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super bowl ads cost 2022

Published on: February 2 2023 by pipiads


[Music]. what is this place? welcome to irish spring friend. where stinkiness is [Music] unwelcome, bad smells must receive their corrections. [Applause]. irish spring smelled from a nice smelling place. to be clear, we have never been accused of being flashy, sexy or lit, may i? we're definitely not lit. i mean seriously. we named ourselves bookingcom, which is kind of lit if we're toking literal, but it's who we are. we're good at helping you book travel, like amazingly good and kind of bleeper naming bookingcom bookingyeah, my fellow gods, the dark skies have spoken. it is time for susan i to retire. but where will you go? [Music]. i'm heading out. don't forget to take peggy for a walking. what yo zeus? ah, a little juice. that's it. i'm done with this place. we'll see about that. everything okay out there. baby martha, i didn't know you was into this. you mean smoking a turkey? it's simple with my pick easy reach lighter. it's perfect for hard to reach places. you know this big, easy reach ladder would be good for lighting candles. it sure is, and it helps keep my fingers away from the flame. we should try this big, easy reach ladder with our favorite activity. you mean the ultimate night, the ultimate food and the ultimate lighter. big, easy reach, the ultimate lighter for candles, grills and more. barbie really wants this dream house. it's got stunning views and a slide. barbie's ready for fun. so cool. and barbie found out about this dream house with an alert from rocket homes. she did well. it's a super competitive market. everyone wants to buy the dream house. better off a betty, i'll go 10 over asking cash over carl street cash house. super skipper, let's tear it to the studs, you vultures. you're gonna start a bidding war. this is less than ideal. oh no, don't worry. barbie has a verified approval that shows her finances are backed by rocket mortgage. so barbie wins. but we need a house. oh, i found a fixer-upper castle on rocket homes. it has good bones but really bad neighbors. i like his vibe. get your dream house all in one place with rocket homes and rocket mortgage for a better way to find and finance rocket can. thanks for helping. no problem, it's good for my glutes. [Applause]. cable guy- no thanks, i don't need cable. i have verizon 5g internet. never heard of it. 5g, ultra wideband- it's way better, i see. so somehow your home is connected to verizon's ultra-fast 5g network wirelessly, without miles and miles of this. yeah right, mm-hmm. yeah right, wait, can i see it. sure, whoa, they must have locked you in the credit contract. nope, hidden fees, no price is the price got one in my shop too runs my business. this may be illegal. i'm gonna need to know who installed this. me it's plug and play. but you can have verizon. install it, nice van. [Music]. reception's good, but i'll come back tomorrow and double check. no, no, no, no, no. i don't think i need you to come. no, no, no, no, no, no. okay, why do you eat mixed nuts one at a time? why do you eat them all together? if only you were as selective with your rolls as you are with your nuts. hey, here's a thought. why don't i just get you a feed bag? they're called mixed nuts. you're supposed to mix them, internet. how do you like your mixed nuts? one at a time? we're all together, the right way. scent like anyone's gonna care. hey, it's ken jones. do you enjoy your mix nuts? one at a time, all together, the right way? [Music]: all one at a time. you're a one-nutter, so you don't make any decisions. why are you buying mixed nuts and then unmixing them? oh, you're a foodie. now question on america's mind: is it all or one? [Applause]. who knew america would tear itself apart over a relatively minor difference of opinion- not me. this is officially the worst tailgate i've ever been to look at. those barbarians hate it when they come to town. well, tough cause. we drove for three months in an ox cart with our kids to watch you get destroyed. yeah, we made great time. i'm sorry. what are you doing? adding avocados from mexico? want