The RIGHT WAY To Use Influencer Marketing!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

The RIGHT WAY To Use Influencer Marketing!

The RIGHT WAY To Use Influencer Marketing!

The RIGHT WAY To Use Influencer Marketing!

startTime	durationTime	text
00:00:11	00:00:17	what's up Empire builders welcome back
00:00:13	00:00:18	to another episode if you're new welcome
00:00:17	00:00:20	to the Empire Builder family please the
00:00:18	00:00:22	like comment and subscribe new videos
00:00:20	00:00:25	get released every single day 1 p.m.
00:00:22	00:00:27	Eastern Time but today I know I tok
00:00:25	00:00:30	about this a lot but I feel like I need
00:00:27	00:00:33	to repeat it guys it's about working
00:00:30	00:00:34	with influencers and I think a lot of
00:00:33	00:00:36	people just don't get what I'm trying to
00:00:34	00:00:39	say when I say work with influencers
00:00:36	00:00:41	many people think I'm saying you know
00:00:39	00:00:45	give them 20 bucks and have them write
00:00:41	00:00:47	make a post for you and look to me yeah
00:00:45	00:00:49	that's fine in the beginning but like
00:00:47	00:00:52	that's not gonna work that's not
00:00:49	00:00:54	sustainable in the long long term guys
00:00:52	00:00:55	of course yeah you want to are gonna get
00:00:54	00:00:58	you want to pay them and stuff like that
00:00:55	00:01:00	but what you really want to create guys
00:00:58	00:01:03	is relationships all right
00:01:00	00:01:06	key relationships in your business that
00:01:03	00:01:08	can literally Drive you forward alright
00:01:06	00:01:11	if the real influencers guys I'm not
00:01:08	00:01:13	toking about pages that just are you
00:01:11	00:01:15	know like meand pages those are good
00:01:13	00:01:17	fine use utilize those to make some
00:01:15	00:01:19	quick sales but find the influencers
00:01:17	00:01:22	that are like actual people that enjoy
00:01:19	00:01:24	what they do in they enjoy creating
00:01:22	00:01:26	content right those are the ones guys
00:01:24	00:01:29	when you build that relationship with
00:01:26	00:01:31	them that's gonna skyrocket your
00:01:29	00:01:33	business like crazy ok you don't even
00:01:31	00:01:35	need to use paid advertising Facebook
00:01:33	00:01:37	all that crap is gonna be irrelevant it
00:01:35	00:01:38	doesn't even matter anymore right and
00:01:37	00:01:40	Russell Brunson I don't know if he
00:01:38	00:01:43	coined this topic or actually no it was
00:01:40	00:01:45	in the ultimate sales machine if you
00:01:43	00:01:48	read that book it's a great book they
00:01:45	00:01:50	coined it turn to dream 100 right so
00:01:48	00:01:52	what who are the hundred people right
00:01:50	00:01:56	who are the hundred people in your niche
00:01:52	00:01:58	right that if they use your product
00:01:56	00:01:59	right or we're seen using your product
00:01:58	00:02:02	or promoted your product in some way
00:01:59	00:02:05	would literally your business would be
00:02:02	00:02:06	changed overnight all right
00:02:05	00:02:12	like for example I know I'm into one
00:02:06	00:02:13	mastermind and I recently saw that his
00:02:12	00:02:15	product was
00:02:13	00:02:17	on a it wasn't Tim Ferriss this podcast
00:02:15	00:02:19	but Tim Ferriss mentioned it on somebody
00:02:17	00:02:21	else's podcast literally boom
00:02:19	00:02:24	millionaire overnight this kid became
00:02:21	00:02:27	because his Tim Ferriss mentioned his
00:02:24	00:02:29	product on another person's podcast and
00:02:27	00:02:31	just like that that's how quick your
00:02:29	00:02:34	cabin no Facebook Ads
00:02:31	00:02:36	nothing okay it's about building those
00:02:34	00:02:38	key relationships and yes like say Tim
00:02:36	00:02:39	Ferriss if Tim Ferriss use any of our
00:02:38	00:02:42	products for example we don't we all
00:02:39	00:02:44	obviously be successes overnight no
00:02:42	00:02:47	matter how old your business is right
00:02:44	00:02:49	and that's fine shoot for the stars with
00:02:47	00:02:51	your dream 100 put like the craziest
00:02:49	00:02:53	people on there like like Oprah if you
00:02:51	00:02:55	want to whatever you put them on there
00:02:53	00:02:57	right but you also want to look for the
00:02:55	00:02:58	ones that especially if you're just
00:02:57	00:03:03	starting out look for the ones that are
00:02:58	00:03:04	like easy catches so to speak ones that
