in your information right so same exact
00:04:58 00:05:03 concept but you just have to position it
00:05:00 00:05:04 for your specific niche third is
00:05:03 00:05:06 worksheets i love
00:05:04 00:05:07 using kind of worksheets like this
00:05:06 00:05:08 because they're interactive right
00:05:07 00:05:09 worksheets
00:05:08 00:05:11 are things that people will literally
00:05:09 00:05:12 print out or that they should be
00:05:11 00:05:14 designed in a way
00:05:12 00:05:16 to make your customer want to print out
00:05:14 00:05:17 and actually fill in
00:05:16 00:05:19 these are great to build good customer
00:05:17 00:05:21 loyalty this is something that we do
00:05:19 00:05:22 inside pretty much all of our programs
00:05:21 00:05:24 is give out different kinds of
00:05:22 00:05:26 worksheets right for people to print out
00:05:24 00:05:28 and fill in right this helps create
00:05:26 00:05:29 really solidify the information that
00:05:28 00:05:31 they're learning
00:05:29 00:05:33 and also by the time they're done that
00:05:31 00:05:33 worksheet they've gotten some good
00:05:33 00:05:35 results
00:05:33 00:05:37 already right and again i'm going to
00:05:35 00:05:39 keep stressing this through this video
00:05:37 00:05:41 is that that's the key with selling
00:05:39 00:05:42 digital products right you're always
00:05:41 00:05:44 always focusing
00:05:42 00:05:45 on giving your customer some sort of
00:05:44 00:05:48 result okay
00:05:45 00:05:51 that's the key okay now moving into
00:05:48 00:05:52 courses right now courses there's really
00:05:51 00:05:54 two different types of courses out there
00:05:52 00:05:55 now they're all video these i'm strictly
00:05:54 00:05:58 toking about video courses here
00:05:55 00:05:59 there's long form and short form now
00:05:58 00:05:59 what is the difference well pretty
00:05:59 00:06:01 obvious
00:05:59 00:06:03 long form courses are something that i'm
00:06:01 00:06:06 typically shooting at you know
00:06:03 00:06:08 10 plus hours of content right now
00:06:06 00:06:10 a full video course you can charge
00:06:08 00:06:12 premium prices for something like this
00:06:10 00:06:13 whether it's like a six week class eight
00:06:12 00:06:15 week class maybe it's
00:06:13 00:06:16 you know even longer than that right now
00:06:15 00:06:17 if you're going to do something like
00:06:16 00:06:19 that you definitely need to be either
00:06:17 00:06:21 working with an expert in your field or
00:06:19 00:06:23 you being an expert already in your
00:06:21 00:06:25 specific field so you can actually
00:06:23 00:06:26 educate your customers on the topic that
00:06:25 00:06:27 you're teaching them
00:06:26 00:06:28 right you're not going to be able to
00:06:27 00:06:29 create an effective course that gets
00:06:28 00:06:31 your customers
00:06:29 00:06:33 results if you yourself don't know what
00:06:31 00:06:35 you're even toking about okay
00:06:33 00:06:36 and secondly is short form short form
00:06:35 00:06:38 courses
00:06:36 00:06:40 are things that are between 30 minutes
00:06:38 00:06:42 and two hours long in my opinion
00:06:40 00:06:43 right now these are little things that
00:06:42 00:06:45 you can create whether it's
00:06:43 00:06:46 you know going over you know uh
00:06:45 00:06:47 different kinds of workouts or or
00:06:46 00:06:50 whatever it might be
00:06:47 00:06:51 these short form courses can be used to
00:06:50 00:06:51 get you know you could charge for them
00:06:51 00:06:53 of course
00:06:51 00:06:55 but these are really good to kind of
00:06:53 00:06:57 give your customers some sort of results
00:06:55 00:06:59 before you give them money so for
00:06:57 00:07:01 example this can be these short form
00:06:59 00:07:03 uh of video courses can be given away as
00:07:01 00:07:05 a free bundle or given away for free to
00:07:03 00:07:06 give your customers some sort of results
00:07:05 00:07:08 that inevitably leads them to actually
00:07:06 00:07:10 purchasing your full price products
00:07:08 00:07:11 so now let's tok about how do you
00:07:10 00:07:12 actually sell these kind of digital
00:07:11 00:07:14 information products
00:07:12 00:07:16 i'm going to show you the simplest way
00:07:14 00:07:18 to get started with selling digital
00:07:16 00:07:20 products number one is a free mini
00:07:18 00:07:22 course or a free ebook
00:07:20 00:07:24 right now these free ebooks this is a
00:07:22 00:07:25 funnel that you will be sending traffic
00:07:24 00:07:27 to now you're sending
00:07:25 00:07:29 traffic to this landing page with the
00:07:27 00:07:31 sole purpose of collecting that
00:07:29 00:07:32 customer's email address
00:07:31 00:07:34 right now your advertisement that
00:07:32 00:07:35 landing page says hey it's a free mini
00:07:34 00:07:37 course on how to learn
