The DEATH Of Shopify Dropshipping & The RISE Of Subscription Sales Funnels...
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
The DEATH Of Shopify Dropshipping & The RISE Of Subscription Sales Funnels...
Table of Contents About The DEATH Of Shopify Dropshipping & The RISE Of Subscription Sales Funnels...
The DEATH Of Shopify Dropshipping & The RISE Of Subscription Sales Funnels...
| startTime | durationTime | text |
| 00:00:00 | 00:00:09 | dropshipping is dead what are you |
| 00:00:03 | 00:00:12 | supposed to do now so dropshipping is |
| 00:00:09 | 00:00:14 | totally dead guys at least the old way |
| 00:00:12 | 00:00:17 | of doing it so what are you as a new |
| 00:00:14 | 00:00:18 | e-commerce drop shipper supposed to do |
| 00:00:17 | 00:00:20 | or if you've been struggling to make |
| 00:00:18 | 00:00:21 | real money in your drops in business |
| 00:00:20 | 00:00:23 | what are you supposed to do what how do |
| 00:00:21 | 00:00:25 | you pivot how do you evolve guys and |
| 00:00:23 | 00:00:27 | there's a great quote that goes |
| 00:00:25 | 00:00:29 | something along the lines of to find |
| 00:00:27 | 00:00:31 | real success right look what everybody |
| 00:00:29 | 00:00:33 | else is doing and do that opposite and |
| 00:00:31 | 00:00:35 | this is exactly what I'm here to share |
| 00:00:33 | 00:00:36 | with you guys today I want to share with |
| 00:00:35 | 00:00:38 | you guys a strategy using |
| 00:00:36 | 00:00:42 | subscription-based sales funnels to |
| 00:00:38 | 00:00:46 | build your ecommerce businesses on top |
| 00:00:42 | 00:00:47 | of right not Shopify not Amazon FBA okay |
| 00:00:46 | 00:00:50 | now this is a different way of thinking |
| 00:00:47 | 00:00:52 | that most of you guys are known to |
| 00:00:50 | 00:00:54 | because unfortunately I am from a lot of |
| 00:00:52 | 00:00:55 | students that have gone through my |
| 00:00:54 | 00:00:57 | students I've gone through different |
| 00:00:55 | 00:00:59 | peoples programs a lot of this stuff out |
| 00:00:57 | 00:01:00 | there it just regurgitated information |
| 00:00:59 | 00:01:02 | that people are just packaging together |
| 00:01:00 | 00:01:04 | and selling you guys and that's not fair |
| 00:01:02 | 00:01:07 | all right it's not fair whatsoever okay |
| 00:01:04 | 00:01:09 | now the way to actually properly build |
| 00:01:07 | 00:01:11 | an e-commerce business is to one solve |
| 00:01:09 | 00:01:14 | problems okay what's happening in the |
| 00:01:11 | 00:01:16 | industry right now is that basically |
| 00:01:14 | 00:01:19 | everybody and their mother is drop |
| 00:01:16 | 00:01:21 | shipping so what's happening is that |
| 00:01:19 | 00:01:24 | right you have this super bloody red |
| 00:01:21 | 00:01:26 | ocean of of people right you this is you |
| 00:01:24 | 00:01:28 | this is all these other people that are |
| 00:01:26 | 00:01:30 | all selling the same exact thing as you |
| 00:01:28 | 00:01:31 | and nobody's ever to stand out like |
| 00:01:30 | 00:01:33 | everybody's just selling to the same |
| 00:01:31 | 00:01:35 | customers selling the same product right |
| 00:01:33 | 00:01:36 | with no differentiating factor and all |
| 00:01:35 | 00:01:38 | these people you know what they're doing |
| 00:01:36 | 00:01:39 | they're just lowering their price I go |
| 00:01:38 | 00:01:41 | I'll lower my price I'll lower my purse |
| 00:01:39 | 00:01:43 | all over my face lower my price before |
| 00:01:41 | 00:01:44 | you don't even have any margin you never |
| 00:01:43 | 00:01:45 | gonna be able to pay yourself in this |
| 00:01:44 | 00:01:47 | model you know I sure as hell was never |
| 00:01:45 | 00:01:49 | able to pay myself in this model myself |
| 00:01:47 | 00:01:51 | either guys and I struggled like this |
| 00:01:49 | 00:01:52 | for years I was making sales in my |
| 00:01:51 | 00:01:54 | business but I was never able to |
| 00:01:52 | 00:01:56 | actually pay myself I wasn't able to |
| 00:01:54 | 00:01:58 | quit my job right so what do we do right |
| 00:01:56 | 00:02:00 | we have to create a blue ocean here okay |
| 00:01:58 | 00:02:02 | we need to create a blue ocean I hope |
| 00:02:00 | 00:02:06 | you guys can see this a blue ocean is |
| 00:02:02 | 00:02:08 | basically a reason for you for your |
| 00:02:06 | 00:02:10 | customers to buy from you instead of all |
| 00:02:08 | 00:02:12 | these other people in here that are all |
| 00:02:10 | 00:02:14 | selling the same thing as you right and |
| 00:02:12 | 00:02:17 | this is called our offer right |
| 00:02:14 | 00:02:19 | unique offer right an offer is basically |
| 00:02:17 | 00:02:20 | a bundled product right not necessarily |
| 00:02:19 | 00:02:22 | a bundled product with just more |
| 00:02:20 | 00:02:24 | physical goods in it but it could be |
| 00:02:22 | 00:02:26 | digital stuff it might be interviews you |
| 00:02:24 | 00:02:29 | did with people in your niche it might |
| 00:02:26 | 00:02:31 | be um cheat sheets PDF guides right |
| 00:02:29 | 00:02:32 | helpful information that your niche |
| 00:02:31 | 00:02:34 | would like the people in here would like |
| 00:02:32 | 00:02:37 | and this is your differentiating factor |
| 00:02:34 | 00:02:39 | right this offer not testing more |
