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The NEW Way To Sell On Google Shopping ADs | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

The NEW Way To Sell On Google Shopping ADs | Shopify Dropshipping Tutorial

The NEW Way To Sell On Google Shopping ADs | Shopify Dropshipping Tutorial

yo what is going on everybody shri
khanasi here so the new way
to sell via google ads now google ads is
a constantly changing platform
it is not only getting changes done
daily regarding the policies and the way
that you can actually sell on it itself
to the amount of competition drop
shippers and so forth
that are entering the platform because
of this things are literally changing by
the minute
and just earlier this year of 2021
google actually released
a special program for a lot of
e-commerce store owners
which now actually lets you completely
change the way that you use google ads
and sell on google ads because
this platform if you use the right way
can literally
boost your shopify store from a few
sales here and there to
literally millions of dollars every
single month so this is one video
you're going to want to watch until the
end but without wasting any more time
let's find out exactly what this new way
is
and how you can use it on your store to
make a lot of money the first thing
you'll have to do in order to find any
type of success with this video
or this new tiknique is to destroy that
like button
until it turns blue it's gonna take just
two quick seconds gonna help me out a
lot
and help me put out more videos for you
just like these ones okay hopefully i've
done that but
the new way to sell on google ads and
this program
is called the buy on google program it
is available
via the merchant center now hold your
horses before you try to use any of the
things i'm about to mention in this
video
you need to make sure that your merchant
center account your google ads account
is first approved for your drop shipping
store now this is
literally one of the biggest setbacks a
lot of biggest issues
a lot of people that are wanting to
dropship via google are currently facing
but rest assured it is completely
possible to sell dropship in 2021
via google ads and i've had my own
students get their account approved
recently including myself
with google ads in this recent past few
months if you're wanting more help on
that check out the video i made on
google merchant center suspensions but
this buy on google program is directly
available via the merchant center
we're gonna go ahead and go on over to
one of my merchant center accounts
to check out exactly what this program
is and how you can become a part of it
so in order to access this program in
the first place
what you'll have to do is you'll have to
go to the growth section of your
merchant center
from there go ahead and click manage
programs because this program
should be available within the manage
programs section
and note that this is only available
within the us so if we go ahead and go
to the right
it is the third one from the left and it
is called the buy on google program
as you can see it is currently available
in the us only but this program
is an amazing program it is letting you
kind of
change the way you stand out amongst
other drop shippers
and really put your listing up at the
top now exactly
what is this program and what is so
special about it so what we're going to
do is we're going to go over to a sample
search done on google to show you guys
exactly what this program is so right
now i've gone ahead and searched up the
keyword snowshoes 22 inch
because i found the program directly
through this search
and directly through the store which i'm
about to show you guys so what we're
gonna do
is we're gonna go ahead and check out
the store so when i did my search
i went ahead and scrolled down to find
this special icon
on the store now this was something that
caught my eye simply because if you look
at all of the other stores they don't
really have that icon
but this store did have that icon and
that really intrigued me because i had
never seen this before so what i did
is i went ahead and clicked on this
listing and i clicked on the name of the
listing so that i could be taken to
their product page but to my surprise
i was taken to this page and this does
not look like any normal product page
that you would find for a e-commerce
website and that is simply because
this store has registered under the buy
on google program when you register
under that you get to directly sell on
google so as we can see
this is itself the product page for the
store you will not be taken to the
actual page that the store has
or its actual website simply because
this is where you can personally check
out as you guys can see
we see the pricing on the right side we
see when it should be delivered and we
see two buttons add to cart
and buy it now so what this buy on
google program does is that it
simply reduces the number of pages that
your customers have to go
on and makes all of the transactional
pages
right on google's platform itself so
let's go back on the google doc to go
over exactly how
this can work and how you can start
using it so how does this work
exactly as i already just showed you
guys you can directly check out on
google
no more having to go on a special
product page no more having to get the
customer on your website at all because
now
once they click on the product itself
they can directly check out on google
and this leads to a lot of different
benefits
number one thing is that first of all it
does not take any commission so
you don't have to waste any extra money
using the buy on google program because
this program
does not take any commission per order
literally all of the money that your
customer pays you for the product
goes inside your pocket which you then
can use for ads for cost of goods and so
forth but that's that real benefit
is that this increases the overall trust
your customer has for your website now
let's just think about this for a little
bit if a customer no longer has to go
on any random website that looks like a
drop shipping store or
a website that has random trust badges
random timers all over it
what is this going to do to the person
that is wanting to buy the product
it is obviously going to increase the
overall trust that they have
for your website and for the product
itself because now
this product is directly sold on google
and
google is something that basically
everybody trusts plus
there's some cool things which this
product page has on google
first of all there's a special google
guarantee button and icon right here
which of course adds a lot of trust and
if you just hover over it
you can see that it says if anything
goes wrong with your order google will
help make it right
this alone has a big impact on the
customer psychology
they're 10 times more likely to trust
you but if you scroll down just a little
bit
we can see that google provides the
customer a lot of upsells right on the
product page itself and all of them have
real reviews so
what this kind of leads the customer to
believe is that this is a very
trustworthy product page they don't
really have to think twice about it
before purchasing something plus
this is again directly run by google and
on the top left you can see that this
