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The Best Ecommerce Platform for your Store

Published on: December 7 2022 by Nick Peroni

The Best Ecommerce Platform for your Store

The Best Ecommerce Platform for your Store

hey everyone welcome to the next lesson
moving right along
we're gonna look at the best ecommerce
platform now that you can start your
business okay once you have your
business model figured out the next
logical step is what ecommerce platform
going to use and again this is this is
for newer people because people who are
experienced you know the e-commerce
platforms and you probably already know
what you want to do but I wanted to
create this module to really highlight
what's out there right now in the
marketplace and what I believe is the
best e-commerce platform for anybody to
get started
regardless of the business model that
you choose ok so there's definitely many
e-commerce platforms out there alright
shopify bigcommerce WooCommerce Magento
are definitely considered probably the
top four right these are the biggest
players in the e-commerce world they all
have good platforms they all have
solutions that are a little bit
different right and in what they offer
and how they do what they do but they're
all big platforms okay Shopify
definitely has a lion's share of the
market right now but big commerce and
WooCommerce Magento also have their own
you know people who are loyal followers
to what they do WooCommerce is the
WordPress platform so a lot of times
people who come from a wordpress
background are like you know they they
want to go with WooCommerce because they
understand WordPress other ones that are
also out there Volusion 3d cart Wix has
their own e-commerce platform Big Cartel
PrestaShop does a bunch of them right
but not all are created equally that's
the most important thing to remember as
a person no matter what level you're at
whether you have experience whether you
have your own existing retail small
business already or whether you're brand
new you need a platform that is going to
be the easiest to use right that's going
to be the most user friendly that's
going to have a balance of affordable
you know monthly payments versus the
whatever fees that you have to pay and
payment processors and you know all
these types of things that also go into
choosing a platform so for me I have
experience working in e-commerce now for
a few years and I've I've used a few
platforms that have a lot of experience
working with a lot of other people so I
believe that there is a clear winner out
there is the best e-commerce platform
from what I've seen and that is Shopify
all right and Shopify is definitely that
like I said they have the lion's share
of the market right now and I think that
is very obviously because they have
really differentiated themselves as the
the go-to platform for e-commerce no
matter what type of e-commerce business
that you're trying to build
now why Shopify I'm going to actually
give you some reasons I'm not just going
to base this off of my own theory okay
it has a really easy unified user
interface one thing that is so important
right you can't underestimate that and
an interface the has can be a make or
break a platform right it has to be
simple to navigate simple to use and
understand and setup so one of the
reasons I love Shopify because it's just
easy like you don't have to be
experienced you don't have to know
tiknical background and coding and
things like that those things help but
you don't have to know them or
understand them to become a Shopify Pro
like with with zero experience because
they've set up a very easy to understand
user interface multiple plans to choose
from okay there's a free trial which
with EECOM empires I have a special free
trial link for you included in this free
it's definitely with this video if you
haven't seen it already there will be
one under this video and then after the
free trial is only $29 a month and then
there's multiple tiers up from there
we'll get them in a little bit later so
there's there's plans no matter what
level you're at in your business all
right and $29 a month to operate a store
that can be making thousands of dollars
a month is extremely reasonable there's
depending on the payment processor you
use okay and we'll tok about that
Shopify offers a direct integration for
many of the you know like US Canada UK
some European countries I'll tok about
this but then there's a theme that you
pay based on your transactions but
that's any payment processor right so it
is another thing you have to consider is
what payment processor you want to use
but but generally using the one bill
into Shopify is the best way to get
unless it's not available in your
country one of the things that really
differentiates Shopify I think is
there's hundreds of apps the
turbocharger store actually there's
thousands of apps there's over 2,000
apps that on the Shopify app marketplace
and basically these apps are just
different things that you can install to
your store that are going to give you so
much more functionality and and
customization to be able to really
create a unique experience increase
conversions sell better basically and
sell more on your store and I don't
think that there's another app
marketplace tik really competes simple
