The FIRST Shopify Dropshipping Billionaire...
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
The FIRST Shopify Dropshipping Billionaire...
Table of Contents About The FIRST Shopify Dropshipping Billionaire...
The FIRST Shopify Dropshipping Billionaire...
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00:00:00 | 00:00:02 | yo what's going on Empire builders in |
00:00:01 | 00:00:06 | today's videos we're going to be toking |
00:00:02 | 00:00:09 | about the recent sale of 51% stake of |
00:00:06 | 00:00:12 | Kylie cosmetiks for 600 million dollars |
00:00:09 | 00:00:13 | I want to go over with you guys three |
00:00:12 | 00:00:16 | things that we can learn from this and |
00:00:13 | 00:00:17 | what we can implement from this into our |
00:00:16 | 00:00:19 | own businesses and at the end of this |
00:00:17 | 00:00:21 | video we'll be sharing with you a really |
00:00:19 | 00:00:23 | really important tip that is very key |
00:00:21 | 00:00:26 | for your e-commerce business success so |
00:00:23 | 00:00:29 | make sure you stik around till the end |
00:00:33 | 00:00:37 | now before we get going |
00:00:35 | 00:00:38 | in today's video as I quickly want to |
00:00:37 | 00:00:40 | just announce the winner of our last |
00:00:38 | 00:00:41 | 30-minute coaching session giveaway I'm |
00:00:40 | 00:00:43 | going to flash your name right here if |
00:00:41 | 00:00:45 | that's you email Peter at ecommerce |
00:00:43 | 00:00:46 | Empire builders calm and if you want to |
00:00:45 | 00:00:48 | be a lucky winner all you have to do is |
00:00:46 | 00:00:50 | drop a comment down below on today's |
00:00:48 | 00:00:52 | video if you don't know what to say just |
00:00:50 | 00:00:53 | say my Empire starts now anything will |
00:00:52 | 00:00:55 | get you entered in to win a free |
00:00:53 | 00:00:56 | 30-minute coaching session with me to |
00:00:55 | 00:00:58 | tok about your new or existing |
00:00:56 | 00:01:00 | ecommerce business but guys you've |
00:00:58 | 00:01:03 | probably heard right Kylie Jenner |
00:01:00 | 00:01:06 | recently sold a majority stake of her |
00:01:03 | 00:01:07 | business 51% of her business to a |
00:01:06 | 00:01:11 | company called |
00:01:07 | 00:01:13 | Coty now this company actually owns a a |
00:01:11 | 00:01:15 | good amount of brands right we're gonna |
00:01:13 | 00:01:17 | flash a little infographic here they own |
00:01:15 | 00:01:19 | a lot of different beauty beauty brands |
00:01:17 | 00:01:21 | and portions of some other brands big |
00:01:19 | 00:01:25 | ones like covergirl |
00:01:21 | 00:01:27 | Clairol OPI they own a lot a lot of |
00:01:25 | 00:01:31 | different companies and they just added |
00:01:27 | 00:01:33 | a 51% stake in Kylie cosmetiks into |
00:01:31 | 00:01:36 | their portfolio and they purchased this |
00:01:33 | 00:01:37 | from Kylie for six hundred million |
00:01:36 | 00:01:38 | dollars now some of you might be |
00:01:37 | 00:01:40 | thinking well this doesn't make sense |
00:01:38 | 00:01:42 | why didn't you want to control all of |
00:01:40 | 00:01:43 | her all of her business you know why |
00:01:42 | 00:01:45 | would she do this well there's a few |
00:01:43 | 00:01:47 | things guys and the number one lesson |
00:01:45 | 00:01:49 | that I want you guys to take from this |
00:01:47 | 00:01:51 | one is the first thing that we're gonna |
00:01:49 | 00:01:53 | tok about and that is bringing in |
00:01:51 | 00:01:55 | experts right bring in experts that can |
00:01:53 | 00:01:56 | help you brought in out your business |
00:01:55 | 00:01:58 | right one thing that I always tell |
00:01:56 | 00:02:00 | people when they're just starting out in |
00:01:58 | 00:02:02 | business is niche down speak to a very |
00:02:00 | 00:02:04 | specific niche group of people first and |
00:02:02 | 00:02:06 | then broaden out from there after the |
00:02:04 | 00:02:08 | fact after you get market exposure after |
00:02:06 | 00:02:10 | you have customers coming in right then |
