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Stop Making T-Shirt Clothing Brands w/ Shopify Print On Demand

Published on: November 29 2022 by Joe Robert

Stop Making T-Shirt Clothing Brands w/ Shopify Print On Demand

Stop Making T-Shirt Clothing Brands w/ Shopify Print On Demand

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00:00:00 00:00:05 so here's the thing if you are using
00:00:02 00:00:07 shopify and print on demand the best
00:00:05 00:00:10 strategy for you to use looks something
00:00:07 00:00:12 like this start your store pick a niche
00:00:10 00:00:15 make niche designs and then use facebook
00:00:12 00:00:19 ads to promote your products why well in
00:00:15 00:00:21 2020 this is by far the quickest way
00:00:19 00:00:23 that you can get your brand new store
00:00:21 00:00:26 off of the ground to make you some real
00:00:23 00:00:28 money compared to any other strategy out
00:00:26 00:00:31 there another option which is free would
00:00:28 00:00:34 be to start a instagram page for your
00:00:31 00:00:37 niche and post videos and images and use
00:00:34 00:00:39 highly targeted hashtags to grow your
00:00:37 00:00:41 account to a level where you can then
00:00:39 00:00:43 promote your products to your own
00:00:41 00:00:45 audience and get free traffic to your
00:00:43 00:00:46 store now i've been selling print on
00:00:45 00:00:48 demand products in this way for the last
00:00:46 00:00:51 four years i've also trained hundreds of
00:00:48 00:00:52 other people to do this as well and
00:00:51 00:00:55 these two strategies in my personal
00:00:52 00:00:57 opinion and experience lead to the
00:00:55 00:00:59 highest rates of success and
00:00:57 00:01:00 unfortunately so many people that are
00:00:59 00:01:03 starting their own print-on-demand store
00:01:00 00:01:04 are not doing anything like this see
00:01:03 00:01:06 what they've done is they've jumped on
00:01:04 00:01:09 the internet and have seen with print on
00:01:06 00:01:11 demand they can create their own t-shirt
00:01:09 00:01:13 clothing line for example they decide
00:01:11 00:01:16 they want to create an urban streetwear
00:01:13 00:01:18 brand with a cool logo and slap it on
00:01:16 00:01:20 t-shirts and then what they do after
00:01:18 00:01:22 spending weeks months or even a year
00:01:20 00:01:24 building out their store and perfecting
00:01:22 00:01:26 their logo and putting it on shirts is
00:01:24 00:01:29 they launch facebook ads and start
00:01:26 00:01:30 showing that branded t-shirt to people
00:01:29 00:01:33 who have never heard of their brand
00:01:30 00:01:34 before and yes i do recommend using
00:01:33 00:01:36 facebook ads like i said earlier to
00:01:34 00:01:38 promote products to people who have
00:01:36 00:01:40 never seen your store before but if
00:01:38 00:01:43 you're just simply promoting a t-shirt
00:01:40 00:01:45 clothing line in this way you're likely
00:01:43 00:01:47 going to fail you're not doing print on
00:01:45 00:01:49 demand correctly see what you have to
00:01:47 00:01:52 realize is that print on demand and
00:01:49 00:01:55 facebook ads in that entire strategy of
00:01:52 00:01:57 running an online business is based
00:01:55 00:01:59 solely on emotion your design that
00:01:57 00:02:01 you're putting on your product must
00:01:59 00:02:03 cause an emotional response in your
00:02:01 00:02:05 audience to get them to buy if it
00:02:03 00:02:07 doesn't and if you're just selling a
00:02:05 00:02:10 shirt with a random logo on it nobody is
00:02:07 00:02:11 going to have an emotional response to
00:02:10 00:02:13 that and you're not going to make any
00:02:11 00:02:14 sales and in this video i'm going to
00:02:13 00:02:16 make my case if you have any comments
00:02:14 00:02:18 please make sure to watch the entire