| 00:02:37 | 00:02:41 | Shopify products not launching more |
| 00:02:39 | 00:02:42 | products on Amazon FBA right you just |
| 00:02:41 | 00:02:45 | need one product that it's already |
| 00:02:42 | 00:02:47 | selling well in this super red bloody |
| 00:02:45 | 00:02:49 | competitive ocean take that product wrap |
| 00:02:47 | 00:02:52 | it in an offer right we do not sell |
| 00:02:49 | 00:02:54 | products products are commodities okay |
| 00:02:52 | 00:02:56 | when you are commodity the only thing |
| 00:02:54 | 00:02:58 | you have to compete on is your price and |
| 00:02:56 | 00:02:58 | I hate competing on price I'm gonna get |
| 00:02:58 | 00:03:01 | paid what I'm worth |
| 00:02:58 | 00:03:03 | okay so I put together irresistible |
| 00:03:01 | 00:03:05 | offers that I can then sell back into |
| 00:03:03 | 00:03:07 | these bloody red oceans of people and |
| 00:03:05 | 00:03:09 | consumers that are just seeing the same |
| 00:03:07 | 00:03:10 | exact ads from the same old drop |
| 00:03:09 | 00:03:12 | shippers that are not they don't care |
| 00:03:10 | 00:03:13 | about them right I care about my |
| 00:03:12 | 00:03:14 | customers so I create a really good |
| 00:03:13 | 00:03:16 | offer it's gonna help them get the |
| 00:03:14 | 00:03:17 | result they want right if it's fishing |
| 00:03:16 | 00:03:19 | I'm gonna help them catch more fish I'm |
| 00:03:17 | 00:03:21 | gonna make that my mission in my |
| 00:03:19 | 00:03:23 | business to help those people catch more |
| 00:03:21 | 00:03:24 | fish catch bigger fish so they come back |
| 00:03:23 | 00:03:27 | and always buy from me and refer people |
| 00:03:24 | 00:03:30 | to me okay that's the strategy now again |
| 00:03:27 | 00:03:32 | once you have this offer right the |
| 00:03:30 | 00:03:34 | medium has changed we do not sell |
| 00:03:32 | 00:03:36 | through a Shopify store if you like not |
| 00:03:34 | 00:03:38 | making money continue doing it I mean it |
| 00:03:36 | 00:03:39 | doesn't matter to me what you do I'm |
| 00:03:38 | 00:03:41 | here to just share my message share what |
| 00:03:39 | 00:03:43 | changed my life share what's got us into |
| 00:03:41 | 00:03:44 | click funnels two comma Club earning |
| 00:03:43 | 00:03:47 | over a million dollars in sales close to |
| 00:03:44 | 00:03:49 | 2.3 million but besides a point now we |
| 00:03:47 | 00:03:51 | don't sell on Shopify I don't sell at |
| 00:03:49 | 00:03:54 | Rifai this pointless to me I don't want |
| 00:03:51 | 00:03:56 | distractions distracted people don't buy |
| 00:03:54 | 00:03:57 | guys when you're when somebody goes to |
| 00:03:56 | 00:04:00 | your Shopify store they basically have |
| 00:03:57 | 00:04:01 | to go through like 10 steps okay and I'm |
| 00:04:00 | 00:04:02 | gonna give you guys an over-the-shoulder |
| 00:04:01 | 00:04:04 | example of one of these funnels in play |
| 00:04:02 | 00:04:06 | in a second but basically when you have |
| 00:04:04 | 00:04:08 | a Shopify store think of the customer |
| 00:04:06 | 00:04:10 | journey oh you always have to think |
| 00:04:08 | 00:04:12 | about what's the customer going through |
| 00:04:10 | 00:04:14 | right how are they what's the buying |
| 00:04:12 | 00:04:16 | process how is this all working out so |
| 00:04:14 | 00:04:18 | let's say you're driving traffic to a |
| 00:04:16 | 00:04:20 | Shopify store right now when you drive |
| 00:04:18 | 00:04:22 | traffic to this Shopify store right be |
| 00:04:20 | 00:04:23 | it Facebook ads or whatever you're |
| 00:04:22 | 00:04:25 | selling I'm outta frame now but let me |
| 00:04:23 | 00:04:26 | assume out a little bit for you guys |
| 00:04:25 | 00:04:28 | there you go |
| 00:04:26 | 00:04:31 | so when you drive |
| 00:04:28 | 00:04:33 | traffic to your Shopify store right your |
| 00:04:31 | 00:04:37 | customer is going to be presented with a |
| 00:04:33 | 00:04:38 | ton of different options right there's |
| 00:04:37 | 00:04:40 | going to be links all over the place |
| 00:04:38 | 00:04:42 | there's gonna be millions of products |
| 00:04:40 | 00:04:43 | for them to choose from they're gonna be |
| 00:04:42 | 00:04:45 | confused they're not gonna know what to |
| 00:04:43 | 00:04:47 | do right this is my conversion rates on |
| 00:04:45 | 00:04:49 | Shopify search solo right because |
| 00:04:47 | 00:04:51 | confused buyers don't buy when you give |
| 00:04:49 | 00:04:53 | people options they're gonna be like oh |
| 00:04:51 | 00:04:55 | I don't know I'll decide later |
| 00:04:53 | 00:04:57 | no they decide now right they need to |
| 00:04:55 | 00:04:58 | give me money now at least the people |
| 00:04:57 | 00:05:00 | that I don't need to indoctrinate |
| 00:04:58 | 00:05:03 | further okay so they first hit your like |
| 00:05:00 | 00:05:04 | homepage right which a lot of people are |
| 00:05:03 | 00:05:06 | just obsessed with for some reason I |
| 00:05:04 | 00:05:08 | have this home paper home base where no |
| 00:05:06 | 00:05:10 | money is exchanged right |
| 00:05:08 | 00:05:12 | then they maybe go browse around some of |
| 00:05:10 | 00:05:15 | your products there and they finally hit |
| 00:05:12 | 00:05:19 | a product page product legislate page |
