The Best Ecommerce Platform To Sell Online (Hands Down)

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

The Best Ecommerce Platform To Sell Online (Hands Down)

The Best Ecommerce Platform To Sell Online (Hands Down)

The Best Ecommerce Platform To Sell Online (Hands Down)

startTime	durationTime	text
00:00:00	00:00:03	in this video I'll answer all the most
00:00:02	00:00:05	commonly asked questions about
00:00:03	00:00:07	e-commerce platforms like Shopify
00:00:05	00:00:09	Bigcommerce woocommerce Squarespace and
00:00:07	00:00:11	Wix including the questions that most
00:00:09	00:00:13	people will not give you a straight
00:00:11	00:00:15	answer on now the problem with searching
00:00:13	00:00:17	for e-commerce platforms online is that
00:00:15	00:00:19	every platform has an affiliate program
00:00:17	00:00:21	every shopping cart that you read about
00:00:19	00:00:23	online are from people who make money
00:00:21	00:00:25	when someone signs up now here are my
00:00:23	00:00:27	recommendations depending on your
00:00:25	00:00:28	business model and where you live and I
00:00:27	00:00:31	don't care whether you sign up through
00:00:28	00:00:31	me or not
00:00:35	00:00:39	now when starting an online store
00:00:37	00:00:42	selecting the best eCommerce platform
00:00:39	00:00:43	for you depends on five factors your
00:00:42	00:00:46	budget how much money are you willing to
00:00:43	00:00:48	spend on your shopping cart ease of use
00:00:46	00:00:50	is the user interface intuitive and easy
00:00:48	00:00:52	to navigate flexibility do you want to
00:00:50	00:00:54	add custom functionality to your store
00:00:52	00:00:56	and do you want full control over the
00:00:54	00:00:58	platform customer support does your
00:00:56	00:01:01	Ecommerce platform offer great support
00:00:58	00:01:03	third-party developer support does your
00:01:01	00:01:05	eCommerce platform have an ecosystem of
00:01:03	00:01:07	app developers and theme designers now
00:01:05	00:01:10	overall there's no one-size-fits-all
00:01:07	00:01:11	solution to your online store and you
00:01:10	00:01:13	should never blindly sign up for an
00:01:11	00:01:15	e-commerce platform just because it's
00:01:13	00:01:17	popular every shopping cart has its own
00:01:15	00:01:20	pros and cons which must be carefully
00:01:17	00:01:21	weighed based on your situation now I'm
00:01:20	00:01:23	going to run down the most frequently
00:01:21	00:01:25	asked questions that I get about
00:01:23	00:01:27	selecting an e-commerce platform for
00:01:25	00:01:28	your online store now let's start with
00:01:27	00:01:31	the basics what is an e-commerce
00:01:28	00:01:32	platform well an e-commerce platform is
00:01:31	00:01:35	software that allows you to sell
00:01:32	00:01:36	physical and digital products online a
00:01:35	00:01:38	shopper can browse the products that
00:01:36	00:01:39	they want to buy add them to their cart
00:01:38	00:01:41	and then check out directly on your
00:01:39	00:01:43	website now because credit card
00:01:41	00:01:45	information is transmitted through the
00:01:43	00:01:47	internet every e-commerce platform must
00:01:45	00:01:50	be secure and have the necessary
00:01:47	00:01:52	features to conduct transactions online
00:01:50	00:01:54	now how do e-commerce stores earn money
00:01:52	00:01:56	and why do you need one well e-commerce
00:01:54	00:01:57	websites make money by sourcing
00:01:56	00:02:00	wholesale products in bulk and then
00:01:57	00:02:01	selling them online at retail prices and
00:02:00	00:02:02	the typical gross margins for an
00:02:01	00:02:06	e-commerce website that carries
00:02:02	00:02:07	inventory is around 50 or more now there
00:02:06	00:02:09	are many different e-commerce business
00:02:07	00:02:11	models to choose from and there's a
00:02:09	00:02:12	shopping cart for every different
00:02:11	00:02:14	eCommerce business model so for example
00:02:12	00:02:16	you could sell handmade Goods this is
00:02:14	00:02:17	where you create your own products by
00:02:16	00:02:20	hand and then sell them on your online
00:02:17	00:02:22	store there's also Drop Shipping Drop
00:02:20	00:02:24	Shipping is a way to sell online without
00:02:22	00:02:26	inventory and fulfillment when an order
00:02:24	00:02:27	is placed on your site your eCommerce