00:02:16 00:02:21 video before you challenge the points
00:02:18 00:02:23 that i'm about to make because likely i
00:02:21 00:02:25 will address your comment or question in
00:02:23 00:02:27 this video and we'll jump right into it
00:02:25 00:02:27 right after this
00:02:32 00:02:36 all right guys joe robert here founder
00:02:34 00:02:38 of podningers.com
00:02:36 00:02:40 you are now entering a guru-free zone i
00:02:38 00:02:42 make videos here on my channel to help
00:02:40 00:02:44 you start grow and scale a
00:02:42 00:02:45 print-on-demand business on shopify if
00:02:44 00:02:47 you guys are new to the channel make
00:02:45 00:02:49 sure to like the video and subscribe it
00:02:47 00:02:51 really helps my small channel to grow
00:02:49 00:02:53 and if you're looking for some more
00:02:51 00:02:54 resources to get started with shopify
00:02:53 00:02:56 and print on demand make sure to check
00:02:54 00:02:58 out the links down in the description
00:02:56 00:02:59 you can start my training program for
00:02:58 00:03:02 free you can also check out my facebook
00:02:59 00:03:04 group with over 23 000 print on demand
00:03:02 00:03:06 store owners i hope to see you there now
00:03:04 00:03:07 over the last few years i have used
00:03:06 00:03:09 shopify print on demand in the
00:03:07 00:03:11 strategies that i'm going to tok about
00:03:09 00:03:13 in this video to create a full-time
00:03:11 00:03:15 income for myself i have profited about
00:03:13 00:03:16 a half million dollars from this
00:03:15 00:03:19 business model and i tell you that to
00:03:16 00:03:21 let you know that i do have a little bit
00:03:19 00:03:23 of understanding of how this business
00:03:21 00:03:26 model works i'm not just some random
00:03:23 00:03:27 person on youtube making a video about
00:03:26 00:03:29 something i know nothing about i'm
00:03:27 00:03:32 actually trying to help you here and
00:03:29 00:03:35 today i have a plea for you seriously
00:03:32 00:03:38 please stop using shopify print on
00:03:35 00:03:40 demand to create a t-shirt clothing line
00:03:38 00:03:43 based around a logo on my channel here i
00:03:40 00:03:46 make a ton of videos giving you advice
00:03:43 00:03:48 on what not to do and every single day i
00:03:46 00:03:50 see people especially inside of my
00:03:48 00:03:51 facebook group making posts about
00:03:50 00:03:53 something they're doing and saying that
00:03:51 00:03:54 it's not working and i respond to them
00:03:53 00:03:57 with a link to a video on my channel
00:03:54 00:03:59 telling you to not do the exact thing
00:03:57 00:04:01 that they are doing another thing i want
00:03:59 00:04:03 to share real quick is as i was
00:04:01 00:04:05 preparing to make this video i was going
00:04:03 00:04:07 through some of the links that i have
00:04:05 00:04:09 saved over time basically what i do is
00:04:07 00:04:11 as i come across stores that i think
00:04:09 00:04:13 would be good examples to show inside of
00:04:11 00:04:16 my videos here on my channel of things
00:04:13 00:04:18 that i would say not to do i have found
00:04:16 00:04:19 that a lot of those stores have actually
00:04:18 00:04:21 closed as i was preparing to make this
00:04:19 00:04:23 video i was going through all of the
00:04:21 00:04:26 links that i have saved and out of about
00:04:23 00:04:28 30 links about half of the stores are no
00:04:26 00:04:30 longer being operated that means that
00:04:28 00:04:32 they failed because what they were doing
00:04:30 00:04:34 was not working and hopefully by
00:04:32 00:04:36 watching this video you will be able to
00:04:34 00:04:39 save some time and more importantly some
00:04:36 00:04:42 money so here we go if you do want to
00:04:39 00:04:44 start a t-shirt brand based around a
