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The 11 things you must get right to generate real estate leads on YouTube | YouTube Lead Generation

Published on: December 6 2022 by Jaime Resendiz

The 11 things you must get right to generate real estate leads on YouTube | YouTube Lead Generation

The above is a brief introduction to The 11 things you must get right to generate real estate leads on YouTube | YouTube Lead Generation.

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The 11 things you must get right to generate real estate leads on YouTube | YouTube Lead Generation

startTime durationTime text
00:00:00 00:00:04 these are the 11 things you must get
00:00:02 00:00:06 right if you're even gonna stand a
00:00:04 00:00:08 chance at generating real estate leads
00:00:06 00:00:10 on YouTube so be sure to stay to the end
00:00:08 00:00:12 where I share our super weapon that has
00:00:10 00:00:14 3x our opt-ins meaning that we're not
00:00:12 00:00:16 only generating more leads but we're
00:00:14 00:00:18 also increasing the quality of each one
00:00:16 00:00:19 of those leads alright so let's get into
00:00:18 00:00:22 it the first thing you have to get right
00:00:19 00:00:24 is your call to action you can do this
00:00:22 00:00:26 very simply by offering calculators
00:00:24 00:00:28 cheat sheets list of homes and the list
00:00:26 00:00:29 goes on and on you might be at a point
00:00:28 00:00:31 right now where you're generating tons
00:00:29 00:00:32 of views but are not having people
00:00:31 00:00:34 reaching out to you and that's most
00:00:32 00:00:36 likely because you haven't given them a
00:00:34 00:00:38 reason to and the second thing to get
00:00:36 00:00:40 right in order to generate real estate
00:00:38 00:00:42 leads is you need to provide accurate
00:00:40 00:00:45 contact information I know this sounds
00:00:42 00:00:47 so obvious I really do but if you were
00:00:45 00:00:49 to go to your videos right now would
00:00:47 00:00:51 people know how to contact you in fact
00:00:49 00:00:53 test yourself right now if you have a
00:00:51 00:00:55 YouTube channel go to your videos and
00:00:53 00:00:57 see if your contact information is there
00:00:55 00:00:58 do you have a website do you have a
00:00:57 00:01:00 phone number do you have an email or do
00:00:58 00:01:02 you have a calendly link where p people
00:01:00 00:01:04 can actually book an appointment with
00:01:02 00:01:06 you directly well after having analyzed
00:01:04 00:01:08 thousands of videos I can safely tell
00:01:06 00:01:10 you that a majority of the videos that
00:01:08 00:01:12 you created in the past they don't have
00:01:10 00:01:15 that so if you take nothing else from
00:01:12 00:01:16 this video that one thing alone you
00:01:15 00:01:19 going back to all of your previous
00:01:16 00:01:21 videos and embedding your contact
00:01:19 00:01:23 information in the description it's
00:01:21 00:01:24 going to go a long way now allow me to
00:01:23 00:01:26 take just one quick moment and welcome
00:01:24 00:01:28 you to my YouTube channel my name is
00:01:26 00:01:30 Jaime Resendez and I help real estate
00:01:28 00:01:33 agents exponentially grow their business
00:01:30 00:01:34 through actionable content and I'm on a
00:01:33 00:01:37 mission to help reduce the over 80
00:01:34 00:01:38 percent failure rate for real estate
00:01:37 00:01:40 agents so make sure that you hit that
00:01:38 00:01:42 subscribe button and turn on that
00:01:40 00:01:43 notification Bell because that's going
00:01:42 00:01:45 to really help us out the third thing
00:01:43 00:01:47 you must get right is you want to
00:01:45 00:01:49 identify your target audience if you're
00:01:47 00:01:52 targeting buyers great create content
00:01:49 00:01:54 targeting those buyers if you want to
00:01:52 00:01:56 get some sellers aka some listings then
00:01:54 00:01:57 create content that's going to appeal to
