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Step-by-Step Guide: Creating a Facebook Business Ads Account (2023)

Published on: November 17 2023 by Tech Express

Step-by-Step Guide: Creating a Facebook Business Ads Account (2023)

Table of Contents

  1. Introduction
  2. Creating a Facebook Page
  3. Accessing the Facebook Business Manager
  4. Setting Up the Meta Business Suite
  5. Troubleshooting Common Issues
  6. Adding an Ad Account
  7. Configuring Account Settings
  8. Adding Campaign Objectives
  9. Creating an Ad Campaign
  10. Managing and Editing Campaigns
  11. Conclusion

How to Create an Ads Account on Facebook Business Manager

In this tutorial, we will guide you through the process of creating an ad account on Facebook Business Manager. Facebook ads provide a powerful platform for businesses to reach their target audience and drive conversions. By following these steps, you can easily set up an ad account and start running successful campaigns.


Before diving into the specifics of creating an ad account, let's familiarize ourselves with the necessary tools and platforms. Facebook Business Manager is the central hub for managing all your Facebook assets, including pages, ad accounts, and business settings. The Meta Business Suite, formerly known as Ads Manager, is the interface where you create and manage your ad campaigns.

1. Creating a Facebook Page

To get started, you'll need a Facebook Page. If you already have one, you can skip this step. If not, simply go to your home section on Facebook and locate the Pages option. Create a new page by following the prompts, as this is a prerequisite for accessing the Meta Business Suite.

2. Accessing the Facebook Business Manager

Once you have a Facebook Page, you can access the Facebook Business Manager. On the left-hand side of your Facebook home section, you will find the Meta Business Suite option. Click on it, and you will be redirected to the Meta Business Suite with the page and account you're accessing. The Meta Business Suite provides a convenient dashboard for managing your ads efficiently.

3. Setting Up the Meta Business Suite

Upon accessing the Meta Business Suite, you will see a comprehensive dashboard with various options. However, for the purpose of creating an ad account, we will focus on the settings. To access the settings, type "settings" in the URL tab and press enter. This will take you to the settings section of the Meta Business Suite. Here, you can log in with your Facebook or Instagram account, ensure that your page and Instagram settings are properly configured, and take care of any necessary verifications.

4. Troubleshooting Common Issues

If you encounter any issues during the setup process, such as account access restrictions, it's important to understand the possible reasons behind them. Account access restrictions could be due to various factors, such as you violating Facebook's policies or insufficient email verification. If your account is restricted, reach out to Facebook support for assistance and consider appealing or requesting a review to resolve the issue promptly.

5. Adding an Ad Account

To add an ad account, go back to the Meta Business Suite and navigate to the Accounts section. However, keep in mind that adding new accounts may be disabled, depending on your user permissions and account limitations. If you encounter this issue, consult the account details to understand the reasons behind the restrictions. In some cases, you may need to resolve certain issues or go through additional verification procedures to regain access to adding new ad accounts.

6. Configuring Account Settings

Once you have successfully added an ad account, it's crucial to configure its settings properly. Within the Business Settings section, you will find various options to manage your ad account effectively. Pay close attention to your paid settings and ensure they align with your advertising goals. Additionally, review and update your Instagram settings if applicable, as they play a significant role in optimizing your ad campaigns.

7. Adding Campaign Objectives

With your ad account set up, you can now proceed to create an ad campaign in the Meta Business Suite. The first step in creating a campaign is choosing a campaign objective. Different objectives serve different purposes, such as increasing brand awareness, driving traffic, generating leads, promoting apps, or boosting sales. Select the objective that aligns with your marketing goals and click on "Continue" to proceed.

8. Creating an Ad Campaign

After selecting a campaign objective, you'll be prompted to provide details for your campaign. This includes naming your campaign, selecting special ad categories if applicable, and configuring other campaign settings such as A/B testing. Take your time to fill in the required information accurately. If you wish to create additional campaigns, you can do so by scrolling down and clicking on the "Create More" button. Likewise, you can edit or duplicate existing campaigns for better campaign management.

9. Managing and Editing Campaigns

Once your ad campaigns are up and running, you can efficiently manage and update them using the Ads Manager. Access the Ads Manager by searching for it in the Meta Business Suite. From the Ads Manager, you can monitor campaign performance, adjust budgets and targeting, experiment with different ad formats, and optimize your campaigns to maximize results. Regularly review and fine-tune your campaigns to ensure they are delivering the desired outcomes.

10. Conclusion

Creating an ads account on Facebook Business Manager is a straightforward process that enables businesses to leverage the power of Facebook's advertising platform. By following the steps outlined in this guide, you can set up your ad account, configure essential settings, and create successful ad campaigns. Remember to continuously monitor and optimize your campaigns to achieve your marketing objectives effectively.


  • Learn how to create an ad account on Facebook Business Manager
  • Understand the role of the Meta Business Suite in managing ad campaigns
  • Troubleshoot common issues and restrictions related to account access
  • Configure account settings to align with your advertising goals
  • Choose the most appropriate campaign objectives for your marketing needs
  • Create well-organized and effective ad campaigns
  • Manage and optimize campaigns using the Ads Manager
  • Continuously monitor and fine-tune campaigns to achieve desired outcomes


Q: Can I create an ad account without a Facebook Page?

A: No, having a Facebook Page is a prerequisite for creating an ad account on Facebook Business Manager.

Q: Why is my account access restricted?

A: Account access restrictions can occur due to policy violations or insufficient account verification. Reach out to Facebook support for assistance in resolving the issue.

Q: How can I optimize my ad campaigns for better results?

A: Regularly monitor campaign performance, adjust budgets and targeting, experiment with ad formats, and optimize campaigns based on data and insights from the Ads Manager.

Q: Can I create multiple ad campaigns?

A: Yes, you can create multiple ad campaigns within the Meta Business Suite. This allows you to target different audiences or test various marketing approaches.

Q: How important are campaign objectives in ad creation?

A: Campaign objectives define the purpose of your ad campaign and influence the ad formats and optimization strategies available. Choose the objective that aligns with your marketing goals to maximize campaign effectiveness.

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