00:02:26	00:02:29	platform electronically notifies your
00:02:27	00:02:31	supplier to ship your product to your
00:02:29	00:02:32	end customer and all inventory and
00:02:31	00:02:34	shipping is handled by your drop
00:02:32	00:02:36	shipping supplier and is purchased on
00:02:34	00:02:38	demand you can also sell wholesale
00:02:36	00:02:40	products buying Wholesales when you
00:02:38	00:02:42	purchase other people's products at
00:02:40	00:02:44	wholesale prices and then sell them in
00:02:42	00:02:46	your online store and then finally you
00:02:44	00:02:47	can sell private label products private
00:02:46	00:02:49	labels when you purchase and create
00:02:47	00:02:52	custom products direct from a factory
00:02:49	00:02:53	with your own brand and Logo private
00:02:52	00:02:55	label margins are the highest among the
00:02:53	00:02:57	different business models and you can
00:02:55	00:02:59	create your own brand now regardless of
00:02:57	00:03:01	which e-commerce business model that you
00:02:59	00:03:03	choose e-commerce websites make their
00:03:01	00:03:04	money by buying products in bulk at low
00:03:03	00:03:06	prices and then selling them
00:03:04	00:03:08	individually at a markup but the
00:03:06	00:03:10	business model that you choose can
00:03:08	00:03:12	influence your choice of e-commerce
00:03:10	00:03:13	platform more on this later now the
00:03:12	00:03:15	million dollar question is what
00:03:13	00:03:17	e-commerce platform should you use well
00:03:15	00:03:19	the right eCommerce platform for you
00:03:17	00:03:21	depends on several factors such as your
00:03:19	00:03:23	budget how tik savvy you are and the
00:03:21	00:03:25	features you require and here's my short
00:03:23	00:03:28	list of my favorite platforms
00:03:25	00:03:30	woocommerce if you are in a low budget
00:03:28	00:03:32	woocommerce is an e-commerce platform
00:03:30	00:03:34	that can be installed for less than
00:03:32	00:03:36	three dollars a month in fact my 9 11
00:03:34	00:03:37	year old kids launched their own print
00:03:36	00:03:39	on demand t-shirt business on
00:03:37	00:03:40	woocommerce with their allowance money
00:03:39	00:03:43	now the biggest shortcoming of
00:03:40	00:03:45	woocommerce is the lack of support you
00:03:43	00:03:47	must be recently tik savvy to succeed
00:03:45	00:03:49	with woocommerce and be a good Problem
00:03:47	00:03:51	Solver but overall woocommerce is the
00:03:49	00:03:53	most popular shopping cart in the world
00:03:51	00:03:55	and well supported by third-party
00:03:53	00:03:58	developers here's actually my review on
00:03:55	00:04:00	Shopify versus woocommerce there's also
00:03:58	00:04:02	shift for shop if you are on a low
00:04:00	00:04:04	budget and you reside in the United
00:04:02	00:04:06	States shift Workshop is also a
00:04:04	00:04:08	fantastik solution it is a fully hosted
00:04:06	00:04:11	eCommerce platform that is as powerful
00:04:08	00:04:13	as Shopify and it's 100 free to use now
00:04:11	00:04:15	the only downside is that shift Workshop
00:04:13	00:04:18	is not as user-friendly as Shopify but
00:04:15	00:04:20	you can't be free here's my review on
00:04:18	00:04:22	shift 4shop now overall shift4shop is
00:04:20	00:04:24	not nearly as popular as Shopify or
00:04:22	00:04:26	woocommerce so there is far less
00:04:24	00:04:28	third-party support but most essential
00:04:26	00:04:31	tools like clavio support shift 4shop
00:04:28	00:04:33	out of the box there's also Bigcommerce
00:04:31	00:04:35	if you're willing to pay at least 30 a
00:04:33	00:04:37	month for your eCommerce platform
00:04:35	00:04:39	Bigcommerce is an excellent solution
00:04:37	00:04:41	it's well supported by third-party
00:04:39	00:04:42	Developers and contains every feature
00:04:41	00:04:45	that you need to run a fully featured
00:04:42	00:04:46	store out of the box unlike Shopify
00:04:45	00:04:48	where you get nickel and done paying for
00:04:46	00:04:50	third-party apps Bigcommerce offers
00:04:48	00:04:53	every feature that you need all at one
00:04:50	00:04:54	one inclusive price now the only
00:04:53	00:04:56	downside of e-commerce is that you are
00:04:54	00:04:59	charged based on your store Revenue
00:04:56	00:05:02	here's my review of Bigcommerce and then
