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The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

Published on: December 5 2022 by Miles Beckler

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong.

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00:00:00 00:00:04 hey miles here miles Becker calm this
00:00:02 00:00:06 video reveals the number one most
00:00:04 00:00:08 important part of your Facebook
00:00:06 00:00:09 advertising campaigns when you're done
00:00:08 00:00:11 with this video you're gonna understand
00:00:09 00:00:13 a framework that Dan Kennedy taught the
00:00:11 00:00:16 late great Dan Kennedy one of the best
00:00:13 00:00:18 copywriters of my era for sure who just
00:00:16 00:00:19 passed away recently and you're gonna
00:00:18 00:00:21 learn this framework because there's so
00:00:19 00:00:23 many people teaching it incorrectly
00:00:21 00:00:25 right now and a lot of you I see in the
00:00:23 00:00:27 comments and I see what you guys are
00:00:25 00:00:29 doing a lot of you are missing this key
00:00:27 00:00:30 piece and it's without this key piece
00:00:29 00:00:31 you're never gonna make any money with
00:00:30 00:00:33 your Facebook Ads you're not gonna drive
00:00:31 00:00:35 the leads that you desire then at the
00:00:33 00:00:37 end I'm gonna offer you a specific
00:00:35 00:00:40 opportunity to join myself and a group
00:00:37 00:00:42 of students to go deeper on this one
00:00:40 00:00:44 thing so you can gain mastery over it
00:00:42 00:00:46 since it is the one thing that kind of
00:00:44 00:00:47 moves the needle that's really
00:00:46 00:00:49 time-sensitive it's only gonna be
00:00:47 00:00:51 available for a day or two so if you're
00:00:49 00:00:52 watching this weekend great if not after
00:00:51 00:00:54 the rest of the video is still extremely
00:00:52 00:00:56 pertinent you're gonna get a ton of
00:00:54 00:00:59 value out of this now what is the idea
00:00:56 00:01:01 from Dan Kennedy it's essentially the
00:00:59 00:01:03 marketing triangle is what he coined
00:01:01 00:01:07 also kind of commonly referred to it as
00:01:03 00:01:10 the 3m of marketing and the 3m s are the
00:01:07 00:01:12 media the market and the message and the
00:01:10 00:01:15 theory that he proposes when you get all
00:01:12 00:01:18 three of those things right you are
00:01:15 00:01:19 gonna see massive response to your
00:01:18 00:01:21 advertisement right so when you get the
00:01:19 00:01:23 right media the right message in front
00:01:21 00:01:26 of the right market you will essentially
00:01:23 00:01:27 have a win on your hands so we're gonna
00:01:26 00:01:29 break this down run it through the
00:01:27 00:01:31 filter of the modern era of Facebook
00:01:29 00:01:33 advertising to understand through this
00:01:31 00:01:36 framework what is the most important
00:01:33 00:01:38 piece so number one is the media right
00:01:36 00:01:40 well the media on Facebook ads we can
00:01:38 00:01:42 kind of scratch that one off because the
00:01:40 00:01:44 media is Facebook we already know that
00:01:42 00:01:46 we're on Facebook with this type of
00:01:44 00:01:48 advertising if you want to test this
00:01:46 00:01:51 against Instagram the theory is still
00:01:48 00:01:53 sound I consider those to be one in the
00:01:51 00:01:55 same I test them back and forth I'm
00:01:53 00:01:57 still seeing a way better ROI on
00:01:55 00:01:59 Facebook than I am
00:01:57 00:02:01 Instagram but I'm constantly testing
00:01:59 00:02:03 them because it's the same ad platform
00:02:01 00:02:06 so kind of for all intensive purposes I
00:02:03 00:02:09 group them together as one number two is
00:02:06 00:02:11 the market now one of the greatest
00:02:09 00:02:13 things about the Facebook advertising
00:02:11 00:02:15 product about the in
00:02:13 00:02:19 I'm advertising product is how easy it