| 00:05:15 | 00:05:21 | product page right they decide to add to |
| 00:05:19 | 00:05:23 | cart which they have to they have to hit |
| 00:05:21 | 00:05:26 | Add to Cart right here right and then |
| 00:05:23 | 00:05:28 | they finally go to a cart page |
| 00:05:26 | 00:05:31 | and then they own the cart page they |
| 00:05:28 | 00:05:34 | have to click checkout right and on the |
| 00:05:31 | 00:05:36 | checkout page that's finally when they |
| 00:05:34 | 00:05:37 | can give us some money right they put in |
| 00:05:36 | 00:05:39 | their billing and their shipping and |
| 00:05:37 | 00:05:41 | frame you look at the disconnect look at |
| 00:05:39 | 00:05:42 | the disconnect this person went from |
| 00:05:41 | 00:05:44 | note not knowing you and you're |
| 00:05:42 | 00:05:45 | expecting them to do all that I don't |
| 00:05:44 | 00:05:47 | think so |
| 00:05:45 | 00:05:48 | right this is part of the problem guys |
| 00:05:47 | 00:05:51 | right and a lot of people made a lot of |
| 00:05:48 | 00:05:53 | money this way when look two three years |
| 00:05:51 | 00:05:54 | ago and everybody was basically you know |
| 00:05:53 | 00:05:56 | this brand new model if you just throw |
| 00:05:54 | 00:05:58 | any random product though on this |
| 00:05:56 | 00:05:59 | product page run traffic to the product |
| 00:05:58 | 00:06:01 | page directly and people would go |
| 00:05:59 | 00:06:04 | through this but now attention spans are |
| 00:06:01 | 00:06:06 | lower right competi competition is |
| 00:06:04 | 00:06:08 | really high so you have to differentiate |
| 00:06:06 | 00:06:09 | yourself you can't do the same thing |
| 00:06:08 | 00:06:11 | that everybody else is doing expensive |
| 00:06:09 | 00:06:11 | expecting different results that's |
| 00:06:11 | 00:06:13 | insanity |
| 00:06:11 | 00:06:16 | it's literally the definition of |
| 00:06:13 | 00:06:17 | insanity okay now how do we fix this |
| 00:06:16 | 00:06:19 | well we changed the medium right we |
| 00:06:17 | 00:06:21 | change the medium right because we have |
| 00:06:19 | 00:06:24 | our offer right now that's gonna get us |
| 00:06:21 | 00:06:25 | out of the red ocean right now we just |
| 00:06:24 | 00:06:27 | have to sell it differently we have to |
| 00:06:25 | 00:06:30 | sell it in a way then it's gonna make us |
| 00:06:27 | 00:06:33 | a ridiculous amount of money and is also |
| 00:06:30 | 00:06:36 | going to make your customer have a great |
| 00:06:33 | 00:06:37 | buying experience that's the key win-win |
| 00:06:36 | 00:06:39 | situations if it's not a win-win |
| 00:06:37 | 00:06:40 | situation it's just in your favor |
| 00:06:39 | 00:06:42 | you won't build a business if it's a |
| 00:06:40 | 00:06:44 | win-win you will build a business okay |
| 00:06:42 | 00:06:47 | extremely key to understand now we use |
| 00:06:44 | 00:06:49 | something called a subscription-based |
| 00:06:47 | 00:06:52 | sales funnel right a subscription-based |
| 00:06:49 | 00:06:55 | sales funnel it's kind of like my my my |
| 00:06:52 | 00:06:57 | bread and butter okay where we basically |
| 00:06:55 | 00:06:59 | guide our customer through a sales |
| 00:06:57 | 00:07:01 | process telling them what they need how |
| 00:06:59 | 00:07:02 | much they need it up and also asking |
| 00:07:01 | 00:07:04 | them hey do you want to join on a |
| 00:07:02 | 00:07:06 | monthly plan where we bill you every |
| 00:07:04 | 00:07:10 | single month in exchange for value |
| 00:07:06 | 00:07:12 | products whatever it is okay now the way |
| 00:07:10 | 00:07:16 | a funnel kind of looks is we don't send |
| 00:07:12 | 00:07:17 | them to a homepage home pages are |
| 00:07:16 | 00:07:19 | pointless |
| 00:07:17 | 00:07:21 | they don't make me money why would I use |
| 00:07:19 | 00:07:24 | a home page right so what I send them to |
| 00:07:21 | 00:07:25 | is an opt-in page right and an opt-in |
| 00:07:24 | 00:07:28 | page is designed to collect an email |
| 00:07:25 | 00:07:30 | address right asset immediately I'm |
| 00:07:28 | 00:07:31 | already making money if somebody give me |
| 00:07:30 | 00:07:33 | I'll just already making money every |
| 00:07:31 | 00:07:36 | email I have I make over $1 on per month |
| 00:07:33 | 00:07:38 | in sales right so if you have thousand |
| 00:07:36 | 00:07:39 | emails you better be making more than a |
| 00:07:38 | 00:07:41 | thousand dollars a month in sales if |
| 00:07:39 | 00:07:44 | you're not your stuffs broken okay and |
| 00:07:41 | 00:07:46 | you need to like go invest in something |
| 00:07:44 | 00:07:48 | and learn how to market properly to |
| 00:07:46 | 00:07:49 | people but you opt-in page is where |
| 00:07:48 | 00:07:52 | you're collecting that email address |
| 00:07:49 | 00:07:55 | after the email address they go to an |
| 00:07:52 | 00:07:57 | order form page order form page we offer |
| 00:07:55 | 00:07:59 | quantity discounts and we offer order |
| 00:07:57 | 00:08:00 | bumps order bumps or pre-purchase |
| 00:07:59 | 00:08:02 | upsells similar to being in a grocery |
| 00:08:00 | 00:08:04 | store checkout line right Altoids gum |
| 00:08:02 | 00:08:06 | chips whatever easy toss in items right |
| 00:08:04 | 00:08:07 | here you're already making 3x more than |
