The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

Published on: December 5 2022 by Miles Beckler

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

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00:00:00	00:00:04	hey miles here miles Becker calm this
00:00:02	00:00:06	video reveals the number one most
00:00:04	00:00:08	important part of your Facebook
00:00:06	00:00:09	advertising campaigns when you're done
00:00:08	00:00:11	with this video you're gonna understand
00:00:09	00:00:13	a framework that Dan Kennedy taught the
00:00:11	00:00:16	late great Dan Kennedy one of the best
00:00:13	00:00:18	copywriters of my era for sure who just
00:00:16	00:00:19	passed away recently and you're gonna
00:00:18	00:00:21	learn this framework because there's so
00:00:19	00:00:23	many people teaching it incorrectly
00:00:21	00:00:25	right now and a lot of you I see in the
00:00:23	00:00:27	comments and I see what you guys are
00:00:25	00:00:29	doing a lot of you are missing this key
00:00:27	00:00:30	piece and it's without this key piece
00:00:29	00:00:31	you're never gonna make any money with
00:00:30	00:00:33	your Facebook Ads you're not gonna drive
00:00:31	00:00:35	the leads that you desire then at the
00:00:33	00:00:37	end I'm gonna offer you a specific
00:00:35	00:00:40	opportunity to join myself and a group
00:00:37	00:00:42	of students to go deeper on this one
00:00:40	00:00:44	thing so you can gain mastery over it
00:00:42	00:00:46	since it is the one thing that kind of
00:00:44	00:00:47	moves the needle that's really
00:00:46	00:00:49	time-sensitive it's only gonna be
00:00:47	00:00:51	available for a day or two so if you're
00:00:49	00:00:52	watching this weekend great if not after
00:00:51	00:00:54	the rest of the video is still extremely
00:00:52	00:00:56	pertinent you're gonna get a ton of
00:00:54	00:00:59	value out of this now what is the idea
00:00:56	00:01:01	from Dan Kennedy it's essentially the
00:00:59	00:01:03	marketing triangle is what he coined
00:01:01	00:01:07	also kind of commonly referred to it as
00:01:03	00:01:10	the 3m of marketing and the 3m s are the
00:01:07	00:01:12	media the market and the message and the
00:01:10	00:01:15	theory that he proposes when you get all
00:01:12	00:01:18	three of those things right you are
00:01:15	00:01:19	gonna see massive response to your
00:01:18	00:01:21	advertisement right so when you get the
00:01:19	00:01:23	right media the right message in front
00:01:21	00:01:26	of the right market you will essentially
00:01:23	00:01:27	have a win on your hands so we're gonna
00:01:26	00:01:29	break this down run it through the
00:01:27	00:01:31	filter of the modern era of Facebook
00:01:29	00:01:33	advertising to understand through this
00:01:31	00:01:36	framework what is the most important
00:01:33	00:01:38	piece so number one is the media right
00:01:36	00:01:40	well the media on Facebook ads we can
00:01:38	00:01:42	kind of scratch that one off because the
00:01:40	00:01:44	media is Facebook we already know that
00:01:42	00:01:46	we're on Facebook with this type of
00:01:44	00:01:48	advertising if you want to test this
00:01:46	00:01:51	against Instagram the theory is still
00:01:48	00:01:53	sound I consider those to be one in the
00:01:51	00:01:55	same I test them back and forth I'm
00:01:53	00:01:57	still seeing a way better ROI on
00:01:55	00:01:59	Facebook than I am
00:01:57	00:02:01	Instagram but I'm constantly testing
00:01:59	00:02:03	them because it's the same ad platform
00:02:01	00:02:06	so kind of for all intensive purposes I
00:02:03	00:02:09	group them together as one number two is
00:02:06	00:02:11	the market now one of the greatest
00:02:09	00:02:13	things about the Facebook advertising
00:02:11	00:02:15	product about the in
00:02:13	00:02:19	I'm advertising product is how easy it
00:02:15	00:02:21	is for us to test different audiences