00:04:42 00:04:47 logo right you essentially want to
00:04:44 00:04:49 create your own version of nike using
00:04:47 00:04:51 shopify and then facebook ads is not
00:04:49 00:04:54 what you should be doing what you should
00:04:51 00:04:56 do is invest money in your own equipment
00:04:54 00:04:59 buy a whole bunch of t-shirts and print
00:04:56 00:05:02 your own shirts and focus on growing
00:04:59 00:05:03 your brand in a grassroots way to help
00:05:02 00:05:05 you understand what i mean by grassroots
00:05:03 00:05:07 i'm putting the definition on the screen
00:05:05 00:05:10 right now what you should be doing is
00:05:07 00:05:12 focusing on your community you should be
00:05:10 00:05:14 willing to spend one year two years
00:05:12 00:05:18 three years four years or even five
00:05:14 00:05:20 years slowly growing your brand the idea
00:05:18 00:05:22 that you're going to just start a print
00:05:20 00:05:24 on demand store on shopify and then use
00:05:22 00:05:26 facebook ads to promote it and all of a
00:05:24 00:05:27 sudden get a whole bunch of new
00:05:26 00:05:29 customers for your brand that they've
00:05:27 00:05:31 never heard of before is simply not
00:05:29 00:05:33 going to happen and i would challenge
00:05:31 00:05:36 you if you were watching this video to
00:05:33 00:05:38 show me an example of a successful store
00:05:36 00:05:40 that does this in the last three years
00:05:38 00:05:41 of me teaching print on demand and also
00:05:40 00:05:44 running my facebook group i have not
00:05:41 00:05:46 come across a single person that owns a
00:05:44 00:05:48 store that does this and is successful
00:05:46 00:05:49 do they exist i'm sure they do but like
00:05:48 00:05:51 i said the odds are heavily stacked
00:05:49 00:05:53 against you that you are going to create
00:05:51 00:05:55 a brand on shopify that is going to be
00:05:53 00:05:57 able to be successful if you are using
00:05:55 00:05:58 facebook ads if you want to do this what
00:05:57 00:06:01 you're going to have to do is print your
00:05:58 00:06:02 own stuff you're going to have to go to
00:06:01 00:06:04 people in your community maybe you'll
00:06:02 00:06:06 find a local t-shirt shop or something
00:06:04 00:06:08 like that go to nightclubs work with
00:06:06 00:06:11 people on instagram to promote your
00:06:08 00:06:12 brand and then over time maybe you have
00:06:11 00:06:14 grown it well enough that people are
00:06:12 00:06:16 going to be passionate about who you are
00:06:14 00:06:18 and what your brand stands for another
00:06:16 00:06:20 thing when you use shopify and print on
00:06:18 00:06:22 demand apps to create your t-shirt brand
00:06:20 00:06:24 you're going to be automatikally at a
00:06:22 00:06:26 disadvantage and that's because you're
00:06:24 00:06:28 going to be paying two times or three
00:06:26 00:06:30 times or even four times as much for
00:06:28 00:06:31 your shirts through print on demand apps
00:06:30 00:06:33 and that's really going to limit you
00:06:31 00:06:34 because you're going to have to make
00:06:33 00:06:36 more sales to make the same profit
00:06:34 00:06:38 compared to if you are printing the
00:06:36 00:06:40 shirts yourself when you rely on these
00:06:38 00:06:41 facebook ads or other strategies that
00:06:40 00:06:43 are typically associated with my
00:06:41 00:06:46 strategy of print on demand you're
00:06:43 00:06:47 basically showing people a brand a logo
00:06:46 00:06:49 that they've never seen before and
00:06:47 00:06:50 asking them to give you money for it
00:06:49 00:06:52 which is just not going to happen they
00:06:50 00:06:54 might come to your store and check out
00:06:52 00:06:55 the brand they might think the shirts
00:06:54 00:06:58 look cool they might even like your