some? let's kick this party up a notch. [Music]. you know they also taste great. on salads: yeah, caesar, we get it. i love salad avocados from mexico. [Music]. oh, [Music]. [Music]. stop playing, please, let's go. [Music]. uh, [Music]. live in-game betting came to me in a fever dream. peyton, i love what you and eli are doing on monday nights. thanks, it's a lot of fun to do it with him. cleo, this gravy is outstanding. i just love the look of the seizure superdome. it was all cleo's idea. she's the brains behind team caesar. yeah, we knew that. caesar tells the jokes around here. now which one of you legendary quarterbacks is gonna pass me the gravy? that's a legendary. it's okay, you got caesar. thank you, eli. yeah, that's me, and since that day, electricity and i- we don't get along very well. [Music]. i've got issues with electricity, but i also have bigger issues like saving time, money and, most importantly, doing my part for the environment. that's why it's time for me to move forward. thanks to wallbox, the safe and smart way to charge a car, embrace electricity charge with wall box. i call it the wheel. yeah, i don't think so. this is a miss presentation. behind it's a fork. i got dead forks right here, baby on toilet. we're not animals, we go outside like humans. hancock, no king. the people shall have the rights to vote, even the stupid [Applause] edison. can i be honest with you? it stinks. nobody's gone on the moon ever. why not? it's full, it's too far. it's far normal football. like i was saying, it's ftx. it's a safe and easy way to get into crypto. yeah, i don't think so, and i'm never wrong about this stuff- never. i think we're done writing this declaration. is that the latest copy, john? i asked you to keep track of the newest. where is it? i swear it was just here. oh, john, you had one job. it seemed to have vanished before my very eyes. oh, my god, why nobody invites you to party? has your forehead gotten larger? i shall be smudged. fellas, fellas, relax. i created a click-up task. oh, tommy, always saving john's derriere. laugh now, but i will be president, he'll be president and i'll have my face carved in the side of a mountain. no, no, no, no, you just click, oh, click up. [Applause]. [Music]. [Applause]. [Music]. here's to the lazy ones, the renegades, the outliers, the unsung geniuses, the ones who live life differently, working smarter, not harder. you can make fun of them or ignore them, but the one thing you can't do is disagree with them, because they reach better results with less effort. they push the human race in new ways [Music]. and while some may see them as the lazy ones, [Music], we see pioneers, because the ones who make the most of their time are the ones are ahead of it. cut water bar quality cocktails in a can. ladies and gentlemen, our takeover of general motors is complete, dr evil, we can now use gm's altium platform to power our whole operation. now we can reduce tailpipe emissions. i'm sorry, am i no longer doctor evil? i'm dr good now? i didn't get the meme. climate change is arguably the number one threat to the world. now, dr evil, you are now the number two threat to the world. i refuse to be number two. number two: we have to help the planet. oh, please cheer for my son, your son. i shall name him baby me. no, his name is kyle. [Applause]. you must help save the world first, then you can take over the world. okay, frog, how about you? let me do the business. all right, hold on, i've got it. i will help save the world first, then take over the world. she literally just said that, scott, you just don't get it. do you what? what's the one i get? he didn't never gonna get it. you can't draw me into these little cats. you act like a charity. you know, i am an adult. you can't push my buttons anymore. we'll reduce our carbon footprint, whatever. okay, let's go. we're going all electric. everybody in, not you, scott. one day you're gonna run the company, baby me. thanks for watching. be sure to give us a thumbs up if you enjoyed this video. also, don't forget to subscribe so you don't miss any of our videos. stay cozy and we'll see you in the next one. you.

