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Streamline Shopify Ecommerce with GTM

Published on: June 4 2023 by pipiads

In this article, we will be discussing how to implement Google Analytics for e-commerce tracking on your Shopify store using Google Tag Manager. We will cover every step from scratch, starting with the setup within your Google Tag Manager, implementing the necessary codes into the back-end of your website, and verifying how the tracking works after processing a test order.

Custom Variables:

To pass parameters over to Google Tag Manager and track transactions, we need to set up custom data layer variables within the tag manager. We are interested in tracking the transaction value, currency, transaction ID, and taxes. We recommend tracking the transaction ID, value, and currency.

Global and Event Tags:

We will need to create two types of Google Analytics tags - a global tag to track all traffic and click events and a specific tag for e-commerce events. We will set up a trigger for the e-commerce event tag, using the same event name as defined in the custom data layer variables.

Testing:

After setting up the tags and triggers, we need to test if everything is working correctly. We can do this by processing a test order and checking if the tags have fired correctly. We can also check if the event has been recorded in the real-time transaction section of our analytics account.

By following the steps outlined in this article, you can successfully implement Google Analytics for e-commerce tracking on your Shopify store using Google Tag Manager. It is important to set up custom data layer variables, global and event tags, and test if everything is working correctly.

Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

In this video, Benjamin from Loves Data explains how to use Google Tag Manager to send data to Google Analytics 4 (GA4) instead of using the gtag js code. He covers how to add Google Tag Manager to a standard Shopify store and how to capture transaction details and send them to GA4 by adding a data layer to your Shopify store.

Steps to Add Google Tag Manager to Shopify:

1. Copy the Google Tag Manager container code from Google Tag Manager.

2. Open the theme dot liquid file in Shopify and paste the Google Tag Manager container tag as the first thing after the head tag.

3. Set up the data layer by adding some extra code above the Google Tag Manager container.

4. Remove the gtag js code if previously installed.

5. Add Google Tag Manager to the order confirmation page under Order Status Page in Shopify by adding a data layer.

6. Exclude Shopify as a referral in GA4 by listing unwanted referrals in Google Analytics.

7. Configure tag triggers and variables in Google Tag Manager by adding a GA4 configuration tag, purchase tag, and add to cart tag.

By following these steps, you can successfully add Google Tag Manager to your Shopify store and send transaction details to GA4 for accurate reporting. It is important to take extra care when adding additional tags, especially for checkout pages that cannot have the Google Tag Manager container added.

Google Analytics (GA4) Ecommerce Tracking For Shopify

In this video, we will learn how to track revenue from your Shopify store into Google Analytics 4. This was previously a difficult task, but we will show you step-by-step how to set it up. We will also show you how to set up conversion tracking in your Google Ads account.

Important notes:

Shopify does not have a direct integration with Google Analytics 4, so we will use Google Tag Manager to track revenue.

Steps:

1. Create a Google Tag Manager account and name your website and container.

2. In the tags area, create a new tag for Google Analytics 4 using the GA4 configuration.

3. Copy your stream ID from Google Analytics 4 and paste it into Google Tag Manager.

4. Add a trigger to fire the tag on all pages of your website.

5. Preview and publish the tag.

6. Install Google Tag Manager on your Shopify store.

7. Copy the code into the head and body tags of your website.

8. Create an event tag to track revenue.

9. Name the tag and select the GA4 event tag configuration.

10. Check the Send ecom data box and copy the custom trigger code.

11. Save the trigger and preview the changes.

12. Test the purchase event and make sure it fires in Google Tag Manager and Google Analytics 4.

13. Import the transaction data into your Google Ads account for conversion tracking.

Tracking revenue from your Shopify store in Google Analytics 4 is an essential step in optimizing your online business. By following these steps and using Google Tag Manager, you can easily track revenue and import conversion data into your Google Ads account.

Set-Up Shopify Enhanced Ecommerce Conversion Tracking in Google Analytics

In this video, we will be going over how to set up enhanced e-commerce through Google Analytics and Shopify. Here are the steps to follow:

- Welcome to the Surfside PPC YouTube channel

- Today, we will be discussing how to set up enhanced e-commerce through Google Analytics and Shopify

Steps to follow:

1. Set up a Google Analytics account for your website by going to analytics.google.com and following the step-by-step process.

2. Obtain your Google Analytics ID, which should look something like UA-XXXXXXX-1 or UA-XXXXXXX-2. You can find this by going to your Google Analytics admin screen and clicking on Property settings.

3. In Shopify, click on Online store and then Preferences. Enter your Google Analytics ID and make sure to check Use enhanced e-commerce.

