#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

targeted ads on google

Published on: June 29 2023 by pipiads

Welcome to the Surfside PPC YouTube channel! Today, we'll be discussing how to target audiences for your search campaign.

- Targeting audiences in your search campaign can help you understand which audiences perform better than others.

- By incorporating audience targeting, you can adjust your bids to increase or decrease performance.

Targeting Audiences:

- To incorporate audience targeting, go to the Audiences tab in your search campaign.

- Choose the audience segments you want to target and observe their performance.

- Use the Observation setting instead of Targeting to avoid narrowing the reach of your campaign.

- Adjust your bids up or down based on audience performance.

Adding Audiences at the Ad Group Level:

- To add audiences at the ad group level, go to the Audiences tab and choose the ad group level.

- Use the same observation setting to avoid narrowing the reach of your campaign.

- Test different audiences and adjust bids accordingly.

Excluding Audiences:

- Use audience exclusions to avoid targeting certain audiences.

- Exclusions can be used at both the campaign and ad group level.

- Adjust your bids based on audience performance.

- Targeting audiences in your search campaign can help you understand which audiences perform better than others.

- Use the observation setting instead of targeting to avoid narrowing the reach of your campaign.

- Adjust your bids up or down based on audience performance.

- Test different audiences and use exclusions when necessary.

Google Ads Audience Targeting and Audience Segments 2022

Hey everyone, welcome to the Surfside PPC YouTube channel! In today's video, I'll be discussing Google Ads audience targeting and everything you need to know about targeting audiences for your search, display, and video campaigns.

- Going over Google Ads audience targeting and how it works

- Creating a new campaign to demonstrate targeting options

Targeting Options:

- Starting with location and language targeting

- Optimized targeting for more conversions

- Demographics targeting

- Gender, age, parental status, household income

- Affinity audiences

- Broad interests and habits

- Detailed demographics

- Specific demographic information

- In-market audiences

- Actively researching or planning a purchase

- Life events

- Big life events such as marriage, moving, etc.

Tips:

- Keep in mind the size of the audience when targeting

- Use a combination of targeting options for better relevancy

- Use search to find additional in-market audiences

- Audience targeting is important for reaching the right customers

- Use a combination of targeting options for better results

- Always consider the size and relevance of the audience when targeting.

Google Ads Location & Geo-Targeting Overview and Best Practices - Reach The Right Customers

What's up everyone! Welcome to the Surfside PPC YouTube channel. Today, I'm going to be going over location targeting and everything you need to know about getting started with location targeting, all the different types of locations you can target, and some different best practices to keep in mind. So, here are some of the different things I'm going to go through throughout this video:

1. The different types of locations that you can target

2. Location options

3. Adding locations in bulk

4. Radius targeting

5. Checking where your ads were shown

Let's dive into it!

Location targeting is an important part of any Google Ads campaign. It allows you to target specific areas where your customers are located, making your ads more effective and efficient. In this article, we'll cover everything you need to know about location targeting, from the different types of locations you can target to best practices for setting up your campaigns.

1. The Different Types of Locations You Can Target:

When setting up your location targeting in Google Ads, you have a variety of options to choose from. Here are some of the different location targeting options you get:

- Countries and territories

- States and provinces

- Counties

- Nielsen DMA regions

- Cities

- Zip codes

- Airports

- Universities

- Neighborhoods

To understand some of the different ways that you can actually target your ads, here are some of the different location targeting options you get.

2. Location Options:

When setting up your location targeting, you also have the option to choose your location options. There are two main options to choose from:

- Presence or interest: This means people in or regularly in your targeted locations search interests are people searching for your targeted locations. The biggest difference here is that presence means people are in or regularly in your targeted locations, while interest means people are searching for your targeted locations.

- Exclude locations: This means you can exclude specific locations from your targeting, such as locations where your business does not operate or where you don't want your ads to be shown.

3. Adding Locations in Bulk:

If you have a large number of locations you want to target, you can add them in bulk. Google Ads allows you to add up to 10,000 locations at once. This can be a great time-saver, but keep in mind that if some of these have a Nielsen DMA region, then they may be targeted instead of the specific city you want to target. You can also use radius targeting to target specific service areas.

4. Radius Targeting:

Radius targeting allows you to target a specific area around a location. This can be useful for businesses with specific service areas or for targeting specific airports, for example. You simply choose a radius around a specific location, and your ads will be shown to people within that radius.

5. Checking Where Your Ads Were Shown:

Finally, it's important to check where your ads were actually shown. In your Google Ads account, you can go to the Locations section to see where your ads were shown and get statistics on clicks, impressions, cost, and conversions. This can help you optimize your campaigns and make sure you're targeting the right locations.

Location targeting is an essential part of any Google Ads campaign. By targeting specific locations, you can make your ads more effective and efficient, ultimately leading to better results. By understanding the different types of locations you can target, location options, adding locations in bulk, radius targeting, and checking where your ads were shown, you'll be well on your way to setting up effective location-targeted campaigns.

