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The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

Published on: December 10 2022 by Jason Wardrop

Real estate marketing sales funnel is an essential part of any successful real estate business. It is a process that involves attracting potential clients, nurturing them, and converting them into actual clients. In this article, we will discuss the real estate marketing sales funnel for 2021 and how you can use it to generate leads and increase your sales.

I. Understanding the Real Estate Marketing Sales Funnel:

- Top of the Funnel: Attracting potential clients

- Middle of the Funnel: Nurturing potential clients

- Bottom of the Funnel: Converting potential clients into actual clients

II. Strategies for the Top of the Funnel:

- Creating a professional website

- Using social media platforms

- Creating valuable content

- Paid advertising

III. Strategies for the Middle of the Funnel:

- Email marketing

- Creating a lead magnet

- Offering free resources

- Providing personalized services

IV. Strategies for the Bottom of the Funnel:

- Call-to-action (CTA)

- Providing discounts and promotions

- Providing testimonials and case studies

V. Conclusion:

In conclusion, the real estate marketing sales funnel is a powerful tool that can help you generate leads and increase your sales. By understanding the different stages of the funnel and implementing the right strategies, you can attract potential clients, nurture them, and convert them into actual clients. Remember to always measure your results and adjust your strategies accordingly to maximize your success.

The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

In this video, Jason Wardrop discusses the real estate marketing sales funnel for 2020 and beyond. He provides updated techniques and tips for real estate agents and marketing agencies to implement in their business to scale it.

Sales Funnel Blueprint:

1. Facebook/Instagram Ad: This is how you get exposure and target people in your community.

2. Landing Page/Lead Form: The purpose of both is to capture the lead's contact information.

3. Follow-up: You can drip leads into an email campaign, text message campaign, Facebook Messenger bot follow-up campaign, and phone call.

4. Purpose of Follow-up: To increase the number of sales conversations and book more appointments.

Live Example:

1. Facebook/Instagram Ad: Same thing, simple check to have it show on Instagram.

2. Landing Page: Very basic and simple with nothing to distract the lead.

3. Lead Information: Name, phone number, email address, and an automated email/text message sent out.

4. Facebook Messenger Bot: Automated follow-up with the lead to get more information and book appointments.

5. Automated Appointment Scheduling: Can be inserted into email, text marketing, and Facebook Messenger bot follow-up.

Implementing these techniques and tips can help generate leads, create more sales conversations, and book more appointments for your real estate business. If you want to learn more, there is a 30-day real estate leads challenge available.

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