00:02:08 | 00:02:12 | you can broaden out your business after |
00:02:10 | 00:02:13 | that okay and that's exactly what Kylie |
00:02:12 | 00:02:15 | did right |
00:02:13 | 00:02:18 | she built basically her entire business |
00:02:15 | 00:02:20 | just with her following okay now when |
00:02:18 | 00:02:23 | she wants to expand and go really get |
00:02:20 | 00:02:25 | global domination so to speak in this |
00:02:23 | 00:02:27 | beauty industry that she's in she needs |
00:02:25 | 00:02:29 | to bring in people that have done it |
00:02:27 | 00:02:31 | before right and this company Cody |
00:02:29 | 00:02:34 | obviously knows what they're doing they |
00:02:31 | 00:02:36 | have tons of brands successful brands |
00:02:34 | 00:02:38 | underneath them that they're now going |
00:02:36 | 00:02:40 | to be able to to leverage they have the |
00:02:38 | 00:02:41 | global distribution systems they know |
00:02:40 | 00:02:44 | how to take brands global and that's |
00:02:41 | 00:02:46 | exactly why they they purchased a |
00:02:44 | 00:02:48 | majority stake in Kylie cosmetiks and |
00:02:46 | 00:02:50 | why kylie was okay giving away that that |
00:02:48 | 00:02:53 | right because it's gonna help her be |
00:02:50 | 00:02:55 | able to expand globally like and have a |
00:02:53 | 00:02:58 | global distribution system which is what |
00:02:55 | 00:03:00 | she ideally wants okay now the funny |
00:02:58 | 00:03:02 | thing about when Kylie cosmetiks first |
00:03:00 | 00:03:04 | started is that it actually was doing |
00:03:02 | 00:03:05 | basically the drop shipping model guys I |
00:03:04 | 00:03:07 | don't know if you guys remember this |
00:03:05 | 00:03:09 | when Kylie cosmetiks first started |
00:03:07 | 00:03:10 | people were getting their makeup brushes |
00:03:09 | 00:03:12 | and stuff in the mail and they were like |
00:03:10 | 00:03:14 | it took forever one it took forever to |
00:03:12 | 00:03:16 | get them basically you know long |
00:03:14 | 00:03:18 | shipping times from overseas and the |
00:03:16 | 00:03:20 | product didn't look anything like it |
00:03:18 | 00:03:22 | there wasn't even like branding on the |
00:03:20 | 00:03:24 | actual packaging okay essentially what |
00:03:22 | 00:03:26 | she was doing was drop shipping I |
00:03:24 | 00:03:28 | remember there are news stories from the |
00:03:26 | 00:03:29 | past there and don't quote me on this |
00:03:28 | 00:03:31 | but I think she had like a couple people |
00:03:29 | 00:03:33 | helping her to fulfill orders and it was |
00:03:31 | 00:03:35 | just her just but you know blasting it |
00:03:33 | 00:03:37 | to buy from her social media accounts |
00:03:35 | 00:03:39 | and the nice thing about it is like she |
00:03:37 | 00:03:41 | pivoted from that right she saw how bad |
00:03:39 | 00:03:43 | the customer service was how bad the |
00:03:41 | 00:03:45 | products were and she pivoted that to |
00:03:43 | 00:03:46 | actually start branding her own products |
00:03:45 | 00:03:48 | now that's the second thing I want you |
00:03:46 | 00:03:49 | to take from this all right a lot of |
00:03:48 | 00:03:52 | people say hey drop shipping said |
00:03:49 | 00:03:55 | Aliexpress all this stuff is is dead as |
00:03:52 | 00:03:57 | it's not okay it's a starting point it's |
00:03:55 | 00:03:59 | a starting point so you don't have to go |
00:03:57 | 00:04:01 | on risk you know ten thousand dollars in |
00:03:59 | 00:04:01 | inventory to only be able to find that |
00:04:01 | 00:04:03 | you can't sell it |
00:04:01 | 00:04:05 | now essentially Kylie could sell |
00:04:03 | 00:04:06 | whatever she wants right with her |
00:04:05 | 00:04:08 | following they would buy anything from |
00:04:06 | 00:04:11 | her so to me it didn't really make sense |
00:04:08 | 00:04:12 | of why she kind of you know started with |
00:04:11 | 00:04:13 | that or maybe there were just some |
00:04:12 | 00:04:14 | logistikal issues that obviously we just |
00:04:13 | 00:04:16 | aren't aware of |