00:04:59	00:05:03	finally we have Shopify Shopify has
00:05:02	00:05:05	become the standard for e-commerce and
00:05:03	00:05:07	is the 800 pound gorilla in the
00:05:05	00:05:09	e-commerce platform space if you have
00:05:07	00:05:12	the budget for Shopify then Shopify is
00:05:09	00:05:14	highly recommended however the cost for
00:05:12	00:05:16	Shopify can quickly add up as you add
00:05:14	00:05:19	more plugins to your site the average
00:05:16	00:05:22	Shopify user uses seven add-ons which
00:05:19	00:05:23	all carry recurring fees but overall you
00:05:22	00:05:25	can't go wrong with Shopify if you're
00:05:23	00:05:28	willing to pay the money now which
00:05:25	00:05:31	eCommerce platform is the best now if
00:05:28	00:05:33	price is not a criteria then Shopify is
00:05:31	00:05:35	the best e-commerce platform overall
00:05:33	00:05:37	because Shopify is so popular most
00:05:35	00:05:40	third-party software tools support
00:05:37	00:05:41	Shopify first and foremost as a result
00:05:40	00:05:44	if you need a Cutting Edge feature or
00:05:41	00:05:45	add-on then you'll probably find it in
00:05:44	00:05:48	the Shopify App Store
00:05:45	00:05:50	which Ecommerce platform is best for
00:05:48	00:05:52	small businesses now if you're a small
00:05:50	00:05:54	business that generates six seven or
00:05:52	00:05:55	even eight figures then you should go
00:05:54	00:05:58	with a fully hosted e-commerce platform
00:05:55	00:06:00	like Bigcommerce or Shopify now in the
00:05:58	00:06:02	grand scheme of things the cost of your
00:06:00	00:06:04	shopping cart will be a small fraction
00:06:02	00:06:07	of your overall revenue and you'll want
00:06:04	00:06:08	to pay for great support and uptime both
00:06:07	00:06:10	Shopify and Bigcommerce have an
00:06:08	00:06:12	excellent track record and their
00:06:10	00:06:14	customer support is fantastik
00:06:12	00:06:16	which Ecommerce platform is best in
00:06:14	00:06:18	India or for international sellers the
00:06:16	00:06:20	best e-commerce platform for India and
00:06:18	00:06:22	international users is Shopify and
00:06:20	00:06:24	Bigcommerce because they offer excellent
00:06:22	00:06:26	international support but between the
00:06:24	00:06:28	two options I actually give the edge to
00:06:26	00:06:30	Bigcommerce every big Commerce theme
00:06:28	00:06:32	provides a multi-currency converter out
00:06:30	00:06:35	of the box and based on the IP address
00:06:32	00:06:36	your visitor will be shown prices in the
00:06:35	00:06:39	correct currency depending on where they
00:06:36	00:06:41	live furthermore Bigcommerce supports
00:06:39	00:06:43	many more payment gateways than Shopify
00:06:41	00:06:45	Shopify payments does not work in India
00:06:43	00:06:46	which means you'll have to pay an extra
00:06:45	00:06:49	transaction fee to use a supported
00:06:46	00:06:51	payment Gateway in India
00:06:49	00:06:53	which e-commerce platform is best for
00:06:51	00:06:55	Drop Shipping the best e-commerce
00:06:53	00:06:57	platforms for Drop Shipping are Shopify
00:06:55	00:07:00	and woocommerce now the most important
00:06:57	00:07:02	aspect of Drop Shipping is EDI support
00:07:00	00:07:04	EDI stands for electronic data
00:07:02	00:07:06	interchange and allows your Ecommerce
00:07:04	00:07:08	platform to stay in sync with your
00:07:06	00:07:10	supplier in terms of inventory now
00:07:08	00:07:12	because Shopify woocommerce are the most
00:07:10	00:07:14	popular shopping carts in the world many
00:07:12	00:07:16	Drop Shipping suppliers support these
00:07:14	00:07:18	two platforms out of the box now
00:07:16	00:07:19	Bigcommerce deserves an honorable
00:07:18	00:07:21	mention here as well but their pricing
00:07:19	00:07:24	scheme is not conducive to drop shipping
00:07:21	00:07:26	because Bigcommerce charges based on
00:07:24	00:07:27	revenue and not profit you will likely
00:07:26	00:07:30	make less money on Bigcommerce because
00:07:27	00:07:33	the margins for Drop Shipping are so low
00:07:30	00:07:36	which Ecommerce platform is best for SEO
00:07:33	00:07:38	now the best eCommerce platforms for SEO
00:07:36	00:07:40	are Bigcommerce shift for shop and
00:07:38	00:07:42	woocommerce these three platforms allow
00:07:40	00:07:44	you to freely adjust your title tags