| 00:08:06 | 00:08:10 | you would on a Shopify store in two |
| 00:08:07 | 00:08:13 | pages two pages you just made more in |
| 00:08:10 | 00:08:15 | those two pages three times more than |
| 00:08:13 | 00:08:17 | your Shopify store just because the |
| 00:08:15 | 00:08:19 | quantity break discounts are giving them |
| 00:08:17 | 00:08:23 | here and our order bumps that we have on |
| 00:08:19 | 00:08:25 | here as well in two pages no disconnect |
| 00:08:23 | 00:08:27 | the nice thing about these pages guys is |
| 00:08:25 | 00:08:29 | they're simple they're binary there yes |
| 00:08:27 | 00:08:32 | there no there one there zero there no |
| 00:08:29 | 00:08:34 | are no if ands or buts okay if there are |
| 00:08:32 | 00:08:35 | if ands or buts your customers gonna |
| 00:08:34 | 00:08:36 | leave this is why you know what the |
| 00:08:35 | 00:08:40 | conversion rate on these kind of stores |
| 00:08:36 | 00:08:41 | are right ten to fifteen percent minimum |
| 00:08:40 | 00:08:43 | I have students doing close to 80 |
| 00:08:41 | 00:08:45 | percent which is ridiculous |
| 00:08:43 | 00:08:47 | I mean let me give you some perspective |
| 00:08:45 | 00:08:49 | here that means ten percent conversion |
| 00:08:47 | 00:08:51 | rate that means 10 out of 100 people |
| 00:08:49 | 00:08:53 | will buy from you shop if I release |
| 00:08:51 | 00:08:56 | these numbers won't |
| 00:08:53 | 00:08:59 | three percent average Shopify store 1.3 |
| 00:08:56 | 00:09:01 | percent average Shopify store is the |
| 00:08:59 | 00:09:02 | conversion rate that means 1.3 people |
| 00:09:01 | 00:09:04 | out of 100 will buy from your Shopify |
| 00:09:02 | 00:09:05 | store why for this exact reason I'm |
| 00:09:04 | 00:09:07 | showing with you |
| 00:09:05 | 00:09:09 | there's too much disconnect there's too |
| 00:09:07 | 00:09:10 | much going on people are goldfish I'm a |
| 00:09:09 | 00:09:12 | goldfish if you don't get my attention |
| 00:09:10 | 00:09:13 | within three seconds you'll never see me |
| 00:09:12 | 00:09:15 | again |
| 00:09:13 | 00:09:18 | okay and that's the key this is what the |
| 00:09:15 | 00:09:21 | sales funnels unlocks for you now the |
| 00:09:18 | 00:09:24 | upsells right upsells are one-click |
| 00:09:21 | 00:09:26 | immediate purchase immediate billing of |
| 00:09:24 | 00:09:30 | the credit card I do not do car pages |
| 00:09:26 | 00:09:32 | cart pages power plate with buyer's |
| 00:09:30 | 00:09:34 | remorse okay if you want to do that go |
| 00:09:32 | 00:09:37 | ahead go go keep doing what you've been |
| 00:09:34 | 00:09:40 | doing right this way my my customers |
| 00:09:37 | 00:09:43 | come to my upsells they get it's simple |
| 00:09:40 | 00:09:44 | yes or no right yes or no do you want |
| 00:09:43 | 00:09:45 | more product do you want my |
| 00:09:44 | 00:09:47 | complimentary product you want this |
| 00:09:45 | 00:09:48 | information product do you want these |
| 00:09:47 | 00:09:50 | interviews I did with professionals in |
| 00:09:48 | 00:09:54 | the niche right whatever it is right |
| 00:09:50 | 00:09:56 | this is how you win right because it's |
| 00:09:54 | 00:09:58 | one click no buyer's remorse no car |
| 00:09:56 | 00:10:00 | pages okay and you could have as many of |
| 00:09:58 | 00:10:02 | these upsells as you want you can have |
| 00:10:00 | 00:10:04 | as many as you want right now there's a |
| 00:10:02 | 00:10:05 | strategic design that I found in my |
| 00:10:04 | 00:10:06 | subscription-based sales funnels of how |
| 00:10:05 | 00:10:08 | to do that but we're not gonna be on |
| 00:10:06 | 00:10:09 | enough time to go through all that if |
| 00:10:08 | 00:10:11 | you're interested to learn more about |
| 00:10:09 | 00:10:13 | the structure of the entire sales funnel |
| 00:10:11 | 00:10:14 | going from product feature research to |
| 00:10:13 | 00:10:16 | building these funnels which are very |
| 00:10:14 | 00:10:17 | easy we're gonna get into some templates |
| 00:10:16 | 00:10:19 | in a second that you guys can use and |
| 00:10:17 | 00:10:21 | then also traffic attend the sales |
| 00:10:19 | 00:10:22 | funnel masterclass down below it'll be |
| 00:10:21 | 00:10:25 | in the description guys it's about an |
| 00:10:22 | 00:10:26 | hour training a little bit longer but I |
| 00:10:25 | 00:10:30 | go through all of this with you and I |
| 00:10:26 | 00:10:32 | show you in detail the numbers and why |
| 00:10:30 | 00:10:35 | this this strategy with this Shopify |
| 00:10:32 | 00:10:35 | like myth it doesn't work it doesn't |
| 00:10:35 | 00:10:37 | work |
| 00:10:35 | 00:10:39 | okay now Optimates order form page |
| 00:10:37 | 00:10:42 | upsell pages now we can also add |
| 00:10:39 | 00:10:46 | continuity here our subscription this is |
| 00:10:42 | 00:10:48 | the secret to my success in e-commerce |
| 00:10:46 | 00:10:49 | this and this is why I say it all the |
| 00:10:48 | 00:10:51 | time on this channel how do you guys say |
| 00:10:49 | 00:10:54 | opioids repeat yourself because I just |
| 00:10:51 | 00:10:55 | changed my life this has changed my life |
| 00:10:54 | 00:10:56 | if I keep repeating myself and you're |
| 00:10:55 | 00:10:57 | not doing it then it's not getting |
| 00:10:56 | 00:10:59 | through to you |
