The RIGHT Way To Scale Your Dropshipping Store | From $100,000 To One Million In Dropshipping
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
The RIGHT Way To Scale Your Dropshipping Store | From $100,000 To One Million In Dropshipping
Table of Contents About The RIGHT Way To Scale Your Dropshipping Store | From $100,000 To One Million In Dropshipping
The RIGHT Way To Scale Your Dropshipping Store | From $100,000 To One Million In Dropshipping
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00:00:00 | 00:00:04 | are you a current Shopify drop shipper |
00:00:02 | 00:00:06 | that is struggling to actually scale |
00:00:04 | 00:00:09 | your business from the six-figure mark |
00:00:06 | 00:00:10 | to the seven-figure mark and beyond well |
00:00:09 | 00:00:12 | today's video I'm going to be sharing |
00:00:10 | 00:00:15 | with you the common mistakes that |
00:00:12 | 00:00:17 | businesses make that fail to ever reach |
00:00:15 | 00:00:19 | that seven-figure level let's get right |
00:00:17 | 00:00:21 | into it |
00:00:19 | 00:00:24 | [Applause] |
00:00:21 | 00:00:27 | so a lot of people love to tok about |
00:00:24 | 00:00:29 | scaling their drop shipping business to |
00:00:27 | 00:00:31 | the hundred thousand dollar mark but |
00:00:29 | 00:00:33 | what then when do you actually start |
00:00:31 | 00:00:35 | scaling your business to the |
00:00:33 | 00:00:37 | seven-figure mark what happens from that |
00:00:35 | 00:00:40 | process right because it's a whole |
00:00:37 | 00:00:42 | different ballgame guys getting to six |
00:00:40 | 00:00:43 | figures I like to think it's pretty |
00:00:42 | 00:00:45 | straightforward and simple I think |
00:00:43 | 00:00:47 | anybody can do it nowadays |
00:00:45 | 00:00:49 | but getting to seven eight figure mark |
00:00:47 | 00:00:51 | is a lot more difficult but before we |
00:00:49 | 00:00:53 | get into today's content I want to just |
00:00:51 | 00:00:55 | welcome all of you brand new Empire |
00:00:53 | 00:00:57 | builders joining us here for the very |
00:00:55 | 00:00:58 | first time make sure you subscribe to a |
00:00:57 | 00:01:00 | channel and turn that little |
00:00:58 | 00:01:02 | notification about on down below so |
00:01:00 | 00:01:05 | notified every single Monday Wednesday |
00:01:02 | 00:01:08 | Friday as we release new content here on |
00:01:05 | 00:01:10 | the YouTube channel and also make sure |
00:01:08 | 00:01:11 | you drop a comment down below today's |
00:01:10 | 00:01:15 | video so you're entered in to win a free |
00:01:11 | 00:01:16 | one-on-one coaching session with me so |
00:01:15 | 00:01:19 | we can go over your new or existing |
00:01:16 | 00:01:22 | ecommerce business and we'll flash the |
00:01:19 | 00:01:23 | winner of the last video right here and |
00:01:22 | 00:01:26 | if that is you make sure you email Peter |
00:01:23 | 00:01:28 | at ecommerce Empire builders dot-com to |
00:01:26 | 00:01:31 | schedule your free one-on-one coaching |
00:01:28 | 00:01:33 | session with me but guys today's video |
00:01:31 | 00:01:36 | is all about the mindset ship as well as |
00:01:33 | 00:01:38 | the strategy to go from a hundred |
00:01:36 | 00:01:40 | thousand dollars or six figures to the |
00:01:38 | 00:01:42 | seven-figure mark in your drop shipping |
00:01:40 | 00:01:44 | business now again I see so many videos |
00:01:42 | 00:01:45 | toking about the beginner side of |
00:01:44 | 00:01:47 | things this video will definitely be |
00:01:45 | 00:01:49 | more a little bit advanced for those of |
00:01:47 | 00:01:52 | you with that already up and running so |
00:01:49 | 00:01:55 | the first thing that people make this |
00:01:52 | 00:01:58 | mistake is worrying about first-time |
00:01:55 | 00:02:00 | sales right this is the absolute killer |