00:02:15 00:02:21 is for us to test different audiences
00:02:19 00:02:24 okay and what we call in Facebook and
00:02:21 00:02:26 Instagram audience is essentially are
00:02:24 00:02:29 the markets that Dan Kennedy toked
00:02:26 00:02:31 about so in Facebook this can work as a
00:02:29 00:02:33 retargeting audience right a pixelated
00:02:31 00:02:35 custom audience that is retargeting
00:02:33 00:02:37 people who have visited your website it
00:02:35 00:02:39 could be a custom audience where you
00:02:37 00:02:42 upload your email list your leads list
00:02:39 00:02:44 your customer lists or both and it could
00:02:42 00:02:46 be actually running ads to that market
00:02:44 00:02:48 right so these are different segments of
00:02:46 00:02:51 the market but then you get into the
00:02:48 00:02:53 look-alike audiences and also the
00:02:51 00:02:57 different individual kind of interest
00:02:53 00:02:59 based audiences now I've taught at
00:02:57 00:03:02 length how to research these how to
00:02:59 00:03:04 create these how to go run and test them
00:03:02 00:03:06 against each other and in my opinion
00:03:04 00:03:08 this is the magic that makes the
00:03:06 00:03:10 Facebook advertising platform one of the
00:03:08 00:03:14 most valuable advertising platforms of
00:03:10 00:03:17 our day possibly ever it's because it's
00:03:14 00:03:19 so simple and so fast and effective to
00:03:17 00:03:21 test these against each other which is
00:03:19 00:03:23 why I'm crossing this one off the list
00:03:21 00:03:27 as well Facebook has literally made it
00:03:23 00:03:30 so simple for us to test dozens hundreds
00:03:27 00:03:32 of different markets that you should
00:03:30 00:03:35 know beyond a shadow of a doubt which
00:03:32 00:03:37 interests which audiences which markets
00:03:35 00:03:40 actually work and which ones don't
00:03:37 00:03:42 which brings us to the number one most
00:03:40 00:03:43 important part of your advertising
00:03:42 00:03:46 campaign
00:03:43 00:03:48 it's the ad copy and this is the one
00:03:46 00:03:51 thing that people overlook time and time
00:03:48 00:03:52 again they will focus and a lot of the
00:03:51 00:03:56 fake gurus and a lot of people selling
00:03:52 00:03:59 courses they come up with all of these
00:03:56 00:04:02 complex things that you need to do in
00:03:59 00:04:06 order to run your ads that are keeping
00:04:02 00:04:08 you from going all-in on copywriting
00:04:06 00:04:09 there's a lot of tok about oh well you
00:04:08 00:04:12 need a lot of social proof on your ads
00:04:09 00:04:14 so you got to set up this type of ad set
00:04:12 00:04:15 first and then you run it with this type
00:04:14 00:04:18 of a focus to get a lot of social proof
00:04:15 00:04:19 and then you change the type that's all
00:04:18 00:04:21 rubbish
00:04:19 00:04:23 and in fact Facebook's rendering that
00:04:21 00:04:26 obsolete because right now Facebook is
00:04:23 00:04:29 actually testing in Australia
00:04:26 00:04:32 likes completely something that it looks
00:04:29 00:04:33 like as some blowback from the I don't
00:04:32 00:04:35 know suicide rates and from the the
00:04:33 00:04:38 mental health crisis that social media
00:04:35 00:04:39 is creating is the the kind of
00:04:38 00:04:41 displaying publicly the likes is
00:04:39 00:04:43 probably really bad for everyone's
00:04:41 00:04:45 health especially younger people hence
00:04:43 00:04:47 the spike in suicides so they might just
00:04:45 00:04:49 eliminate that so this whole world and
00:04:47 00:04:52 what I'm getting at is there's a lot of
00:04:49 00:04:55 fake gurus teaching they make up and
00:04:52 00:04:56 invent complexity because they need to
00:04:55 00:05:00 sell you something they don't really
00:04:56 00:05:02 have a business beyond selling you their
00:05:00 00:05:05 course okay so what they need to do is
