The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

Published on: December 10 2022 by Jason Wardrop

The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

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The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

The Real Estate Marketing Sales Funnel For 2021 | Real Estate Leads

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00:00:00	00:00:02	What's up, you guys Jason Wardrop here and in today's video
00:00:02	00:00:08	I wanted to break down the real estate marketing sales funnel for 2020 and moving forward here
00:00:08	00:00:08	Okay
00:00:08	00:00:11	There's a lot of cool updated tikniques and tips that
00:00:11	00:00:14	If you are in the real estate space if your real estate agent
00:00:14	00:00:17	Or you have a marketing agency you work with real estate professionals?
00:00:17	00:00:21	These are key things that you need to be implementing into your business
00:00:21	00:00:25	So I'm going to show you guys a blueprint to scaling your business in this video
00:00:25	00:00:31	So let's just dive into things here is the blueprint that I'm going to show you guys an actual live example of how this all
00:00:31	00:00:38	Works together. Okay. So I'm starting here on the left hand side. You start out with the Facebook or Instagram app, right?
00:00:38	00:00:42	Because that's how you're going to go through and get exposure the great thing about Facebook and Instagram is we can target people
00:00:43	00:00:48	Specifically in our community and then from there once you pique someone's interests
00:00:48	00:00:53	They're gonna click on that ad and they're going to go to a landing page or a lead form
00:00:53	00:01:00	So basically their same type of thing a lead form is just a product by Facebook landing page is an external site
00:01:00	00:01:05	But the whole purpose of both of them is to capture the visions contact information
00:01:05	00:01:12	So we want to get their name their phone number and their email address initially so that we can have our follow-up take place
00:01:12	00:01:15	Okay. So now you can see we're just moving it slightly over to the right
00:01:15	00:01:17	So we have the Facebook ad they click on it
00:01:17	00:01:24	They opt-in a landing page early form and then they come here to the follow-up as soon as we have their contact information
00:01:24	00:01:31	we can drip them into an email campaign a text message campaign and then I'll even show you a really quick here in just a
00:01:31	00:01:35	Second how we can get them into a facebook Messenger bot follow-up campaign as well
00:01:35	00:01:39	And then in addition to all this we can get them on a phone call
00:01:39	00:01:42	And that is the number one most powerful thing, right?
00:01:42	00:01:48	So we've got four ways to go through and follow up and then the whole purpose of the follow-up is one
00:01:48	00:01:54	to increase the number of sales conversations you're having with the leads that you generate from the landing page and
00:01:54	00:01:56	Then also it's kind of a two part one
00:01:57	00:02:02	Boost the number of sales conversations that you're having and then two to be able to book more
00:02:02	00:02:09	Appointments from the leads that you're generating so you can ultimately close more deals. So with that said guys, let's jump out of here
00:02:09	00:02:12	I want to show you guys this all live in
00:02:13	00:02:19	So here is an example of a Facebook ad and Instagram ad guys is the same thing because Facebook owns Instagram
00:02:19	00:02:22	So if you're going to go through and run an ad on Facebook
00:02:22	00:02:26	It's just a simple check to have it show on Instagram as well
00:02:26	00:02:32	Okay, it's not like some crazy thing that you got to go do something separate for Instagram. It's the same exact thing
00:02:32	00:02:39	so we've got our ad right here and somebody's scrolling through with their newsfeed that's in your community whether they're on their phone or their
00:02:39	00:02:45	Laptop, they see your ad and they're like, oh man, this this listing looks cool or even if you don't have a list
00:02:45	00:02:51	It's the same concept, but I just want to kind of give you an overall structure of what this sales funnel looks like, right?
00:02:51	00:02:53	So they come over here
00:02:53	00:02:55	They check it out and they're like, oh man. I'm interested in this
00:02:55	00:02:57	I'm gonna click on this link
00:02:57	00:02:58	so I click on this and
00:02:58	00:03:05	Remember we toked about that first step Facebook or Instagram ad the second step was a landing page or a lead form
00:03:05	00:03:05	Okay
00:03:05	00:03:13	Now this example is a landing page and if you look at this this differs from your website because it is very basic and simple
00:03:13	00:03:18	there's nothing else on this page that's going to distract the person visiting the site from
00:03:19	00:03:25	Clicking away or opting out like gonna go follow you on on Facebook or different platforms or finding other homes in the area
00:03:25	00:03:29	It's either you they want to get this list or they don't okay?
00:03:29	00:03:32	and so we're able to boost our conversion rates and
00:03:32	00:03:40	Generate 10 to 25 times more leads by sending someone to our landing page as opposed to our website
00:03:40	00:03:42	So then what happens is the lead comes in?
00:03:43	00:03:49	They type in their name their phone number their email address. Let's put in some info right here
00:03:49	00:03:55	and then once I hit submit what happens is they become a lead in your CRM and
00:03:55	00:03:58	The cool thing is we actually have a platform where you get a mobile app
00:03:58	00:04:00	And you get those instantly
00:04:00	00:04:04	Notifications and two-way texting which I'll tell you a little bit more about that here in a little bit
00:04:04	00:04:10	But what happens once we get their contact information going back to that one example?
