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The Best Ecommerce Platform To Sell Online (Hands Down)

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

The Best Ecommerce Platform To Sell Online (Hands Down)

The Best Ecommerce Platform To Sell Online (Hands Down)

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00:00:00 00:00:03 in this video I'll answer all the most
00:00:02 00:00:05 commonly asked questions about
00:00:03 00:00:07 e-commerce platforms like Shopify
00:00:05 00:00:09 Bigcommerce woocommerce Squarespace and
00:00:07 00:00:11 Wix including the questions that most
00:00:09 00:00:13 people will not give you a straight
00:00:11 00:00:15 answer on now the problem with searching
00:00:13 00:00:17 for e-commerce platforms online is that
00:00:15 00:00:19 every platform has an affiliate program
00:00:17 00:00:21 every shopping cart that you read about
00:00:19 00:00:23 online are from people who make money
00:00:21 00:00:25 when someone signs up now here are my
00:00:23 00:00:27 recommendations depending on your
00:00:25 00:00:28 business model and where you live and I
00:00:27 00:00:31 don't care whether you sign up through
00:00:28 00:00:31 me or not
00:00:35 00:00:39 now when starting an online store
00:00:37 00:00:42 selecting the best eCommerce platform
00:00:39 00:00:43 for you depends on five factors your
00:00:42 00:00:46 budget how much money are you willing to
00:00:43 00:00:48 spend on your shopping cart ease of use
00:00:46 00:00:50 is the user interface intuitive and easy
00:00:48 00:00:52 to navigate flexibility do you want to
00:00:50 00:00:54 add custom functionality to your store
00:00:52 00:00:56 and do you want full control over the
00:00:54 00:00:58 platform customer support does your
00:00:56 00:01:01 Ecommerce platform offer great support
00:00:58 00:01:03 third-party developer support does your
00:01:01 00:01:05 eCommerce platform have an ecosystem of
00:01:03 00:01:07 app developers and theme designers now
00:01:05 00:01:10 overall there's no one-size-fits-all
00:01:07 00:01:11 solution to your online store and you
00:01:10 00:01:13 should never blindly sign up for an
00:01:11 00:01:15 e-commerce platform just because it's
00:01:13 00:01:17 popular every shopping cart has its own
00:01:15 00:01:20 pros and cons which must be carefully
00:01:17 00:01:21 weighed based on your situation now I'm
00:01:20 00:01:23 going to run down the most frequently
00:01:21 00:01:25 asked questions that I get about
00:01:23 00:01:27 selecting an e-commerce platform for
00:01:25 00:01:28 your online store now let's start with
00:01:27 00:01:31 the basics what is an e-commerce
00:01:28 00:01:32 platform well an e-commerce platform is
00:01:31 00:01:35 software that allows you to sell
00:01:32 00:01:36 physical and digital products online a
00:01:35 00:01:38 shopper can browse the products that
00:01:36 00:01:39 they want to buy add them to their cart
00:01:38 00:01:41 and then check out directly on your
00:01:39 00:01:43 website now because credit card
00:01:41 00:01:45 information is transmitted through the
00:01:43 00:01:47 internet every e-commerce platform must
00:01:45 00:01:50 be secure and have the necessary
00:01:47 00:01:52 features to conduct transactions online
00:01:50 00:01:54 now how do e-commerce stores earn money
00:01:52 00:01:56 and why do you need one well e-commerce
00:01:54 00:01:57 websites make money by sourcing
00:01:56 00:02:00 wholesale products in bulk and then
00:01:57 00:02:01 selling them online at retail prices and
00:02:00 00:02:02 the typical gross margins for an
