The DEFINITIVE GUIDE to How to Run a Black Friday Campaign on Facebook

The DEFINITIVE GUIDE to How to Run a Black Friday Campaign on Facebook

Welcome to the definitive guide on how to run Black Friday campaigns on Facebook! With advertisers from every corner of the internet trying to run something, it's important to understand everything you need to know about Black Friday campaigns. In this article, we will break down everything you need to know to generate revenue in a cost-effective way.

Why Discounts Are a Bad Idea

- When you discount an offer, your AOV is lower, which reduces your LTV.

- Price-conscious consumers are less brand loyal, which hurts the potential LTV.

- People that buy from you because of a sale are far less likely to make a second or third transaction, which lowers the second purchase rate.

- Existing customers that would have paid full price are waiting for your sales, which hurts the LTV of your existing customer base.

- Discounting your products is a bad idea because it destroys the machine learning of the algorithm and makes it more difficult to get funding to scale your business.

Other Ways to Make Money on Black Friday

- Instead of running sales, invest in the growth of a profitable marketing channel like email, text, or chat.

- Offer people exclusive Black Friday offers through a chatbot or email campaign to build a database and monetize during Black Friday.

- Use DPA or Google shopping to target people who have opted into your brand instead of paying for attention on a conversion objective.

In conclusion, discounts are not a good idea for your business, and there are better ways to generate revenue that are more cost-effective with a higher exchange rate. By focusing on profitable marketing channels and building a database of loyal customers, you can monetize during Black Friday without sacrificing your future growth. Remember, more success and less stress should be the motto of your business.