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The Best YouTube Video Creating Workflow in Real Estate

Published on: December 6 2022 by Jaime Resendiz

Creating video content has become an essential tool for real estate agents to showcase their properties and attract potential clients. However, creating high-quality YouTube videos can be time-consuming and overwhelming. In this article, we will discuss the best YouTube video creating workflow for real estate agents, from planning to editing and publishing.


1. Identify your target audience and their preferences.

2. Select a property to feature in the video.

3. Decide on the type of video you want to create, such as a virtual tour or a property showcase.

4. Create a storyboard or shot list to ensure that you capture all necessary footage.


1. Use high-quality equipment, including a camera, tripod, and microphone.

2. Take multiple shots from different angles and distances to give viewers a better perspective of the property.

3. Use natural lighting and avoid overexposure or underexposure.

4. Capture sound bites from the real estate agent or property owner to add a personal touch to the video.


1. Choose an editing software that suits your needs and skill level.

2. Cut and trim footage to create a cohesive storyline.

3. Add background music to enhance the mood of the video.

4. Use text overlays to highlight key features of the property.

5. Include a call-to-action at the end of the video to encourage viewers to take action.


1. Upload the video to your YouTube channel and optimize it for search engines by including relevant keywords and a descriptive title and description.

2. Share the video on social media and embed it on your website.

3. Monitor comments and respond to any questions or feedback from viewers.

4. Analyze the video's performance using YouTube analytics to improve future videos.

Creating high-quality YouTube videos can be a powerful tool for real estate agents to attract potential clients and showcase properties. By following a workflow that includes planning, filming, editing, and publishing, agents can create videos that stand out and make an impact. Remember to always focus on your target audience and use your creativity to make your videos stand out from the rest.

The Best YouTube Video Creating Workflow in Real Estate

Creating YouTube videos can be a great way for real estate agents to generate leads and grow their business. By following a specific workflow, it is possible to create high-quality videos quickly and efficiently.

Workflow Steps:

1. Brainstorming: During this stage, it is essential to accumulate as many video ideas as possible. There are no wrong answers at this stage, and it is essential to consider the logistics of recording the videos.

2. Optimization: This is where the bad ideas are filtered out, and the three questions of traffic, thumbnail, and title are answered. Tools like Keywords Everywhere and Google Trends can help identify if people are searching for the video topic.

3. Scripting: Once the video ideas are finalized, it is time to script out the content. This can be done by writing out everything word for word or creating bullet points.

4. Recording: With the script in hand, it is time to start recording. It is essential to select a specific day and time block to record all the videos at once.

5. Editing: If the real estate agent decides to edit the videos themselves, this is where they cut up the footage, add music, and create lower thirds. If they decide to hire an editor, they need to review the footage and provide any revisions they want to see.

6. Distribution: The final step is uploading the video onto YouTube with a proper title, thumbnail, and description. This is a crucial step because if the thumbnail and title are not catchy, the video may not get many views.


Following this workflow can help real estate agents create 10 plus videos a day without breaking a sweat. By consistently publishing videos on YouTube, agents can generate more views, exposure, clients, and ultimately, more money. For example, Franco was able to get over 25 booked appointments every week only from YouTube.

Creating YouTube videos can be an excellent marketing strategy for real estate agents. By following a specific workflow of brainstorming, optimizing, scripting, recording, editing, and distributing, agents can create high-quality videos quickly and efficiently. With consistent publishing, agents can generate more leads and ultimately grow their business.

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