00:01:58 | 00:02:02 | for most business owners that are |
00:02:00 | 00:02:04 | getting started in drop shipping they |
00:02:02 | 00:02:06 | find some success and then when they |
00:02:04 | 00:02:08 | find some success they keep relying on |
00:02:06 | 00:02:11 | the same thing over and over again guys |
00:02:08 | 00:02:13 | you cannot do that okay to be able to |
00:02:11 | 00:02:16 | scale a business you have to move past |
00:02:13 | 00:02:19 | idea of thinking that one time sales are |
00:02:16 | 00:02:21 | enough to be one profitable pay yourself |
00:02:19 | 00:02:24 | and also grow a team around your |
00:02:21 | 00:02:26 | business it will not work that way guys |
00:02:24 | 00:02:29 | in order to be able to scale and grow |
00:02:26 | 00:02:31 | your business you need to not just focus |
00:02:29 | 00:02:34 | on front-end sales but also start |
00:02:31 | 00:02:36 | looking at back-end sales as well so |
00:02:34 | 00:02:39 | what do I mean when I say back-end sales |
00:02:36 | 00:02:41 | well specifically setting up different |
00:02:39 | 00:02:43 | sorts of email sequences for example |
00:02:41 | 00:02:46 | write email sequences for your current |
00:02:43 | 00:02:48 | buyers for your prospect list where they |
00:02:46 | 00:02:51 | get sold on different products and |
00:02:48 | 00:02:53 | services that your business might offer |
00:02:51 | 00:02:55 | right these are automated systems that |
00:02:53 | 00:02:58 | you can put in place just with email |
00:02:55 | 00:03:00 | sequences that run forever and ever and |
00:02:58 | 00:03:02 | ever making you sales on autopilot |
00:03:00 | 00:03:04 | forever and ever and ever now these kind |
00:03:02 | 00:03:06 | of offers that you're selling on the |
00:03:04 | 00:03:09 | back end shouldn't be really available |
00:03:06 | 00:03:10 | to those that are just getting into your |
00:03:09 | 00:03:12 | business or someone that just purchased |
00:03:10 | 00:03:14 | something from you these are more what I |
00:03:12 | 00:03:17 | like to call an ascension right these |
00:03:14 | 00:03:18 | are called ascension funnels ascension |
00:03:17 | 00:03:20 | products right products that are a |
00:03:18 | 00:03:22 | little bit more premium price maybe |
00:03:20 | 00:03:24 | special promotions just for your |
00:03:22 | 00:03:27 | customers that you only sell to people |
00:03:24 | 00:03:30 | on that specific list segment that you |
00:03:27 | 00:03:33 | are selling to okay extremely easy way |
00:03:30 | 00:03:35 | to start doing that guys if you don't |
00:03:33 | 00:03:37 | have products or services start selling |
00:03:35 | 00:03:38 | different affiliate products you can |
00:03:37 | 00:03:40 | head over to if clickbank.com |
00:03:38 | 00:03:42 | there are a ton of products in there |
00:03:40 | 00:03:44 | you're gonna find something that's |
00:03:42 | 00:03:46 | probably relevant to your specific niche |
00:03:44 | 00:03:48 | that you can simply find get some email |
00:03:46 | 00:03:50 | sequences in place test it out to your |
00:03:48 | 00:03:53 | to your audience if they like it you can |
00:03:50 | 00:03:54 | set it up as an evergreen email sequence |
00:03:53 | 00:03:57 | that's constantly running on autopilot |
00:03:54 | 00:03:59 | making your business revenue constantly |
00:03:57 | 00:04:01 | while you sleep different things that |
00:03:59 | 00:04:04 | you can set up for to make more back-end |
00:04:01 | 00:04:06 | sales is going to be different kinds of |
00:04:04 | 00:04:08 | marketing campaigns now when I say |
00:04:06 | 00:04:10 | marketing campaigns I mean marketing |
00:04:08 | 00:04:12 | campaigns that are specifically geared |
00:04:10 | 00:04:15 | towards people that have already given |