00:01:56 00:01:59 those sellers to people that are
00:01:57 00:02:02 homeowners record videos that not only
00:01:59 00:02:04 Target it's those buyers or sellers but
00:02:02 00:02:06 also gives them an opportunity to reach
00:02:04 00:02:07 out to you and the best way to identify
00:02:06 00:02:09 that next video to record that will
00:02:07 00:02:12 allow you to generate real estate leads
00:02:09 00:02:14 is ask yourself how close is the viewer
00:02:12 00:02:16 from calling me because think about it
00:02:14 00:02:18 if you record a video with the title
00:02:16 00:02:20 questions to ask your next real estate
00:02:18 00:02:22 agent well guess who's going to be
00:02:20 00:02:23 watching that video someone that's
00:02:22 00:02:25 looking to hire their next real estate
00:02:23 00:02:27 agent well if you compare that with the
00:02:25 00:02:29 video that toks about tips to remodel
00:02:27 00:02:32 your home you could see the DraStik
00:02:29 00:02:33 difference that first video is targeting
00:02:32 00:02:36 people that will potentially reach out
00:02:33 00:02:38 to you that second video that's more of
00:02:36 00:02:40 a nurture video that's more of a
00:02:38 00:02:42 value-added video you're not expecting
00:02:40 00:02:44 too many people to reach out to you from
00:02:42 00:02:46 that standpoint the fourth item is more
00:02:44 00:02:49 of a strategy it's more of a niche that
00:02:46 00:02:51 I see as a huge opportunity for every
00:02:49 00:02:53 single real estate agent out there and
00:02:51 00:02:56 that is new construction new
00:02:53 00:02:59 construction content is absolutely gold
00:02:56 00:03:01 on the YouTube platform right now why
00:02:59 00:03:04 well every single time there's a new
00:03:01 00:03:06 home or a new community there's no
00:03:04 00:03:08 content out there sure maybe the Builder
00:03:06 00:03:11 has a little promo video that they paid
00:03:08 00:03:13 somebody to whip up in five minutes but
00:03:11 00:03:15 outside of that there's no distribution
00:03:13 00:03:17 there's no content there's nothing that
00:03:15 00:03:19 you have to compete against I remember
00:03:17 00:03:21 about four years ago making a video on
00:03:19 00:03:23 South Point which is a new build
00:03:21 00:03:25 community in Mansfield Texas there's
00:03:23 00:03:27 absolutely no videos about that Master
00:03:25 00:03:29 Plan Community which at that time was
00:03:27 00:03:32 the largest master plan community in the
00:03:29 00:03:33 entire DFW metroplex and I got so many
00:03:32 00:03:35 leads that all I had to do was pick up
00:03:33 00:03:37 the phone and ask a few questions to
00:03:35 00:03:39 that client and then pick that phone
00:03:37 00:03:42 back up and then speak to the sales rep
00:03:39 00:03:44 directly to make that connection in
00:03:42 00:03:46 other words it became mailbox money so
00:03:44 00:03:48 again I know this is more of a strategy
00:03:46 00:03:50 so it doesn't necessarily fit perfectly
00:03:48 00:03:52 within this video but I wanted to offer
00:03:50 00:03:54 that to you because nobody else is doing
00:03:52 00:03:55 this now another way to leverage new
00:03:54 00:03:57 construction is by doing property tours
00:03:55 00:03:59 on the model homes that get completed
00:03:57 00:04:01 those types of videos have the potential
00:03:59 00:04:04 of getting getting millions and millions
00:04:01 00:04:06 and millions of views the fifth item we
00:04:04 00:04:09 have to get that thumbnail right this is
00:04:06 00:04:11 your digital billboard that lives in
00:04:09 00:04:13 everybody's pocket which is the phone so
00:04:11 00:04:15 whenever somebody logs into their
00:04:13 00:04:17 YouTube app that's the first thing that
00:04:15 00:04:19 they see the thumbnail is so important
00:04:17 00:04:22 it needs to be readable and it has to
00:04:19 00:04:24 pique curiosity give people a reason to
00:04:22 00:04:25 click on your video now one pro tip