00:07:42	00:07:46	meta descriptions and URL slugs to
00:07:44	00:07:49	whatever you want from Maximum SEO
00:07:46	00:07:51	flexibility now if you're wondering why
00:07:49	00:07:53	Shopify is not on this list it's because
00:07:51	00:07:56	Shopify offers poor flexibility and
00:07:53	00:07:58	control over your url slugs all Shopify
00:07:56	00:08:01	categories and product pages follow a
00:07:58	00:08:03	rigid URL structure which is non-optimal
00:08:01	00:08:05	furthermore if you want to add a Blog to
00:08:03	00:08:08	your Shopify store it must be placed on
00:08:05	00:08:10	a subdomain which is not ideal for SEO
00:08:08	00:08:12	meanwhile both Bigcommerce and
00:08:10	00:08:14	woocommerce offer a native WordPress
00:08:12	00:08:17	integration which allows you to run your
00:08:14	00:08:19	blog in a subfolder to maximize your SEO
00:08:17	00:08:21	Authority which eCommerce platform is
00:08:19	00:08:23	best for beginners the best eCommerce
00:08:21	00:08:25	platform for beginners is Shopify
00:08:23	00:08:26	Shopify is both user friendly and
00:08:25	00:08:29	beautiful and it's designed from the
00:08:26	00:08:31	ground up for ease of use you can think
00:08:29	00:08:33	of Shopify as the apple of e-commerce
00:08:31	00:08:35	platforms now there are other competing
00:08:33	00:08:37	platforms which are just as easy to use
00:08:35	00:08:40	as Shopify such as Wix and Squarespace
00:08:37	00:08:42	but they are not nearly as powerful now
00:08:40	00:08:44	which Ecommerce platform does Amazon use
00:08:42	00:08:46	well Amazon uses their own proprietary
00:08:44	00:08:48	Ecommerce platform that is not available
00:08:46	00:08:50	for public use however sellers can list
00:08:48	00:08:53	their products directly on Amazon for a
00:08:50	00:08:54	fee Amazon also offers a program called
00:08:53	00:08:56	Amazon FBA where you can send your
00:08:54	00:08:58	inventory directly to Amazon and they
00:08:56	00:08:59	will handle order fulfillment and
00:08:58	00:09:00	customer support now if you're
00:08:59	00:09:02	interested in learning how to sell an
00:09:00	00:09:04	Amazon or your own online store take my
00:09:02	00:09:06	free Six-Day mini course below which
00:09:04	00:09:08	Ecommerce platform does Walmart use
00:09:06	00:09:10	Walmart also uses their own proprietary
00:09:08	00:09:12	eCommerce platform and is not available
00:09:10	00:09:13	to the public however sellers can list
00:09:12	00:09:16	their products on the Walmart
00:09:13	00:09:18	marketplace for a fee similar to Amazon
00:09:16	00:09:19	Walmart offers their own Amazon FBA like
00:09:18	00:09:22	fulfillment platform that handles
00:09:19	00:09:25	shipping and customer support what about
00:09:22	00:09:26	Squarespace well Squarespace offers an
00:09:25	00:09:28	inexpensive and easy to use e-commerce
00:09:26	00:09:30	platform designed for beginners and new
00:09:28	00:09:32	online store owners now while
00:09:30	00:09:34	Squarespace is attractively priced and
00:09:32	00:09:36	easy to use it is not designed for
00:09:34	00:09:38	serious e-commerce entrepreneurs because
00:09:36	00:09:40	Squarespace has very little market share
00:09:38	00:09:42	in the e-commerce space there are very
00:09:40	00:09:44	few third-party developers that support
00:09:42	00:09:47	the Squarespace platform so for example
00:09:44	00:09:48	Squarespace does not support clavio an
00:09:47	00:09:50	email marketing tool that is the
00:09:48	00:09:52	standard for seasoned eCommerce stores
00:09:50	00:09:54	SMS marketing tools like PostScript and
00:09:52	00:09:56	attentive do not support Squarespace
00:09:54	00:09:58	either so bottom line Squarespace is a
00:09:56	00:09:59	great way to begin selling online but
00:09:58	00:10:00	it's not a good choice for long-term
00:09:59	00:10:03	shops
00:10:00	00:10:05	what about Wix Wix offers an inexpensive
00:10:03	00:10:07	e-commerce platform designed for online
00:10:05	00:10:09	sellers who are not tik savvy and brand
00:10:07	00:10:11	new to e-commerce and similar to
00:10:09	00:10:12	Squarespace Wix is easy to use designed
00:10:11	00:10:15	for beginners and allows you to take
00:10:12	00:10:17	transactions online however Wix does not
00:10:15	00:10:19	support many Ecommerce tools that are
00:10:17	00:10:21	required for serious e-commerce stores
