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The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!

The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!

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00:00:11 00:00:16 what's up Empire builders welcome back
00:00:14 00:00:18 to another episode if you need to
00:00:16 00:00:20 channel welcome to the Empire Builder
00:00:18 00:00:21 family please like comment subscribe
00:00:20 00:00:25 down below make sure to turn the
00:00:21 00:00:27 notification belt on but today we're
00:00:25 00:00:31 going to tok about something really
00:00:27 00:00:34 quickly and I shared this on I on
00:00:31 00:00:37 Instagram live or stories or whatever
00:00:34 00:00:39 the hell it is but basically it's a
00:00:37 00:00:41 strategy that I I always see a lot of my
00:00:39 00:00:44 students I do a lot of Shopify store
00:00:41 00:00:46 reviews I do these usually on Sundays
00:00:44 00:00:49 where I have like some time and I'll
00:00:46 00:00:53 just review people's stores all day on
00:00:49 00:00:56 Sundays but one thing I commonly see
00:00:53 00:00:59 especially on these Shopify stores and
00:00:56 00:01:02 even your funnels guys is a false sense
00:00:59 00:01:04 of scarcity right I see this a lot worse
00:01:02 00:01:08 on the Shopify store that's compared to
00:01:04 00:01:12 the funnels but if you're faking your
00:01:08 00:01:14 scarcity in your messaging in your
00:01:12 00:01:16 marketing right like so many of us will
00:01:14 00:01:18 have like we'll go download those apps
00:01:16 00:01:20 put them in our Shopify store and it
00:01:18 00:01:22 says no there's only like 10 to 15
00:01:20 00:01:24 eleven left of this product that you
00:01:22 00:01:25 refresh the page and then it's like all
00:01:24 00:01:26 of a sudden they're go there's 18 left
00:01:25 00:01:28 that you refresh it again oh there's
00:01:26 00:01:30 three left you know what I mean
00:01:28 00:01:33 and there's false sensitive scarcity and
00:01:30 00:01:35 and we think that works and it does it
00:01:33 00:01:39 works to an extent guys at full some
00:01:35 00:01:42 customers but it's it's really not that
00:01:39 00:01:45 effective anymore like customers aren't
00:01:42 00:01:47 dumb like they can see like go let me
00:01:45 00:01:48 they'll refresh the page and see hey
00:01:47 00:01:50 what the hell like he's obviously lying
00:01:48 00:01:53 or like a timer clock that doesn't
00:01:50 00:01:55 expires but doesn't do anything alright
00:01:53 00:01:57 so don't use that false sense of
00:01:55 00:01:59 scarcity make sure it's a real whatever
00:01:57 00:02:02 benefit they get for you know buying now
00:01:59 00:02:05 right is actually not going to be
00:02:02 00:02:07 available after like the timer go you
00:02:05 00:02:09 know timer hit zero or after a certain
00:02:07 00:02:12 date is hit right you want to make sure
00:02:09 00:02:13 your scarcity is legit so there's one
00:02:12 00:02:16 one very very
00:02:13 00:02:18 very very easy way for you to have
00:02:16 00:02:21 scarcity in your and this is only really
00:02:18 00:02:23 for the Shopify stores to add scarcity
00:02:21 00:02:26 into your Shopify stores
00:02:23 00:02:28 all right scarcity and urgency and it's
00:02:26 00:02:30 putting up and I know a lot of you guys
00:02:28 00:02:31 might already do this right but you
00:02:30 00:02:34 might be doing it wrong
00:02:31 00:02:35 putting up a banner right you know those
00:02:34 00:02:37 banners that usually they come with like
00:02:35 00:02:39 all the themes in a Shopify store but
00:02:37 00:02:40 there's usually a banner at the top and
00:02:39 00:02:43 you could have like it's like headline
00:02:40 00:02:46 text up there I forget what it's called
00:02:43 00:02:47 like a hello message or welcome text or
00:02:46 00:02:49 whatever it is
00:02:47 00:02:52 but you can customize whatever text is
00:02:49 00:02:55 on that top bar and that top bar usually
00:02:52 00:02:57 follows the your prospect your customer
00:02:55 00:03:00 no matter what page they go to they're
00:02:57 00:03:03 constantly being followed with that text
00:03:00 00:03:04 so I see a lot of people great strategy
00:03:03 00:03:07 put a coupon code in there right be like
00:03:04 00:03:10 hey saved you know 15% on checkout use
00:03:07 00:03:12 coupon code blah right and that works
