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The #1 Biggest Facebook Ad Mistake Nearly Everyone Makes

Published on: December 8 2022 by Adam Erhart

When it comes to advertising on Facebook, there is one mistake that nearly everyone makes. This mistake can cost you money, time, and results. So, what is this mistake and how can you avoid it? Let's dive in.

The Mistake:

The biggest mistake that nearly everyone makes when advertising on Facebook is not targeting their audience correctly. This can lead to wasted ad spend, poor ad performance, and low conversions. Here are some common ways that people make this mistake:

- Targeting too broadly: If you target everyone on Facebook, you'll end up wasting money on people who aren't interested in your product or service.

- Targeting too narrowly: On the other hand, if you only target a small, niche audience, you may not reach enough people to get the results you want.

- Using irrelevant interests: Facebook allows you to target people based on their interests, but if you choose interests that aren't related to your product or service, you'll be targeting the wrong people.

- Ignoring demographics: Demographic targeting is important, especially if your product or service is only relevant to a specific age range, gender, or location.

How to Avoid the Mistake:

To avoid this mistake, you need to target your audience correctly. Here's how:

- Use Facebook's audience insights tool: This tool will help you understand your audience better, including their demographics, interests, and behaviors.

- Create custom audiences: Custom audiences allow you to target people who have already interacted with your business, such as your email list or website visitors.

- Use lookalike audiences: Lookalike audiences allow you to target people who are similar to your existing customers.

- Test different targeting options: Don't be afraid to experiment with different targeting options to see what works best for your business.

Targeting your audience correctly is crucial when it comes to advertising on Facebook. By avoiding the mistake of targeting too broadly or narrowly, using irrelevant interests, or ignoring demographics, you can save money and get better results. Use Facebook's audience insights tool, create custom and lookalike audiences, and test different targeting options to find what works best for your business.

The #1 Biggest Facebook Ad Mistake Nearly Everyone Makes

On this episode of the Modern Marketing Show, Adam Erhart discusses the biggest mistake businesses make with Facebook ads and 10 more mistakes to avoid.

The Biggest Mistake:

The biggest mistake businesses make with Facebook ads is making decisions based on insufficient data. This means giving up on ads too early, scaling too early, or making split testing decisions without enough data behind them.

Why It's Important:

Facebook is an algorithm, and algorithms mean math. Math means numbers, and you need to provide Facebook with sufficient data and numbers to find the best possible combination for your ad.

Full Funnel Marketing:

Having a full funnel marketing strategy mapped out from ad click all the way through to sale is incredibly important. You need to have key performance indicators set ahead of time so you know what numbers you're shooting for and when to make decisions.

10 More Mistakes to Avoid:

1. Not having the Facebook Pixel installed across all online assets and properties.

2. Not having enough budget per ad set.

3. Having too many ads per ad set.

4. Using the wrong audience size.

5. Not using custom audiences.

6. Not using lookalike audiences.

7. Using the wrong conversion objective.

8. Not having backup ad creative on hand.

9. Not having backup ad accounts.

10. Not diversifying ad platforms.

Avoiding these mistakes is crucial to the success of your Facebook ads. Have a strategic plan in place, provide Facebook with sufficient data, and diversify your ad platforms to avoid putting all your eggs in one basket.

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