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Supercharge Your Facebook Lead Ads with AgentLocator CRM

Published on: November 17 2023 by AgentLocator

Supercharge Your Facebook Lead Ads with AgentLocator CRM

Table of Contents:

  1. Introduction
  2. Setting Up a Facebook Business Page
  3. Running Facebook Ads
    • Creating a Lead Form
    • Managing Campaigns
  4. Integrating Facebook Leads with CRM System
    • Accessing the Settings Tab
    • Setting Up Facebook Integration
    • Adding Integrations
  5. Customizing Lead Types and Sources
  6. Sending Instant Listing Notifications
  7. Enhancing Lead Conversion
    • Tagging and Categorizing Leads
    • Setting Price Points and Property Types
    • Automated Search Setup
  8. Monitoring and Modifying Campaigns
  9. Benefits of Real-Time Lead Management
  10. Conclusion

Article: How to Manage Facebook Leads in Real-Time Using CRM System

Facebook advertising has become an essential tool for marketers to generate leads and drive conversions. If you're currently running Facebook campaigns using the lead form option or considering having a managed campaign, Agent Locator's CRM system offers a seamless integration that allows you to receive and manage leads from Facebook in real time. In this article, we will guide you through the process of setting up your Facebook business page, running ads, and integrating Facebook leads with the CRM system. We will also explore how you can customize lead types and sources, send instant listing notifications, enhance lead conversion, and monitor and modify your campaigns. By leveraging the power of real-time lead management, you can maximize your potential for success and establish meaningful connections with potential clients.

Setting Up a Facebook Business Page

Before you can start running Facebook ads, you need to have a Facebook business page. If you're already managing your own campaigns on Facebook, you should already have this set up. A Facebook business page is essential for creating and managing your ads effectively. It provides a platform for showcasing your listings, connecting with potential buyers or sellers, and generating leads. If you're unfamiliar with Facebook or need assistance in running your ads, Agent Locator can manage Facebook campaigns on your behalf. Whether you're looking for buyers, sellers, mortgage leads, or wish to showcase specific listings, our experienced team can handle it for you, allowing you to focus on nurturing your leads and closing transactions.

Running Facebook Ads

To utilize the lead form option on Facebook, you first need to set up your Facebook account. This process is straightforward and requires you to follow a step-by-step process. Once your Facebook account is set up, you can proceed to add the integration with the CRM system. The integration allows Facebook to push the lead information directly into your CRM system, eliminating the need for manual downloads or data transfers. By automating this process, you can ensure that there is no delay in responding to leads and engaging with potential clients. In your CRM system, navigate to the Settings tab and access the Facebook integration. Here, you can add a new integration, select the relevant Facebook page, and specify the forms associated with your campaigns.

Integrating Facebook Leads with CRM System

After setting up the Facebook integration, you can customize the lead types and sources within the CRM system. By categorizing leads as buyers, sellers, or other relevant categories, you gain a better understanding of the nature of each lead and can tailor your follow-up approach accordingly. Additionally, you can indicate the source of the lead, such as Facebook, specific ads, or landing pages, to track the effectiveness of your campaigns accurately. One exciting feature of the CRM system is the ability to set up instant listing notifications for leads. When a lead registers and fills out a form, they can be automatically subscribed to receive listings that match their preferences in real time. This eliminates any delay in providing valuable information to potential clients and enhances the likelihood of conversion.

Enhancing Lead Conversion

To further enhance lead conversion, the CRM system allows you to tag and categorize leads automatically. For example, if you're running a first-time buyer campaign, you can set up a tag to be added to leads that fall into this category. This helps you identify leads with specific preferences or characteristics and tailor your communication accordingly. Additionally, you can specify price points and property types for the automated search feature. By setting appropriate price limits and property type preferences, you can ensure that leads receive relevant listings that match their interests and aspirations. This level of personalization and attention to detail can significantly increase the chances of converting leads into clients.

Monitoring and Modifying Campaigns

Once your campaigns are up and running, it's essential to monitor their performance and make any necessary modifications. The CRM system provides comprehensive reporting and analytics tools that allow you to track the success of your Facebook campaigns. You can monitor lead acquisition, conversion rates, and engagement metrics to gain valuable insights into the effectiveness of your marketing efforts. If you notice any areas for improvement or wish to adjust your targeting, you can easily modify your campaigns within the CRM system. Constantly optimizing your campaigns based on data-driven insights ensures that you're making the most of your advertising budget and maximizing your return on investment.

Benefits of Real-Time Lead Management

The advantage of managing Facebook leads in real time through the CRM system is the ability to respond promptly to inquiries and engage with potential clients effectively. Unlike traditional lead management approaches that involve manual downloads or complicated setups, real-time lead management simplifies the process and allows for seamless communication. By leveraging the power of automation and integration, you can focus more on building relationships with leads and nurturing them towards conversion. The instant listing notifications feature further enhances lead engagement, ensuring that potential clients receive the information they need when they need it. With real-time lead management, you can streamline your workflow, save time on manual tasks, and achieve higher conversion rates.


Facebook advertising is a valuable tool for generating leads and driving conversions. By leveraging the integration between Facebook and Agent Locator's CRM system, you can seamlessly manage and nurture leads in real time. Setting up your Facebook business page, running optimized campaigns, and integrating leads into the CRM system allows for efficient communication and effective lead conversion. Take advantage of the customization options, such as tagging leads, setting price points, and automated searches, to enhance lead engagement and improve targeting. By monitoring and modifying your campaigns based on data-driven insights, you can continuously optimize your marketing efforts. Embracing real-time lead management empowers you to make the most of your Facebook advertising and establish meaningful connections with potential clients.


  • Seamlessly integrate Facebook leads with the CRM system in real time
  • Set up a Facebook business page to leverage the power of Facebook advertising
  • Customize lead types and sources to track campaign effectiveness
  • Send instant listing notifications to engage leads promptly
  • Tag and categorize leads automatically for personalized communication
  • Specify price points and property types to enhance lead conversion
  • Monitor and modify campaigns based on data-driven insights
  • Benefit from efficient real-time lead management
  • Streamline workflow and save time on manual tasks
  • Achieve higher conversion rates and establish meaningful connections


Q: Can Agent Locator manage Facebook campaigns on my behalf? A: Yes, Agent Locator can effectively manage your Facebook campaigns, whether you're targeting buyers, sellers, mortgage leads, or specific listings.

Q: Can I customize the lead types and sources in the CRM system? A: Absolutely! The CRM system allows you to categorize leads based on their preferences and indicate the source of each lead for accurate campaign tracking.

Q: How does real-time lead management benefit my business? A: Real-time lead management ensures prompt response and engagement with potential clients, resulting in higher conversion rates and streamlined workflow.

Q: Can I send instant listing notifications to leads? A: Yes, the CRM system enables you to automatically send listings that match the preferences of leads who have filled out a form, ensuring they receive valuable information in real time.

Q: Can I modify my campaigns based on performance data? A: Yes, the CRM system provides comprehensive reporting and analytics tools to monitor the performance of your Facebook campaigns and make necessary adjustments for optimal results.

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