00:04:24 00:04:28 something that I learned the hard way
00:04:25 00:04:31 unless you're a professional designer
00:04:28 00:04:33 you need to Outsource this immediately
00:04:31 00:04:36 you can have an extremely high quality
00:04:33 00:04:38 thumbnail for just a few dollars go to
00:04:36 00:04:40 Fiverr hire somebody to create your
00:04:38 00:04:42 thumbnails or any other gig based
00:04:40 00:04:45 website you're gonna find a ton of high
00:04:42 00:04:48 quality designers ready to work for you
00:04:45 00:04:50 number six show don't tell the real
00:04:48 00:04:52 estate industry that we're in is
00:04:50 00:04:55 extremely visual it's one of the most
00:04:52 00:04:57 visual Industries out there so the more
00:04:55 00:04:59 that you show rather than just tell
00:04:57 00:05:01 you're gonna have such better reception
00:04:59 00:05:03 and from your viewers as an example if
00:05:01 00:05:06 you're toking about a certain type of
00:05:03 00:05:08 home well instead of just artikulating
00:05:06 00:05:10 what it looks like why not show it if
00:05:08 00:05:12 you're out on location somewhere why not
00:05:10 00:05:15 show people where you are geographically
00:05:12 00:05:17 show the actual map of how they can get
00:05:15 00:05:19 to that exact same place now if you
00:05:17 00:05:22 truly adopt this show don't tell
00:05:19 00:05:23 mentality you're gonna really see how
00:05:22 00:05:26 big of a difference it's gonna make on
00:05:23 00:05:27 your YouTube views AKA you're going to
00:05:26 00:05:30 get more views and you're going to get
00:05:27 00:05:33 more clients number seven review your
00:05:30 00:05:35 analytiks this cannot be overstated
00:05:33 00:05:38 YouTube actually gives you the data so
00:05:35 00:05:40 use it focus on two major things your
00:05:38 00:05:41 click-through rate and your viewer
00:05:40 00:05:43 retention because the click-through rate
00:05:41 00:05:45 is going to show you how often people
00:05:43 00:05:47 are clicking on your thumbnail every
00:05:45 00:05:48 time they see it and the viewer
00:05:47 00:05:50 retention rate is going to show you if
00:05:48 00:05:52 people are actually stiking around and
00:05:50 00:05:53 watching your video for your
00:05:52 00:05:55 click-through rate try to Target five
00:05:53 00:05:58 percent or higher and for your viewer
00:05:55 00:06:00 retention try to hit 60 or higher now
00:05:58 00:06:03 while both of those number are
00:06:00 00:06:05 achievable it does require some work in
00:06:03 00:06:07 order to start hitting those metrics so
00:06:05 00:06:09 just continue working number eight work
00:06:07 00:06:12 your comment section people are
00:06:09 00:06:14 commenting on your videos that is pretty
00:06:12 00:06:16 cool so don't leave them hanging they
00:06:14 00:06:18 took the time out of their day to watch
00:06:16 00:06:20 your video and on top of that they
00:06:18 00:06:22 commented they're giving you some
00:06:20 00:06:24 feedback so make sure that you honor
00:06:22 00:06:25 that by at least acknowledging their
00:06:24 00:06:28 comment about how you actually make this
00:06:25 00:06:30 Elite generation for you is you want to
00:06:28 00:06:32 work your comments as an example if
00:06:30 00:06:34 somebody comments on your video invite
00:06:32 00:06:36 them to connect with you to have a more
00:06:34 00:06:37 substantive conversation so you're
00:06:36 00:06:40 pulling viewers from your comments
00:06:37 00:06:43 section into your database okay they're
00:06:40 00:06:45 becoming leads for you number nine
00:06:43 00:06:48 establish your pillars of content have
00:06:45 00:06:49 at most three types of content that
00:06:48 00:06:51 you're going to make that doesn't mean
00:06:49 00:06:53 that you're only going to cover three
00:06:51 00:06:55 topics it just means that there's three
00:06:53 00:06:56 types of content that you're going to
00:06:55 00:06:58 make as an example if you're a real