| 00:10:57 | 00:11:00 | right this is what changed my life this |
| 00:10:59 | 00:11:03 | is what's changing our students lives |
| 00:11:00 | 00:11:05 | this subscription because this is how |
| 00:11:03 | 00:11:07 | you pay yourself this is how you get |
| 00:11:05 | 00:11:09 | free sales every single month month |
| 00:11:07 | 00:11:11 | after month after month on autopilot and |
| 00:11:09 | 00:11:13 | never have to worry about always trying |
| 00:11:11 | 00:11:15 | to acquire customers I can have the |
| 00:11:13 | 00:11:16 | worst month of sales ever but guess what |
| 00:11:15 | 00:11:18 | let's say I have a hundred people on my |
| 00:11:16 | 00:11:20 | subscription plan that are paying me $20 |
| 00:11:18 | 00:11:22 | a month those are free sales that's how |
| 00:11:20 | 00:11:25 | I get to put pay myself around at least |
| 00:11:22 | 00:11:28 | 50% margin here right at least 50% |
| 00:11:25 | 00:11:30 | margin here no continuity again one |
| 00:11:28 | 00:11:32 | click one click they can join your |
| 00:11:30 | 00:11:34 | subscription box they can join your your |
| 00:11:32 | 00:11:35 | paid information members area right if |
| 00:11:34 | 00:11:37 | you can get away with just giving people |
| 00:11:35 | 00:11:40 | information in their members area do it |
| 00:11:37 | 00:11:42 | if you can't mix it with physical and |
| 00:11:40 | 00:11:45 | information this is no longer a game |
| 00:11:42 | 00:11:47 | where it's oh information but I only |
| 00:11:45 | 00:11:48 | sell information products or I only sell |
| 00:11:47 | 00:11:52 | ecommerce products or I'm an affiliate |
| 00:11:48 | 00:11:53 | marketer all of this happens in this ok |
| 00:11:52 | 00:11:55 | this funnel |
| 00:11:53 | 00:11:56 | I've designed these funnels to purposely |
| 00:11:55 | 00:11:58 | take advantage of all those things and |
| 00:11:56 | 00:12:00 | how you might doing how are you doing |
| 00:11:58 | 00:12:03 | affiliate marketing watch when they |
| 00:12:00 | 00:12:05 | finally get a thank you page right key |
| 00:12:03 | 00:12:07 | to understand right Thank You pages you |
| 00:12:05 | 00:12:08 | like you might not do this but guess |
| 00:12:07 | 00:12:10 | what I like money |
| 00:12:08 | 00:12:13 | um I sell them more onto Thank You pages |
| 00:12:10 | 00:12:15 | just because they're done you're done |
| 00:12:13 | 00:12:19 | selling doesn't mean they're done buying |
| 00:12:15 | 00:12:22 | just because you're done selling doesn't |
| 00:12:19 | 00:12:22 | mean they're done buying write that one |
| 00:12:22 | 00:12:24 | down |
| 00:12:22 | 00:12:26 | that is so important to understand |
| 00:12:24 | 00:12:27 | because a lot of you have this block |
| 00:12:26 | 00:12:28 | where you're like oh well I don't want |
| 00:12:27 | 00:12:29 | to add to any upsells I don't I don't |
| 00:12:28 | 00:12:32 | know like one of my customers be annoyed |
| 00:12:29 | 00:12:33 | and annoyed if nobody's ever complained |
| 00:12:32 | 00:12:36 | about your upsell sequence then you're |
| 00:12:33 | 00:12:38 | not marketing hard enough okay you're |
| 00:12:36 | 00:12:41 | leaving money on the table guys okay you |
| 00:12:38 | 00:12:42 | need to help you you don't know the |
| 00:12:41 | 00:12:43 | customer you don't know the customers |
| 00:12:42 | 00:12:44 | journey maybe they're shopping for |
| 00:12:43 | 00:12:46 | Christmas services maybe your birthday |
| 00:12:44 | 00:12:48 | they want to buy everything you have so |
| 00:12:46 | 00:12:50 | they don't have to go to the like you |
| 00:12:48 | 00:12:51 | know Amazon or wherever to go buy it |
| 00:12:50 | 00:12:53 | they want to get it all knocked out |
| 00:12:51 | 00:12:55 | you're leaving money on the table on the |
| 00:12:53 | 00:12:57 | thank you pages I sell more I sell |
| 00:12:55 | 00:13:00 | affiliate products on my members area so |
| 00:12:57 | 00:13:02 | i'll go to clickbank i amazon associates |
| 00:13:00 | 00:13:05 | and i'll usually do three offers on my |
| 00:13:02 | 00:13:06 | thank-you pages i'll link one amazon one |
| 00:13:05 | 00:13:08 | to a clickbank |
| 00:13:06 | 00:13:10 | product and another funnel where I just |
| 00:13:08 | 00:13:15 | send them back in right this is how you |
| 00:13:10 | 00:13:17 | win right look at this 1 2 3 4 5 pages 5 |
| 00:13:15 | 00:13:19 | pages this is what you focus on you |
| 00:13:17 | 00:13:22 | focus on your offer right that's your |
| 00:13:19 | 00:13:25 | blue ocean opportunity you focus on your |
| 00:13:22 | 00:13:27 | funnel and you focus on the traffic |
| 00:13:25 | 00:13:29 | traffic it's totally up to you what do |
| 00:13:27 | 00:13:30 | you have more of time or money ok and |
| 00:13:29 | 00:13:32 | you have to be honest with each other |
| 00:13:30 | 00:13:35 | there's no right or wrong ok I I for a |
| 00:13:32 | 00:13:37 | long time I had I had more more time |
| 00:13:35 | 00:13:39 | than money right now I have more money |
| 00:13:37 | 00:13:42 | than time okay so what you need to |
| 00:13:39 | 00:13:45 | understand is if you have more time go |
| 00:13:42 | 00:13:47 | with influencers okay you build that |
| 00:13:45 | 00:13:49 | real business relationship with them it |