00:02:01 00:02:06 e-commerce website that carries
00:02:02 00:02:07 inventory is around 50 or more now there
00:02:06 00:02:09 are many different e-commerce business
00:02:07 00:02:11 models to choose from and there's a
00:02:09 00:02:12 shopping cart for every different
00:02:11 00:02:14 eCommerce business model so for example
00:02:12 00:02:16 you could sell handmade Goods this is
00:02:14 00:02:17 where you create your own products by
00:02:16 00:02:20 hand and then sell them on your online
00:02:17 00:02:22 store there's also Drop Shipping Drop
00:02:20 00:02:24 Shipping is a way to sell online without
00:02:22 00:02:26 inventory and fulfillment when an order
00:02:24 00:02:27 is placed on your site your eCommerce
00:02:26 00:02:29 platform electronically notifies your
00:02:27 00:02:31 supplier to ship your product to your
00:02:29 00:02:32 end customer and all inventory and
00:02:31 00:02:34 shipping is handled by your drop
00:02:32 00:02:36 shipping supplier and is purchased on
00:02:34 00:02:38 demand you can also sell wholesale
00:02:36 00:02:40 products buying Wholesales when you
00:02:38 00:02:42 purchase other people's products at
00:02:40 00:02:44 wholesale prices and then sell them in
00:02:42 00:02:46 your online store and then finally you
00:02:44 00:02:47 can sell private label products private
00:02:46 00:02:49 labels when you purchase and create
00:02:47 00:02:52 custom products direct from a factory
00:02:49 00:02:53 with your own brand and Logo private
00:02:52 00:02:55 label margins are the highest among the
00:02:53 00:02:57 different business models and you can
00:02:55 00:02:59 create your own brand now regardless of
00:02:57 00:03:01 which e-commerce business model that you
00:02:59 00:03:03 choose e-commerce websites make their
00:03:01 00:03:04 money by buying products in bulk at low
00:03:03 00:03:06 prices and then selling them
00:03:04 00:03:08 individually at a markup but the
00:03:06 00:03:10 business model that you choose can
00:03:08 00:03:12 influence your choice of e-commerce
00:03:10 00:03:13 platform more on this later now the
00:03:12 00:03:15 million dollar question is what
00:03:13 00:03:17 e-commerce platform should you use well
00:03:15 00:03:19 the right eCommerce platform for you
00:03:17 00:03:21 depends on several factors such as your
00:03:19 00:03:23 budget how tik savvy you are and the
00:03:21 00:03:25 features you require and here's my short
00:03:23 00:03:28 list of my favorite platforms
00:03:25 00:03:30 woocommerce if you are in a low budget
00:03:28 00:03:32 woocommerce is an e-commerce platform
00:03:30 00:03:34 that can be installed for less than
00:03:32 00:03:36 three dollars a month in fact my 9 11
00:03:34 00:03:37 year old kids launched their own print
00:03:36 00:03:39 on demand t-shirt business on
00:03:37 00:03:40 woocommerce with their allowance money
00:03:39 00:03:43 now the biggest shortcoming of
00:03:40 00:03:45 woocommerce is the lack of support you
00:03:43 00:03:47 must be recently tik savvy to succeed
00:03:45 00:03:49 with woocommerce and be a good Problem
00:03:47 00:03:51 Solver but overall woocommerce is the
00:03:49 00:03:53 most popular shopping cart in the world
00:03:51 00:03:55 and well supported by third-party
00:03:53 00:03:58 developers here's actually my review on
00:03:55 00:04:00 Shopify versus woocommerce there's also
00:03:58 00:04:02 shift for shop if you are on a low
00:04:00 00:04:04 budget and you reside in the United
00:04:02 00:04:06 States shift Workshop is also a
00:04:04 00:04:08 fantastik solution it is a fully hosted