00:02:19	00:02:24	okay and what we call in Facebook and
00:02:21	00:02:26	Instagram audience is essentially are
00:02:24	00:02:29	the markets that Dan Kennedy toked
00:02:26	00:02:31	about so in Facebook this can work as a
00:02:29	00:02:33	retargeting audience right a pixelated
00:02:31	00:02:35	custom audience that is retargeting
00:02:33	00:02:37	people who have visited your website it
00:02:35	00:02:39	could be a custom audience where you
00:02:37	00:02:42	upload your email list your leads list
00:02:39	00:02:44	your customer lists or both and it could
00:02:42	00:02:46	be actually running ads to that market
00:02:44	00:02:48	right so these are different segments of
00:02:46	00:02:51	the market but then you get into the
00:02:48	00:02:53	look-alike audiences and also the
00:02:51	00:02:57	different individual kind of interest
00:02:53	00:02:59	based audiences now I've taught at
00:02:57	00:03:02	length how to research these how to
00:02:59	00:03:04	create these how to go run and test them
00:03:02	00:03:06	against each other and in my opinion
00:03:04	00:03:08	this is the magic that makes the
00:03:06	00:03:10	Facebook advertising platform one of the
00:03:08	00:03:14	most valuable advertising platforms of
00:03:10	00:03:17	our day possibly ever it's because it's
00:03:14	00:03:19	so simple and so fast and effective to
00:03:17	00:03:21	test these against each other which is
00:03:19	00:03:23	why I'm crossing this one off the list
00:03:21	00:03:27	as well Facebook has literally made it
00:03:23	00:03:30	so simple for us to test dozens hundreds
00:03:27	00:03:32	of different markets that you should
00:03:30	00:03:35	know beyond a shadow of a doubt which
00:03:32	00:03:37	interests which audiences which markets
00:03:35	00:03:40	actually work and which ones don't
00:03:37	00:03:42	which brings us to the number one most
00:03:40	00:03:43	important part of your advertising
00:03:42	00:03:46	campaign
00:03:43	00:03:48	it's the ad copy and this is the one
00:03:46	00:03:51	thing that people overlook time and time
00:03:48	00:03:52	again they will focus and a lot of the
00:03:51	00:03:56	fake gurus and a lot of people selling
00:03:52	00:03:59	courses they come up with all of these
00:03:56	00:04:02	complex things that you need to do in
00:03:59	00:04:06	order to run your ads that are keeping
00:04:02	00:04:08	you from going all-in on copywriting
00:04:06	00:04:09	there's a lot of tok about oh well you
00:04:08	00:04:12	need a lot of social proof on your ads
00:04:09	00:04:14	so you got to set up this type of ad set
00:04:12	00:04:15	first and then you run it with this type
00:04:14	00:04:18	of a focus to get a lot of social proof
00:04:15	00:04:19	and then you change the type that's all
00:04:18	00:04:21	rubbish
00:04:19	00:04:23	and in fact Facebook's rendering that
00:04:21	00:04:26	obsolete because right now Facebook is
00:04:23	00:04:29	actually testing in Australia
00:04:26	00:04:32	likes completely something that it looks
00:04:29	00:04:33	like as some blowback from the I don't
00:04:32	00:04:35	know suicide rates and from the the
00:04:33	00:04:38	mental health crisis that social media
00:04:35	00:04:39	is creating is the the kind of
00:04:38	00:04:41	displaying publicly the likes is
00:04:39	00:04:43	probably really bad for everyone's
00:04:41	00:04:45	health especially younger people hence
00:04:43	00:04:47	the spike in suicides so they might just
00:04:45	00:04:49	eliminate that so this whole world and
00:04:47	00:04:52	what I'm getting at is there's a lot of
00:04:49	00:04:55	fake gurus teaching they make up and
00:04:52	00:04:56	invent complexity because they need to
00:04:55	00:05:00	sell you something they don't really
00:04:56	00:05:02	have a business beyond selling you their
00:05:00	00:05:05	course okay so what they need to do is
