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The #1 Reason Why Real Estate Agents Dont Capture Leads Online (FREE Funnel)

Published on: December 23 2022 by David Cantero

Real estate agents are always on the lookout for new leads to expand their client base. With the rise of digital marketing, online lead capture has become a popular strategy. However, many agents struggle to capture leads effectively. In this article, we will explore the main reason why real estate agents don't capture leads online and offer solutions to overcome this challenge.

The 1 Reason Why Real Estate Agents Don't Capture Leads Online:

The main reason why real estate agents don't capture leads online is that they don't have a free funnel. A funnel is a marketing strategy that guides potential clients through a series of steps, ultimately leading to a sale. A free funnel is a strategy that offers something of value to potential clients in exchange for their contact information. This contact information can then be used to nurture the lead and convert them into a client. Without a free funnel, real estate agents are missing out on potential leads and failing to maximize their online presence.


To overcome this challenge, real estate agents should consider implementing a free funnel strategy. Here are some steps to get started:

1. Identify the target audience: Determine who your ideal client is and what they are looking for in a real estate agent.

2. Create a valuable offer: Develop a free offer that provides value to potential clients. This could be an e-book, guide, or webinar that addresses a common pain point in the real estate industry.

3. Build a landing page: Create a landing page where potential clients can access the free offer in exchange for their contact information.

4. Drive traffic to the landing page: Utilize social media, paid advertising, and SEO to drive traffic to the landing page and capture leads.

5. Nurture the leads: Once you have captured leads, use email marketing and other strategies to nurture the leads and move them towards a sale.

Real estate agents who fail to capture leads online are missing out on potential clients and revenue. By implementing a free funnel strategy, agents can capture leads and build relationships with potential clients. With the right approach, real estate agents can leverage digital marketing to grow their business and increase their revenue.

The #1 Reason Why Real Estate Agents Dont Capture Leads Online (FREE Funnel)

Real Estate Agents: The Number One Reason for Online Lead Capture Failure

In this video, the speaker discusses the number one reason why real estate agents fail to capture leads online, whether it's through social media or the internet. The speaker, who has experience working in the mortgage and internet marketing industries, shares insights and tips on how to successfully capture leads online.

The Problem:

Real estate agents often promote their cookie-cutter replicated websites that have all the bells and whistles but lack the capability to capture leads. These websites are information-based and fail to serve the main objective of a website, which is to capture leads. When driving paid traffic to these websites, they often do not capture leads.

The Solution:

To capture leads successfully, real estate agents should drive traffic to a landing page. A landing page is a simple page with a lead capture capability that directs the traffic to take action. The speaker shares a simple landing page template with a share code for real estate agents to use. This landing page allows the person to put in their name and email and then click on Show Me More. Once they schedule an appointment, they are directed to a thank you page where the agent is on video, thanking them for their interest and capturing the lead.

Real estate agents need to shift their focus from promoting their pretty replicated websites to driving traffic to a landing page. The landing page should have a lead capture capability and be the only link promoted on all social media platforms. By capturing leads successfully, real estate agents can build their list and stay top of mind with their clients by emailing them valuable information regarding the market.

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