The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!
Table of Contents
The MOST POWERFUL Sales Strategy That SO MANY Do WRONG!
| startTime | durationTime | text |
| 00:00:11 | 00:00:16 | what's up Empire builders welcome back |
| 00:00:14 | 00:00:18 | to another episode if you need to |
| 00:00:16 | 00:00:20 | channel welcome to the Empire Builder |
| 00:00:18 | 00:00:21 | family please like comment subscribe |
| 00:00:20 | 00:00:25 | down below make sure to turn the |
| 00:00:21 | 00:00:27 | notification belt on but today we're |
| 00:00:25 | 00:00:31 | going to tok about something really |
| 00:00:27 | 00:00:34 | quickly and I shared this on I on |
| 00:00:31 | 00:00:37 | Instagram live or stories or whatever |
| 00:00:34 | 00:00:39 | the hell it is but basically it's a |
| 00:00:37 | 00:00:41 | strategy that I I always see a lot of my |
| 00:00:39 | 00:00:44 | students I do a lot of Shopify store |
| 00:00:41 | 00:00:46 | reviews I do these usually on Sundays |
| 00:00:44 | 00:00:49 | where I have like some time and I'll |
| 00:00:46 | 00:00:53 | just review people's stores all day on |
| 00:00:49 | 00:00:56 | Sundays but one thing I commonly see |
| 00:00:53 | 00:00:59 | especially on these Shopify stores and |
| 00:00:56 | 00:01:02 | even your funnels guys is a false sense |
| 00:00:59 | 00:01:04 | of scarcity right I see this a lot worse |
| 00:01:02 | 00:01:08 | on the Shopify store that's compared to |
| 00:01:04 | 00:01:12 | the funnels but if you're faking your |
| 00:01:08 | 00:01:14 | scarcity in your messaging in your |
| 00:01:12 | 00:01:16 | marketing right like so many of us will |
| 00:01:14 | 00:01:18 | have like we'll go download those apps |
| 00:01:16 | 00:01:20 | put them in our Shopify store and it |
| 00:01:18 | 00:01:22 | says no there's only like 10 to 15 |
| 00:01:20 | 00:01:24 | eleven left of this product that you |
| 00:01:22 | 00:01:25 | refresh the page and then it's like all |
| 00:01:24 | 00:01:26 | of a sudden they're go there's 18 left |
| 00:01:25 | 00:01:28 | that you refresh it again oh there's |
| 00:01:26 | 00:01:30 | three left you know what I mean |
| 00:01:28 | 00:01:33 | and there's false sensitive scarcity and |
| 00:01:30 | 00:01:35 | and we think that works and it does it |
| 00:01:33 | 00:01:39 | works to an extent guys at full some |
| 00:01:35 | 00:01:42 | customers but it's it's really not that |
| 00:01:39 | 00:01:45 | effective anymore like customers aren't |
| 00:01:42 | 00:01:47 | dumb like they can see like go let me |
| 00:01:45 | 00:01:48 | they'll refresh the page and see hey |
| 00:01:47 | 00:01:50 | what the hell like he's obviously lying |
| 00:01:48 | 00:01:53 | or like a timer clock that doesn't |
| 00:01:50 | 00:01:55 | expires but doesn't do anything alright |
| 00:01:53 | 00:01:57 | so don't use that false sense of |
| 00:01:55 | 00:01:59 | scarcity make sure it's a real whatever |
| 00:01:57 | 00:02:02 | benefit they get for you know buying now |
| 00:01:59 | 00:02:05 | right is actually not going to be |
| 00:02:02 | 00:02:07 | available after like the timer go you |
| 00:02:05 | 00:02:09 | know timer hit zero or after a certain |
| 00:02:07 | 00:02:12 | date is hit right you want to make sure |
| 00:02:09 | 00:02:13 | your scarcity is legit so there's one |
| 00:02:12 | 00:02:16 | one very very |
| 00:02:13 | 00:02:18 | very very easy way for you to have |
| 00:02:16 | 00:02:21 | scarcity in your and this is only really |
| 00:02:18 | 00:02:23 | for the Shopify stores to add scarcity |
| 00:02:21 | 00:02:26 | into your Shopify stores |
| 00:02:23 | 00:02:28 | all right scarcity and urgency and it's |
| 00:02:26 | 00:02:30 | putting up and I know a lot of you guys |
| 00:02:28 | 00:02:31 | might already do this right but you |
| 00:02:30 | 00:02:34 | might be doing it wrong |
| 00:02:31 | 00:02:35 | putting up a banner right you know those |
| 00:02:34 | 00:02:37 | banners that usually they come with like |
| 00:02:35 | 00:02:39 | all the themes in a Shopify store but |
| 00:02:37 | 00:02:40 | there's usually a banner at the top and |
| 00:02:39 | 00:02:43 | you could have like it's like headline |
| 00:02:40 | 00:02:46 | text up there I forget what it's called |
| 00:02:43 | 00:02:47 | like a hello message or welcome text or |
| 00:02:46 | 00:02:49 | whatever it is |
| 00:02:47 | 00:02:52 | but you can customize whatever text is |
| 00:02:49 | 00:02:55 | on that top bar and that top bar usually |
| 00:02:52 | 00:02:57 | follows the your prospect your customer |
| 00:02:55 | 00:03:00 | no matter what page they go to they're |
| 00:02:57 | 00:03:03 | constantly being followed with that text |
| 00:03:00 | 00:03:04 | so I see a lot of people great strategy |
| 00:03:03 | 00:03:07 | put a coupon code in there right be like |
| 00:03:04 | 00:03:10 | hey saved you know 15% on checkout use |
| 00:03:07 | 00:03:12 | coupon code blah right and that works |