4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA

In this video, the presenter discusses the four different Google Ads smart bidding strategies and how to get started with smart bidding. The four strategies are maximize conversion value, target return on ad spend, maximize conversions, and target CPA. The presenter shows how to create portfolio bid strategies and set bid limits for different smart bidding strategies.

The benefits of using smart bidding include machine learning at auction time to optimize campaigns for conversions or conversion value, and the ability to set bids at the campaign or account level. Smart bidding is recommended for advertisers with 30 or more conversions per month.

To set up a smart bidding strategy, advertisers should focus on conversions or conversion values and choose a target return on ad spend or target CPA depending on their goals. Conversion tracking should be set up in the measurement and conversions section of Google Ads.

Overall, smart bidding can help advertisers drive more leads and revenue while optimizing their campaigns for better results.

Google Ads 2022 ... Latest Google Ads Targeting Update

If you are currently using Google Ads, you need to understand that Google Ads has changed some of its core targeting features drastically. These changes go to the very core of what Google Ads has always been about since it launched in late 2000.

The Problem:

The key core benefit of Google Ads is that it gave you, the business owner or digital marketer, the power to choose exactly which keyword phrases you wanted your ads to appear for. However, since late 2021, Google Ads has switched over to an intent or meaning-based keyword targeting, which can lead to your ads appearing for keywords that aren't related to your product or service.

Real-Life Examples:

In a search campaign, non-related keywords started entering into our search terms, triggering our ads to appear for irrelevant keywords. In a shopping campaign, Google broke the product headline into two different products, triggering our ads to appear for unrelated products.

Solutions:

To fix this problem, you need to adjust how you approach doing your optimizations in Google Ads. Instead of telling Google what you want to do, you need to tell Google what you don't want it to do. Here are four things you need to start doing in your Google Ads account right now:

1. Increase the amount of search term audits that you are completing on your Google search and Google shopping campaigns.

2. Complete split testing on your ads every three to four weeks.

3. Review your individual products or your product groups every three to four weeks.

4. Leverage all of your efforts with audience and demographic targeting.

Optimizing your Google Ads campaign is essential to making sure that you are getting the most out of your advertising budget. By completing the recommended optimizations in your Google Ads account, you can ensure that your ads are targeting the right keywords and audiences, ultimately leading to more conversions and profit for your business.

Google Ads Location Targeting | Expert Tips and Tricks | Google Ads Geo Targeting

Google Ads Location Targeting: Tips and Tricks

- Importance of Google Ads location targeting

- Limited budget and need for best returns

- Need for data to determine best locations

Tips and Tricks:

1. Start with your general area

- Click on settings and location

- Enter another location and click advanced search

- Target specific pockets of clients for better returns

2. Use zip codes to target specific areas

- Show areas and select specific zip codes

- Exclude areas that don't convert well

3. Start small and expand

- Start with a small area and expand as necessary

- Add keywords or zip codes to specific locations

- Figure out where your best pocket of clients is coming from

4. Don't target the entire country

- Target specific states where the majority of your sales come from

- Concentrate on where the business is

5. Use presence people in or regularly in your targeted locations

- Avoid people outside of the targeted area clicking on your ads

6. Use advanced search to add locations in bulk

- Add all the states to ensure no budget is wasted

- Google Ads location targeting is essential for success

- Target specific pockets of clients for better returns

- Start small and expand as necessary

- Concentrate on where the business is

- Use advanced search to add locations in bulk

Google Ads Radius Targeting

In this video, Philip from Optimized Lab demonstrates how to use radius targeting to enhance the effectiveness of your campaign's location targeting. He explains how to set up radius targeting and why it can be helpful.

How to Set up Radius Targeting:

1. Select the campaign you want to edit location settings for.

2. Navigate to the locations tab on the left-hand side.

3. Make sure you have targeted selected and click the pencil icon to edit your location targeting.

4. Select the radius option.

5. Type in the location name (e.g. Cambridge) and choose the miles for your radius targeting.

6. Click target to set up the new radius targeting.

Why Radius Targeting is Useful:

1. It allows you to target a geographic radius around a specific location.

2. It can help you target people around your store or who can receive deliveries from you.

3. If the location name is not identified in Google Ads, you can use coordinates to target the same area.

4. It is not 100% accurate, but it can still be very useful.

Important Notes:

1. You cannot use radius targeting for excluded locations.

2. Google's targeting is not always accurate, as it depends on the device and location of the user.

3. If you want assistance with setting up or managing your campaigns, you can contact Optimized Lab for consultancy.

Radius targeting is a useful tool for improving the effectiveness of your campaign's location targeting. By following the steps outlined in the video, you can set up radius targeting and target a specific geographic radius around a location. While it is not always accurate, it can still be very helpful in targeting people around your store or who can receive deliveries from you.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.