00:07:35 00:07:39 how to you know get your six pack in the
00:07:37 00:07:40 next you know six weeks or whatever it
00:07:39 00:07:41 might be and you're giving it to them
00:07:40 00:07:43 for free
00:07:41 00:07:44 right in exchange for their email
00:07:43 00:07:46 address now
00:07:44 00:07:47 after they give you their email address
00:07:46 00:07:49 on the thank you page this is where you
00:07:47 00:07:50 provide them the
00:07:49 00:07:52 information that they opted in for right
00:07:50 00:07:53 pretty obvious are you giving them that
00:07:52 00:07:55 result
00:07:53 00:07:56 in advance now this is where it's very
00:07:55 00:07:58 important you want to make sure
00:07:56 00:07:59 that after they opt in you're giving
00:07:58 00:08:01 them some sort of opportunity to
00:07:59 00:08:03 purchase from you as well now this can
00:08:01 00:08:05 be either booking a call with your team
00:08:03 00:08:06 it can be pushing them out to a more
00:08:05 00:08:08 premium price product that you have
00:08:06 00:08:09 maybe it's a physical product or an
00:08:08 00:08:10 e-commerce store that you sell
00:08:09 00:08:12 courses that you have maybe it's a
00:08:10 00:08:13 webinar whatever it might be whatever it
00:08:12 00:08:15 is that you're
00:08:13 00:08:16 wanting them to buy or learn more about
00:08:15 00:08:19 you want this to be
00:08:16 00:08:20 shown right here by this video right
00:08:19 00:08:21 because this is going to interest them
00:08:20 00:08:22 they're going to get value from this and
00:08:21 00:08:24 then they're going to want to go
00:08:22 00:08:26 and learn more about what it is that you
00:08:24 00:08:27 offer okay now this is really important
00:08:26 00:08:28 to understand that you have to have this
00:08:27 00:08:30 because
00:08:28 00:08:32 you're running this traffic to this
00:08:30 00:08:33 landing page and you're not necessarily
00:08:32 00:08:34 seeing a direct roi
00:08:33 00:08:36 so you want to make sure you're
00:08:34 00:08:37 monetizing this all the people that are
00:08:36 00:08:38 opting in here
00:08:37 00:08:39 right you want to be sending them emails
00:08:38 00:08:40 you want to be sending them emails
00:08:39 00:08:42 specifically
00:08:40 00:08:43 to whatever it is that you're trying to
00:08:42 00:08:45 get them to buy here
00:08:43 00:08:46 all right guys i hope you're enjoying
00:08:45 00:08:47 today's video so far we're going to
00:08:46 00:08:48 quickly flash our last video giveaway
00:08:47 00:08:49 winner
00:08:48 00:08:51 right there if that is you email peter
00:08:49 00:08:52 ecommerce empire builders to claim your
00:08:51 00:08:54 free prize
00:08:52 00:08:55 and don't forget right today's video
00:08:54 00:08:57 giveaway winner is going to be getting
00:08:55 00:08:58 the ecommerce empire starter pack if you
00:08:57 00:08:59 want to enter
00:08:58 00:09:01 drop a comment down below in today's
00:08:59 00:09:02 video smash that like button
00:09:01 00:09:03 and most importantly hit that
00:09:02 00:09:04 notification bell so you could tune in
00:09:03 00:09:06 to the next video
00:09:04 00:09:08 to see if you're that lucky winner the
00:09:06 00:09:10 next way to really sell these
00:09:08 00:09:13 ebooks is using something called a free
00:09:10 00:09:14 plus shipping or a deep discount offer
00:09:13 00:09:16 right now this is kind of how it works
00:09:14 00:09:17 and it's kind of a synergy of both and
00:09:16 00:09:19 you've probably seen these
00:09:17 00:09:21 with big influencers doing this where
00:09:19 00:09:22 they're selling ebooks right so
00:09:21 00:09:25 when your customers you're now sending
00:09:22 00:09:25 them traffic to a funnel that's offering
00:09:25 00:09:28 them
00:09:25 00:09:30 an ebook or a uh you know a mini guide
00:09:28 00:09:32 or whatever it might be
00:09:30 00:09:34 right for you know seven bucks 10 bucks
00:09:32 00:09:35 very cheap you want to keep this very
00:09:34 00:09:36 very low right for this ebook that
00:09:35 00:09:38 you're selling here now you could
00:09:36 00:09:40 position this as a free plus shipping
00:09:38 00:09:41 or a deep discount offer it's purely
00:09:40 00:09:43 digital though you're not
00:09:41 00:09:45 sending them out anything physical so
00:09:43 00:09:46 right here this is where you're gonna
00:09:45 00:09:47 sell them something for
00:09:46 00:09:49 you know five dollars seven dollars
00:09:47 00:09:51 something low cost right
00:09:49 00:09:53 but you're selling your ebook and giving
00:09:51 00:09:55 them that result in advance again
00:09:53 00:09:57 right so after they opt in here and
00:09:55 00:09:58 actually pay you that first dollar which
00:09:57 00:09:59 is always the hardest to get getting
00:09:58 00:10:01 that first cs is always the hardest
00:09:59 00:10:04 you can then have the opportunity to
00:10:01 00:10:06 upsell them your more expensive priced