00:06:55 00:06:59 posts on instagram but the odds that
00:06:58 00:07:01 they are just going to come to you in
00:06:59 00:07:03 mass numbers and give you money for your
00:07:01 00:07:05 products is pretty slim now here are
00:07:03 00:07:07 some examples of what i am toking about
00:07:05 00:07:10 these are shopify print on demand stores
00:07:07 00:07:12 that have created t-shirt lines that are
00:07:10 00:07:13 based around their logo there might be
00:07:12 00:07:15 an underlying niche here like
00:07:13 00:07:18 skateboarding or streetwear or something
00:07:15 00:07:20 like that but in the end they are basing
00:07:18 00:07:23 their entire store around their logo in
00:07:20 00:07:24 the brand that they have created people
00:07:23 00:07:26 are simply just not going to be
00:07:24 00:07:29 compelled to purchase this stuff people
00:07:26 00:07:31 buy clothing from nike or adidas or even
00:07:29 00:07:33 supreme because they think when they
00:07:31 00:07:35 wear that item out in public it's going
00:07:33 00:07:38 to change people's perception of them
00:07:35 00:07:40 right we buy brand name products because
00:07:38 00:07:42 society has trained us to believe that
00:07:40 00:07:44 when we wear those products it makes us
00:07:42 00:07:46 cool that's why logos sell when you're
00:07:44 00:07:47 doing this with your print on demand
00:07:46 00:07:50 store and nobody has ever heard of your
00:07:47 00:07:52 brand before it's not going to work
00:07:50 00:07:54 folks and like i said i know that stores
00:07:52 00:07:57 out there might exist that do this and
00:07:54 00:07:58 have made it work but in general the
00:07:57 00:08:00 idea that you're going to start a
00:07:58 00:08:01 clothing line and you're going to use
00:08:00 00:08:03 facebook ads or something else and
00:08:01 00:08:06 you're going to overnight become a
00:08:03 00:08:07 success is not going to happen in fact
00:08:06 00:08:10 if you want to be successful with
00:08:07 00:08:12 shopify and print on demand the best
00:08:10 00:08:14 strategy that you can pursue is to
00:08:12 00:08:16 choose a passionate niche and make
00:08:14 00:08:19 products based on that niche and then
00:08:16 00:08:21 use facebook ads targeting those people
00:08:19 00:08:22 that is what i have been able to do over
00:08:21 00:08:23 the last four years that's what i've
00:08:22 00:08:25 taught people to do and if you're
00:08:23 00:08:27 looking for a way to quickly start a
00:08:25 00:08:30 print-on-demand business and make money
00:08:27 00:08:31 online that is going to be your best
00:08:30 00:08:33 strategy if you are not willing to
00:08:31 00:08:36 purchase your own equipment and focus on
00:08:33 00:08:39 a grassroots campaign to build your
00:08:36 00:08:40 t-shirt brand with your logo on it and i
00:08:39 00:08:42 know people are going to say down in the
00:08:40 00:08:44 comments well joe i did that i picked a
00:08:42 00:08:45 niche that i thought was good i made
00:08:44 00:08:47 designs and i launched facebook ads and
00:08:45 00:08:49 it didn't work honestly
00:08:47 00:08:51 you might just suck at facebook ads or
00:08:49 00:08:52 maybe your store doesn't look good or
00:08:51 00:08:54 maybe you made your own designs and
00:08:52 00:08:56 you're not a designer so nobody wants to
00:08:54 00:08:57 buy it because they don't look good
00:08:56 00:08:58 there's a lot of other things here that
00:08:57 00:09:00 you could be doing wrong and that
00:08:58 00:09:01 doesn't mean that the strategy doesn't
00:09:00 00:09:03 work it just means that you're not
00:09:01 00:09:04 implementing the strategy it just means
00:09:03 00:09:06 that you don't know how to effectively
00:09:04 00:09:08 run a facebook ad or just means that you
00:09:06 00:09:10 don't know how to effectively build a