All Super Bowl ADS 2022

[Music]. that at d firebird with multi-gig speeds is pretty next level. huh yep. it's gonna change the game, no, but like it's really gonna change the game. i know it's way faster internet, which means i can stream in 4k to every room in the house. yeah, but it's not just that. it's reliable, so it won't let me down when i'm deep into multiplayer end game. it's actually 99 reliable. but whatever, what's more important is that now we can maybe start creating content differently, obviously, uploading huge files, producing content and live streaming it all at the same time. buddy, yeah, i know, but do you though? i mean this level of connectivity could open up a door to the future. yeah, buddy, creating and consuming content is about to add a whole another level. it's like a super highway of bandwidth. crazy good security, crazy ping yep. multi-gig speed should change the way we game forever. oh, my god, you're zac efron. do you even game bro? you are a game bro, it's fishy, game's nuts. [Music]. greetings lovers. international superstar john legend here with a very special gift for you: i'm going to let you sleep with me. well, not sleep, sleep with me. i'm a happily married man. just regular sleep, sleep. treat yourself to some well-earned self-care by listening to my new sleep cast on headspace. it's your once-in-a-lifetime opportunity to sleep with me, sort of sweet dreams lovers, start your free trial tonight. hey, martha, pass me that big easy reach lighter in that bowl- bowl of strawberries, thanks. this is perfect for hard-to-reach places and it helps keep your fingers away from the flame. whoa do i smell? that's right, fun, do time? big easy reach, the ultimate lighter, perfect for candles, grills and so much more. my fellow gods, the dark skies, have spoken. it is time for susan i to retire. but where will you go, zeus? sorry, loose, i need a charge in this. oh, thanks, sweetheart, it's not drunken science. i'm heading out. don't forget to take peggy for a walking. what yo, zeus? ah, a little juice. that's it. i'm done with this place. we'll see about that. everything okay out there. i figure you could use a little picnia. all electric, all electric. the bmw ix electricity in its ultimate form. bmw, the ultimate electric driving stuff. we love stuff and there's some really great stuff out there. [Music]. but i doubt that any of us will look back in our lives and think i wish i'd gotten a slightly sportier suv, bought an even thinner tv or found a trendier scent. i wish i'd discovered a crunchier chip [Applause]. found a lighter, light beer. i had an even smarter smartphone. do you think any of us will look back in our lives and regret the things we didn't buy? [Music] or the places we didn't go? hey, babe, check this out, alexa, it's game day. streaming football on prime video, closing blinds, chilling rose, rose. well, it's an afternoon game. it's like she can read your mind. [Music]. i love that we get to sleep. ordering fresh mint mouthwash, extra strength. i'm thinking i should get a spray pan, you know, cause that's on wednesday. activating blender funerals on monday. [Music]. oh, what about the gold papa? can't you see that treasure all along? it was. you love the eye patch it's. when is the show open? march 8th, setting reminder to fake your own death on march 8th, not. uh, what the? when you have to do those love scenes with hot guys? is that fun or is that like the worst? it's the worst. [Music]. this bread is delicious. did you make it? yes, it's from my gammy's recipe. announcement: gammy is short for she bought it at whole foods. announcement: colin left the oysters in the car for five hours. it's probably better, unless it can't read your mind. bad idea: watch the game. [Applause]. hellman's wants to tackle food waste, so naturally they hired this legend. don't toss that. you can make grilled cheese with that bread- not on my watch. [Music]. you can make potato salad, grandma, don't throw away that spinach. [Music]. make a frittata. whoa, whoa. mom's already tackling food waste mayo. what's a big guy. sorry man had to. i get it. i'm very hittable. oh, make taste, not waste. baby. this is officially the worst tailgate i've ever been to look at. those barbarians hate it when they come to town. well, tough cause. we drove for three months in an ox cart with our kids to watch you get destroyed. yeah, we made great time. i'm sorry. what are you doing? adding avocados from mexico? want some? let's kick this party up a notch. you know they also taste great. on salads: yeah, caesar, we get it. i love salads. avocados from mexico. wait, if it was delivered with uber eats, does that mean i can eats it? [Music] it's seven each. it's a diaper. [Music] this tastes bad. this candle tastes funny- not bad, but funny- and thanks to ubereats, we don't even know what food is anymore. it's our decision food. [Music] we can't eat most of this. yeah, we can't eat any of this. [Music] that bag's a liar. yeah, i just got so excited. new blood like seltzer, hard soda, classic cola [Applause]. without flavor. the mayor must see this. hey, hey, wait, where are we? [Music]? [Applause]. [Music]. excuse me. [Music]. there's a new flavor in town. i