00:04:12 | 00:04:17 | you and qualified themselves as buyers |
00:04:15 | 00:04:18 | right they've given you money they have |
00:04:17 | 00:04:20 | taken out their credit card they've |
00:04:18 | 00:04:23 | taken that first step they made that |
00:04:20 | 00:04:24 | one-off sale right now what do we do |
00:04:23 | 00:04:25 | after that well that's |
00:04:24 | 00:04:28 | you could put them into different kinds |
00:04:25 | 00:04:30 | of Facebook custom audiences where you |
00:04:28 | 00:04:31 | can then sell them additional products |
00:04:30 | 00:04:33 | and services now these products and |
00:04:31 | 00:04:35 | services can be the same thing that |
00:04:33 | 00:04:37 | you're selling them on email right all |
00:04:35 | 00:04:39 | of these things they work together right |
00:04:37 | 00:04:41 | you can sell things the same thing your |
00:04:39 | 00:04:43 | saw on email and your remarketing and |
00:04:41 | 00:04:45 | your marketing campaigns as well right |
00:04:43 | 00:04:46 | you don't know where your customer is |
00:04:45 | 00:04:48 | going to see you they might not see the |
00:04:46 | 00:04:50 | email they might not see the ad so it's |
00:04:48 | 00:04:51 | really important to be able to have as |
00:04:50 | 00:04:54 | many touch points as you humanly |
00:04:51 | 00:04:56 | possibly can for your customers okay |
00:04:54 | 00:04:58 | that leads me to the second most |
00:04:56 | 00:05:00 | important thing to scaling from a |
00:04:58 | 00:05:02 | hundred thousand dollars or six figures |
00:05:00 | 00:05:04 | to seven figures in your e-commerce drop |
00:05:02 | 00:05:06 | shipping business is adding in some sort |
00:05:04 | 00:05:07 | of subscription and continuity into your |
00:05:06 | 00:05:09 | business now those of you inside the |
00:05:07 | 00:05:11 | e-commerce Empire Academy you already |
00:05:09 | 00:05:13 | know I recommend having this in place |
00:05:11 | 00:05:17 | immediately on your funnels because it |
00:05:13 | 00:05:19 | has so much so much of an impact on the |
00:05:17 | 00:05:20 | revenue of your business that I would I |
00:05:19 | 00:05:22 | personally wouldn't launch a brand new |
00:05:20 | 00:05:24 | business if I couldn't have some sort of |
00:05:22 | 00:05:26 | subscription model inside of it |
00:05:24 | 00:05:29 | immediately okay so what do I mean when |
00:05:26 | 00:05:32 | I say subscription or membership site or |
00:05:29 | 00:05:34 | subscription box well essentially you a |
00:05:32 | 00:05:36 | customer gives you money every single |
00:05:34 | 00:05:37 | month it could be every single month it |
00:05:36 | 00:05:38 | could be once a quarter could be once a |
00:05:37 | 00:05:41 | year it could be once a week right they |
00:05:38 | 00:05:43 | give you money and in exchange for that |
00:05:41 | 00:05:45 | money you give them a product or service |
00:05:43 | 00:05:47 | that they find more valuable than the |
00:05:45 | 00:05:49 | money that they just had given you okay |
00:05:47 | 00:05:51 | these can be information products it |
00:05:49 | 00:05:53 | could be digital purely digital products |
00:05:51 | 00:05:55 | it could be physical products it'd be a |
00:05:53 | 00:05:57 | mixture a blend of two which is what I |
00:05:55 | 00:05:58 | usually recommend people do because when |
00:05:57 | 00:06:01 | you mix the digital and the physical |
00:05:58 | 00:06:04 | content together right you get a lot |
00:06:01 | 00:06:07 | more high perceived value in whatever |
00:06:04 | 00:06:09 | you're offering them some ideas to go |
00:06:07 | 00:06:12 | and look at guys is barkbox right |
00:06:09 | 00:06:15 | barkbox is purely based on subscription |
00:06:12 | 00:06:16 | where they give their customers a dog |
00:06:15 | 00:06:19 | toys every single month now that's not |