00:04:14 | 00:04:18 | once you first launched that product but |
00:04:16 | 00:04:20 | I just want to share with you guys that |
00:04:18 | 00:04:21 | it is a good starting point it's a low |
00:04:20 | 00:04:24 | risk low cost way to get started with |
00:04:21 | 00:04:26 | your e-commerce business and not risk |
00:04:24 | 00:04:26 | you know ten twenty thousand dollars in |
00:04:26 | 00:04:28 | inventory |
00:04:26 | 00:04:30 | you can then not really know if you can |
00:04:28 | 00:04:32 | even sell to begin with so the other |
00:04:30 | 00:04:34 | thing I want to tok to you guys is the |
00:04:32 | 00:04:37 | power of influence all right Cody sees |
00:04:34 | 00:04:40 | how massively powerful as social media |
00:04:37 | 00:04:43 | influencers are right Kylie Jenner is |
00:04:40 | 00:04:46 | Kylie cosmetiks is going to I believe |
00:04:43 | 00:04:48 | they're set to do 200 million dollars in |
00:04:46 | 00:04:50 | sales this year that's incredible and |
00:04:48 | 00:04:51 | basically all of those sales are coming |
00:04:50 | 00:04:54 | from |
00:04:51 | 00:04:55 | Kylie's social media following right and |
00:04:54 | 00:04:58 | this is another reason I tell you guys |
00:04:55 | 00:05:01 | like influencers they're massively |
00:04:58 | 00:05:02 | underrated right yes the million-plus |
00:05:01 | 00:05:05 | following ones like Kylie and you know |
00:05:02 | 00:05:06 | the other big names out there yes you |
00:05:05 | 00:05:08 | know they have teams around them where |
00:05:06 | 00:05:10 | they won't necessarily promote your |
00:05:08 | 00:05:12 | products unless you pay them you know |
00:05:10 | 00:05:13 | fifty to a hundred thousand some people |
00:05:12 | 00:05:15 | intern two million dollars for an |
00:05:13 | 00:05:17 | Instagram post right while other people |
00:05:15 | 00:05:18 | though you know the smaller ones that |
00:05:17 | 00:05:20 | are ten twenty thirty even a hundred |
00:05:18 | 00:05:22 | thousand five hundred thousand will |
00:05:20 | 00:05:23 | gladly promote your products right |
00:05:22 | 00:05:25 | influencers are my feet one of my |
00:05:23 | 00:05:27 | favorite ways to get traffic to my |
00:05:25 | 00:05:28 | business and I always recommend it to |
00:05:27 | 00:05:31 | beginners who are get just getting |
00:05:28 | 00:05:34 | started because it's a lot easier and a |
00:05:31 | 00:05:35 | lot less likely that you'll mess up with |
00:05:34 | 00:05:37 | influencers right with Facebook Ads it |
00:05:35 | 00:05:39 | takes some time to learn about this or |
00:05:37 | 00:05:41 | any advertising platform as opposed to |
00:05:39 | 00:05:43 | when you go with influencers it's all |
00:05:41 | 00:05:45 | about building a relationship with the |
00:05:43 | 00:05:46 | person okay and when you build that |
00:05:45 | 00:05:48 | relationship and that person promotes |
00:05:46 | 00:05:50 | for you guess what that traffic that |
00:05:48 | 00:05:52 | following that they have that is a very |
00:05:50 | 00:05:54 | warmed up audience that already knows |
00:05:52 | 00:05:57 | likes and trusts the influencer and will |
00:05:54 | 00:05:58 | do really as they as they say so if |
00:05:57 | 00:06:00 | they're using some Susilo say your |
00:05:58 | 00:06:02 | product that you want to launch air and |
00:06:00 | 00:06:03 | you're using it and they're using it |
00:06:02 | 00:06:05 | they're gonna be a lot more inclined to |
00:06:03 | 00:06:07 | actually go and forward and actually buy |
00:06:05 | 00:06:09 | that product from you because let you |
00:06:07 | 00:06:11 | know their favorite influencer is now |
00:06:09 | 00:06:13 | using it and this is something that Cody |
00:06:11 | 00:06:15 | Caesar I would not be surprised if they |
00:06:13 | 00:06:18 | don't do a lot of collaborations now |
00:06:15 | 00:06:20 | with Kylie cosmetiks with a bunch of the |
00:06:18 | 00:06:21 | other brands that they actually have as |
00:06:20 | 00:06:22 | you'll see on the infographic that we |