declare: bud light, seltzer, hard soda. the loudest flavors [Applause]. every flavor. [Applause]. [Music]. why is ice tea in a speedwalking crew? his? probably the heart-shaped- putting at cheerios. he found out they can help lower cholesterol. now he's taking care of his heart in fun new ways. speedy teas, heart formation get moving. they're only here for a limited time. nervous, oh, blaze brings back so many good memories. remember our road trip in 97. [Music], our first real heart to heart. i've never seen any of your movies, not even the ones we're in together. hey, do you remember when that stoker kidnapped us? yes, liz was there. [Music]. blaze, do you have a barbecue or a cheddar jalapeno? oh, remember when we stumbled into that turf war. remember when you bought your first those house good times, they were golden. you ready, seth, do you? i do, and janet do you? that's a yes, hey, kevin, ken, oh yeah, what are you doing? eating mixed nuts. this is how you eat nuts: mixing them all together and shoving them in your mouth like an intermittent fasting squirrel. how do you eat nuts, one at a time, like a regular person? i teach you that. medical school, kindergarten actually. oh, you met the height requirement. okay, you know they're called mixed nuts. it tells you how to eat them right on the can. well, all my little babies deserve respect, one by one. i get what's going on here. ken you like to eat one nut at a time because that's all your little child hand can hold? i mean, look at that cashew, it looks like a banana in your hand. my body prefers this protein at a controlled pace, unlike your big, dumb muscles. thank you, one, all one, all one. but it doesn't want to do that because they're mixed. now barbie really wants this dream house. it's got stunning views and a slide. barbie's ready for fun. so cool. and barbie found out about this dream house with an alert from rocket homes. she did well. it's a super competitive market. everyone wants to buy the dream house. better off a betty [Music]. you vultures, you're gonna start a bidding war. this is less than ideal. oh no, don't worry. barbie has a verified approval that shows her finances are backed by rocket mortgage. so barbie wins, but we need a house. oh, i found a fixer-upper castle on rocket homes. [Music]. it has good bones but really bad neighbors. i like his vibe. get your dream house all in one place with rocket homes and rocket mortgage for a better way to find and finance rocket can. thanks for helping. no problem, it's good for my glutes. [Music]. space, the boundary of human achievement, the new frontier. [Music]. it's not time to escape, it's time to engage. it's time to plant more trees. it's time to build more trust, time to make more space for all of us. so, while the others look to the metaverse and mars, let's stay here and restore ours. yeah, it's time to blaze our trail, because the new frontier, it ain't rocket science, it's right here. [Music]. cable guy- no thanks, i don't need cable. i have verizon 5g internet. never heard of it. 5g ultra wideband- it's way better, i see. so someho.

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What makes Super Bowl ad prices worth it for brands

welcome back to yahoo finance live everyone. companies spend millions of dollars for seconds of airtime during the super bowl, but is it worth it all the work for it if the fans don't remember what the product is and search for it? well, here with more on whether purchasing a super bowl ad is good business, is yahoo finances, ali canal, ali? yeah, brad, that's exactly the question i wanted to answer, especially since super bowl ads are known for their sky-high price tags. according to variety, on average, a 30-second ad spot this year went for six million dollars. that is up from last year's 5.5 million dollars, with some ads going for a record 7 million, and that's just for 30 seconds. so is it worth it? the short answer is yes. i spoke to the ceo and president of data analytiks company, edo, kevin crim. he told me that brands would have to buy over 100 30 second ad spots and regular prime time to get the same effect as the super bowl, since the average viewer is nearly five times as likely to search for a brand advertised during the game compared to everyday prime time tv. he said it's a really rational buy in terms of impact, even during the games that see viewership down. overall, the data has been very consistent, which is why we keep seeing these prices for ads go up year after year. but when it comes to what makes a super bowl ad a massive success, there's normally three components, according to edo. number one: an introduction of a new product or service, something that can really grab a viewer amid all the distractions at a super bowl watch party. that's why typically we don't see everyday household brands and products like dawn, for example, do that well. in fact, dawn underperformed the most during last year's super bowl in terms of ad engagement. number two: uh, successful ads normally have very solid execution on the creative side, historically speaking, funnier ads perform better than heartwarming ones, again going back to that idea of really grabbing a viewer. and then, finally, these