00:04:06 00:04:11 eCommerce platform that is as powerful
00:04:08 00:04:13 as Shopify and it's 100 free to use now
00:04:11 00:04:15 the only downside is that shift Workshop
00:04:13 00:04:18 is not as user-friendly as Shopify but
00:04:15 00:04:20 you can't be free here's my review on
00:04:18 00:04:22 shift 4shop now overall shift4shop is
00:04:20 00:04:24 not nearly as popular as Shopify or
00:04:22 00:04:26 woocommerce so there is far less
00:04:24 00:04:28 third-party support but most essential
00:04:26 00:04:31 tools like clavio support shift 4shop
00:04:28 00:04:33 out of the box there's also Bigcommerce
00:04:31 00:04:35 if you're willing to pay at least 30 a
00:04:33 00:04:37 month for your eCommerce platform
00:04:35 00:04:39 Bigcommerce is an excellent solution
00:04:37 00:04:41 it's well supported by third-party
00:04:39 00:04:42 Developers and contains every feature
00:04:41 00:04:45 that you need to run a fully featured
00:04:42 00:04:46 store out of the box unlike Shopify
00:04:45 00:04:48 where you get nickel and done paying for
00:04:46 00:04:50 third-party apps Bigcommerce offers
00:04:48 00:04:53 every feature that you need all at one
00:04:50 00:04:54 one inclusive price now the only
00:04:53 00:04:56 downside of e-commerce is that you are
00:04:54 00:04:59 charged based on your store Revenue
00:04:56 00:05:02 here's my review of Bigcommerce and then
00:04:59 00:05:03 finally we have Shopify Shopify has
00:05:02 00:05:05 become the standard for e-commerce and
00:05:03 00:05:07 is the 800 pound gorilla in the
00:05:05 00:05:09 e-commerce platform space if you have
00:05:07 00:05:12 the budget for Shopify then Shopify is
00:05:09 00:05:14 highly recommended however the cost for
00:05:12 00:05:16 Shopify can quickly add up as you add
00:05:14 00:05:19 more plugins to your site the average
00:05:16 00:05:22 Shopify user uses seven add-ons which
00:05:19 00:05:23 all carry recurring fees but overall you
00:05:22 00:05:25 can't go wrong with Shopify if you're
00:05:23 00:05:28 willing to pay the money now which
00:05:25 00:05:31 eCommerce platform is the best now if
00:05:28 00:05:33 price is not a criteria then Shopify is
00:05:31 00:05:35 the best e-commerce platform overall
00:05:33 00:05:37 because Shopify is so popular most
00:05:35 00:05:40 third-party software tools support
00:05:37 00:05:41 Shopify first and foremost as a result
00:05:40 00:05:44 if you need a Cutting Edge feature or
00:05:41 00:05:45 add-on then you'll probably find it in
00:05:44 00:05:48 the Shopify App Store
00:05:45 00:05:50 which Ecommerce platform is best for
00:05:48 00:05:52 small businesses now if you're a small
00:05:50 00:05:54 business that generates six seven or
00:05:52 00:05:55 even eight figures then you should go
00:05:54 00:05:58 with a fully hosted e-commerce platform
00:05:55 00:06:00 like Bigcommerce or Shopify now in the
00:05:58 00:06:02 grand scheme of things the cost of your
00:06:00 00:06:04 shopping cart will be a small fraction
00:06:02 00:06:07 of your overall revenue and you'll want
00:06:04 00:06:08 to pay for great support and uptime both
00:06:07 00:06:10 Shopify and Bigcommerce have an
00:06:08 00:06:12 excellent track record and their
00:06:10 00:06:14 customer support is fantastik
00:06:12 00:06:16 which Ecommerce platform is best in
00:06:14 00:06:18 India or for international sellers the
00:06:16 00:06:20 best e-commerce platform for India and
00:06:18 00:06:22 international users is Shopify and
00:06:20 00:06:24 Bigcommerce because they offer excellent
00:06:22 00:06:26 international support but between the