set up great hosting and load times now
you know this is like the people who are
super experts out there
you understand that Shopify is a shared
hosting platform meaning all the stores
that are using Shopify are all shared
within the same Shopify server so
there's a slight disadvantage to that in
the sense that you're not controlling
your own server but in my opinion you
know you don't need to you don't need to
worry about there are massive massive
brands that are running on Shopify like
Tesla like you know RadioShack like
there are Jim shark that there's there
are massive brand Kylie cosmetiks that
are getting tons and tons of traffic and
they are running just fine on Shopify
shared server but it is important to
note that if you wanted to go the route
of using your own hosting then you
Shopify doesn't let you do that okay
fantastik support I think that Shopify
support is hands down I'm like I had
compared to any other app or software
that I've used like they're always
they're easy to chat easy to connect
easy to get an answer even if it's an
answer you don't like you know you're
you're always going to get an answer
you're always gonna have to be able to
find somebody and they even include an
hour of free tik support for any
brand-new store like an hour of not even
tik support tik support is always free
but there's an hour of design
customization for free that you can get
from Shopify they have Shopify gurus
that will help you know set up your
store and so the support is really
really great communities and training as
well this is a big big difference right
because whatever you want to learn to do
you have to have support you have to
have a community and you don't have to
but it makes it a lot better makes it a
lot more it makes it a lot better of a
journey for you a lot more inclusive if
you do
Shopify as an amazing blog they have
case studies they have fantastik
training like honestly really really
impressive stuff and there's also a lot
of communities out there like mine that
are built around people using the
Shopify platform so you get a lot of
direct feedback and interaction and
training from other people that are able
to share their successes and their
failures and what works for them and
tips and advice that you can take direct
action and apply because you're using
the same exact platform right and again
it works for all business models
smoothly no matter if your dropshipping
kernel and demand selling your own
products digital product subscription
products like you can integrate any
business model into the Shopify platform
a few things that I want to highlight as
we go through all right
Shopify has free professional ecommerce
themes now that's not to say that other
platforms don't but I think that Shopify
really has some fantastik out-of-the-box
plug and play themes one of them that I
like a lot is this one here it's called
the venture theme I think it's really
good for getting started having very
professional clean nice-looking theme
okay and that's the advantage right you
want your store to look professional and
with a Shopify store setting
been using one of their free themes
these themes don't even cost money you
can literally have a store that was just
created a week ago that looks like a
well-established well branded very
professional store and so that's a major
advantage do to be able to use these
free themes they also have paid themes
that you can use as well if you want to
get a little bit more a little bit more
customization right place is something
that I already mentioned but I'm gonna
highlight it here because again it's
it's so it's such an advantage right now
these apps on all free there are some
free apps and there are paid apps okay
but there is something for everything in
here you can see their categories from
finding products different channels you
can directly link with Shopify like
Pinterest and Amazon and Etsy apps for
your Store apps to help you marketing
apps to help boost sales and conversions
order like all these apps right you
can see them all and that that's a huge
advantage okay because you want to be
able to customize and create your brand
and your store however you want
now I'm gonna recommend when we get to
the apps because it can be able to
overwhelming there's so much out there
and not all apps are great right now
they all have their own review system so
you can see which ones are better than
others but again this is this is so so
valuable because this is basically
shortcutting your process to being able
to build a world-class super powerful
turbocharged store right it's like a
difference of of owning a Hyundai or
owning a Ferrari okay and nothing
against anybody that owns a Hyundai that
was that was my first car actually but
there's there's obviously a huge
difference in the performance of those
two types of machines it's the same
thing with your store right you want to
store this that's calibrated at the
maximum level of performance that it can
be and with over 2500 apps in the
Shopify store that and there's just like
you're gonna have that high-performing
machine okay now let's tok about some
of the specifics and these are things
that you should consider and you should
look at when you're
an e-commerce platform shopping cart
alright this is this is huge okay this
is where people actually check out okay
