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Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

Published on: December 6 2022 by FeedbackWrench

Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

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Table of Contents About Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

startTime durationTime text
00:00:00 00:00:04 all right so i'm going to show you in
00:00:02 00:00:06 google ads how to set up an accounting
00:00:04 00:00:08 and bookkeeping intent based audience
00:00:06 00:00:10 which is basically people that are
00:00:08 00:00:11 showing that they want to buy
00:00:10 00:00:14 bookkeeping services or accounting
00:00:11 00:00:16 services or tax services this is perfect
00:00:14 00:00:18 for bookkeeping companies and accounting
00:00:16 00:00:21 companies to target people and then
00:00:18 00:00:23 serve up youtube bumper ads youtube
00:00:21 00:00:24 discovery ads and google display ads
00:00:23 00:00:27 let's jump right in i'm rob from
00:00:24 00:00:29 feedback wrench and we do websites and
00:00:27 00:00:31 ads for accountants bookkeepers and
00:00:29 00:00:33 other small businesses so here i am
00:00:31 00:00:34 let's just assume that you're in
00:00:33 00:00:35 your google ads account and you've
00:00:34 00:00:36 figured this out what we're going to do
00:00:35 00:00:38 is we're going to go up to tools and
00:00:36 00:00:39 settings okay
00:00:38 00:00:42 once you get to tools and settings we're
00:00:39 00:00:45 going to go to audience manager
00:00:42 00:00:47 and once you're on audience manager
00:00:45 00:00:50 we're going to go to segments
00:00:47 00:00:51 go to custom segments
00:00:50 00:00:52 and we're going to hit plus on the
00:00:51 00:00:54 custom segment
00:00:52 00:00:55 now i'm going to give this one a name
00:00:54 00:00:57 and i'm going to call it this one in
00:00:55 00:01:00 partikular i'm going to do accounting
00:00:57 00:01:02 services and then i name it so that i
00:01:00 00:01:04 can search for it later on that's a
00:01:02 00:01:06 little pro tip so i've i've given this
00:01:04 00:01:08 segment a name now there's a couple of
00:01:06 00:01:10 options here you have people with any of
00:01:08 00:01:13 these interests or purchase intentions
00:01:10 00:01:15 or people who've searched for any of
00:01:13 00:01:18 these terms on google
00:01:15 00:01:20 so again this is showing behaviors enter
00:01:18 00:01:22 keywords describing your ideal customers
00:01:20 00:01:25 interests or products and services that
00:01:22 00:01:27 they're actively researching to buy
00:01:25 00:01:29 your ads will reach people with those
00:01:27 00:01:30 interests or purchase intentions based
00:01:29 00:01:32 on your campaign settings such as
00:01:30 00:01:34 marketing objective or bidding so this
00:01:32 00:01:37 is basically
00:01:34 00:01:38 taking all sorts of data across google's
00:01:37 00:01:40 platforms and saying hey they're
00:01:38 00:01:42 interested in bookkeeping services
00:01:40 00:01:44 whereas
00:01:42 00:01:46 people who search for any of these terms
00:01:44 00:01:48 is going to be very specific if you
00:01:46 00:01:49 search this term
00:01:48 00:01:51 then you'll belong to this audience well
00:01:49 00:01:53 we're going to do this intention based
00:01:51 00:01:54 okay so we keep that first one and now
00:01:53 00:01:56 what we're going to do
00:01:54 00:01:58 is we're going to say
00:01:56 00:02:00 accountants
00:01:58 00:02:01 near me
00:02:00 00:02:05 and what should happen here so you have
00:02:01 00:02:06 tap cpa best accountant tax advisors
00:02:05 00:02:09 near me
00:02:06 00:02:12 best cpa tax accountant near me cpa tax
00:02:09 00:02:14 accountant near me tax advisor cpa near
00:02:12 00:02:16 me tax and accounting services near me
00:02:14 00:02:17 and we're just going to keep going
00:02:16 00:02:20 through here and adam all i'm going to
00:02:17 00:02:22 pause it real quick i am focusing on the
00:02:20 00:02:24 near me keywords because that those are
00:02:22 00:02:26 take action there's really only two
00:02:24 00:02:27 people types of people that'll do this
00:02:26 00:02:29 either accountants checking where they
00:02:27 00:02:31 rank or folks that want a solution right
00:02:29 00:02:32 next to it so let's uh we'll dive in i'm
00:02:31 00:02:33 going to pause it we'll fast forward
00:02:32 00:02:35 here
00:02:33 00:02:37 all right now i've omitted some of these
00:02:35 00:02:40 that were more around the personal taxes
00:02:37 00:02:42 so if you take a look at this this is
00:02:40 00:02:44 going to be people looking for cpa tax
00:02:42 00:02:46 account tax and accounting firms near me
00:02:44 00:02:49 a whole bunch of near me services and
00:02:46 00:02:51 this is a great accounting and tax
00:02:49 00:02:54 services near me
00:02:51 00:02:58 now what we can do is we can use this in
00:02:54 00:03:00 a series of great ads so that my friends
00:02:58 00:03:01 is how you create an audience and now
00:03:00 00:03:03 we're going to deploy that
00:03:01 00:03:04 in a campaign which will be another
00:03:03 00:03:06 video here but that's how you make a
00:03:04 00:03:08 customer list of people who are looking
00:03:06 00:03:09 to purchase
00:03:08 00:03:11 a uh
00:03:09 00:03:14 an accounting or bookkeeping service
00:03:11 00:03:14 good luck god bless

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