00:09:08 00:09:11 great looking shopify store and if
00:09:10 00:09:13 that's the case the thought that you're
00:09:11 00:09:15 just going to be able to create a logo
00:09:13 00:09:17 and be successful is not going to work
00:09:15 00:09:19 either honestly facebook ads are the
00:09:17 00:09:21 easy part it is very easy to launch a
00:09:19 00:09:23 facebook ad and get people to click it
00:09:21 00:09:25 and come visit your store the hard part
00:09:23 00:09:27 is actually creating a print-on-demand
00:09:25 00:09:29 product that people want to buy the hard
00:09:27 00:09:30 part is creating a design that
00:09:29 00:09:32 represents your niche and creates
00:09:30 00:09:35 emotion in the person that is looking at
00:09:32 00:09:36 it if you can do that you are going to
00:09:35 00:09:38 be successful that is that is definitely
00:09:36 00:09:39 the hard part and if you're currently
00:09:38 00:09:41 trying that strategy where you're
00:09:39 00:09:42 choosing a niche and it's not working
00:09:41 00:09:44 and you're making designs for that
00:09:42 00:09:45 nation using facebook ads and it's not
00:09:44 00:09:48 working i want you to check out this
00:09:45 00:09:49 video here on my channel because in that
00:09:48 00:09:51 video i go through a whole bunch of
00:09:49 00:09:53 different things that you could be doing
00:09:51 00:09:54 that could be hurting your chances of
00:09:53 00:09:56 actually making sales when people come
00:09:54 00:09:58 onto your store so as we wrap up i'd
00:09:56 00:09:59 love to hear your thoughts on the
00:09:58 00:10:02 subject and like i said i think at the
00:09:59 00:10:04 end of the day if you want to create a
00:10:02 00:10:07 clothing line shopify and print on
00:10:04 00:10:09 demand apps and facebook ads and all
00:10:07 00:10:11 that stuff is probably not the best
00:10:09 00:10:14 route for you you need to be willing to
00:10:11 00:10:16 invest two three four five years growing
00:10:14 00:10:18 your brand organically through word of
00:10:16 00:10:20 mouth in your community try to get into
00:10:18 00:10:22 local t-shirt shops and things like that
00:10:20 00:10:23 go to the beach and find a clothing
00:10:22 00:10:25 store that sells sunglasses and
00:10:23 00:10:27 surfboards and all that types of stuff
00:10:25 00:10:29 and put your clothing there go into your
00:10:27 00:10:31 city and try to find a local clothing
00:10:29 00:10:33 shop or a sneaker shop or something like
00:10:31 00:10:35 that and try to get your clothing in
00:10:33 00:10:37 that way but like i said if you are
00:10:35 00:10:40 using shopify and you have decided that
00:10:37 00:10:42 you want to create a t-shirt brand based
00:10:40 00:10:44 around a logo the idea that you're going
00:10:42 00:10:46 to succeed by simply just marketing
00:10:44 00:10:48 online is not something that i think is
00:10:46 00:10:51 very likely the better strategy if you
00:10:48 00:10:53 want to make money online with print on
00:10:51 00:10:55 demand is to actually choose a niche
00:10:53 00:10:57 make a niche design and create an
00:10:55 00:10:59 awesome looking store and then use
00:10:57 00:11:00 facebook ads to promote your products
00:10:59 00:11:01 i'd love to hear your thoughts about it
00:11:00 00:11:03 and like i said earlier if you guys want
00:11:01 00:11:04 more help with this you can start my
00:11:03 00:11:06 training program for free the link is
00:11:04 00:11:08 down in the description also check out
00:11:06 00:11:10 the pod ninjas facebook group we have
00:11:08 00:11:11 over 23 000 members there i hope to see
00:11:10 00:11:13 you guys there and like i said let me
00:11:11 00:11:15 know down in the comments about what you
00:11:13 00:11:19 think on this subject and i will see you
00:11:15 00:11:19 guys in the next video