this is where they input their credit
card to be able to make a payment and
the the shopping cart on Shopify I want
to just I want to highlight some of
these benefits because I think it's one
of the things that really helps them
stand stand out as well for a long time
I took it for granted how smooth their
shopping cart process is but it's
actually not as simple as they make it
seem alright so definitely they have the
free SSL certificate some some platforms
don't even have that included Shopify
includes this for free free and then
they can do that because it's shared
hosting right if it was not shared
hosting and you have to get your own
hosting you're gonna have to get your
own certificate okay and that's
something that's an extra level of a
little an extra layer of what you need
to do okay they can integrate with a
hundred different payment gateways now a
lot of payment gateways comes down to
what's available in your part of the
world okay like I said you know for the
the countries like the US Canada United
States Germany Japan Singapore or France
I believe Australia maybe not sure I can
I'm not sure about Australia but they
all offer Shopify payments which is
Shopify's integrated solution that works
directly with stripe and allows you to
just very easily set up and start
processing payments other countries in
the world there is still over a hundred
external payment gateways that you can
integrate with some are better than
others you know and that's gonna come
down to what you choose but no matter
what there should be an option for you
to integrate you can offer free shipping
you can offer multiple tiers of shipping
actually which is nice you can have
shipping like you could say orders over
$75 free come with free shipping or you
know order three items and you get free
shipping so you can completely customize
and control how the shipping process
works which is really advantageous
multiple languages the online checkout
store as you see comes in 50 plus
languages and you can translate your
multiple apps to translate languages and
so there's a lot of functionality there
depending on who you're selling to where
in the world or if you're sewing all
around the world automatik shipping
rates so if you want to integrate like
say you're a small business owner or you
are selling your own product and you're
gonna be packaging and shipping your own
product then you're gonna want to be
able to integrate with one of the major
carriers so they have that automatik
integration UPS USPS FedEx DHL that you
can do a Bandhan checkout recovery this
is a cool feature but I actually I have
a better recommendation of what you
should use when it comes to abandoned
cards so we'll tok about that in the
future if you don't know what that is
yet cuz you're brand new don't worry
you'll you'll know by the end of this
training flexible shipping rates are
like I mentioned already and automatik
taxes so again that's nice you don't
have to worry about it you can you can
set your tax rules okay and I'm like I'm
not a tax attorney so I'm not even
getting into that but the Shopify lets
you handle that kind of stuff based on
your country and state if you're if your
country has States store management okay
so being able to actually manage
everything from customers to your
accounts to fulfillment centers like
there's there's so much flexibility in
here I'm not going to go through every
single point but I just want you to see
that one of the other reasons I really
like Shopify is just the management of
what you can do okay it's very easy to
process refunds if you need to process
you can do this all right from your
smartphone which again their smartphone
app is actually really really good so
you can actually want your stores set up
you can run it right from your phone you
can integrate basically so like we'd
drop shipping and print on demand you
can integrate your third-party
fulfillment solution like the solutions
I'm going to offer you when we get to
that point you can integrate them
directly into your store so as soon as
an order is placed that order is routed
to your supplier and then your supplier
is able to fulfill that order and then
update the order in your store and
this is all happening automatikally
behind the scenes so again that's not
something to just take for granted some
some platforms don't do that so that's
that's really powerful and again
depending on the type of business you
had like if you have some type of I
consulted once with a they sold like
well it's kind of I don't know what
exactly the classifications
classification to call but they sold
like rock rocks is well I guess is what
you know they sold rocks basically for
like you know landscaping and outdoor
kind of landscaping stuff for you know
and they were a wholesale company that
had a couple vocations and they needed
to create a inventory management where
customers could create an account and
put their orders in a month ahead
so like Shopify can do all that for you
it can go that in-depth so you may not
need all of that functionality but it's
there if you do have that type of
business this is an important one
the marketing and SEO so both let's tok
about both number one let's tok about
SEO now I will say this the the best
pretty much the undisputed best platform