| 00:13:47 | 00:13:51 | takes more time right but it's a lower |
| 00:13:49 | 00:13:54 | investment to get the traffic okay if |
| 00:13:51 | 00:13:56 | you have more money go with Facebook |
| 00:13:54 | 00:13:57 | advertising calls from purchases will be |
| 00:13:56 | 00:13:59 | a little bit higher the funnels are |
| 00:13:57 | 00:14:02 | designed to keep you at least breaking |
| 00:13:59 | 00:14:04 | even by this point then profiting all |
| 00:14:02 | 00:14:06 | the way through ok and as you get more |
| 00:14:04 | 00:14:07 | buyers as you season your pixels your |
| 00:14:06 | 00:14:09 | possible purchase will go drastikally |
| 00:14:07 | 00:14:12 | lower and your profits will drastikally |
| 00:14:09 | 00:14:14 | increase ok so let's go into my computer |
| 00:14:12 | 00:14:17 | right now and quickly show you guys a |
| 00:14:14 | 00:14:19 | sales funnel and exactly how it looks |
| 00:14:17 | 00:14:21 | like to show you guys some examples of |
| 00:14:19 | 00:14:23 | these funnels we personally use click |
| 00:14:21 | 00:14:24 | funnels it's the easiest way to be set |
| 00:14:23 | 00:14:26 | up and running quickly there's a bunch |
| 00:14:24 | 00:14:27 | of templates down in the description of |
| 00:14:26 | 00:14:28 | this video |
| 00:14:27 | 00:14:29 | under the bonuses in the training |
| 00:14:28 | 00:14:31 | section so you can download some of |
| 00:14:29 | 00:14:32 | these funnels and start using them for |
| 00:14:31 | 00:14:34 | your business as a bunch of templates |
| 00:14:32 | 00:14:36 | you just click a button and it gets |
| 00:14:34 | 00:14:38 | downloaded into your account so there's |
| 00:14:36 | 00:14:39 | no excuse that you can't at least give |
| 00:14:38 | 00:14:42 | this a shot because it's gonna change |
| 00:14:39 | 00:14:44 | your life like it did my guys so you |
| 00:14:42 | 00:14:45 | could see here you could sell anything |
| 00:14:44 | 00:14:47 | you want through these funnels guys it's |
| 00:14:45 | 00:14:48 | not specific to ecommerce drop shipping |
| 00:14:47 | 00:14:50 | information products affiliate marketing |
| 00:14:48 | 00:14:52 | none of that with what you need to |
| 00:14:50 | 00:14:54 | understand is the sales process right |
| 00:14:52 | 00:14:57 | that you're guiding your customers |
| 00:14:54 | 00:14:59 | through it is no longer enough for you |
| 00:14:57 | 00:15:01 | to just let your customer go to your |
| 00:14:59 | 00:15:04 | Shopify store browse around click around |
| 00:15:01 | 00:15:06 | but no none of that works anymore ok we |
| 00:15:04 | 00:15:09 | do not we're not in a game of chance |
| 00:15:06 | 00:15:12 | here and Telly we have to tell our |
| 00:15:09 | 00:15:13 | customers exactly what to do ok and |
| 00:15:12 | 00:15:16 | these are what the funnels allow us to |
| 00:15:13 | 00:15:18 | do they're very simple pages designed to |
| 00:15:16 | 00:15:19 | guide our customer hold them step by |
| 00:15:18 | 00:15:22 | step by hand and Matt |
| 00:15:19 | 00:15:23 | going to like a like a Best Buy or |
| 00:15:22 | 00:15:25 | Sloane you buy a TV right |
| 00:15:23 | 00:15:27 | like the associate he guides you through |
| 00:15:25 | 00:15:29 | the process oh you needed TV oh you need |
| 00:15:27 | 00:15:30 | the warranty now oh do you need cables |
| 00:15:29 | 00:15:32 | do you need a DVD player right you need |
| 00:15:30 | 00:15:33 | all these other things and he guides you |
| 00:15:32 | 00:15:35 | it's like literally having your best |
| 00:15:33 | 00:15:38 | salesperson always working for you okay |
| 00:15:35 | 00:15:41 | so for example here's a simple t-shirt |
| 00:15:38 | 00:15:43 | funnel that we have here you guys have |
| 00:15:41 | 00:15:45 | available to download here right you can |
| 00:15:43 | 00:15:46 | it's a very simple page right this was |
| 00:15:45 | 00:15:48 | more of a product launch style when you |
| 00:15:46 | 00:15:49 | already have a list but you see here |
| 00:15:48 | 00:15:51 | boom they can get here and they go here |
| 00:15:49 | 00:15:52 | so this was a funnel that we use for an |
| 00:15:51 | 00:15:55 | internal launch that's why we didn't |
| 00:15:52 | 00:15:56 | grab the email off right out of the gate |
| 00:15:55 | 00:15:59 | there but you can grab this one it's a |
| 00:15:56 | 00:16:05 | great great funnel I'm gonna show you |
| 00:15:59 | 00:16:08 | guys another one here where we collect |
| 00:16:05 | 00:16:09 | the email first so you can see here is a |
| 00:16:08 | 00:16:11 | template that you guys have access to |
| 00:16:09 | 00:16:12 | this is a really nice funnel you can see |
| 00:16:11 | 00:16:14 | you could just plug and play all your |
| 00:16:12 | 00:16:15 | products into you simply just have to go |
| 00:16:14 | 00:16:18 | inside the editor here click Edit Page |
| 00:16:15 | 00:16:20 | it's very very simple but you can see |
| 00:16:18 | 00:16:21 | here the whole purpose of this page is |
| 00:16:20 | 00:16:23 | to collect the customers information |
| 00:16:21 | 00:16:25 | first right then this is the page they |
| 00:16:23 | 00:16:26 | land on they don't land on a Shopify |
| 00:16:25 | 00:16:28 | server they don't land anywhere on a |
| 00:16:26 | 00:16:30 | homepage or any of that stuff they land |
