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Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

Published on: December 6 2022 by FeedbackWrench

Google Ads is an effective tool for businesses to reach potential customers. However, it can be difficult to determine which audience to target. By utilizing Google's data, businesses can identify ready buyers and increase the chances of converting leads into customers.


1. Understanding Google's Data

2. Identifying Ready Buyers

3. Targeting Ready Buyers in Google Ads

4. Maximizing Conversions

Understanding Google's Data:

- Google collects data on users' search history, browsing habits, and online purchases.

- This data can be analyzed to identify patterns and trends, including purchase intent and behavior.

- Businesses can use this data to create targeted ads that reach potential customers who are more likely to make a purchase.

Identifying Ready Buyers:

- Ready buyers are individuals who have shown an intent to make a purchase.

- Google's data can be used to identify individuals who have recently searched for specific products or services.

- Businesses can also target individuals who have made online purchases in the past.

Targeting Ready Buyers in Google Ads:

- Businesses can use Google Ads to target individuals who have shown an intent to make a purchase.

- Targeting options include keywords, demographics, and remarketing.

- Remarketing allows businesses to target individuals who have previously visited their website or engaged with their brand.

Maximizing Conversions:

- To maximize conversions, businesses should ensure that their landing page is optimized for the targeted audience.

- The landing page should be relevant to the ad, visually appealing, and easy to navigate.

- Businesses should also consider offering incentives, such as discounts or free shipping, to encourage conversions.

By utilizing Google's data, businesses can identify and target ready buyers, increasing the likelihood of converting leads into customers. By optimizing landing pages and offering incentives, businesses can maximize conversions and see a greater return on their advertising investment.

Target Ready Buyers in Google Ads 2022: How to Use Google's Data to Find Ready Buyers

In this article, we will discuss how to set up an accounting and bookkeeping intent-based audience in Google Ads. This audience is perfect for bookkeeping companies and accounting firms to target people who are showing an interest in buying their services.

Steps to set up the audience:

1. Go to Tools and Settings in your Google Ads account.

2. Click on Audience Manager and then go to Segments.

3. Choose Custom Segments and click on the plus sign to create a new segment.

4. Give the segment a name, such as Accounting Services.

5. Choose the option for People with any of these interests or purchase intentions.

6. Enter keywords that describe your ideal customers' interests or products and services they are actively researching to buy.

7. Click on Save to create the segment.

Using Near Me Keywords:

1. Add near me keywords to your segment, such as accountants near me or tax services near me.

2. Focus on these keywords as they are more likely to be used by people who are actively looking for solutions.

3. Create a series of great ads using this audience.

By following these simple steps, you can create a customer list of people who are looking to purchase accounting or bookkeeping services. This will help you to target your ads to the right audience and increase your chances of getting more clients. Good luck and God bless!

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