00:10:04 00:10:08 products this can be your more expensive
00:10:06 00:10:08 price courses your more expensive price
00:10:08 00:10:10 ebooks
00:10:08 00:10:12 or physical products that you're
00:10:10 00:10:13 actually selling again
00:10:12 00:10:15 we're just changing around how we're
00:10:13 00:10:16 selling and this is kind of how i built
00:10:15 00:10:17 all of my businesses to that
00:10:16 00:10:19 seven-figure level
00:10:17 00:10:21 is by leading in with something cost
00:10:19 00:10:23 effective i'm not trying to lead in with
00:10:21 00:10:24 something that cost thousands upon
00:10:23 00:10:26 thousands of dollars for people
00:10:24 00:10:27 i'm trying to lead in with something low
00:10:26 00:10:29 cost something around 10 bucks
00:10:27 00:10:30 right that gives them a whole bunch of
00:10:29 00:10:33 value and then selling them the more
00:10:30 00:10:34 premium stuff in the upsells as well as
00:10:33 00:10:36 the back end automations
00:10:34 00:10:38 the next one i want to share with you is
00:10:36 00:10:40 the hybrid right now this is the hybrid
00:10:38 00:10:42 model that i personally
00:10:40 00:10:44 have find the best sort of success with
00:10:42 00:10:45 it's a mixture of selling physical
00:10:44 00:10:47 products
00:10:45 00:10:48 as well as digital products so how do we
00:10:47 00:10:51 do this well
00:10:48 00:10:53 we do this by first right offering our
00:10:51 00:10:54 customers something physical right we
00:10:53 00:10:56 offer them
00:10:54 00:10:58 a physical product on the front end
00:10:56 00:11:00 right via a free plus shipping offer a
00:10:58 00:11:01 deep discount offer similar to the
00:11:00 00:11:03 ebooks that we showed here
00:11:01 00:11:05 now why are we doing physical well it's
00:11:03 00:11:07 sort of the christmas effect it's sort
00:11:05 00:11:08 of that that amazon effect people love
00:11:07 00:11:09 getting something in the mail and you
00:11:08 00:11:12 will typically find
00:11:09 00:11:14 conversions are a lot higher on a
00:11:12 00:11:16 physical product than a digital product
00:11:14 00:11:17 and again it's because people's it's
00:11:16 00:11:18 tangible something real it's something
00:11:17 00:11:19 that they're actually going to get in
00:11:18 00:11:21 their mailbox
00:11:19 00:11:23 as opposed to something digital that
00:11:21 00:11:25 gets lost on their desktop somewhere
00:11:23 00:11:26 right so we lead in with something
00:11:25 00:11:28 physical digital product right fishing
00:11:26 00:11:29 lures whatever something
00:11:28 00:11:31 free plus shipping or a deep discount
00:11:29 00:11:32 right charging no more than 10 20 bucks
00:11:31 00:11:34 for it
00:11:32 00:11:37 just to get customers in the door and
00:11:34 00:11:38 then only then do we upsell the digital
00:11:37 00:11:40 product right we upsell the video course
00:11:38 00:11:42 the ebooks or any
00:11:40 00:11:44 any sorts of things like that now this
00:11:42 00:11:45 is a great model this is my personally
00:11:44 00:11:47 my favorite
00:11:45 00:11:48 model is using the hybrid model because
00:11:47 00:11:50 you're now taking advantages of two
00:11:48 00:11:50 different kinds of business
00:11:50 00:11:53 opportunities
00:11:50 00:11:54 e-commerce as well as selling digital
00:11:53 00:11:56 information products
00:11:54 00:11:57 all right guys i hope you enjoyed
00:11:56 00:11:59 today's video if you did
00:11:57 00:12:01 make sure you show some love smash that
00:11:59 00:12:03 like button and subscribe button as well
00:12:01 00:12:05 and drop your comment down below to get
00:12:03 00:12:07 to get into the free giveaway of the
00:12:05 00:12:09 ecommerce empire starter pack
00:12:07 00:12:11 guys also make sure you check all the
00:12:09 00:12:12 free resources down below in the
00:12:11 00:12:14 description of this video
00:12:12 00:12:16 especially the seven figure master class
00:12:14 00:12:17 that's that very first link it's an hour
00:12:16 00:12:19 and a half long training where i
00:12:17 00:12:20 specifically show you how to build these
00:12:19 00:12:22 funnels out
00:12:20 00:12:24 to sell physical products digital
00:12:22 00:12:25 products or a bundle of the two
00:12:24 00:12:27 again that will be the very first link
00:12:25 00:12:29 in the description of this video so
00:12:27 00:12:29 really make sure you guys go check that
00:12:29 00:12:31 out
00:12:29 00:12:33 also there's a ton of free bonuses and
00:12:31 00:12:34 resources available
00:12:33 00:12:36 down below in the description to help
00:12:34 00:12:37 you build your ecommerce empire so make
00:12:36 00:12:39 sure you check those out
00:12:37 00:12:40 as well but guys as always have
00:12:39 00:12:43 fantastik rest of your day and remember
00:12:40 00:12:43 your empire starts
00:12:45 00:12:48 now