| 00:16:28 | 00:16:32 | on this page they see the product they |
| 00:16:30 | 00:16:34 | see our offer they see our testimonials |
| 00:16:32 | 00:16:35 | they see the credibility then they can |
| 00:16:34 | 00:16:38 | decide do they want it or do they not |
| 00:16:35 | 00:16:39 | there's no if ands or buts here either |
| 00:16:38 | 00:16:41 | put in your shipping information here |
| 00:16:39 | 00:16:43 | and go to the next step and select your |
| 00:16:41 | 00:16:44 | quantity or leave okay and after they do |
| 00:16:43 | 00:16:46 | that they'll be able to select their |
| 00:16:44 | 00:16:48 | quantities in there and then they'll be |
| 00:16:46 | 00:16:50 | sent to our OTO pages now you can have |
| 00:16:48 | 00:16:51 | again you could have as many of these ot |
| 00:16:50 | 00:16:53 | o's as you want |
| 00:16:51 | 00:16:55 | totally up to you and your business but |
| 00:16:53 | 00:16:57 | again these are very simple pages |
| 00:16:55 | 00:16:59 | designed to get high conversion rates |
| 00:16:57 | 00:17:01 | yes or no do you want it this thing or |
| 00:16:59 | 00:17:04 | do you not want this thing alright very |
| 00:17:01 | 00:17:06 | simple and again I recommend you we have |
| 00:17:04 | 00:17:08 | a system that we kind of have for |
| 00:17:06 | 00:17:09 | subscription-based sales funnels if |
| 00:17:08 | 00:17:11 | you're interested in that stuff attend |
| 00:17:09 | 00:17:13 | that sales funnel master class I kind of |
| 00:17:11 | 00:17:14 | go more in-depth and I'm more time with |
| 00:17:13 | 00:17:16 | you there are then trying to go through |
| 00:17:14 | 00:17:18 | all this stuff again right now you can |
| 00:17:16 | 00:17:19 | see this is a basic sales funnel with |
| 00:17:18 | 00:17:21 | one OTO page and then an order |
| 00:17:19 | 00:17:24 | confirmation pages sir Thank You page |
| 00:17:21 | 00:17:26 | right so again we sell our customers we |
| 00:17:24 | 00:17:28 | continue selling right here Congrats |
| 00:17:26 | 00:17:29 | your orders complete below you can find |
| 00:17:28 | 00:17:30 | there all the products that they |
| 00:17:29 | 00:17:31 | purchase and then you send them two |
| 00:17:30 | 00:17:33 | different offers |
| 00:17:31 | 00:17:35 | you might have sent to affiliate offers |
| 00:17:33 | 00:17:37 | send it to information products that you |
| 00:17:35 | 00:17:38 | might be for selling right same thing |
| 00:17:37 | 00:17:39 | with the OTS guys you could sell your |
| 00:17:38 | 00:17:41 | information products right on the OTO |
| 00:17:39 | 00:17:44 | page if you like to I recommend first |
| 00:17:41 | 00:17:46 | bundling them in with your main product |
| 00:17:44 | 00:17:48 | first to increase conversions here |
| 00:17:46 | 00:17:50 | because all these other pages aren't |
| 00:17:48 | 00:17:51 | really gonna like your OTO guys like if |
| 00:17:50 | 00:17:52 | it's converting really well it's not |
| 00:17:51 | 00:17:54 | gonna matter if this page is in |
| 00:17:52 | 00:17:56 | converting wall for you so look at the |
| 00:17:54 | 00:17:59 | stats in the funnel and again all of |
| 00:17:56 | 00:18:01 | these pages are super easy to UM to |
| 00:17:59 | 00:18:02 | configure to do whatever you guys want |
| 00:18:01 | 00:18:03 | like if you want to go to an order form |
| 00:18:02 | 00:18:04 | page again you can download these |
| 00:18:03 | 00:18:06 | templates down below you just click edit |
| 00:18:04 | 00:18:08 | page and you have everything you need in |
| 00:18:06 | 00:18:09 | a basic click punch you don't need the |
| 00:18:08 | 00:18:11 | expensive 297 when you can set up all |
| 00:18:09 | 00:18:13 | the basic stuff inside click funnels |
| 00:18:11 | 00:18:16 | basic email abandoned car email |
| 00:18:13 | 00:18:17 | sequences upsells monthly continuity all |
| 00:18:16 | 00:18:19 | that stuff on the basic line you don't |
| 00:18:17 | 00:18:20 | need a million apps guys like honestly |
| 00:18:19 | 00:18:22 | you don't need a million apps are just |
| 00:18:20 | 00:18:23 | literally just taking money away from |
| 00:18:22 | 00:18:24 | you and not giving you any results |
| 00:18:23 | 00:18:26 | alright but you could just you know |
| 00:18:24 | 00:18:28 | click here you could whatever you got to |
| 00:18:26 | 00:18:29 | write in there you know you get the |
| 00:18:28 | 00:18:32 | point you could click the image upload |
| 00:18:29 | 00:18:33 | your image and there's an awesome mobile |
| 00:18:32 | 00:18:35 | and desktop view that you could change |
| 00:18:33 | 00:18:37 | so you want to make sure your page looks |
| 00:18:35 | 00:18:38 | perfect on both mobile and desktop and |
| 00:18:37 | 00:18:40 | that's what clickfunnels allows you to |
| 00:18:38 | 00:18:43 | do it allows you to customize the whole |
| 00:18:40 | 00:18:44 | look and feel the share phone I already |
| 00:18:43 | 00:18:46 | give you guys already is it looks good |
| 00:18:44 | 00:18:48 | on both mobile and desktop you can make |
| 00:18:46 | 00:18:49 | it look however you like I mean if you |
| 00:18:48 | 00:18:51 | want this thing here you can just drag |
| 00:18:49 | 00:18:54 | it around like you could do whatever you |
| 00:18:51 | 00:18:55 | can and it's fully customizable to meet |