00:06:24 00:06:28 two options I actually give the edge to
00:06:26 00:06:30 Bigcommerce every big Commerce theme
00:06:28 00:06:32 provides a multi-currency converter out
00:06:30 00:06:35 of the box and based on the IP address
00:06:32 00:06:36 your visitor will be shown prices in the
00:06:35 00:06:39 correct currency depending on where they
00:06:36 00:06:41 live furthermore Bigcommerce supports
00:06:39 00:06:43 many more payment gateways than Shopify
00:06:41 00:06:45 Shopify payments does not work in India
00:06:43 00:06:46 which means you'll have to pay an extra
00:06:45 00:06:49 transaction fee to use a supported
00:06:46 00:06:51 payment Gateway in India
00:06:49 00:06:53 which e-commerce platform is best for
00:06:51 00:06:55 Drop Shipping the best e-commerce
00:06:53 00:06:57 platforms for Drop Shipping are Shopify
00:06:55 00:07:00 and woocommerce now the most important
00:06:57 00:07:02 aspect of Drop Shipping is EDI support
00:07:00 00:07:04 EDI stands for electronic data
00:07:02 00:07:06 interchange and allows your Ecommerce
00:07:04 00:07:08 platform to stay in sync with your
00:07:06 00:07:10 supplier in terms of inventory now
00:07:08 00:07:12 because Shopify woocommerce are the most
00:07:10 00:07:14 popular shopping carts in the world many
00:07:12 00:07:16 Drop Shipping suppliers support these
00:07:14 00:07:18 two platforms out of the box now
00:07:16 00:07:19 Bigcommerce deserves an honorable
00:07:18 00:07:21 mention here as well but their pricing
00:07:19 00:07:24 scheme is not conducive to drop shipping
00:07:21 00:07:26 because Bigcommerce charges based on
00:07:24 00:07:27 revenue and not profit you will likely
00:07:26 00:07:30 make less money on Bigcommerce because
00:07:27 00:07:33 the margins for Drop Shipping are so low
00:07:30 00:07:36 which Ecommerce platform is best for SEO
00:07:33 00:07:38 now the best eCommerce platforms for SEO
00:07:36 00:07:40 are Bigcommerce shift for shop and
00:07:38 00:07:42 woocommerce these three platforms allow
00:07:40 00:07:44 you to freely adjust your title tags
00:07:42 00:07:46 meta descriptions and URL slugs to
00:07:44 00:07:49 whatever you want from Maximum SEO
00:07:46 00:07:51 flexibility now if you're wondering why
00:07:49 00:07:53 Shopify is not on this list it's because
00:07:51 00:07:56 Shopify offers poor flexibility and
00:07:53 00:07:58 control over your url slugs all Shopify
00:07:56 00:08:01 categories and product pages follow a
00:07:58 00:08:03 rigid URL structure which is non-optimal
00:08:01 00:08:05 furthermore if you want to add a Blog to
00:08:03 00:08:08 your Shopify store it must be placed on
00:08:05 00:08:10 a subdomain which is not ideal for SEO
00:08:08 00:08:12 meanwhile both Bigcommerce and
00:08:10 00:08:14 woocommerce offer a native WordPress
00:08:12 00:08:17 integration which allows you to run your
00:08:14 00:08:19 blog in a subfolder to maximize your SEO
00:08:17 00:08:21 Authority which eCommerce platform is
00:08:19 00:08:23 best for beginners the best eCommerce
00:08:21 00:08:25 platform for beginners is Shopify
00:08:23 00:08:26 Shopify is both user friendly and
00:08:25 00:08:29 beautiful and it's designed from the
00:08:26 00:08:31 ground up for ease of use you can think
00:08:29 00:08:33 of Shopify as the apple of e-commerce
00:08:31 00:08:35 platforms now there are other competing
00:08:33 00:08:37 platforms which are just as easy to use
00:08:35 00:08:40 as Shopify such as Wix and Squarespace
00:08:37 00:08:42 but they are not nearly as powerful now
00:08:40 00:08:44 which Ecommerce platform does Amazon use