00:05:02 00:05:06 invent complexity and they inject it
00:05:05 00:05:09 into your world through doubt through an
00:05:06 00:05:10 ADD itself and they get you to buy into
00:05:09 00:05:11 think well maybe it's this weird little
00:05:10 00:05:13 tiknique or maybe I don't have the
00:05:11 00:05:15 right ad campaign and the
00:05:13 00:05:18 honest-to-goodness truth is it's your ad
00:05:15 00:05:20 copy and really mix that with your offer
00:05:18 00:05:23 if you've got a product that absolutely
00:05:20 00:05:26 sucks if you're just yet another me to
00:05:23 00:05:27 marketer who's promoting crap funnels
00:05:26 00:05:29 and you're just out there doing whack
00:05:27 00:05:30 funnels and you just think you're gonna
00:05:29 00:05:32 be another whack funnel superstar and
00:05:30 00:05:33 you're just gonna sell whack funnels
00:05:32 00:05:35 like all the other whack funnel
00:05:33 00:05:37 affiliates are you don't have anything
00:05:35 00:05:39 unique so I think we need to run what
00:05:37 00:05:41 we're doing on Facebook through a couple
00:05:39 00:05:43 of filters number one you need to be
00:05:41 00:05:45 creating value in the lives of others
00:05:43 00:05:48 number two you need to have a unique
00:05:45 00:05:50 solution to a big time problem that
00:05:48 00:05:51 people are willing to invest in if you
00:05:50 00:05:54 don't have those two things there is no
00:05:51 00:05:57 ad copy that's going to fix it right you
00:05:54 00:05:59 can polish a turd but still got a turd
00:05:57 00:06:01 that's the honest truth in this scenario
00:05:59 00:06:04 so that's the prerequisite for this but
00:06:01 00:06:07 once you have focused in you know what
00:06:04 00:06:08 media your marketing on you can test the
00:06:07 00:06:11 different interest is interests
00:06:08 00:06:13 instantly right it's it's so easy to
00:06:11 00:06:15 test my email audience versus will look
00:06:13 00:06:17 like audience versus three or four
00:06:15 00:06:19 interests audience versus a retargeting
00:06:17 00:06:21 audience on my website and I can get
00:06:19 00:06:24 data on my same ad which one of those
00:06:21 00:06:26 outperforms the others the magic sauce
00:06:24 00:06:29 on Facebook advertising is the ad copy
00:06:26 00:06:31 itself and you need to be a student of
00:06:29 00:06:34 copywriting I have been studying and
00:06:31 00:06:37 practiking copywriting for 15 20 years I
00:06:34 00:06:40 still read copywriting books in fact on
00:06:37 00:06:40 my Kindle right now on my phone yet
00:06:40 00:06:43 another
00:06:40 00:06:45 copywriting book I've read dozens if not
00:06:43 00:06:47 hundreds of copywriting books at this
00:06:45 00:06:48 point in time I've written and worked on
00:06:47 00:06:49 with my wife
00:06:48 00:06:51 hundreds of sales letters and I've
00:06:49 00:06:54 written and composed dozens upon dozens
00:06:51 00:06:58 upon dozens of ads there is nothing out
00:06:54 00:07:00 there beyond writing ads testing ABS
00:06:58 00:07:02 that's gonna get you to be a better
00:07:00 00:07:04 copywriter you need to study with the
00:07:02 00:07:06 greats like Dan Kennedy teach write
00:07:04 00:07:09 their contents out they're available in
00:07:06 00:07:12 $10 $20 books there's no lack of
00:07:09 00:07:14 information you don't need the fancy
00:07:12 00:07:17 $2,000 courses what you need to do is
00:07:14 00:07:19 study copywriting now with that said
00:07:17 00:07:22 there is coming up right now it starts
00:07:19 00:07:24 on Monday which is October 1st it might
00:07:22 00:07:26 be September 30th so if you're watching
00:07:24 00:07:28 this after Sunday the 29th you're not
00:07:26 00:07:29 really able to get in on this but
00:07:28 00:07:32 there's a guy I know and trust
00:07:29 00:07:34 Keith Krantz and he's doing a 21 day
00:07:32 00:07:37 Facebook Ads bootcamp and he's going