| 00:18:54 | 00:18:57 | your business needs to meet your |
| 00:18:55 | 00:19:00 | customers needs okay and you can really |
| 00:18:57 | 00:19:02 | create that custom experience for your |
| 00:19:00 | 00:19:05 | customers as they come into your funnels |
| 00:19:02 | 00:19:06 | and again you could set up your email |
| 00:19:05 | 00:19:08 | marketing here as well you just go to |
| 00:19:06 | 00:19:10 | the automation tabs here and you click |
| 00:19:08 | 00:19:12 | add new email I mean it's just this easy |
| 00:19:10 | 00:19:14 | so under the condition field you could |
| 00:19:12 | 00:19:16 | say hey if they saw the page but didn't |
| 00:19:14 | 00:19:17 | buy send them these emails right you |
| 00:19:16 | 00:19:19 | could just configure them right in here |
| 00:19:17 | 00:19:20 | I mean it's so simple I mean you could |
| 00:19:19 | 00:19:22 | do the same thing if you want to get |
| 00:19:20 | 00:19:23 | advanced to it they're like oh if they |
| 00:19:22 | 00:19:25 | didn't buy this OTO let me send them |
| 00:19:23 | 00:19:27 | specific emails based on the oto they |
| 00:19:25 | 00:19:29 | purchased or didn't purchase right so |
| 00:19:27 | 00:19:31 | easy and you could send them even when |
| 00:19:29 | 00:19:32 | they do buy it if you employ |
| 00:19:31 | 00:19:35 | let's say this ot oh you're selling like |
| 00:19:32 | 00:19:37 | a program to help people get you know |
| 00:19:35 | 00:19:38 | how to do their makeup tutorial whatever |
| 00:19:37 | 00:19:40 | complementary products you're selling |
| 00:19:38 | 00:19:41 | maybe you're selling information here |
| 00:19:40 | 00:19:43 | right so when they buy maybe you have to |
| 00:19:41 | 00:19:44 | send them the information about what |
| 00:19:43 | 00:19:44 | they just bought like how do I log into |
| 00:19:44 | 00:19:46 | my |
| 00:19:44 | 00:19:48 | members accountants stuff well you just |
| 00:19:46 | 00:19:51 | add an email here that says oh if they |
| 00:19:48 | 00:19:53 | bought send them this email with all the |
| 00:19:51 | 00:19:54 | information right and just deliver it to |
| 00:19:53 | 00:19:56 | them right it's just that easy right let |
| 00:19:54 | 00:19:59 | all of its here like I don't and in very |
| 00:19:56 | 00:20:00 | simple pages I mean guys like honestly |
| 00:19:59 | 00:20:02 | like this stuff changed my life this why |
| 00:20:00 | 00:20:03 | I say this every single day on this |
| 00:20:02 | 00:20:05 | channel and so I want you guys to do the |
| 00:20:03 | 00:20:07 | same stuff you don't you don't just keep |
| 00:20:05 | 00:20:08 | testing and doing the same thing over |
| 00:20:07 | 00:20:09 | and over and over again expecting |
| 00:20:08 | 00:20:11 | different results |
| 00:20:09 | 00:20:13 | you have to adapt your business guys we |
| 00:20:11 | 00:20:16 | as human beings we don't have the |
| 00:20:13 | 00:20:17 | attention spans anymore you cannot trust |
| 00:20:16 | 00:20:19 | that your customer is gonna go to your |
| 00:20:17 | 00:20:20 | Shopify store pick the products that you |
| 00:20:19 | 00:20:23 | want out click Add to Cart click |
| 00:20:20 | 00:20:25 | checkout and finally buy know every step |
| 00:20:23 | 00:20:27 | of the waste you could see your dirt is |
| 00:20:25 | 00:20:28 | no disconnect it's very very simple once |
| 00:20:27 | 00:20:30 | again if you're brand new to e-commerce |
| 00:20:28 | 00:20:32 | or you're struggling to actually make |
| 00:20:30 | 00:20:34 | money I'm not surprised right I want you |
| 00:20:32 | 00:20:36 | to learn from my mistakes learn why I |
| 00:20:34 | 00:20:38 | wasn't able to pay myself for my Shopify |
| 00:20:36 | 00:20:39 | stores quit my job from my Amazon FBA |
| 00:20:38 | 00:20:41 | businesses or any of that and until I |
| 00:20:39 | 00:20:43 | started using these sales funnels and |
| 00:20:41 | 00:20:44 | these monthly continuity programs so |
| 00:20:43 | 00:20:46 | check out that sales funnel masterclass |
| 00:20:44 | 00:20:48 | down below if you got tremendous value |
| 00:20:46 | 00:20:49 | from today's video all the resources |
| 00:20:48 | 00:20:51 | these templates the training all that |
| 00:20:49 | 00:20:53 | stuff is down below in the description |
| 00:20:51 | 00:20:54 | of this video go download it do it |
| 00:20:53 | 00:20:57 | alright do all this information I can |
| 00:20:54 | 00:20:59 | give to you it's worthless if you don't |
| 00:20:57 | 00:21:00 | take action on this stuff alright so if |
| 00:20:59 | 00:21:01 | you found this video helpful make sure |
| 00:21:00 | 00:21:04 | you hit that subscribe button turn a |
| 00:21:01 | 00:21:06 | notification belt on and drop me a like |
| 00:21:04 | 00:21:08 | also I appreciate every single like from |
| 00:21:06 | 00:21:09 | every one of you guys if you have any |
| 00:21:08 | 00:21:12 | questions about this stuff drop a |
| 00:21:09 | 00:21:15 | comment down below guys I'm here to help |
| 00:21:12 | 00:21:16 | you succeed okay so guys that is it for |
| 00:21:15 | 00:21:17 | today's video I hope you have an |
| 00:21:16 | 00:21:22 | absolutely fantastik rest of your day |
| 00:21:17 | 00:21:22 | and remember your empire starts now |
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