00:06:16 | 00:06:20 | to say that you can't if you're in a dog |
00:06:19 | 00:06:23 | niche right now selling dog products |
00:06:20 | 00:06:26 | that you do the same exact thing right |
00:06:23 | 00:06:30 | now you can offer your customers your |
00:06:26 | 00:06:32 | current buyers right a product every |
00:06:30 | 00:06:34 | single month or promote multiple |
00:06:32 | 00:06:36 | products every single month on a monthly |
00:06:34 | 00:06:37 | fee basis where they get access to those |
00:06:36 | 00:06:39 | things every single month |
00:06:37 | 00:06:41 | and the nice thing about having a |
00:06:39 | 00:06:43 | subscription with physical products guys |
00:06:41 | 00:06:45 | is that if you're working with overseas |
00:06:43 | 00:06:47 | manufacturers there's so many unique |
00:06:45 | 00:06:49 | products in your various niches that |
00:06:47 | 00:06:52 | your it'll blow your mind |
00:06:49 | 00:06:54 | products that were unreleased here in |
00:06:52 | 00:06:56 | the States that you can then send to |
00:06:54 | 00:06:59 | your customers extremely powerful |
00:06:56 | 00:07:02 | extremely profitable as wealth for those |
00:06:59 | 00:07:03 | businesses of you that are struggling to |
00:07:02 | 00:07:05 | turn a profit usually one of the very |
00:07:03 | 00:07:07 | first things that I love to add in is |
00:07:05 | 00:07:10 | some sort of subscription some sort of |
00:07:07 | 00:07:11 | continuity into the actual sales funnel |
00:07:10 | 00:07:13 | now if you don't know what a sales |
00:07:11 | 00:07:14 | funnel is or you're brand new here to |
00:07:13 | 00:07:16 | the e-commerce Empire builders I |
00:07:14 | 00:07:18 | recommend you check out the sales funnel |
00:07:16 | 00:07:19 | master class down below in the |
00:07:18 | 00:07:21 | description of this video it'll be the |
00:07:19 | 00:07:24 | very first link and you'll there's a ton |
00:07:21 | 00:07:27 | of bonuses in there as well to help you |
00:07:24 | 00:07:29 | along your e-commerce business now the |
00:07:27 | 00:07:31 | third and final way to scaling your |
00:07:29 | 00:07:34 | business from six figures to the |
00:07:31 | 00:07:36 | seven-figure mark is having more offers |
00:07:34 | 00:07:38 | right and not only that starting to |
00:07:36 | 00:07:40 | outsource key parts of your business |
00:07:38 | 00:07:42 | okay now what do I mean by saying more |
00:07:40 | 00:07:43 | offers well like the things we mentioned |
00:07:42 | 00:07:46 | right having different evergreen |
00:07:43 | 00:07:47 | sequences in place both marketing email |
00:07:46 | 00:07:49 | campaigns whatever mediums you're |
00:07:47 | 00:07:51 | communicating with your customers we are |
00:07:49 | 00:07:53 | selling them additional products and |
00:07:51 | 00:07:55 | services you should always be constantly |
00:07:53 | 00:07:56 | thinking of cool ideas that are out of |
00:07:55 | 00:07:59 | the box that you can sell your customers |
00:07:56 | 00:08:00 | to give you an example of this in our |
00:07:59 | 00:08:02 | fishing business right we launched a |
00:08:00 | 00:08:05 | campaign that did like twenty six |
00:08:02 | 00:08:08 | thousand dollars in three days utilizing |
00:08:05 | 00:08:09 | only write a small segment of our |
00:08:08 | 00:08:11 | customers now how did we do this |
00:08:09 | 00:08:14 | well all we did was we had a ton of |
00:08:11 | 00:08:16 | extra inventory inside of our warehouses |
00:08:14 | 00:08:18 | that we wanted to sell so we bundled |
00:08:16 | 00:08:20 | together something I call a mystery box |
00:08:18 | 00:08:22 | right and in that mystery box I told |
00:08:20 | 00:08:24 | them hey the value of this box is one |
00:08:22 | 00:08:26 | hundred and seventy dollars and we're |