00:05:02	00:05:06	invent complexity and they inject it
00:05:05	00:05:09	into your world through doubt through an
00:05:06	00:05:10	ADD itself and they get you to buy into
00:05:09	00:05:11	think well maybe it's this weird little
00:05:10	00:05:13	tiknique or maybe I don't have the
00:05:11	00:05:15	right ad campaign and the
00:05:13	00:05:18	honest-to-goodness truth is it's your ad
00:05:15	00:05:20	copy and really mix that with your offer
00:05:18	00:05:23	if you've got a product that absolutely
00:05:20	00:05:26	sucks if you're just yet another me to
00:05:23	00:05:27	marketer who's promoting crap funnels
00:05:26	00:05:29	and you're just out there doing whack
00:05:27	00:05:30	funnels and you just think you're gonna
00:05:29	00:05:32	be another whack funnel superstar and
00:05:30	00:05:33	you're just gonna sell whack funnels
00:05:32	00:05:35	like all the other whack funnel
00:05:33	00:05:37	affiliates are you don't have anything
00:05:35	00:05:39	unique so I think we need to run what
00:05:37	00:05:41	we're doing on Facebook through a couple
00:05:39	00:05:43	of filters number one you need to be
00:05:41	00:05:45	creating value in the lives of others
00:05:43	00:05:48	number two you need to have a unique
00:05:45	00:05:50	solution to a big time problem that
00:05:48	00:05:51	people are willing to invest in if you
00:05:50	00:05:54	don't have those two things there is no
00:05:51	00:05:57	ad copy that's going to fix it right you
00:05:54	00:05:59	can polish a turd but still got a turd
00:05:57	00:06:01	that's the honest truth in this scenario
00:05:59	00:06:04	so that's the prerequisite for this but
00:06:01	00:06:07	once you have focused in you know what
00:06:04	00:06:08	media your marketing on you can test the
00:06:07	00:06:11	different interest is interests
00:06:08	00:06:13	instantly right it's it's so easy to
00:06:11	00:06:15	test my email audience versus will look
00:06:13	00:06:17	like audience versus three or four
00:06:15	00:06:19	interests audience versus a retargeting
00:06:17	00:06:21	audience on my website and I can get
00:06:19	00:06:24	data on my same ad which one of those
00:06:21	00:06:26	outperforms the others the magic sauce
00:06:24	00:06:29	on Facebook advertising is the ad copy
00:06:26	00:06:31	itself and you need to be a student of
00:06:29	00:06:34	copywriting I have been studying and
00:06:31	00:06:37	practiking copywriting for 15 20 years I
00:06:34	00:06:40	still read copywriting books in fact on
00:06:37	00:06:40	my Kindle right now on my phone yet
00:06:40	00:06:43	another
00:06:40	00:06:45	copywriting book I've read dozens if not
00:06:43	00:06:47	hundreds of copywriting books at this
00:06:45	00:06:48	point in time I've written and worked on
00:06:47	00:06:49	with my wife
00:06:48	00:06:51	hundreds of sales letters and I've
00:06:49	00:06:54	written and composed dozens upon dozens
00:06:51	00:06:58	upon dozens of ads there is nothing out
00:06:54	00:07:00	there beyond writing ads testing ABS
00:06:58	00:07:02	that's gonna get you to be a better
00:07:00	00:07:04	copywriter you need to study with the
00:07:02	00:07:06	greats like Dan Kennedy teach write
00:07:04	00:07:09	their contents out they're available in
00:07:06	00:07:12	$10 $20 books there's no lack of
00:07:09	00:07:14	information you don't need the fancy
00:07:12	00:07:17	$2,000 courses what you need to do is
00:07:14	00:07:19	study copywriting now with that said
00:07:17	00:07:22	there is coming up right now it starts
00:07:19	00:07:24	on Monday which is October 1st it might
00:07:22	00:07:26	be September 30th so if you're watching
00:07:24	00:07:28	this after Sunday the 29th you're not
00:07:26	00:07:29	really able to get in on this but
00:07:28	00:07:32	there's a guy I know and trust
00:07:29	00:07:34	Keith Krantz and he's doing a 21 day
00:07:32	00:07:37	Facebook Ads bootcamp and he's going
