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The Downside of Facebook's New Page Experience

Published on: November 20 2023 by Mackensie Liberman

The Downside of Facebook's New Page Experience

Table of Contents:

  1. Introduction
  2. What is Facebook's new page experience?
  3. Why you should not switch over to the new page experience
  4. The impact on chat bots for your Facebook page
  5. How to know if a Facebook page has already been switched over
  6. How to switch back to the classic page experience
  7. Things to keep in mind when switching back
  8. Issues with accessing admin tools and settings
  9. Facebook ads and their impact on the new page experience
  10. Downloading and reusing content from the new page experience

Article: Should You Switch to Facebook's New Page Experience?

Are you considering switching to Facebook's new page experience? Before you make the move, it's crucial to understand the implications and potential drawbacks of this change. In this article, we'll explore why you should think twice before switching entirely to the new page experience. We'll also address how this change affects chat bots for your Facebook page and provide guidance on how to switch back if you've already made the transition. So, let's dive in and learn more about Facebook's new page experience.

Facebook's new page experience is a layout and functional update for Facebook pages. While it may seem enticing, it's important to consider the impact it can have on your chat bots. One of the major drawbacks of the new page experience is the limitation it poses on accessing admin tools and settings. Unlike the classic page experience, you won't have full admin access with the new layout. This can restrict your ability to connect chat bots to your page effectively. Without admin access, you won't be able to utilize advanced messaging features, such as the highly valuable one-time notification feature.

Additionally, the new page experience hinders your ability to use the Send API to send messages from outside of Facebook. This limitation, identified by Facebook's engineering team, has been deemed intentional and "by design." As a result, chat bots become non-functional on pages with the new experience. This means that any existing chat bots will cease to work, and you won't be able to set up new chat bots on these pages. It's a significant setback for businesses relying on automated messaging and chat bots for customer interactions.

So, how can you determine if a Facebook page has already been switched over to the new page experience? One way is to manually check if the option to switch to the classic page is available. If it's not, it's a clear indication that the page has undergone the transition. Another sign is the absence of admin access when requesting access to the page. These red flags should prompt you to investigate further or communicate with the page owner for clarification.

If you find yourself or your client grappling with the limitations and issues of the new page experience, the good news is that you can switch back to the classic page. It's crucial to note, though, that switching back is not a simple flip of a switch. There are repercussions and considerations to keep in mind. The severity of these consequences depends on how long the page has been in the new page experience. Posts and content created since switching over will be permanently deleted. However, posts from the classic page experience will still be accessible.

Another important aspect to consider is the impact on Facebook ads. Any active ads created during the new page experience will be turned off and cannot be duplicated or reinstated. You'll need to recreate them from scratch once you switch back. It's essential to assess the time and effort invested in creating these ads and weigh that against the benefits of reverting to the classic page experience.

Despite the disadvantages, there is a silver lining. Facebook allows you to download the content created during the new page experience. This includes posts, images, videos, and more. By downloading this content, you can repost and even backdate it to regain engagement. However, it's essential to note that the engagement metrics from the original posts will be lost.

In conclusion, the decision to switch to Facebook's new page experience should not be taken lightly. While it offers a fresh layout and experience, the limitations it places on chat bots and admin access are significant drawbacks. It's crucial to assess your specific needs and requirements before making the switch. If you or your clients have already transitioned, we've provided guidance on how to switch back to the classic page experience and salvage the content created during the new page experience. Remember, careful consideration and evaluation are key when navigating these changes on Facebook.

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