home run ads almost always have an authentik celebrity to drive home that brand messaging. according to edo, the most successful super bowl ad last year came from glucose monitoring company dexcom, starring nick jonas. the ad was 11 times more effective at driving brand engagement than the median super bowl 50 ad, and crims said that it oh super 55 ad, i should say. and chris said that this ad hit all the boxes: a relatively new product that consumers weren't aware of, with an authentik celebrity attached to it. nick jonas has been very vocal about his own diagnosis with type 1 diabetes. other top performers included the auto entertainment sector and, in total, advertisers in super super bowl 55 spend an estimated 482 million on in-game super bowl ads, so you can expect that number to be even higher this time around. well, ali, that is a staggering number, but with all of those ad dollars going into advertising during the super bowl, with all these success factors that you just laid out in mind, what can viewers expect this year in terms of brands and new advertisers that they could be seeing? well, this year, edo said viewers should expect to see more entertainment and streaming driven ads, especially when it comes to nbc's streaming service peacock. last year, when the super bowl aired on cbs, almost 35 million dollars worth of ad space was dedicated to vicom cvs launching paramount plus, so you can expect nbc to promote its internal brands during the big game as well. another emphasis this year- uh, that might be different from years past- will be big pharma. it's sort of a sign of the times as brands like pfizer, moderna, johnson and johnson- they've really leaned in on their newfound brand identities following coven 19 vaccine rollouts, they're starting to figure out that their brand onto themselves and they can really go and put that money, uh for the big events like the super bowl and really sort of change consumers perspective. overall, though, we're going to see a lot of new faces. according to nbc, the big game will feature 30 new advertisers compared to last year's event and representing around 40 of total super bowl ads. so a lot to look forward to this year. some new faces, uh, and i know i'm excited- this one my favorite parts of the super bowl, so good business and entertaining to us viewers. it's fun that we get some of the drops ahead of time now allie as well, to kind of preview him before and tell everybody in the house: hey, hey, hey, you got to watch this. one great breakdown, allie, we appreciate.

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Crypto Super Bowl Commercials In 2022 = Dot Com Crash In 2000?

hey guys, it's nick. you know i don't really follow crypto and i don't follow sports at all. even so, i know the super bowl is coming up and i can't help but see all these artikles about how much crypto companies are going to spend on super bowl ads and what that represents for crypto. spending all this money during the super bowl is supposed to mean that crypto is now legit and mainstream and that everyday people will be investing in it. seeing this hype reminds me of the last time this kind of hype around super bowl ads happened, back in 2000, with all the new dot-com companies. so let's have a look at what happened back then and see how much it compares to today. you might even be surprised to see one of the dot-com companies advertising back then is now a big name in crypto today. now mark twain said history doesn't repeat, but it rhymes well. this looks like 2022 is rhyming with 2 000 right down to the big drop in the stok market in january. the nasdaq started off the first week of 2000 with a 16 drop, with the super bowl only a few weeks away on january 30th. all the dot-com ads were already paid for and ready to go. so here's a look at the first week of 2000 in the nasdaq 100, the qqq, it started off around 96, went as low as around 79.75 and bounced around until here the super bowl weak. so it recovered after that up to about 120 and within about two years it bottomed out down around 20, losing about 84 from its peak. and so we have a very similar situation here in the first week of 2022. nasdaq started falling and it fell as low as about 16 percent from where it opened, compared to about 17 percent as low as nasdaq went in 2000 before the super bowl. now you see these artikles saying: crypto goes mainstream as exchanges by super bowl ads and they're paying up to 7 million dollars for 30 second ads. and here's another one and it says: obviously the goal of the big crypto companies is to get closer to mass adoption. cryptocom and ftx to shell out millions for super bowl ads. cryptokurrency exchanges are officially aiming for the mainstream. there's a lot of people saying crypto is a fad. just the way they said the internet was a fad. crypto is really the basis of the next version of the internet. well, if that's the case, then maybe this is the next version of the internet bubble. so here back in 2000, they say, dot com's ready bowl game. internet companies risk everything on pricey one-shot super bowl ads, and back then these ads were about two million dollars for 30 seconds. and so the year before, in 1999, only two internet