00:03:03	00:03:06	you can start working with right away
00:03:04	00:03:08	for example I know you guys know I'm in
00:03:06	00:03:11	the fishing a fishing niche there or I
00:03:08	00:03:14	mean the fishing nets is huge huge right
00:03:11	00:03:15	guys but there are super influencers in
00:03:14	00:03:18	there and literally I have hundreds of
00:03:15	00:03:19	thousands 700,000 close to millions of
00:03:18	00:03:23	subscribers on YouTube some of these
00:03:19	00:03:25	people that go fishing and I know hey
00:03:23	00:03:27	you know what one of those guys if he's
00:03:25	00:03:30	just using myself promotes that boom
00:03:27	00:03:33	it's like overnight success right but
00:03:30	00:03:36	it's about building relationships so
00:03:33	00:03:40	build out that list of however many
00:03:36	00:03:41	people that if they use your product it
00:03:40	00:03:44	would change overnight and don't just
00:03:41	00:03:48	look at Instagram YouTube guys look at
00:03:44	00:03:52	like other things to like look at like
00:03:48	00:03:54	like like podcasts like what who has
00:03:52	00:03:56	podcasts in your niche right you have to
00:03:54	00:03:57	start immersing yourself in your
00:03:56	00:03:59	business this is the thing I see some of
00:03:57	00:04:00	you fail you're in it for the quick buck
00:03:59	00:04:02	you're not gonna succeed if you're in it
00:04:00	00:04:03	like that right when you actually care
00:04:02	00:04:05	about what you're doing you're going to
00:04:03	00:04:06	be reaching out to people that own
00:04:05	00:04:08	podcast right trying to be featured on
00:04:06	00:04:10	on their podcast or you try to feature
00:04:08	00:04:12	them on your podcast right relationships
00:04:10	00:04:14	guys that's what this is about this is
00:04:12	00:04:17	what the game is okay it's not about
00:04:14	00:04:19	like paid advertising is awesome guys
00:04:17	00:04:20	it's awesome I love paid advertising
00:04:19	00:04:22	don't get me wrong but the second
00:04:20	00:04:24	Facebook ban say they ban your account
00:04:22	00:04:25	all right same name and your account
00:04:24	00:04:28	you don't want your whole business I'm
00:04:25	00:04:31	so I'm after being banned on Amazon guys
00:04:28	00:04:33	I'm like the safest person I want like a
00:04:31	00:04:35	hundreds of sources of traffic coming to
00:04:33	00:04:39	my business and they safest away the
00:04:35	00:04:41	safest way to get people in the door in
00:04:39	00:04:43	your business is by having these people
00:04:41	00:04:45	promote your product right I like to
00:04:43	00:04:47	call them like brand ambassadors so to
00:04:45	00:04:48	speak right and some of the big names of
00:04:47	00:04:49	course you're not gonna be able to
00:04:48	00:04:51	necessarily have them as your brand
00:04:49	00:04:52	ambassadors they might promote you all
00:04:51	00:04:54	right but that's it
00:04:52	00:04:56	so look for like the little bottom
00:04:54	00:04:57	feeders okay good I like the comb right
00:04:56	00:04:59	the people that are just maybe getting
00:04:57	00:05:01	to start it in your niche right and
00:04:59	00:05:03	they're just trying to make a name for
00:05:01	00:05:04	themselves too you can bring them in as
00:05:03	00:05:06	a brand ambassador right you sponsor
00:05:04	00:05:09	sponsor them they use your products
00:05:06	00:05:11	right like like for example like if
00:05:09	00:05:13	you're like the makeup niche or jewelry
00:05:11	00:05:15	niche right I see millions of girls out
00:05:13	00:05:17	there on Instagram and so all trying to
00:05:15	00:05:19	you know break out and like the makeup
00:05:17	00:05:21	industry right so you can easily reach
00:05:19	00:05:23	out to them look right now and be like
00:05:21	00:05:26	hey we'd love to sponsor you we'll send
00:05:23	00:05:28	you free jewelry every single month all
00:05:26	00:05:30	we asked is you know mention us here and
00:05:28	00:05:32	there that's all you have to do it's not
00:05:30	00:05:34	that difficult guys these these people
00:05:32	00:05:35	love free stuff right they're trying to
00:05:34	00:05:36	make a name for themselves why would
00:05:35	00:05:39	they not want to work with a business
00:05:36	00:05:41	write to you to you you might think
00:05:39	00:05:43	you're like a small irrelevant business
00:05:41	00:05:46	that nobody cares about but like normal