00:06:56 00:07:00 estate agent the three that you should
00:06:58 00:07:03 focus on are very simple you can make
00:07:00 00:07:05 City videos real estate education videos
00:07:03 00:07:07 and you can make property tour videos
00:07:05 00:07:08 those can be your three pillars of
00:07:07 00:07:10 content that you revive your entire
00:07:08 00:07:12 content around so as an example if
00:07:10 00:07:14 you're making City videos you can make a
00:07:12 00:07:17 video covering everything you need to
00:07:14 00:07:19 know about Dallas Texas and another type
00:07:17 00:07:22 of video that you can create is the pros
00:07:19 00:07:24 and cons of Dallas Texas and third you
00:07:22 00:07:27 can make a video that covers the cost of
00:07:24 00:07:29 living of Dallas Texas those are all
00:07:27 00:07:31 videos that fall under the City videos
00:07:29 00:07:33 type of content now reasons that you
00:07:31 00:07:36 want to have three pillar content are
00:07:33 00:07:39 three types of content is because you're
00:07:36 00:07:41 able to make decisions a lot quicker as
00:07:39 00:07:42 an example if you notike that nobody is
00:07:41 00:07:45 watching and you're really having very
00:07:42 00:07:47 minimal success with educational videos
00:07:45 00:07:49 then switch it up you can start toking
00:07:47 00:07:52 about current events that relate to the
00:07:49 00:07:54 real estate industry number 10 leverage
00:07:52 00:07:56 content for conversion now I know this
00:07:54 00:07:58 video is more about lead generation
00:07:56 00:08:01 however I have to cover the conversion
00:07:58 00:08:03 strategy behind because it does you no
00:08:01 00:08:06 good to attract all of these leads into
00:08:03 00:08:07 your database and not be able to convert
00:08:06 00:08:09 them into an actual commission check
00:08:07 00:08:12 leverage the content that you're
00:08:09 00:08:15 creating on this platform for your
00:08:12 00:08:17 conversion strategy share your videos on
00:08:15 00:08:19 social media email them out to your
00:08:17 00:08:22 database text them out to the leads that
00:08:19 00:08:23 you just have an exchange with so as an
00:08:22 00:08:26 example how powerful would it be for you
00:08:23 00:08:28 to host an open house on a weekend and
00:08:26 00:08:31 instead of following up with all of the
00:08:28 00:08:34 people that signed in to your open house
00:08:31 00:08:37 the following Monday why not text them
00:08:34 00:08:39 one of your videos on the ride back home
00:08:37 00:08:41 the videos that you're creating are such
00:08:39 00:08:43 a value add for your business you're
00:08:41 00:08:45 building a personal brand you're
00:08:43 00:08:48 providing value and you're able to
00:08:45 00:08:51 leverage your time so much more than
00:08:48 00:08:53 your competition number 11 keep creating
00:08:51 00:08:55 the more videos that you make the more
00:08:53 00:08:57 opportunities that you're creating for
00:08:55 00:08:59 yourself think of it this way every time
00:08:57 00:09:02 you record a video think of it like
00:08:59 00:09:04 you're hiring a new sales rep that rep
00:09:02 00:09:07 is you in video form and that sales rep
00:09:04 00:09:10 could end up toking to five people 50
00:09:07 00:09:12 people or 500 000 people because of the
00:09:10 00:09:13 amount of views that it Garners think of
00:09:12 00:09:15 it that way now I mentioned earlier that
00:09:13 00:09:17 we integrated something into our
00:09:15 00:09:19 workflow that has increased our amount
00:09:17 00:09:21 of leads that we're getting and also the
00:09:19 00:09:23 quality and that has been our video
00:09:21 00:09:25 funnel where we communicate and qualify
00:09:23 00:09:27 all of our leads through video which has
00:09:25 00:09:31 been wildly effective and something that
00:09:27 00:09:31 you should try on your videos as well

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