says google shopping and if we click on
the icon
we can directly click different buttons
on this page
so all this is doing is that it is
significantly increasing the amount of
trust
your customers will have for you but in
addition it reduces the funnel overall
drop-off rate now what is exactly a
drop-off rate
the drop-off rate is what happens when a
person goes onto your website but then
drops off
some of those customers that don't drop
off may go onto the cart page but then
drop off there
and then again some that don't drop off
there may go on to the checkout page but
then drop up there so all of these
three different pages have different
leaks within them
and what happens is that slowly and
steadily a large portion of your
audience that ends up on the website
will have dropped off that is why
e-commerce websites have very very low
conversion rates
up to two percent even three percent in
total so in order to kind of increase
that you want to use this
buy on google program because this is
going to reduce the overall funnel
drop-off rate simply because they're
number one there's more trust but number
two
you don't really have to go through a
bunch of different pages because as we
saw
if you go ahead and click add to cart we
can directly add the
product to cart on google and then go to
the checkout directly
once you do that then you can enter your
information directly on google on a
one-page checkout you don't have to go
through different
pages just to reach the checkout you
don't have to do all sorts of things
related to that so
as you can see this heavily reduces the
amount of pages
a customer has to go through and this
reduces their overall headaches
which then increases the conversion rate
for you so this is
another benefit to that because again
lower number of pages to go through in
order to purchase the product and
finally
it offers a very easy integration with
the shopify directly you don't have to
do anything really crazy to set this up
with your store and plus a lot of the
payment gateways including shopify
payments
is accepted on the buy on google program
so you can use that
as well in order to get everything set
up and running with this program but of
course not everything is
sunshine with the buy on google program
there are obviously
a few downsides to this so let's tok
about the downsides before we i really
tok about whether you should be using
this or not so
the first downside is that there's no
real brand authority
with this program now what do i mean by
this exact well if we go back to the
product page
we can see that everything here is
basically screaming google
out to you it is not screaming the brand
which is cost way here
it is not streaming this other website
which sells this product which is
borac usa all it is screaming is google
and google
shopping platform what this means is
that the brand getting sold
here to the customers is google you are
not building your own brand you're
basically
selling google's brand in this process
so if your goal is long term if you're
really selling something that you want
people
to go on your website and keep on
getting repeat customers
this may not be the best program for you
but of course
everything is worth a try so i recommend
that you try this out before making any
decisions but
in my opinion you can't really build
much brand authority
using this program second downside to
this is more chances of getting your
google ads account suspended
why simply because you are now selling
direct on google's platform
if a customer has a bad experience
they're gonna directly tell google
and it's gonna become easier for them to
leave feedback with google
if you start accumulating all of this
negative feedback through this platform
google is going to come down hard on
your ad account
and it is just going to increase the
chance of you getting your ad account
suspended so
what does this mean and does this mean
that you just run away from this program
program because you are drop shipping
and just not use it no
what that means is that you're gonna
have to invest more into better quality
customer service and to maybe
shipping products via ebay sellers or
amazon sellers
in order to provide faster shipping
options or even using
other options which i mentioned in my
videos so all this means that you're
gonna have to up your game when it comes
to providing customers with quality
products
making sure it gets sent on time and so
forth because again
google expects better customer service
provided to the customers
if you plan to use this program but in
addition the third thing is there's a
slightly increased competition for
certain products now this is
directly if you're selling branded
products not for any other products
which
you can't really compare prices with
like a lot of aliexpress products so
this can be done directly with the
compare buying
options setting that is at the very
bottom so if we look right here
we can see that it is this one right
here compare buying options
of course with this this is the only
option available for this product as i
already mentioned
not every product you're gonna be able
to compare the prices with so this is
not really a big
deal but if you do plan to sell
something branded then
other options may appear here and at
that point it may just become a price
war between you and the other
competitors so
that is kind of a downside to this
depending on which
products you sell the last thing is
lower control
as i already mentioned earlier with this
there is no real brand authority to this
because basically
you are selling google's brand so that
means you have lower control over the
overall funnel you can't really
optimize the checkout pages you can't
add your own upsells to
the cart page and you can't really do
many changes on the product page itself
because that product page
is directly handled by google so if
you're the kind of person which kind of
believes in doing a lot of tests on the
product page on the card page have it
adding upsells down cells and so forth
this may really not be the way to go for
you because then
you're leaving a lot of money on the
table or this could be the way to go for
you because
even though you're not really able to
upsell and downsell your own products
because there's such an increase in the
conversion rate due to the increased
customer trust
you may end up getting as much money if
not more in the end
through this program so these four
things really are a big downside
to using the buy on google program but
in my opinion this is definitely worth a
try
if you have a merchant center that is
approved and running and if you have
never really tried anything else besides
selling on your ecommerce store because
who knows
this might be the next thing which
brings your conversion rates through the
roof
and increases your sales tenfold but if
you're wanting more consulting or more
mentoring on google ads
i do offer one-on-one mentoring you can
reach out to me directly on instagram
my instagram is at dedicated young so
just send me a message so we can get you
set up with
on one google ads mentoring so you can
up your game this year with the google
ads but
if you find any type of value in this
video smash that like button and smash
that subscribe button and i'll see you
guys next time