00:07:34	00:07:40	through a process it's gonna walk us in
00:07:37	00:07:42	21 days through writing what he calls an
00:07:40	00:07:44	everlasting ad because this is the goal
00:07:42	00:07:46	you should have for your business is to
00:07:44	00:07:50	write the kind of ad that you can run
00:07:46	00:07:52	millions and millions and millions of
00:07:50	00:07:55	visitors to the kind of ad that can last
00:07:52	00:07:57	for years a little perspective here
00:07:55	00:08:00	about three and a half years ago I went
00:07:57	00:08:02	to a four thousand dollar mastermind and
00:08:00	00:08:04	this was a Facebook Ads mastermind and I
00:08:02	00:08:05	had to fly across the country total
00:08:04	00:08:07	costs including the hotel the flights
00:08:05	00:08:10	the rental car all of it was like six or
00:08:07	00:08:12	seven thousand dollars and the result
00:08:10	00:08:15	when I walked away from was one long
00:08:12	00:08:17	copy advertisement this ad I didn't
00:08:15	00:08:19	really get the value of it in the moment
00:08:17	00:08:20	to be honest I walked away kind of
00:08:19	00:08:22	scratching my head like oh that's it
00:08:20	00:08:24	just one ad from like this whole kind of
00:08:22	00:08:27	expense this ad has been displayed
00:08:24	00:08:30	millions upon millions upon millions of
00:08:27	00:08:33	times this ad has brought in hundreds of
00:08:30	00:08:36	thousands of subscribers and thousands
00:08:33	00:08:39	of customers and this ad continues to
00:08:36	00:08:42	perform today that's the power of having
00:08:39	00:08:44	an everlasting ad that's the power of
00:08:42	00:08:46	having the kind of ad that's not going
00:08:44	00:08:47	to be need to be replenished every month
00:08:46	00:08:50	there's not going to be need to be
00:08:47	00:08:52	rewritten every week and now I
00:08:50	00:08:53	understand the value of writing these
00:08:52	00:08:55	types of apps
00:08:53	00:08:58	it's an arduous process I mean we went
00:08:55	00:09:01	through two and a half days of pretty
00:08:58	00:09:03	intensive work to extract all of the
00:09:01	00:09:05	bits and pieces that are top at the
00:09:03	00:09:08	great copywriters of the world now I
00:09:05	00:09:10	think the price to value ratio was on
00:09:08	00:09:12	pace for me we had a very successful
00:09:10	00:09:15	business at the time I would not promote
00:09:12	00:09:17	to you a $4,000 how to write an ad
00:09:15	00:09:19	course I don't like promoting extremely
00:09:17	00:09:21	expensive courses because most of the
00:09:19	00:09:23	information it's actually free here on
00:09:21	00:09:25	my channel I teach all the bits and
00:09:23	00:09:27	pieces of Facebook advertising on the
00:09:25	00:09:30	channel the one part I'm still a student
00:09:27	00:09:32	at and I've signed up for this myself
00:09:30	00:09:35	is how to write great ads and I want to
00:09:32	00:09:38	beat my current performing ad I want
00:09:35	00:09:41	another everlasting ad that I can run
00:09:38	00:09:44	for years on end because these ads are
00:09:41	00:09:46	worth their weight in gold and beyond to
00:09:44	00:09:50	be perfectly honest so this is it's a 99
00:09:46	00:09:52	day boot camp it's a 21 day challenge go
00:09:50	00:09:54	to Myles Beckler com forward slash ads
00:09:52	00:09:57	if you want to join that's Myles bechler
00:09:54	00:09:59	com for such a des the link will pop up
00:09:57	00:10:01	above my head there'll be a link in the
00:09:59	00:10:03	description but again he closes the
00:10:01	00:10:04	doors and there's it's not fake scarcity
00:10:03	00:10:06	it's not like he's gonna let you sneak
00:10:04	00:10:08	in you either are able to sign up you
00:10:06	00:10:10	saw this video on time or not now if you
00:10:08	00:10:12	didn't see the video in time and
00:10:10	00:10:14	seriously for $99 I spent thousands of
00:10:12	00:10:17	dollars to essentially be walked through