companies advertised during the super bowl: monstercom and hotjobscom. but in 2000 a dozen others have now decided to risk everything on this year's super bowl. together they represent roughly 40 of all the bowl advertisers and the average 30 second spot during the game is 2.2 million. so here this fast company artikle. they tok about it. they say brands were taking millions of dollars, putting it in a pile, dowsing it with gasoline and paying for the opportunity to toss a match on it in front of a hundred million people. the first major brands born online were getting their first taste of mainstream marketing's highest peak. this was the future. the internet had arrived. business would be transformed forever. sadly, though, for many of these companies the realities of basic traditional accounting still stood firm. the dot-com super bowl was the high-water mark for this first wave of web-based companies, most of which wouldn't exist within just a few years or sooner. now most people know that petscom was like the poster boy for the top of the internet bubble, with their sock puppet mascot and they spent two million dollars on their first and only super bowl before they went public the next month at eleven 11, and by november of the same year, in 2000, the stok was 19 cents and they laid off most of their staff and stopped taking orders. here is what two million dollars of other people's money got them in the 2000 super bowl. okay, dino. [Music], part of me [Music], baby, please don't go. oh, [Music]. so what happened to petscom? well, petscom lacked a workable business plan and lost money on nearly every sale because, even before the cost of advertising, it was selling merchandise for approximately one-third the price it paid to obtain the products. i guess the plan was to make it up on volume, huh. so petscom try to build a customer base by offering discounts and free shipping, but it was impossible to turn a profit while absorbing the cost of shipping for heavy bags of cat litter and cans of pet food within a business whose conventional profit margins are only like two to four percent. so fortunately, you don't have problems like cost of merchandise or shipping expense. with cryptokurrencies, just copy and paste infinite wealth. so many dot-coms thought that the internet bubble would just go on forever, so that they just wasted two million dollars like it was nothing to them, and e-trade spent two million dollars on a 30-second ad about nothing and actually bragged about what a waste of money it was. [Music]. [Music], it's time for e-trade, the number one place to invest online, and even microstrategy spent two million dollars on an ad, and if you don't know, microstrategy is a company that sells bonds to buy bitcoin, along with some other kind of much less important software business, i guess [Music], microstrategy software is. where's that idiot stop broker. no, i don't want his voicemail. [Music]. so yeah, microstrategy was a very hot stok back then, and let's see how well you would have done if you bought it around the time of this ad. if you're pissed now because you bought it somewhere around the recent high of twelve hundred dollars, let's have a look at what it was back then. so here's: microstrategy made a high around thirteen hundred dollars in february of 2021, and now it's sitting around four hundred dollars, so not very good, right? well, let's see what it was like in 2000 around the super bowl time. so around the super bowl in 2000, it was around fifteen hundred dollars, and not too long after that it peaked around thirty, three hundred and thirty dollars and by i don't know may it was 180 or so, and if you waited for it to come back, well, that's a pretty long wait because it actually never came back and it's been bouncing around this level of like a hundred dollars or 200 or so until about 2020, when it ran up to like twelve hundred dollars. so is this a repeat of the euphoria at the top of the dot-com bubble, and are we gonna see a pop in the stok market bubble as well as the crypto market? there were a whole lot of dot-com companies around back then that are no longer around now, or even just a few years after that super bowl commercial. there are now over 17 000 cryptokurrencies and over 450 exchanges. let's think about that for a second. there's only about 200 countries in the world, so that means that there are about 85 unique cryptokurrencies for each country in the world and about eight times more exchanges than all the stok exchanges in the world. how many of these will survive until next year's super bowl? during the 2000 super bowl, 17 dot-com companies paid about 44 million dollars for ad spots. at the 2001 super bowl, only three dot com companies ran ads during the game. the nasdaq ended up losing about 39 percent in 2000 and in the super bowl of 2001. e-trades ad this time wasn't as smug, as it surveyed the landscape of the dot-coms that crashed and burned in the last year. [Music], [Applause], [Music], [Music]. so, guys, do you think we are in a similar situation as we were in 2000? let me know what you think in the comments below. thanks for watching, guys, and i'll see you in the next one.

How much do Super Bowl ads cost now?