00:05:43	00:05:47	people don't realize like it's not hard
00:05:46	00:05:49	to start a real business like - then
00:05:47	00:05:51	don't oh man look that's awesome I would
00:05:49	00:05:54	love to work with this business alright
00:05:51	00:05:57	that takes time it takes time of course
00:05:54	00:06:00	guys I'm telling you this is the number
00:05:57	00:06:02	one strategy guys to actually have a
00:06:00	00:06:04	sustainability is building relationships
00:06:02	00:06:07	with the people that have influence in
00:06:04	00:06:08	your niche okay not like I can't do it
00:06:07	00:06:11	anyone I can't be like you know like
00:06:08	00:06:13	like Instagram influencers like oh like
00:06:11	00:06:16	research strategies like stop alright
00:06:13	00:06:17	let's just build relationships with
00:06:16	00:06:20	people in our industry
00:06:17	00:06:21	okay and whatever niche you're in this
00:06:20	00:06:22	or I tell you Mitch down don't be a
00:06:21	00:06:25	general store who the hell wants to work
00:06:22	00:06:27	with a general store okay nobody wants
00:06:25	00:06:29	to work with the General Sir people want
00:06:27	00:06:31	to work with specialty businesses right
00:06:29	00:06:32	that's what's going to be sustainable
00:06:31	00:06:34	guys that's what's going to be
00:06:32	00:06:35	sustainable general store if you're not
00:06:34	00:06:37	actually passionate about what you do
00:06:35	00:06:39	this is what I'm toking about when I
00:06:37	00:06:41	if you're not passionate about the the
00:06:39	00:06:44	niche that you're in how are you going
00:06:41	00:06:45	to be featured on podcasts how are you
00:06:44	00:06:48	going to write blog posts how are you
00:06:45	00:06:49	gonna create social media posts no but
00:06:48	00:06:51	you're not gonna want to why would you
00:06:49	00:06:54	want to do that to yourself you want to
00:06:51	00:06:56	so go get a real full-time job you know
00:06:54	00:06:58	what I mean I'm sorry I'm like super
00:06:56	00:07:00	ranting right now but like I'm telling
00:06:58	00:07:01	you guys this is what I see everybody
00:07:00	00:07:03	that comes to me every single person
00:07:01	00:07:05	that comes to me and I work with I
00:07:03	00:07:07	always say you have to be passionate
00:07:05	00:07:09	about this you have to actually enjoy
00:07:07	00:07:10	what you do why would you want to be
00:07:09	00:07:12	involved in something that you don't
00:07:10	00:07:14	enjoy right this this stuff should light
00:07:12	00:07:15	you up be like yeah I'm reaching out to
00:07:14	00:07:17	all these cool people making that
00:07:15	00:07:19	influencers go to conferences related to
00:07:17	00:07:21	things did I go to like every fishing
00:07:19	00:07:21	conference every year because I love
00:07:21	00:07:22	fishing
00:07:21	00:07:24	it's something I used to do it's my dad
00:07:22	00:07:26	it's the way I remember my dad right
00:07:24	00:07:28	something I want to do is my kids one
00:07:26	00:07:29	day and I hope my kids kids and all is
00:07:28	00:07:31	good you know that's what you have to
00:07:29	00:07:33	find for yourself all right something
00:07:31	00:07:35	that you enjoy all right at least
00:07:33	00:07:37	somewhat enjoy or something you can get
00:07:35	00:07:38	behind all right I know a lot of us you
00:07:37	00:07:41	know we're so wrapped up in this
00:07:38	00:07:42	entrepreneurial journey that we often
00:07:41	00:07:44	forget what our hobbies are all right
00:07:42	00:07:46	but it's good to you know take a step
00:07:44	00:07:51	back think about what you actually enjoy
00:07:46	00:07:53	in life right and then you know pursue
00:07:51	00:07:56	that so guys sorry about the rant well I
00:07:53	00:07:59	just realized my phases right there do
00:07:56	00:08:01	you guys see me um but I'm glad you guys
00:07:59	00:08:03	like the new intro I know the new intro
00:08:01	00:08:04	might be a little long though so let me
00:08:03	00:08:07	know in the comments I think it's too
00:08:04	00:08:09	long so might be edited but I love it um
00:08:07	00:08:12	so guys I hope you found that video
00:08:09	00:08:13	helpful please again build relationships
00:08:12	00:08:15	it's going to be the number one the
00:08:13	00:08:17	finding factor if you succeed or not
00:08:15	00:08:22	guys please like comment and subscribe
00:08:17	00:08:22	and remember your empire starts