for SEO is WordPress okay I don't think
anybody's gonna dispute me on that but
Shopify is really really good okay they
they have a really well-built search
engine optimization just already
customized right within the platform and
that comes down there's some tiknical
stuff about how they allow you to set
your page up and can you customize your
title tags and your meta tags and all
that do they generate a sitemap with
your products and your blogpost and and
yes they do and there are even apps that
help you take it a step further if you
really want to optimize and you really
want to turbocharge your SEO so this is
definitely important for people that
might be getting into a specific niche
because you know that that can really
help in the long term SEO is a long-term
game but that can help in the long term
with being able to bring organic traffic
into yours
to make sales on the marketing side
you're able to do some really great
things like discounts you can create
multiple different types of discounts
gift cards integrate directly with all
the major social platforms and you know
what we're gonna tok about social media
is selling in the future and then also
Shopify has its own review function
built in as well so lots of power in the
marketing and SEO side and then when it
comes to your products again you had
basically complete control of how you
want to set up a product alright when
you import a product or you set up your
own product you can track inventory if
you want to there's multiple variations
you can do each variation you can break
down by price different weight different
SKU however you want to do that you can
organize products by categories multiple
things here as you can sit you can even
sell digital products and again looks
nice there is an unlimited products
there's no limit to the amount of
products and within that even cooler
not only is there like so there's no
limit to the amount of products that all
those products could have multiple
variants in multiple different you know
prices and and lots of different images
so like your store can be really really
powerful and robust and you don't have
to worry about the hosting you don't
have to worry about crashing or load
times or like that kind of stuff because
like it's just all integrated so
smoothly on Shopify his existing
platform it's server which brings us to
the web hosting like we mentioned so
there's unlimited bandwidth all right
that means you can have unlimited amount
of visitors even if you're on the most
basic plan you can have as many visitors
as you want now you would probably want
to upgrade to a higher plan because
there's reasons that that makes sense
but it's just nice to know that they
don't limit you on that you can create
automatik email forwarding and then all
this other stuff that's basically just
you know level one PCI compliant you
know that's for credit cards as you can
see they give you the SSL certificate
you get instant upgrades into your store
always boring life no matter what
and while they do they have had
situations in the past where there's
been downtime on the store meaning like
something might have gone wrong or the
server might have went down it's always
up quickly 24/7 monitoring you can even
monitor yourself there's us I think
Shopify comm backslash status or
something like that where you can
actually see how their server is
performing worldwide at any given time
so they're very transparent about it and
while it's not perfect record you know
there have been times that there have
been snags or issues it's it's
definitely like they say 99.99% of the
time it's working and running and you
don't even need to worry about it
analytiks another important part of
having the store right so being able to
have dashboard analytiks I really like
this because you can see your traffic
one of the things that they do really
well is they show you your like when you
you have a dashboard in there and we'll
look at this later when we get into the
store setup but you can see your
dashboard and you can see your
conversion rates across your store and
so you can really monitor the progress
from a simple level obviously you can
get more in depth with analytiks with
Google Analytiks and super metrics and
things that you can install to really
like break it down to the nitty gritty
which you might want to do when you when
you get to a higher level just traffic
ad spend and selling but at the most
basic level it's still actually pretty
advanced with you know what you can
track and what you can see you can
generate reports to see what's selling
where it's selling when it's selling
like you can see all of this stuff right
within your Shopify dashboard how many
visitors how many returning customers
what is my purchase conversion rate all
these types of things what is my top
selling product what is the landing page
people are visiting the most okay so
that's really important that's all built
in and you're able to see that and then
finally I mentioned the mobile app
already that you can do all this right
from your app you can fulfill orders you
can see everything on your dashboard you
can manage your inventory even connect
with your customers so and it's all
synced right back and forth okay
24-hour support this is nice to have no
matter what time of day it is no matter