00:10:19	00:10:23	while Wix is slightly more flexible than
00:10:21	00:10:25	Squarespace there are very few
00:10:23	00:10:26	e-commerce tools that natively support
00:10:25	00:10:28	the platform and you have to pay for
00:10:26	00:10:30	glue logic platforms like zapier or
00:10:28	00:10:33	integromat to implement critikal
00:10:30	00:10:34	features so overall Wix is a great way
00:10:33	00:10:36	to start selling online but it's not
00:10:34	00:10:39	designed for serious online store owners
00:10:36	00:10:42	feel free to read my full breakdown of
00:10:39	00:10:44	Shopify versus Wix what about GoDaddy
00:10:42	00:10:46	GoDaddy offers their own proprietary
00:10:44	00:10:47	eCommerce platform which is designed to
00:10:46	00:10:50	add e-commerce functionality to an
00:10:47	00:10:52	existing GoDaddy website however the
00:10:50	00:10:54	GoDaddy eCommerce platform is not well
00:10:52	00:10:56	supported by third-party developers or
00:10:54	00:10:59	even GoDaddy itself as a result the
00:10:56	00:11:01	GoDaddy platform should be avoided at
00:10:59	00:11:03	all costs now how do you you check what
00:11:01	00:11:05	Ecommerce platform a website is using
00:11:03	00:11:07	well if you're shopping online and you
00:11:05	00:11:09	like the way an online store is designed
00:11:07	00:11:11	you can easily find out what eCommerce
00:11:09	00:11:13	platform they are using all you need to
00:11:11	00:11:16	do is use a free tool called
00:11:13	00:11:18	builtwith.com here's how it works simply
00:11:16	00:11:20	type in the website URL on
00:11:18	00:11:22	thebuiltwith.com website and then build
00:11:20	00:11:24	with will tell you which Ecommerce
00:11:22	00:11:26	platform the study is using along with a
00:11:24	00:11:27	list of plugins and add-ons now if you
00:11:26	00:11:29	use this tool to browse your favorite
00:11:27	00:11:31	eCommerce stores you'll notike that most
00:11:29	00:11:33	of the established stores you'll find
00:11:31	00:11:36	are either on Shopify Bigcommerce or
00:11:33	00:11:37	their own proprietary platform
00:11:36	00:11:39	now the million dollar question also is
00:11:37	00:11:41	do you really need your own e-commerce
00:11:39	00:11:43	platform this is actually the number one
00:11:41	00:11:45	question I get asked and why bother
00:11:43	00:11:47	having your own online store when you
00:11:45	00:11:49	can just sell on Amazon well here are
00:11:47	00:11:50	the reasons it's very competitive to
00:11:49	00:11:52	sell on Amazon there are more than 10
00:11:50	00:11:54	million Amazon sellers and over 2
00:11:52	00:11:55	million are from the us alone the
00:11:54	00:11:58	competition is fierce and there's
00:11:55	00:12:00	rampant piracy on the platform standing
00:11:58	00:12:02	out on Amazon is extremely difficult
00:12:00	00:12:04	you also get limited access to your
00:12:02	00:12:06	customers Amazon owns all of your
00:12:04	00:12:08	customer data so you can't do email
00:12:06	00:12:10	marketing SMS marketing or direct mail
00:12:08	00:12:12	marketing as a result it's extremely
00:12:10	00:12:14	difficult to generate repeat sales
00:12:12	00:12:16	there's also many product restrictions
00:12:14	00:12:18	Amazon has a lot of restrictions on what
00:12:16	00:12:19	you can sell and what you can't they
00:12:18	00:12:21	also restrict specific categories such
00:12:19	00:12:23	as watches jewelry and sports
00:12:21	00:12:26	collectibles you'll need to contact
00:12:23	00:12:27	Amazon directly for approval now I hope
00:12:26	00:12:29	this video answers most of your
00:12:27	00:12:31	eCommerce platform questions and as you
00:12:29	00:12:32	can tell the answer is not black and
00:12:31	00:12:34	white and you need to pick a platform
00:12:32	00:12:37	depending on your specific situation
00:12:34	00:12:38	hope you enjoyed this video now if you
00:12:37	00:12:40	like what you saw there's actually a lot
00:12:38	00:12:42	more where that came from if you
00:12:40	00:12:44	subscribe to my channel below and if you
00:12:42	00:12:46	are interested in learning how to sell
00:12:44	00:12:47	physical products online then click over
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00:12:49	00:12:52	everything that you need to know to get
00:12:50	00:12:54	started in e-commerce thanks for
00:12:52	00:12:54	watching