00:04:10	00:04:14	We can have an automated email sent out an automated text message sent out
00:04:14	00:04:19	We get an instant Lee notification on the mobile app on our phone so we can call that person right away
00:04:19	00:04:21	Because MIT and Harvard studies show
00:04:21	00:04:27	If you contact a lead within the first five minutes you're able to see a dramatikally increase
00:04:27	00:04:34	Qualification rate of the lead and quality of the lead. Okay. So now this is where it gets really cool guys
00:04:35	00:04:38	So if they come over here and they're like I want I want to find more homes
00:04:38	00:04:41	They click on this and this takes them into
00:04:41	00:04:47	Facebook Messenger where we have a facebook Messenger bot automatikally following up with this lead as well
00:04:47	00:04:51	So says hey Jason, I see you're looking for homes in the blank area
00:04:51	00:04:55	So that's we're gonna fill in whatever area. And so if it's the Phoenix area Dallas area or whatever it is
00:04:56	00:04:59	They said that's great. Is there a certain number of bedrooms you're looking for?
00:04:59	00:05:04	So I might say let's say I'm going for a big house. I'm five or six bedrooms right here. Okay. Okay, perfect
00:05:04	00:05:09	Are you a first-time homebuyer? Most likely if you're getting a big house like that? You're not gonna be a first-time homebuyer
00:05:09	00:05:13	This is great how soon you're looking to move? I'm looking move as soon as possible
00:05:13	00:05:17	So you can see this whole follow up is taking place on autopilot
00:05:18	00:05:23	Without you even need to be there. So if in the future obviously not right now because everyone's at home right now
00:05:23	00:05:28	But if in the future you're out about it appointments showings open houses your kids soccer game
00:05:28	00:05:34	You can just come back here at the end of the day and see how each one of your leads responded. Okay?
00:05:34	00:05:39	Now this is super powerful. Right? Well then in addition to this
00:05:39	00:05:45	We now have another layer where we can actually automatikally book appointments with our leads
00:05:46	00:05:51	Through our Facebook page. Okay and the cool thing about this. Is it syncs with Google Calendar?
00:05:51	00:05:58	It's gonna send you automated appointment notifications Oh anytime someone gets a new appointment. It's gonna send you a notification and
00:05:59	00:06:06	When someone books an appoint with you before the appointment, so let's say it's on a Monday and they scheduled for Friday, right?
00:06:06	00:06:07	well
00:06:07	00:06:14	This system will automatikally send a text message as well as a follow-up Facebook message to remind that
00:06:15	00:06:18	Person that they had an appointment booked
00:06:18	00:06:21	That's pretty cool. Right because I mean not about you
00:06:21	00:06:24	But if you guys have ever taken phone calls for sales or anything like that
00:06:24	00:06:27	the most annoying thing is when you have an appointment booked with somebody and
00:06:28	00:06:31	they don't show up right because it just wastes your time and
00:06:32	00:06:35	Sometimes they don't show up just because they completely forgot
00:06:35	00:06:40	So you want to have those automated appointment reminders so over here, let me just show you guys really quick
00:06:40	00:06:44	What we can do is we can see this book now button right here
00:06:44	00:06:48	let's just test the button where you can come in here and set your
00:06:49	00:06:51	Availability what times of day that you're available?
00:06:52	00:06:58	What time of the week that you're available? So let's say you're only working Monday through Wednesday in the afternoons
00:06:58	00:07:00	You can have those times available
00:07:00	00:07:06	then somebody will be able to come in click on this and be able to schedule a an appointment with you and
00:07:06	00:07:12	the even cooler thing about all this is we can actually take this automated appointment scheduling and
00:07:13	00:07:15	insert it into your email and
00:07:15	00:07:19	Text marketing follow-up and even in the facebook Messenger bot follow up
00:07:19	00:07:26	So when you're dripping on all these leads with emails automated text message automated Facebook message
00:07:26	00:07:31	It's sending them to actually automatikally book an appointment with you. Which once again, like I said?
00:07:31	00:07:33	You'll not only get the lead notification
00:07:33	00:07:39	You'll get a notification every time a new appointment is booked and this syncs with your Google Calendar
00:07:39	00:07:44	So it's not going to be double booking anything in your calendar, okay?
00:07:44	00:07:45	so anyway guys
00:07:45	00:07:52	I hope you see how powerful this is go through and not only generate leads but create tons more sales
00:07:52	00:07:58	Conversations and tons more appointments on your calendar so you can close more deals in your real estate business
00:07:58	00:08:05	Now we are running a 30-day real estate leads challenge where we're gonna help you generate 15 leads in the next 30 days
00:08:05	00:08:07	So there's gonna be a link right below this video
00:08:07	00:08:11	We will help you implement everything right here a twosie
00:08:11	00:08:17	Okay and get this to be an automated system automated machine for your business so you can have this client
00:08:18	00:08:24	Generation system working for you day in and day out even if you're out and about at showings or whatever's happening
00:08:25	00:08:29	You don't have to do the cold prospecting methods, okay?
00:08:29	00:08:32	So anyway, if you found this video helpful, go ahead and give it a thumbs up drop a comment down below
00:08:33	00:08:38	Let me know what you thought of some of these cool new tips and tricks and how you're gonna go through and implement them into
00:08:38	00:08:44	Your real estate business. So anyway guys, thanks so much for watching. And with that said I will see you in the next video

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