00:10:14	00:10:18	probably a lesser process so I'm not
00:10:17	00:10:20	only going through this I've enrolled my
00:10:18	00:10:24	ad guy as well and he's going through
00:10:20	00:10:26	this now this could be the make-or-break
00:10:24	00:10:28	for you right if you've got a great
00:10:26	00:10:29	product if you're a coach if you've got
00:10:28	00:10:31	a great service if you have something
00:10:29	00:10:34	you truly believe in that is unique that
00:10:31	00:10:36	really adds value to the world this
00:10:34	00:10:38	could be the make-or-break that's really
00:10:36	00:10:41	gonna help you scale your business and
00:10:38	00:10:42	what a scale look like online scale
00:10:41	00:10:45	through Facebook Ads looks like a
00:10:42	00:10:47	break-even front end ad where you put in
00:10:45	00:10:50	a thousand dollars and then you get
00:10:47	00:10:52	enough leads and enough sales to bring
00:10:50	00:10:53	that thousand dollars back and you cycle
00:10:52	00:10:56	that thousand dollars through your
00:10:53	00:10:58	facebook ad account day after day after
00:10:56	00:11:00	day and the result of this is enough
00:10:58	00:11:03	customers to pay for that ad spend but
00:11:00	00:11:06	ultimately you're building a list a very
00:11:03	00:11:06	large list and this is the most valuable
00:11:06	00:11:08	asset
00:11:06	00:11:11	within a digital marketing business and
00:11:08	00:11:13	this is why a break-even front and
00:11:11	00:11:15	funnel is ultimately the path to a
00:11:13	00:11:18	million-dollar business those who
00:11:15	00:11:20	understand this see a $99 investment in
00:11:18	00:11:23	how to write one of these ads a 21 day
00:11:20	00:11:26	challenge to really help you create your
00:11:23	00:11:28	evergreen ad is an absolute no-brainer
00:11:26	00:11:31	so I'm joining miles Becker column
00:11:28	00:11:33	forward slash ads if you don't have the
00:11:31	00:11:35	opportunity to join this study the great
00:11:33	00:11:37	Dan Kennedy Eugene Schwartz Victor
00:11:35	00:11:40	Schwab I've done videos and blog posts
00:11:37	00:11:42	that reveal the most important
00:11:40	00:11:44	copywriting books you need to read
00:11:42	00:11:46	I'll have obviously links to those down
00:11:44	00:11:48	in the description as well and
00:11:46	00:11:51	ultimately I hope you get in on this but
00:11:48	00:11:54	either way take time to commit to
00:11:51	00:11:56	mastering copywriting because if you
00:11:54	00:11:59	don't and you think Facebook Ads don't
00:11:56	00:12:01	work the honest answer is probably your
00:11:59	00:12:04	copywriting sucks your ad sucks your
00:12:01	00:12:06	landing page sucks nobody trusts you
00:12:04	00:12:08	nobody believes you can help them nobody
00:12:06	00:12:11	believes there's actual value in what
00:12:08	00:12:13	you're offering that's why no one's
00:12:11	00:12:13	buying your product it's not Facebook
00:12:13	00:12:16	Ads
00:12:13	00:12:18	it's the messaging the media well it's
00:12:16	00:12:20	essentially the media the market or the
00:12:18	00:12:22	message is one of those three things the
00:12:20	00:12:24	media and the market are made absolutely
00:12:22	00:12:26	simple from Facebook so it all comes
00:12:24	00:12:28	down to the message so get your message
00:12:26	00:12:30	dialed in I appreciate you thank you for
00:12:28	00:12:31	your time I hope you join me on this if
00:12:30	00:12:33	you don't know that just study
00:12:31	00:12:35	copywriting it's a lifelong path whether
00:12:33	00:12:37	you get in on this or not and I'll see
00:12:35	00:12:38	you on the inside and I can't wait to
00:12:37	00:12:40	help you with another video coming out
00:12:38	00:12:41	next week subscribe hit the bell like do
00:12:40	00:12:43	what you do I appreciate you and I'll
00:12:41	00:12:45	see you on the next video until then be
00:12:43	00:12:45	well