| 00:03:10 | 00:03:15 | great people love great deals and that |
| 00:03:12 | 00:03:18 | works amazing and I did that for for a |
| 00:03:15 | 00:03:21 | very long time but here's the gold |
| 00:03:18 | 00:03:26 | nugget that works so much better guys |
| 00:03:21 | 00:03:29 | put in there say save 15% with coupon |
| 00:03:26 | 00:03:33 | code and what I'll typically do is I |
| 00:03:29 | 00:03:35 | will use the date like like February |
| 00:03:33 | 00:03:40 | like for example like February 5th or |
| 00:03:35 | 00:03:44 | February whatever February 27 right and |
| 00:03:40 | 00:03:48 | that coupon code would expire you know a |
| 00:03:44 | 00:03:51 | week later so for example every Sunday |
| 00:03:48 | 00:03:53 | night you you or your VA or whoever's |
| 00:03:51 | 00:03:55 | managing your store would go in there |
| 00:03:53 | 00:03:57 | create a new coupon code right name it |
| 00:03:55 | 00:04:00 | something unique usually I'll keep it |
| 00:03:57 | 00:04:02 | try to keep it this like the next week's |
| 00:04:00 | 00:04:04 | numbers or you can make it like |
| 00:04:02 | 00:04:07 | completely it doesn't matter what the |
| 00:04:04 | 00:04:08 | name is as long as you know but I like |
| 00:04:07 | 00:04:10 | to keep it a date because in the |
| 00:04:08 | 00:04:13 | person's mind oh wow it is that week |
| 00:04:10 | 00:04:15 | like this is the week so I need to I can |
| 00:04:13 | 00:04:19 | only use this coupon code now this week |
| 00:04:15 | 00:04:22 | so every week like I'm saying week a lot |
| 00:04:19 | 00:04:24 | every week your VA or you would go into |
| 00:04:22 | 00:04:26 | your Shopify store create a new coupon |
| 00:04:24 | 00:04:27 | code go to that headline text and update |
| 00:04:26 | 00:04:30 | it with |
| 00:04:27 | 00:04:32 | new coupon code right and you could go |
| 00:04:30 | 00:04:33 | one step further here guys 2 is you |
| 00:04:32 | 00:04:36 | could change around the offer so one |
| 00:04:33 | 00:04:39 | week you might be of save 10% use coupon |
| 00:04:36 | 00:04:41 | code you know Feb 12 or whatever then |
| 00:04:39 | 00:04:43 | the following week you could use a |
| 00:04:41 | 00:04:46 | coupon code that maybe gives them a free |
| 00:04:43 | 00:04:49 | product in their package right and you |
| 00:04:46 | 00:04:51 | could split test that to see which one |
| 00:04:49 | 00:04:53 | actually works best for you and your |
| 00:04:51 | 00:04:56 | business right and honestly guys this |
| 00:04:53 | 00:04:59 | has been killing it killing it for a lot |
| 00:04:56 | 00:05:02 | of my students and my own Shopify stores |
| 00:04:59 | 00:05:04 | right having a real false sense of |
| 00:05:02 | 00:05:08 | scarcity and urgency and make sure guys |
| 00:05:04 | 00:05:11 | that you actually disable that you that |
| 00:05:08 | 00:05:14 | you actually disable the the old coupon |
| 00:05:11 | 00:05:15 | code right just for good measure but the |
| 00:05:14 | 00:05:17 | other thing you want to add in there |
| 00:05:15 | 00:05:19 | guys is so you'll have in there your |
| 00:05:17 | 00:05:23 | text that says hey you know use coupon |
| 00:05:19 | 00:05:25 | code blah blah blah save 15% expires on |
| 00:05:23 | 00:05:27 | this partikular day up there as well |
| 00:05:25 | 00:05:29 | what I like to add and this might take |
| 00:05:27 | 00:05:31 | some I think you need to go get yourself |
| 00:05:29 | 00:05:33 | a code that's what we had to do maybe |
| 00:05:31 | 00:05:35 | some themes you don't need to but you |
| 00:05:33 | 00:05:38 | can actually add a countdown timer |
| 00:05:35 | 00:05:40 | in that in that top portion so we'll |
| 00:05:38 | 00:05:42 | just reset that clock back to expire a |
| 00:05:40 | 00:05:44 | week later or however however however |
| 00:05:42 | 00:05:45 | you want to do it maybe it expires every |
| 00:05:44 | 00:05:48 | three days it depends on how you want to |
| 00:05:45 | 00:05:51 | manage your coupon codes but guys that's |
| 00:05:48 | 00:05:54 | the strategy to have some real you know |
| 00:05:51 | 00:05:56 | a real sense of scarcity and urgency in |
| 00:05:54 | 00:05:57 | your Shopify stores and it will |
| 00:05:56 | 00:06:00 | absolutely crush it for you so if you're |
| 00:05:57 | 00:06:02 | not doing something that just do it |
| 00:06:00 | 00:06:04 | right now go in there and just say hey |
| 00:06:02 | 00:06:05 | coupon code expires in a week because I |
| 00:06:04 | 00:06:08 | know so many of you guys already use a |
| 00:06:05 | 00:06:11 | coupon code in there but you want to |
| 00:06:08 | 00:06:13 | have that little bit of urgency and |
| 00:06:11 | 00:06:15 | scarcity so you get those people to pull |
| 00:06:13 | 00:06:18 | the trigger now and buy from you so guys |
| 00:06:15 | 00:06:22 | I hope that video was helpful please |
| 00:06:18 | 00:06:26 | like comment and subscribe and remember |
| 00:06:22 | 00:06:26 | your empire starts now |