[Music] 7, 11 right now, and, of course, we're getting ready for the big game this weekend, and one of the things people are most excited for are the commercials. we have rich herbeck here with agency 15, a local marketing advertisement company, to give us some interesting information about these commercials. so, first of all, how much are people paying? how has it increased over the years? and then let's tie in celebrities too. a lot of these commercials will feature celebrities, absolutely. you know, this is actually the most expensive year ever for a commercial spot. it costs you over six million dollars for 30 seconds of commercial real estate. my goodness- and i think that brings you to why you're seeing so many celebrities. you're wondering why are they rolling out this c-lister from storage for this spot? yeah, and the fact is, your spot has to live beyond those 30 seconds. you got to be on those must-see lists, you got to garner the buzz, you got to be mentioned on a morning show like this, and to do that, the celebrities are kind of a super power that put you at the front of everybody's radar. that's so interesting. i didn't really think of that. um, fun fact too: the price of placing an ad during the first super bowl in 1967 was only thousand five hundred dollars, so that kind of puts it. now it's over six million. it's crazy. it's like that number, you wonder. it's like, oh my goodness, like a brand pays this much money for a quick spot. the good news, though, is i like to see these commercials played throughout the year. you tend to see that right, they want to turn them into campaigns. usually the spot is kind of the centerpiece of an integrated campaign that you're going to see on social and in print and everywhere else that you'll, you'll interact with a brand. online sports gambling is new in new york this year. i feel like we can't get away from those ads. are we going to see a lot of those during the big game on sunday? you know, if there's a prop bet for what product you're going to see advertise the most, i would put money on sports gambling in new york state ever since it's been legalized. you can't get away from it, and i think the big game and sports gambling go hand in hand. um, you know, i think this is the way the state is covering up and paying for a lot of the money that we all lost during the pandemic. let's- uh, let's- legalize gambling, and then vice will see us through. so, yeah, absolutely, you're going to see a lot of that and you have a production background. what can you tell us about planning and production for a big game ad? sure, i mean, when you're spending that much just for the, the space on air, you want to really blow out the production and that can take months of planning and hundreds of people. so i would honestly say that you're doubling to tripling the cost in production costs from what you are just a place that you had to begin with. a lot of times, when you see some of these big ads, you'll see one with eugene levy flying through the air in a burning car and it's like, yeah, that cost that that ad might have cost, you know, tens of millions of dollars for the production. wow, oh, my goodness, it's incredible. i wanted to mention some of the video we were playing. are some of these leaked ads that we've seen over the past couple of weeks? um, last question here: you know you mentioned online sports betting. are there any overall themes elsewhere we could find in these ads that are playing on sunday? sure, i think one thing i'm personally looking forward to is enjoying the game in a more communal experience, which we haven't been able to do as much the last few years, and even just watching the ads with other people, it's like a mini movie. you know, there might be a spot. i'm like that wasn't funny. and then my 12 year old nephew was cracking up or my dad is crying at a budweiser commercial and, uh, i think you're going to see that theme in the ads too of of coming back together. um, hopefully the next time it's actually true, yeah and uh, yeah, traveling and and family and being out into the, into the world, and i think that'll be a big theme that you'll see. i know expedia has a big ad this year. absolutely, traveling was one example there- fantastik, well, coming up in the next hour, we're going to play a clip from one of these leaked commercials and tell you what specific ads you won't be seeing on sunday. so we're looking forward to that rich. thank you so much for joining us. that was fun, thank you, it was fun. it would be even more fun at 8: 10.. i know, stay with us, we'll be back.

Why Do Super Bowl Ads Cost $5.5 Million? A Game Theory 101 Investigation

in a couple of weeks, the single most important media event in the united states will take place. it's the super bowl, of course. but we aren't here to tok about the game. we're here to tok about the commercials, the very, very, very expensive commercials. this year a 30-second spot will cost 5.5 million dollars. that fills up an entire screen in just one hundred thousand dollar bills, a denomination that never went into circulation. if you put 5.5 million one dollar bills end to end, they'd stretch 542 miles. that's longer than the driving distance between pittsburgh and ottawa. what's up with this madness? i'm william spaniel and this is the game theory of super bowl ads. why do 30 seconds of airtime cost 5.5 million dollars? in this video i'll give you six reasons, ranging from the straightforward to the strategically layered. number one viewership. a couple of the reasons why ads are expensive or obvious, but they're necessary to go through as a preface to the more interesting explanations. put simply, the super bowl is a ratings behemoth. in peak years more than 110 million will watch just in the united states. even in off years it still approaches 100 million. the more people who watch, the more people who see the ads and the more companies are willing to pay to place those ads, but it's not just about the ratings. number two is to pay for the buzz. with normal