00:08:42 00:08:46 well Amazon uses their own proprietary
00:08:44 00:08:48 Ecommerce platform that is not available
00:08:46 00:08:50 for public use however sellers can list
00:08:48 00:08:53 their products directly on Amazon for a
00:08:50 00:08:54 fee Amazon also offers a program called
00:08:53 00:08:56 Amazon FBA where you can send your
00:08:54 00:08:58 inventory directly to Amazon and they
00:08:56 00:08:59 will handle order fulfillment and
00:08:58 00:09:00 customer support now if you're
00:08:59 00:09:02 interested in learning how to sell an
00:09:00 00:09:04 Amazon or your own online store take my
00:09:02 00:09:06 free Six-Day mini course below which
00:09:04 00:09:08 Ecommerce platform does Walmart use
00:09:06 00:09:10 Walmart also uses their own proprietary
00:09:08 00:09:12 eCommerce platform and is not available
00:09:10 00:09:13 to the public however sellers can list
00:09:12 00:09:16 their products on the Walmart
00:09:13 00:09:18 marketplace for a fee similar to Amazon
00:09:16 00:09:19 Walmart offers their own Amazon FBA like
00:09:18 00:09:22 fulfillment platform that handles
00:09:19 00:09:25 shipping and customer support what about
00:09:22 00:09:26 Squarespace well Squarespace offers an
00:09:25 00:09:28 inexpensive and easy to use e-commerce
00:09:26 00:09:30 platform designed for beginners and new
00:09:28 00:09:32 online store owners now while
00:09:30 00:09:34 Squarespace is attractively priced and
00:09:32 00:09:36 easy to use it is not designed for
00:09:34 00:09:38 serious e-commerce entrepreneurs because
00:09:36 00:09:40 Squarespace has very little market share
00:09:38 00:09:42 in the e-commerce space there are very
00:09:40 00:09:44 few third-party developers that support
00:09:42 00:09:47 the Squarespace platform so for example
00:09:44 00:09:48 Squarespace does not support clavio an
00:09:47 00:09:50 email marketing tool that is the
00:09:48 00:09:52 standard for seasoned eCommerce stores
00:09:50 00:09:54 SMS marketing tools like PostScript and
00:09:52 00:09:56 attentive do not support Squarespace
00:09:54 00:09:58 either so bottom line Squarespace is a
00:09:56 00:09:59 great way to begin selling online but
00:09:58 00:10:00 it's not a good choice for long-term
00:09:59 00:10:03 shops
00:10:00 00:10:05 what about Wix Wix offers an inexpensive
00:10:03 00:10:07 e-commerce platform designed for online
00:10:05 00:10:09 sellers who are not tik savvy and brand
00:10:07 00:10:11 new to e-commerce and similar to
00:10:09 00:10:12 Squarespace Wix is easy to use designed
00:10:11 00:10:15 for beginners and allows you to take
00:10:12 00:10:17 transactions online however Wix does not
00:10:15 00:10:19 support many Ecommerce tools that are
00:10:17 00:10:21 required for serious e-commerce stores
00:10:19 00:10:23 while Wix is slightly more flexible than
00:10:21 00:10:25 Squarespace there are very few
00:10:23 00:10:26 e-commerce tools that natively support
00:10:25 00:10:28 the platform and you have to pay for
00:10:26 00:10:30 glue logic platforms like zapier or
00:10:28 00:10:33 integromat to implement critikal
00:10:30 00:10:34 features so overall Wix is a great way
00:10:33 00:10:36 to start selling online but it's not
00:10:34 00:10:39 designed for serious online store owners
00:10:36 00:10:42 feel free to read my full breakdown of
00:10:39 00:10:44 Shopify versus Wix what about GoDaddy
00:10:42 00:10:46 GoDaddy offers their own proprietary
00:10:44 00:10:47 eCommerce platform which is designed to
00:10:46 00:10:50 add e-commerce functionality to an
00:10:47 00:10:52 existing GoDaddy website however the