00:08:24 | 00:08:29 | giving it today as a clearance sale for |
00:08:26 | 00:08:31 | $99 right we converted like crazy right |
00:08:29 | 00:08:33 | or right there for that right and we |
00:08:31 | 00:08:36 | were able to push inventory having that |
00:08:33 | 00:08:38 | elements of surprise also made it super |
00:08:36 | 00:08:40 | profitable for us for our specific niche |
00:08:38 | 00:08:42 | but it's all about understanding what |
00:08:40 | 00:08:45 | your niche is and what they actually |
00:08:42 | 00:08:48 | find valuable that's the critikal piece |
00:08:45 | 00:08:50 | of the pie here now also outsourcing |
00:08:48 | 00:08:51 | guys I see so many YouTube channels here |
00:08:50 | 00:08:54 | where you guys |
00:08:51 | 00:08:56 | have potentially huge businesses on your |
00:08:54 | 00:08:58 | hands but you're focusing on running |
00:08:56 | 00:09:00 | your own Facebook ads or advertising |
00:08:58 | 00:09:01 | with social media all by yourself you're |
00:09:00 | 00:09:03 | trying to do every little thing and the |
00:09:01 | 00:09:05 | only thing you maybe have right now when |
00:09:03 | 00:09:07 | you get to six-figure mark is maybe a |
00:09:05 | 00:09:10 | handful of virtual assistants that maybe |
00:09:07 | 00:09:11 | do your customer service or your your |
00:09:10 | 00:09:12 | cut your customer service order |
00:09:11 | 00:09:14 | fulfillment those kind of things you |
00:09:12 | 00:09:16 | have to get bigger than that you have to |
00:09:14 | 00:09:17 | start playing bigger if you want to get |
00:09:16 | 00:09:19 | to seven and eight figures guys you have |
00:09:17 | 00:09:21 | to outsource a lot of these tasks that |
00:09:19 | 00:09:24 | you don't have enough time as a CEO to |
00:09:21 | 00:09:26 | keep up with for example Facebook is |
00:09:24 | 00:09:28 | constantly changing guys constantly |
00:09:26 | 00:09:29 | every single month there's a new |
00:09:28 | 00:09:32 | algorithm updates that are happening |
00:09:29 | 00:09:34 | okay it is too much for you as the CEO |
00:09:32 | 00:09:35 | of your e-commerce business to be able |
00:09:34 | 00:09:37 | to keep up with all of those updates |
00:09:35 | 00:09:39 | while at the same time launching new |
00:09:37 | 00:09:42 | offers to your customers okay because |
00:09:39 | 00:09:43 | your efforts can only go so far right |
00:09:42 | 00:09:45 | you're not gonna be able to put maximum |
00:09:43 | 00:09:47 | effort into creating your offers and |
00:09:45 | 00:09:48 | burning your facebook ads and running |
00:09:47 | 00:09:49 | your social media accounts so I |
00:09:48 | 00:09:51 | recommend you really start thinking |
00:09:49 | 00:09:53 | about hey how can I start outsourcing |
00:09:51 | 00:09:55 | these key elements of my business to |
00:09:53 | 00:09:57 | people that are professionals that I |
00:09:55 | 00:09:59 | recommend hiring agencies hiring a |
00:09:57 | 00:10:01 | Facebook ad agency you know go higher to |
00:09:59 | 00:10:03 | Facebook ad agencies give them each |
00:10:01 | 00:10:05 | $1,000 budget and see what kind of |
00:10:03 | 00:10:07 | result each of them bring to the table |
00:10:05 | 00:10:10 | and then you can make your best judgment |
00:10:07 | 00:10:12 | off of that okay the second thing that |
00:10:10 | 00:10:14 | you can start outsourcing is your social |
00:10:12 | 00:10:16 | media guys you posting on your social |
00:10:14 | 00:10:17 | media accounts every single day is going |
00:10:16 | 00:10:18 | to be very difficult to do if you're |
00:10:17 | 00:10:20 | managing a lot of things in your |
00:10:18 | 00:10:22 | business so instead you can go hire a |
00:10:20 | 00:10:25 | social media agency that can handle |
00:10:22 | 00:10:25 | those things for you and the next thing |