commercials, companies pay for you, the viewer, to watch their messages. super bowl ads are a different beast. they can become cultural phenomena. people will tok about them the next few days at work and with their friends. companies are willing to pay a premium to extend their reach beyond just the traditional viewership and start to gain a grassroots movement. number three: constructing common knowledge. those first two points were straightforward, right. well, this is where things get interesting, strategic and in need of a little bit of game theory. imagine you owned a gold boolean storage company. you wouldn't be surprised if these were to begin eyeing your establishment. clearly, you need to invest in some security, and a lock is a good place to start. but there are layers to a lock's effectiveness. the minimum goal is to keep these from breaking in. however, it's not the best outcome. even if a thief sees that your door is locked, they still may think that they could break in. with enough effort, the best lock in the world may still stop them, but they may nevertheless cause plenty of property damage to your building. in the meantime. what you need is a way to communicate how great your lock is, and that's where a commercial might come into play. imagine my lock company spent a ton of money on a short ad spot. the commercial begins with me shooting a bullet into the lock. then i show you that the lock still hasn't broken. it's keeping the door locked. you might think to yourself: whoa, that's a great lock, that's what i should use for my business. this is the exact commercial that master lock aired in 1974, but the reason that the ad was so good went a step beyond that. a potential thief who has no interest in buying a lock may very well have caught the commercial, and so when they approach your storage unit and see the lock, they may realize that there's no point in even trying. thus you get your best outcome and that extra deterrent power is worth paying a premium for. in turn, the lock company is willing to buy the commercial time to create the extra deterrent power and pay a premium for it. this effect goes beyond locks. creating brand awareness is important for consumers, who will pass the product on to someone else, and they want the end recipient to think that the quality is high. again, partikularly salient commercials are the easiest way to do this number four costly signals. bear with me for a moment because this one gets complicated. imagine you saw a commercial touting some allegedly amazing books. clearly the seller has an incentive to lie to you to make a quick buck. it's also true that most books are terrible, so at first thought your best bet would be to not buy any of them. but expensive commercials- and i mean expensive- can actually signal credibility. even if a large percentage of viewers were to buy a book, the ridiculous ad price would still mean that the seller is losing money. now you might just think that the seller would be crazy to even engage in this process, but there's actually a method to the seller's madness. you see, for the seller to turn a profit, they will need each person to make multiple purchases, and buyers will only make multiple purchases if the product is of high quality. the seller has private information of the high quality and can credibly reveal that information. with an expensive commercial, the buyer can reason that if the seller had a bad product, they would only make a single sale. the commercial would therefore result in a net loss and so the seller wouldn't bother with it. only a seller with a good product would be willing to pay for that commercial. thus the consumer can become confident that the product is worth taking a shot on. there are limits to this, of course. if the commercial were basically free, bad sellers wouldn't see it as a barrier. smart consumers would see through the risk and choose not to make the purchase. it also doesn't work with big tiket items with huge profit margins and single sales. those sellers would not need multiple purchases to turn a profit. smart consumers would again see through the potential lie and not make the purchase here either. number five: coordinating consumers. some products become inherently better the more people there are who use them. operating systems are a great example of this. even if there were a clearly superior option, it might still not see mass adoption. a business, for example, might not want to spend the time retraining people on the new brand. commercials with an enormous viewership are a solution. in 1984, apple ran an enthralling ad creating not only the perception that it had good computers, but also that others think that and will adopt them as well. that's valuable. the more people that adopt it, the more attractive it looks to adopt yourself. the ability to create a virtuous cycle like this is super valuable, and so a 5.5 million dollar premium does not look so bad, by contrast. number six: self-fulfilling expectations. speaking of virtuous cycles, what if super bowl advertisements get a lot of viewers? because they get a lot of viewers? okay, hear me out on this one. imagine you are watching a regular football game and they go to break. your expectation is that the commercials will be boring. it would be a perfect time to go get some snacks instead, and the advertisement that comes on: well, it's no big deal that you missed it. now imagine it's the big day. you have an expectation that the commercials will be great, and so you don't leave as soon as they come on. the company knows that you have this expectation and that airing a boring commercial will damage their brand reputation, so they only air the good ones, and that justifies your initial decision to stik around for them in the first place, which in turn justifies the 5.5 million dollar price tag that is required to air one of these commercials. so why did john nash cross the road? let me know in the comments, and if you enjoyed this video, please like, share and subscribe, and i'll see you next time. take care.