00:06:21 | 00:06:26 | had earlier there's a ton of different |
00:06:22 | 00:06:28 | beauty brands that Kylie that Cody owns |
00:06:26 | 00:06:30 | that they can easily do collaborations |
00:06:28 | 00:06:32 | with and then leverage the social-media |
00:06:30 | 00:06:33 | followings of all those other brands and |
00:06:32 | 00:06:35 | if they have any other influencers |
00:06:33 | 00:06:36 | a heck I wouldn't even be surprised if |
00:06:35 | 00:06:38 | if they don't start going after |
00:06:36 | 00:06:40 | different kinds of influencers in the |
00:06:38 | 00:06:42 | space and create brands for them similar |
00:06:40 | 00:06:44 | to what Kylie did with hers right this |
00:06:42 | 00:06:46 | is another reason that a lot of people |
00:06:44 | 00:06:48 | in the influence are you know influencer |
00:06:46 | 00:06:50 | space like big youtubers being Instagram |
00:06:48 | 00:06:52 | celebrities right a lot of them don't |
00:06:50 | 00:06:54 | know how to necessarily build a brand |
00:06:52 | 00:06:55 | right so they're looking for experts |
00:06:54 | 00:06:57 | going back to my point number one |
00:06:55 | 00:07:00 | experts who know how to take their |
00:06:57 | 00:07:02 | presents and monetize it right a lot of |
00:07:00 | 00:07:03 | them are good at creating content right |
00:07:02 | 00:07:05 | in creating eyeballs and creating |
00:07:03 | 00:07:07 | audiences to follow them and really |
00:07:05 | 00:07:09 | captivate them but the really bad at |
00:07:07 | 00:07:10 | business all right they're really bad at |
00:07:09 | 00:07:12 | business they're bad at distribution |
00:07:10 | 00:07:14 | they're bad at logistiks they're bad at |
00:07:12 | 00:07:16 | and this isn't building a funnel or |
00:07:14 | 00:07:18 | building a website right they they are |
00:07:16 | 00:07:20 | looking for for guidance for other |
00:07:18 | 00:07:21 | people and this is exactly what Cody did |
00:07:20 | 00:07:23 | right there already somebody that is |
00:07:21 | 00:07:25 | dominant in the space in the beauty |
00:07:23 | 00:07:27 | space so it just makes sense that they |
00:07:25 | 00:07:29 | would buy Kylie cosmetiks now and then |
00:07:27 | 00:07:31 | be able to collaborate her brand with |
00:07:29 | 00:07:33 | all the other brands that they have |
00:07:31 | 00:07:35 | underneath them now the third thing I |
00:07:33 | 00:07:37 | want you guys to take away from this is |
00:07:35 | 00:07:38 | really that collaboration aspect of it |
00:07:37 | 00:07:40 | right |
00:07:38 | 00:07:42 | how can your business collaborate with |
00:07:40 | 00:07:44 | other people okay now what you have to |
00:07:42 | 00:07:46 | understand is a lot of you think a |
00:07:44 | 00:07:47 | competition is something that you should |
00:07:46 | 00:07:50 | be scared of but that's not the case |
00:07:47 | 00:07:52 | competition is a good thing right for |
00:07:50 | 00:07:55 | example a Cody owns a lot of different |
00:07:52 | 00:07:56 | beauty brands right probably a lot of |
00:07:55 | 00:07:58 | their brands sell the same exact |
00:07:56 | 00:08:00 | products as Kylie cosmetiks but I can |
00:07:58 | 00:08:02 | almost bet you in the next year or two |
00:08:00 | 00:08:04 | or three you're going to see Cody do a |
00:08:02 | 00:08:07 | lot of collaborations between these |
00:08:04 | 00:08:08 | brands and Kylie cosmetiks even though |
00:08:07 | 00:08:10 | that brand might sell the same exact |
00:08:08 | 00:08:12 | product as Kylie cosmetiks that's not |
00:08:10 | 00:08:13 | the point the point is the collaboration |
00:08:12 | 00:08:15 | and the influence that that person is |
00:08:13 | 00:08:18 | going to be bringing to to the store |
00:08:15 | 00:08:20 | right so how can you collaborate with |
00:08:18 | 00:08:22 | people in your space right is there any |
00:08:20 | 00:08:24 | competitors of yours that maybe sell a |
00:08:22 | 00:08:26 | similar product or an indirect kind of |
00:08:24 | 00:08:28 | product that you can collaborate with |