00:10:50 00:10:54 GoDaddy eCommerce platform is not well
00:10:52 00:10:56 supported by third-party developers or
00:10:54 00:10:59 even GoDaddy itself as a result the
00:10:56 00:11:01 GoDaddy platform should be avoided at
00:10:59 00:11:03 all costs now how do you you check what
00:11:01 00:11:05 Ecommerce platform a website is using
00:11:03 00:11:07 well if you're shopping online and you
00:11:05 00:11:09 like the way an online store is designed
00:11:07 00:11:11 you can easily find out what eCommerce
00:11:09 00:11:13 platform they are using all you need to
00:11:11 00:11:16 do is use a free tool called
00:11:13 00:11:18 builtwith.com here's how it works simply
00:11:16 00:11:20 type in the website URL on
00:11:18 00:11:22 thebuiltwith.com website and then build
00:11:20 00:11:24 with will tell you which Ecommerce
00:11:22 00:11:26 platform the study is using along with a
00:11:24 00:11:27 list of plugins and add-ons now if you
00:11:26 00:11:29 use this tool to browse your favorite
00:11:27 00:11:31 eCommerce stores you'll notike that most
00:11:29 00:11:33 of the established stores you'll find
00:11:31 00:11:36 are either on Shopify Bigcommerce or
00:11:33 00:11:37 their own proprietary platform
00:11:36 00:11:39 now the million dollar question also is
00:11:37 00:11:41 do you really need your own e-commerce
00:11:39 00:11:43 platform this is actually the number one
00:11:41 00:11:45 question I get asked and why bother
00:11:43 00:11:47 having your own online store when you
00:11:45 00:11:49 can just sell on Amazon well here are
00:11:47 00:11:50 the reasons it's very competitive to
00:11:49 00:11:52 sell on Amazon there are more than 10
00:11:50 00:11:54 million Amazon sellers and over 2
00:11:52 00:11:55 million are from the us alone the
00:11:54 00:11:58 competition is fierce and there's
00:11:55 00:12:00 rampant piracy on the platform standing
00:11:58 00:12:02 out on Amazon is extremely difficult
00:12:00 00:12:04 you also get limited access to your
00:12:02 00:12:06 customers Amazon owns all of your
00:12:04 00:12:08 customer data so you can't do email
00:12:06 00:12:10 marketing SMS marketing or direct mail
00:12:08 00:12:12 marketing as a result it's extremely
00:12:10 00:12:14 difficult to generate repeat sales
00:12:12 00:12:16 there's also many product restrictions
00:12:14 00:12:18 Amazon has a lot of restrictions on what
00:12:16 00:12:19 you can sell and what you can't they
00:12:18 00:12:21 also restrict specific categories such
00:12:19 00:12:23 as watches jewelry and sports
00:12:21 00:12:26 collectibles you'll need to contact
00:12:23 00:12:27 Amazon directly for approval now I hope
00:12:26 00:12:29 this video answers most of your
00:12:27 00:12:31 eCommerce platform questions and as you
00:12:29 00:12:32 can tell the answer is not black and
00:12:31 00:12:34 white and you need to pick a platform
00:12:32 00:12:37 depending on your specific situation
00:12:34 00:12:38 hope you enjoyed this video now if you
00:12:37 00:12:40 like what you saw there's actually a lot
00:12:38 00:12:42 more where that came from if you
00:12:40 00:12:44 subscribe to my channel below and if you
00:12:42 00:12:46 are interested in learning how to sell
00:12:44 00:12:47 physical products online then click over
00:12:46 00:12:49 here and take my free six day mini
00:12:47 00:12:50 course where I'll walk you through
00:12:49 00:12:52 everything that you need to know to get
00:12:50 00:12:54 started in e-commerce thanks for
00:12:52 00:12:54 watching

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