what day of the week they're always
available by email live chat or by phone
right so there's multiple ways they have
a great Help Center they have a great
ecommerce university with multiple
trainings and blogs and case studies and
additional things that you can look up
to increase your knowledge and learn
about different topics and basically
become you know an expert in your own
store just through the amount of
training and information that they have
within their which of course is then
supported by courses like mine as well
and communities like mine and then so
finally here looking at the the pricing
tiers of Shopify this is the basic price
and then here's your transaction fees
right so as you go up in in implant your
transaction fee drops down which
definitely makes sense right like if
you're doing say when you're starting
out this is obviously where everybody
starts out but when you get to say say
you're doing fifty thousand dollars a
month in sales that point five percent
is is gonna make up for the difference
right so it makes sense for being here
this is definitely a nice middle ground
to be yet because this this includes the
one main thing that this includes it's
not included here is this includes full
reporting functions you get the basic
stuff here and you get dashboard at any
level but here you can like really
generate in-depth reports about your
products that sold you know and and
customer data and all kinds of things so
and again your transaction rate drops
point three percent which can make a big
difference when you start to get into
you know the higher volumes of sales
right now here's the free trial link for
you to be able to start you can go to
Shopify dot-com back slash econ empires
and I will have I will update this video
with whatever the current trial offer is
it changes Shopify changes this
automatikally sometimes but I am I'm
definitely one of the top
partners with Shopify so I would like to
say that no matter when you're watching
this video hopefully you should be able
to get the best trial offer with EECOM
empires alright sometimes that's a
14-day trial
and sometimes it's something more than
that but I will have it updated here and
I don't want to say specifically because
when I recorded this video - when you
watch it it could change but you'll be
able to see whatever it is under there
but no matter what
I appreciate you signing upload the
ecomp empires trial you know for help
support the free education that I'm
creating here right now
okay so Shopify compacts - EECOM empires
and less thing then what about Amazon ok
Amazon is obviously a platform as well
but it's different Amazon is its own
marketplace and we're not going to be
toking about selling on Amazon in Econ
empires Academy I have plans in the
future to include a module about selling
on Amazon because Shopify and Amazon are
not like they don't work against each
other it's important to understand that
when you're sewing on Shopify you're
creating your own store in your own
asset to be able to run traffic and sell
products through social media when
you're selling on Amazon you're taking
advantage of the Amazon Marketplace
right Amazon is a place where people
come and they search for the product
they want ok so it makes sense to use
both if you build a brand for example
say you sell beard oil right and you
start off on Shopify selling your beard
oil and running traffic and running
traffic and making money and making
well eventually it's it's gonna make
sense for you to put your beard oil
brand on Amazon too because a lot of
people go to Amazon in search of beard
oil right and even people that might
come to your store might also go to
Amazon and search for you there so you
can you can integrate the channels and
Amazon is its own platform that you can
sell on separate from Shopify but they
do not conflict I actually highly
recommend that at some point in the
future if you are building a brand that
you look to expand into Amazon and
putting your products on Amazon putting
your brand on
some houses sell were there because
there's a lot of advantages there you're
reaching an entirely new marketplace of
people that you may not even be reaching
with your store so I just wanted to
mention that quickly but definitely now
you can see why Shopify is the platform
that I recommend I know this video was a
little long and some of you you know may
have gotten what you needed in in the
very beginning but I felt like it was my
due diligence to go through and give you
exactly why I feel like Shopify is the
best e-commerce platform for setting up
your business at any level whether
you're a small business owner whether
you're brand new person starting with
drop shipping or anywhere in between
right and I hope that I gave you a
really in-depth look because it is
really important right in and you
shouldn't just take you for granted so
that's why I wanted to cover all of
those details and and hopefully by now
have convinced you to that Shopify is
where you should be so you can sign up
with that free trial now or in the
future when you're ready to build your
store and in the next lesson I will see
you there and we will continue toking
about some of the last pieces of of
getting this foundational ecommerce
training done

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