00:10:25 | 00:10:28 | is guys |
00:10:25 | 00:10:31 | outsourcing instead of thinking always |
00:10:28 | 00:10:34 | of like how do I do it start thinking of |
00:10:31 | 00:10:36 | who can I put in there to do it okay |
00:10:34 | 00:10:37 | this is one of the biggest reasons and |
00:10:36 | 00:10:40 | mindset shifts I made with e-commerce |
00:10:37 | 00:10:43 | Empire builders right now is scaling it |
00:10:40 | 00:10:45 | quickly is hiring other people that can |
00:10:43 | 00:10:47 | handle things better than me for example |
00:10:45 | 00:10:49 | our Google Ads |
00:10:47 | 00:10:51 | YouTube ad social media Facebook ads all |
00:10:49 | 00:10:53 | right all of those things I don't have |
00:10:51 | 00:10:55 | the time for because of our businesses |
00:10:53 | 00:10:56 | that we still run right our supplement |
00:10:55 | 00:10:58 | business that we're about to gear up and |
00:10:56 | 00:11:00 | launch on right so I need to rely on |
00:10:58 | 00:11:03 | other people that can come in here and |
00:11:00 | 00:11:04 | do all of that and I can focus on this |
00:11:03 | 00:11:07 | right creating the content |
00:11:04 | 00:11:08 | right when you get to a place where you |
00:11:07 | 00:11:10 | only are doing the things that you |
00:11:08 | 00:11:11 | absolutely need to be doing that's when |
00:11:10 | 00:11:13 | you're really gonna be able to create |
00:11:11 | 00:11:14 | freedom for yourselves a lot of you guys |
00:11:13 | 00:11:17 | that are creating your businesses right |
00:11:14 | 00:11:19 | now even at a small scale right and |
00:11:17 | 00:11:20 | you're stressed I promise you right now |
00:11:19 | 00:11:22 | that you were going to get them to be |
00:11:20 | 00:11:24 | even more stress if your orders double |
00:11:22 | 00:11:25 | tripled overnight you would think that |
00:11:24 | 00:11:27 | it would solve all your problems but it |
00:11:25 | 00:11:29 | won't because you will not be able to |
00:11:27 | 00:11:31 | handle it guys okay I hope you found |
00:11:29 | 00:11:33 | tremendous value in this video guys if |
00:11:31 | 00:11:34 | you did please hit that like button hit |
00:11:33 | 00:11:36 | that subscribe button hit that |
00:11:34 | 00:11:38 | notification about on so you're notified |
00:11:36 | 00:11:39 | every single Monday when I one day |
00:11:38 | 00:11:41 | Wednesday Friday as we release new |
00:11:39 | 00:11:43 | content here and if you have any |
00:11:41 | 00:11:45 | questions whatsoever drop a comment down |
00:11:43 | 00:11:47 | below here I would love to hear where |
00:11:45 | 00:11:48 | you are at currently in your journey |
00:11:47 | 00:11:50 | where are you currently at in your |
00:11:48 | 00:11:52 | ecommerce dropshipping journey and how |
00:11:50 | 00:11:55 | do you plan to scale and that'll also |
00:11:52 | 00:11:57 | enter you in to win a free one-on-one |
00:11:55 | 00:11:59 | coaching session with me all you have to |
00:11:57 | 00:12:00 | do is drop that comment down below and |
00:11:59 | 00:12:02 | at the end of this video we'll have a |
00:12:00 | 00:12:05 | couple resources pop up here as well |
00:12:02 | 00:12:06 | that you can you could check out what a |
00:12:05 | 00:12:08 | video popping up here on the left or |
00:12:06 | 00:12:10 | right side of the screen that you can |
00:12:08 | 00:12:13 | click we strategically place that video |
00:12:10 | 00:12:15 | there to watch next after watching this |
00:12:13 | 00:12:16 | specific piece of content well guys that |
00:12:15 | 00:12:18 | is it for today's video I hope you have |
00:12:16 | 00:12:21 | an absolutely fantastik rest of your day |
00:12:18 | 00:12:22 | and remember your empire starts now |
00:12:21 | 00:12:26 | [Applause] |
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