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The 7 YouTube mistakes cost real estate agents THOUSANDS every single month!

Published on: December 6 2022 by Jaime Resendiz

In today's world, social media platforms have become a crucial tool for marketing and promoting businesses. Real estate agents, in particular, can benefit greatly from using YouTube to showcase their properties and connect with potential clients. However, there are certain mistakes that real estate agents often make on YouTube that end up costing them thousands of dollars each month.

Mistake #1: Not optimizing videos for search

- Failure to use keywords in titles, tags, and descriptions

- Not including a call-to-action in the video or description

- Not using closed captions or transcripts for accessibility and SEO purposes

Mistake #2: Ignoring the importance of video quality

- Poor lighting or sound quality in videos

- Not investing in a decent camera or equipment

- Not editing videos properly to remove unnecessary or distracting elements

Mistake #3: Posting infrequent or irrelevant content

- Not sticking to a regular posting schedule

- Posting content that is not relevant to the target audience

- Failing to engage with viewers or respond to comments

Mistake #4: Not leveraging the power of social media

- Not promoting YouTube videos on other social media platforms

- Not engaging with followers on social media

- Not using social media to build a brand and connect with potential clients

Mistake #5: Using YouTube solely for property tours

- Focusing solely on showcasing properties and not offering value to viewers

- Not providing educational or informative content

- Not using YouTube to establish expertise and build trust with potential clients

Mistake #6: Neglecting to measure success and adjust strategies

- Not tracking metrics such as views, engagement, and conversions

- Failing to adjust strategies based on data and feedback

- Not taking advantage of YouTube analytics to improve performance

Mistake #7: Not investing in YouTube advertising

- Failing to take advantage of YouTube's advertising options

- Not targeting the right audience with ads

- Not properly measuring the ROI of advertising campaigns

YouTube can be a powerful tool for real estate agents to market their properties and connect with potential clients. However, avoiding these seven common mistakes is crucial to maximizing the platform's potential and avoiding unnecessary costs. By optimizing videos for search, investing in quality, relevant content, leveraging social media, measuring success, and investing in advertising, real estate agents can use YouTube to their advantage and save thousands of dollars each month.

The 7 YouTube mistakes cost real estate agents THOUSANDS every single month!

If you're a real estate agent on YouTube, you could be making mistakes that cost you thousands of dollars in GCI every month. In this article, we'll explore seven of those mistakes and how to avoid them.

Mistake #1: Inconsistency

- Showing up inconsistently on your YouTube channel will cost you your audience.

- Schedule a date and time to publish videos consistently to build a loyal following.

Mistake #2: Creating Videos Nobody Cares About

- To use YouTube for real estate lead generation, answer the questions that buyers and sellers are asking.

- Create three distinct types of content: City videos, real estate education videos, and real estate current events.

Mistake #3: Not Having a Call to Action

- Not giving viewers a call to action will result in missed opportunities.

- Offer something of value in exchange for their information to encourage them to connect with you.

Mistake #4: Not Outsourcing Quickly Enough

- As a real estate professional, your primary role is to sell homes, not edit videos.

- Outsource thumbnail design and video editing to save time and get to leads quicker.

Mistake #5: Ignoring Analytics

- Use YouTube analytics to better understand viewer behavior and improve your videos.

Mistake #6: Overlooking Conversion Strategy

- Use your videos actively to push leads to your database and amplify conversions.

Mistake #7: Not Adapting

- YouTube changes daily, and if you're not adapting, your channel will die.

- Stay up-to-date with the latest trends and changes in the platform to stay relevant.

By avoiding these seven mistakes, you can build a successful real estate YouTube channel that generates leads and increases your GCI. Remember to be consistent, create content that viewers care about, have a call to action, outsource when necessary, use analytics, leverage your videos as a conversion strategy, and adapt to changes in the platform.

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