00:07:34 00:07:40 through a process it's gonna walk us in
00:07:37 00:07:42 21 days through writing what he calls an
00:07:40 00:07:44 everlasting ad because this is the goal
00:07:42 00:07:46 you should have for your business is to
00:07:44 00:07:50 write the kind of ad that you can run
00:07:46 00:07:52 millions and millions and millions of
00:07:50 00:07:55 visitors to the kind of ad that can last
00:07:52 00:07:57 for years a little perspective here
00:07:55 00:08:00 about three and a half years ago I went
00:07:57 00:08:02 to a four thousand dollar mastermind and
00:08:00 00:08:04 this was a Facebook Ads mastermind and I
00:08:02 00:08:05 had to fly across the country total
00:08:04 00:08:07 costs including the hotel the flights
00:08:05 00:08:10 the rental car all of it was like six or
00:08:07 00:08:12 seven thousand dollars and the result
00:08:10 00:08:15 when I walked away from was one long
00:08:12 00:08:17 copy advertisement this ad I didn't
00:08:15 00:08:19 really get the value of it in the moment
00:08:17 00:08:20 to be honest I walked away kind of
00:08:19 00:08:22 scratching my head like oh that's it
00:08:20 00:08:24 just one ad from like this whole kind of
00:08:22 00:08:27 expense this ad has been displayed
00:08:24 00:08:30 millions upon millions upon millions of
00:08:27 00:08:33 times this ad has brought in hundreds of
00:08:30 00:08:36 thousands of subscribers and thousands
00:08:33 00:08:39 of customers and this ad continues to
00:08:36 00:08:42 perform today that's the power of having
00:08:39 00:08:44 an everlasting ad that's the power of
00:08:42 00:08:46 having the kind of ad that's not going
00:08:44 00:08:47 to be need to be replenished every month
00:08:46 00:08:50 there's not going to be need to be
00:08:47 00:08:52 rewritten every week and now I
00:08:50 00:08:53 understand the value of writing these
00:08:52 00:08:55 types of apps
00:08:53 00:08:58 it's an arduous process I mean we went
00:08:55 00:09:01 through two and a half days of pretty
00:08:58 00:09:03 intensive work to extract all of the
00:09:01 00:09:05 bits and pieces that are top at the
00:09:03 00:09:08 great copywriters of the world now I
00:09:05 00:09:10 think the price to value ratio was on
00:09:08 00:09:12 pace for me we had a very successful
00:09:10 00:09:15 business at the time I would not promote
00:09:12 00:09:17 to you a $4,000 how to write an ad
00:09:15 00:09:19 course I don't like promoting extremely
00:09:17 00:09:21 expensive courses because most of the
00:09:19 00:09:23 information it's actually free here on
00:09:21 00:09:25 my channel I teach all the bits and
00:09:23 00:09:27 pieces of Facebook advertising on the
00:09:25 00:09:30 channel the one part I'm still a student
00:09:27 00:09:32 at and I've signed up for this myself
00:09:30 00:09:35 is how to write great ads and I want to
00:09:32 00:09:38 beat my current performing ad I want
00:09:35 00:09:41 another everlasting ad that I can run
00:09:38 00:09:44 for years on end because these ads are
00:09:41 00:09:46 worth their weight in gold and beyond to
00:09:44 00:09:50 be perfectly honest so this is it's a 99
00:09:46 00:09:52 day boot camp it's a 21 day challenge go
00:09:50 00:09:54 to Myles Beckler com forward slash ads
00:09:52 00:09:57 if you want to join that's Myles bechler
00:09:54 00:09:59 com for such a des the link will pop up
00:09:57 00:10:01 above my head there'll be a link in the
00:09:59 00:10:03 description but again he closes the
00:10:01 00:10:04 doors and there's it's not fake scarcity
00:10:03 00:10:06 it's not like he's gonna let you sneak
00:10:04 00:10:08 in you either are able to sign up you
00:10:06 00:10:10 saw this video on time or not now if you
00:10:08 00:10:12 didn't see the video in time and
00:10:10 00:10:14 seriously for $99 I spent thousands of
00:10:12 00:10:17 dollars to essentially be walked through