00:08:26 | 00:08:29 | and then share each other's audiences |
00:08:28 | 00:08:31 | right one thing that I'm going to be |
00:08:29 | 00:08:33 | using for my supplement business |
00:08:31 | 00:08:35 | untapped is I'm gonna be very heavily |
00:08:33 | 00:08:37 | relying on joint ventures and affiliates |
00:08:35 | 00:08:39 | alright people that already have warmed |
00:08:37 | 00:08:40 | up audiences maybe they have a big |
00:08:39 | 00:08:43 | social media following maybe they |
00:08:40 | 00:08:44 | already have a big email list that they |
00:08:43 | 00:08:47 | can leverage right and having them |
00:08:44 | 00:08:49 | promote my supplement to |
00:08:47 | 00:08:51 | list right and that'll create a lot more |
00:08:49 | 00:08:54 | warmed up traffic there's more inclined |
00:08:51 | 00:08:55 | to actually purchase from me now those |
00:08:54 | 00:08:56 | are three things I want to share with |
00:08:55 | 00:08:58 | you guys if you have any questions |
00:08:56 | 00:09:00 | whatsoever make sure you drop a comment |
00:08:58 | 00:09:01 | down below I would love to answer your |
00:09:00 | 00:09:03 | question I actually answer all questions |
00:09:01 | 00:09:05 | live during the first 30 minutes of |
00:09:03 | 00:09:06 | these videos going live but I would love |
00:09:05 | 00:09:08 | to hear your thoughts what do you think |
00:09:06 | 00:09:10 | about this sale is it cool it did it |
00:09:08 | 00:09:12 | come as a shock to you honestly to me it |
00:09:10 | 00:09:14 | was kind of shocking to see that she |
00:09:12 | 00:09:17 | would sell a majority stake of her |
00:09:14 | 00:09:18 | business not like 49% so she can keep |
00:09:17 | 00:09:19 | control she's still gonna be part of the |
00:09:18 | 00:09:22 | branch he's obviously still going to be |
00:09:19 | 00:09:24 | you know her promoting it heavily inside |
00:09:22 | 00:09:25 | her across her social media but it just |
00:09:24 | 00:09:27 | goes to show you that she's looking for |
00:09:25 | 00:09:29 | help to really take this brand globally |
00:09:27 | 00:09:31 | and in some cases to do that you're |
00:09:29 | 00:09:33 | gonna have to give up a percentage of |
00:09:31 | 00:09:35 | your of your companies but that's a |
00:09:33 | 00:09:36 | topic for another another discussion |
00:09:35 | 00:09:37 | especially when you're looking for |
00:09:36 | 00:09:39 | partners but I'd love to hear your |
00:09:37 | 00:09:40 | thoughts down below in the comment |
00:09:39 | 00:09:42 | section if you guys enjoyed this video |
00:09:40 | 00:09:43 | make sure you smash that like button for |
00:09:42 | 00:09:45 | me and if you loved the video smash that |
00:09:43 | 00:09:46 | subscribe button if you're just getting |
00:09:45 | 00:09:48 | started with e-commerce or you are |
00:09:46 | 00:09:50 | somebody that is a struggling ecommerce |
00:09:48 | 00:09:52 | seller maybe you sell in Shopify Amazon |
00:09:50 | 00:09:53 | maybe try drop shipping in the past and |
00:09:52 | 00:09:55 | fail make sure you check out all of the |
00:09:53 | 00:09:57 | bonuses and training down below |
00:09:55 | 00:09:58 | especially that seven figure master |
00:09:57 | 00:10:00 | class down below in the description of |
00:09:58 | 00:10:03 | this video but have a great rest of your |
00:10:00 | 00:10:05 | day and remember your empire starts now |
00:10:03 | 00:10:09 | oh really good hack that you can do then |
00:10:05 | 00:10:10 | I found with tik-tok is that yo what's |
00:10:09 | 00:10:12 | going on Empire builders in today's |
00:10:10 | 00:10:14 | video we're gonna be toking about how |
00:10:12 | 00:10:16 | to use fake tok for your e-commerce |
00:10:14 | 00:10:18 | business at your drop shipping business |
00:10:16 | 00:10:21 | and how you can leverage this brand new |
00:10:18 | 00:10:25 | social media platform to make massive |
00:10:21 | 00:10:25 | amounts of sales and grow your org |
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