00:03:10 00:03:15 great people love great deals and that
00:03:12 00:03:18 works amazing and I did that for for a
00:03:15 00:03:21 very long time but here's the gold
00:03:18 00:03:26 nugget that works so much better guys
00:03:21 00:03:29 put in there say save 15% with coupon
00:03:26 00:03:33 code and what I'll typically do is I
00:03:29 00:03:35 will use the date like like February
00:03:33 00:03:40 like for example like February 5th or
00:03:35 00:03:44 February whatever February 27 right and
00:03:40 00:03:48 that coupon code would expire you know a
00:03:44 00:03:51 week later so for example every Sunday
00:03:48 00:03:53 night you you or your VA or whoever's
00:03:51 00:03:55 managing your store would go in there
00:03:53 00:03:57 create a new coupon code right name it
00:03:55 00:04:00 something unique usually I'll keep it
00:03:57 00:04:02 try to keep it this like the next week's
00:04:00 00:04:04 numbers or you can make it like
00:04:02 00:04:07 completely it doesn't matter what the
00:04:04 00:04:08 name is as long as you know but I like
00:04:07 00:04:10 to keep it a date because in the
00:04:08 00:04:13 person's mind oh wow it is that week
00:04:10 00:04:15 like this is the week so I need to I can
00:04:13 00:04:19 only use this coupon code now this week
00:04:15 00:04:22 so every week like I'm saying week a lot
00:04:19 00:04:24 every week your VA or you would go into
00:04:22 00:04:26 your Shopify store create a new coupon
00:04:24 00:04:27 code go to that headline text and update
00:04:26 00:04:30 it with
00:04:27 00:04:32 new coupon code right and you could go
00:04:30 00:04:33 one step further here guys 2 is you
00:04:32 00:04:36 could change around the offer so one
00:04:33 00:04:39 week you might be of save 10% use coupon
00:04:36 00:04:41 code you know Feb 12 or whatever then
00:04:39 00:04:43 the following week you could use a
00:04:41 00:04:46 coupon code that maybe gives them a free
00:04:43 00:04:49 product in their package right and you
00:04:46 00:04:51 could split test that to see which one
00:04:49 00:04:53 actually works best for you and your
00:04:51 00:04:56 business right and honestly guys this
00:04:53 00:04:59 has been killing it killing it for a lot
00:04:56 00:05:02 of my students and my own Shopify stores
00:04:59 00:05:04 right having a real false sense of
00:05:02 00:05:08 scarcity and urgency and make sure guys
00:05:04 00:05:11 that you actually disable that you that
00:05:08 00:05:14 you actually disable the the old coupon
00:05:11 00:05:15 code right just for good measure but the
00:05:14 00:05:17 other thing you want to add in there
00:05:15 00:05:19 guys is so you'll have in there your
00:05:17 00:05:23 text that says hey you know use coupon
00:05:19 00:05:25 code blah blah blah save 15% expires on
00:05:23 00:05:27 this partikular day up there as well
00:05:25 00:05:29 what I like to add and this might take
00:05:27 00:05:31 some I think you need to go get yourself
00:05:29 00:05:33 a code that's what we had to do maybe
00:05:31 00:05:35 some themes you don't need to but you
00:05:33 00:05:38 can actually add a countdown timer
00:05:35 00:05:40 in that in that top portion so we'll
00:05:38 00:05:42 just reset that clock back to expire a
00:05:40 00:05:44 week later or however however however
00:05:42 00:05:45 you want to do it maybe it expires every
00:05:44 00:05:48 three days it depends on how you want to
00:05:45 00:05:51 manage your coupon codes but guys that's
00:05:48 00:05:54 the strategy to have some real you know
00:05:51 00:05:56 a real sense of scarcity and urgency in
00:05:54 00:05:57 your Shopify stores and it will
00:05:56 00:06:00 absolutely crush it for you so if you're
00:05:57 00:06:02 not doing something that just do it
00:06:00 00:06:04 right now go in there and just say hey
00:06:02 00:06:05 coupon code expires in a week because I
00:06:04 00:06:08 know so many of you guys already use a
00:06:05 00:06:11 coupon code in there but you want to
00:06:08 00:06:13 have that little bit of urgency and
00:06:11 00:06:15 scarcity so you get those people to pull
00:06:13 00:06:18 the trigger now and buy from you so guys
00:06:15 00:06:22 I hope that video was helpful please
00:06:18 00:06:26 like comment and subscribe and remember
00:06:22 00:06:26 your empire starts now

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