00:10:14 00:10:18 probably a lesser process so I'm not
00:10:17 00:10:20 only going through this I've enrolled my
00:10:18 00:10:24 ad guy as well and he's going through
00:10:20 00:10:26 this now this could be the make-or-break
00:10:24 00:10:28 for you right if you've got a great
00:10:26 00:10:29 product if you're a coach if you've got
00:10:28 00:10:31 a great service if you have something
00:10:29 00:10:34 you truly believe in that is unique that
00:10:31 00:10:36 really adds value to the world this
00:10:34 00:10:38 could be the make-or-break that's really
00:10:36 00:10:41 gonna help you scale your business and
00:10:38 00:10:42 what a scale look like online scale
00:10:41 00:10:45 through Facebook Ads looks like a
00:10:42 00:10:47 break-even front end ad where you put in
00:10:45 00:10:50 a thousand dollars and then you get
00:10:47 00:10:52 enough leads and enough sales to bring
00:10:50 00:10:53 that thousand dollars back and you cycle
00:10:52 00:10:56 that thousand dollars through your
00:10:53 00:10:58 facebook ad account day after day after
00:10:56 00:11:00 day and the result of this is enough
00:10:58 00:11:03 customers to pay for that ad spend but
00:11:00 00:11:06 ultimately you're building a list a very
00:11:03 00:11:06 large list and this is the most valuable
00:11:06 00:11:08 asset
00:11:06 00:11:11 within a digital marketing business and
00:11:08 00:11:13 this is why a break-even front and
00:11:11 00:11:15 funnel is ultimately the path to a
00:11:13 00:11:18 million-dollar business those who
00:11:15 00:11:20 understand this see a $99 investment in
00:11:18 00:11:23 how to write one of these ads a 21 day
00:11:20 00:11:26 challenge to really help you create your
00:11:23 00:11:28 evergreen ad is an absolute no-brainer
00:11:26 00:11:31 so I'm joining miles Becker column
00:11:28 00:11:33 forward slash ads if you don't have the
00:11:31 00:11:35 opportunity to join this study the great
00:11:33 00:11:37 Dan Kennedy Eugene Schwartz Victor
00:11:35 00:11:40 Schwab I've done videos and blog posts
00:11:37 00:11:42 that reveal the most important
00:11:40 00:11:44 copywriting books you need to read
00:11:42 00:11:46 I'll have obviously links to those down
00:11:44 00:11:48 in the description as well and
00:11:46 00:11:51 ultimately I hope you get in on this but
00:11:48 00:11:54 either way take time to commit to
00:11:51 00:11:56 mastering copywriting because if you
00:11:54 00:11:59 don't and you think Facebook Ads don't
00:11:56 00:12:01 work the honest answer is probably your
00:11:59 00:12:04 copywriting sucks your ad sucks your
00:12:01 00:12:06 landing page sucks nobody trusts you
00:12:04 00:12:08 nobody believes you can help them nobody
00:12:06 00:12:11 believes there's actual value in what
00:12:08 00:12:13 you're offering that's why no one's
00:12:11 00:12:13 buying your product it's not Facebook
00:12:13 00:12:16 Ads
00:12:13 00:12:18 it's the messaging the media well it's
00:12:16 00:12:20 essentially the media the market or the
00:12:18 00:12:22 message is one of those three things the
00:12:20 00:12:24 media and the market are made absolutely
00:12:22 00:12:26 simple from Facebook so it all comes
00:12:24 00:12:28 down to the message so get your message
00:12:26 00:12:30 dialed in I appreciate you thank you for
00:12:28 00:12:31 your time I hope you join me on this if
00:12:30 00:12:33 you don't know that just study
00:12:31 00:12:35 copywriting it's a lifelong path whether
00:12:33 00:12:37 you get in on this or not and I'll see
00:12:35 00:12:38 you on the inside and I can't wait to
00:12:37 00:12:40 help you with another video coming out
00:12:38 00:12:41 next week subscribe hit the bell like do
00:12:40 00:12:43 what you do I appreciate you and I'll
00:12:41 00:12:45 see you on the next video until then be
00:12:43 00:12:45 well

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