4. Scroll to the bottom of the page and click on Save.

5. Go back to your Google Analytics account and click on Admin. Under View, click on E-commerce settings.

6. Enable e-commerce and enhanced e-commerce reporting, and click on Save.

- Setting up enhanced e-commerce reporting is a simple process that involves creating a Google Analytics account, obtaining your ID, and entering it into Shopify.

- Once set up, you can track all of your website data in Google Analytics, including transactions, average order value, and revenue.

- To learn more about marketing, you can also see which products, categories, and brands are selling.

- Thank you for watching this video and be sure to subscribe to the Surfside PPC YouTube channel for more tutorials on creating a Shopify website and setting up advertising campaigns.

How to Set Up enhanced Ecommerce Tracking In Shopify GA4

In this beginner-friendly video, we will learn how to set up enhanced ecommerce conversion in our Shopify store without any third-party applications or plugins. Here are the requirements:

- A GA4 account (upgrade from G3 if necessary)

- A Google Tag Manager (GTM) account

- Shopify admin account access

The tutorial is divided into three simple steps:

Step 1: Deploy product layer data and add code snippets to the theme

- Make sure your GTM account is set up properly

- Copy and paste the GTM code in the checkout and theme dot liquid files

- Visit the link provided in the video description for more information

Step 2: Import containers in the GTM account

- Fill out the form provided in the video description to receive a link to the container

- Save the JSON file and import it into the GTM account

- Update the GA4 measurement ID

Step 3: Test and debug the setup

- Click the preview button and debug the preview

- Make a demo purchase to ensure all data is recorded

- Wait for 24-48 hours for analytics data to show in GA4 account

Overall, the process is simple and easy to follow. With enhanced ecommerce conversion set up, we can easily track and analyze our online store's performance. Don't forget to subscribe and hit the notification bell for more helpful tutorials!

How to Set up Google Analytics 4 on Shopify - GTM + Ecommerce Data layers [Shopify GA4 2022 Edition]

Hi there! In this video, we will guide you through setting up Google Analytics 4 on your Shopify store, including e-commerce tracking. You don't need an app or professional help, as we will complete and validate the setup together. We will not only place the GA4 code into your site, but also make a comprehensive GA4 e-commerce integration that covers purchase and product view events, including relevant data such as product name, ID, category, revenue, currency, and more.

- Setting up Google Analytics 4 on your Shopify store is easy and beginner-friendly

- You can use the free Shopify GA4Kit tool set created by Analyzify

- We will guide you step-by-step to ensure you achieve tangible results

Steps:

1. Creating a Google Tag Manager account

- If you already have a GTM account, skip to the next step

- We will create a new GTM account for Shopify GA4Kit

- Go to GTM and click Create Account

- Choose your account name and container name

- Copy the GTM code block and paste it into your Shopify store's Team Liquid file

2. Adding purchase data layers

- Go to Settings and click Checkout

- Find Additional Scripts and paste the purchase data layer code

- Save the changes

3. Adding product data layers

- Create a new snippet in your Shopify theme files

- Paste the product data layer code into the snippet

- Render the snippet code in your Team Liquid file

4. Importing the GTM container

- Download the pre-built GTM container from Shopify GA4Kit

- Import the container into your GTM account

- Update the GA4 measurement ID variable with your own ID

- Pause any existing GA4 tags in GTM

- Setting up GA4 on Shopify is achievable and easy with the right tools and guidance

- Using Shopify GA4Kit, you can have full control and ownership of your data properties and codes without third-party scripts or apps

- Follow the steps carefully to achieve a clean and successful GA4 setup.

How to Install Google Tag Manager (and GA4) on Shopify in 2022

In this video, Julian provides an update on how to install Google Tag Manager on a Shopify store. He explains that users need access to their Shopify store and the rights to edit theme files to get started.

Installing Google Tag Manager:

1. Obtain a Google Tag Manager container

2. Install two snippets of code in the head and body sections of the HTML of the page using the code editor

3. Test the installation by using the preview function in Google Tag Manager

Installing Google Analytics 4:

1. Create a property on Google Analytics 4 account

2. Obtain the measurement ID and copy it over to Google Tag Manager

3. Create a new tag configuration for Google Analytics 4 and enter the measurement ID

4. Deploy the tag on all pages using the all pages trigger

5. Test the installation by using the preview function in Google Tag Manager

Limitations:

Google Tag Manager cannot track checkout pages unless the store is on Shopify Plus.

By following the steps outlined in the video, users can install Google Tag Manager and Google Analytics 4 on their Shopify store. The preview function in Google Tag Manager can be used to test the installation. However, Google Tag Manager cannot track checkout pages unless the store is on Shopify Plus.

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