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The RIGHT WAY To Use Influencer Marketing!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

The RIGHT WAY To Use Influencer Marketing!

The RIGHT WAY To Use Influencer Marketing!

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00:00:11 00:00:17 what's up Empire builders welcome back
00:00:13 00:00:18 to another episode if you're new welcome
00:00:17 00:00:20 to the Empire Builder family please the
00:00:18 00:00:22 like comment and subscribe new videos
00:00:20 00:00:25 get released every single day 1 p.m.
00:00:22 00:00:27 Eastern Time but today I know I tok
00:00:25 00:00:30 about this a lot but I feel like I need
00:00:27 00:00:33 to repeat it guys it's about working
00:00:30 00:00:34 with influencers and I think a lot of
00:00:33 00:00:36 people just don't get what I'm trying to
00:00:34 00:00:39 say when I say work with influencers
00:00:36 00:00:41 many people think I'm saying you know
00:00:39 00:00:45 give them 20 bucks and have them write
00:00:41 00:00:47 make a post for you and look to me yeah
00:00:45 00:00:49 that's fine in the beginning but like
00:00:47 00:00:52 that's not gonna work that's not
00:00:49 00:00:54 sustainable in the long long term guys
00:00:52 00:00:55 of course yeah you want to are gonna get
00:00:54 00:00:58 you want to pay them and stuff like that
00:00:55 00:01:00 but what you really want to create guys
00:00:58 00:01:03 is relationships all right
00:01:00 00:01:06 key relationships in your business that
00:01:03 00:01:08 can literally Drive you forward alright
00:01:06 00:01:11 if the real influencers guys I'm not
00:01:08 00:01:13 toking about pages that just are you
00:01:11 00:01:15 know like meand pages those are good
00:01:13 00:01:17 fine use utilize those to make some
00:01:15 00:01:19 quick sales but find the influencers
00:01:17 00:01:22 that are like actual people that enjoy
00:01:19 00:01:24 what they do in they enjoy creating
00:01:22 00:01:26 content right those are the ones guys
00:01:24 00:01:29 when you build that relationship with
00:01:26 00:01:31 them that's gonna skyrocket your
00:01:29 00:01:33 business like crazy ok you don't even
00:01:31 00:01:35 need to use paid advertising Facebook
00:01:33 00:01:37 all that crap is gonna be irrelevant it
00:01:35 00:01:38 doesn't even matter anymore right and
00:01:37 00:01:40 Russell Brunson I don't know if he
00:01:38 00:01:43 coined this topic or actually no it was
00:01:40 00:01:45 in the ultimate sales machine if you
00:01:43 00:01:48 read that book it's a great book they
00:01:45 00:01:50 coined it turn to dream 100 right so
00:01:48 00:01:52 what who are the hundred people right
00:01:50 00:01:56 who are the hundred people in your niche
00:01:52 00:01:58 right that if they use your product
00:01:56 00:01:59 right or we're seen using your product
00:01:58 00:02:02 or promoted your product in some way
00:01:59 00:02:05 would literally your business would be
00:02:02 00:02:06 changed overnight all right
00:02:05 00:02:12 like for example I know I'm into one
00:02:06 00:02:13 mastermind and I recently saw that his
00:02:12 00:02:15 product was
00:02:13 00:02:17 on a it wasn't Tim Ferriss this podcast
00:02:15 00:02:19 but Tim Ferriss mentioned it on somebody
00:02:17 00:02:21 else's podcast literally boom
00:02:19 00:02:24 millionaire overnight this kid became
00:02:21 00:02:27 because his Tim Ferriss mentioned his
00:02:24 00:02:29 product on another person's podcast and
00:02:27 00:02:31 just like that that's how quick your
00:02:29 00:02:34 cabin no Facebook Ads
00:02:31 00:02:36 nothing okay it's about building those
00:02:34 00:02:38 key relationships and yes like say Tim
00:02:36 00:02:39 Ferriss if Tim Ferriss use any of our
00:02:38 00:02:42 products for example we don't we all
00:02:39 00:02:44 obviously be successes overnight no
00:02:42 00:02:47 matter how old your business is right
00:02:44 00:02:49 and that's fine shoot for the stars with
00:02:47 00:02:51 your dream 100 put like the craziest
00:02:49 00:02:53 people on there like like Oprah if you
00:02:51 00:02:55 want to whatever you put them on there
00:02:53 00:02:57 right but you also want to look for the
00:02:55 00:02:58 ones that especially if you're just
00:02:57 00:03:03 starting out look for the ones that are
00:02:58 00:03:04 like easy catches so to speak ones that
00:03:03 00:03:06 you can start working with right away
00:03:04 00:03:08 for example I know you guys know I'm in
00:03:06 00:03:11 the fishing a fishing niche there or I
00:03:08 00:03:14 mean the fishing nets is huge huge right
00:03:11 00:03:15 guys but there are super influencers in
00:03:14 00:03:18 there and literally I have hundreds of
00:03:15 00:03:19 thousands 700,000 close to millions of
00:03:18 00:03:23 subscribers on YouTube some of these
00:03:19 00:03:25 people that go fishing and I know hey
00:03:23 00:03:27 you know what one of those guys if he's
00:03:25 00:03:30 just using myself promotes that boom
00:03:27 00:03:33 it's like overnight success right but
00:03:30 00:03:36 it's about building relationships so
00:03:33 00:03:40 build out that list of however many
00:03:36 00:03:41 people that if they use your product it
00:03:40 00:03:44 would change overnight and don't just
00:03:41 00:03:48 look at Instagram YouTube guys look at
00:03:44 00:03:52 like other things to like look at like
00:03:48 00:03:54 like like podcasts like what who has
00:03:52 00:03:56 podcasts in your niche right you have to
00:03:54 00:03:57 start immersing yourself in your
00:03:56 00:03:59 business this is the thing I see some of
00:03:57 00:04:00 you fail you're in it for the quick buck
00:03:59 00:04:02 you're not gonna succeed if you're in it
00:04:00 00:04:03 like that right when you actually care
00:04:02 00:04:05 about what you're doing you're going to
00:04:03 00:04:06 be reaching out to people that own
00:04:05 00:04:08 podcast right trying to be featured on
00:04:06 00:04:10 on their podcast or you try to feature
00:04:08 00:04:12 them on your podcast right relationships
00:04:10 00:04:14 guys that's what this is about this is
00:04:12 00:04:17 what the game is okay it's not about
00:04:14 00:04:19 like paid advertising is awesome guys
00:04:17 00:04:20 it's awesome I love paid advertising
00:04:19 00:04:22 don't get me wrong but the second
00:04:20 00:04:24 Facebook ban say they ban your account
00:04:22 00:04:25 all right same name and your account
00:04:24 00:04:28 you don't want your whole business I'm
00:04:25 00:04:31 so I'm after being banned on Amazon guys
00:04:28 00:04:33 I'm like the safest person I want like a
00:04:31 00:04:35 hundreds of sources of traffic coming to
00:04:33 00:04:39 my business and they safest away the
00:04:35 00:04:41 safest way to get people in the door in
00:04:39 00:04:43 your business is by having these people
00:04:41 00:04:45 promote your product right I like to
00:04:43 00:04:47 call them like brand ambassadors so to
00:04:45 00:04:48 speak right and some of the big names of
00:04:47 00:04:49 course you're not gonna be able to
00:04:48 00:04:51 necessarily have them as your brand
00:04:49 00:04:52 ambassadors they might promote you all
00:04:51 00:04:54 right but that's it
00:04:52 00:04:56 so look for like the little bottom
00:04:54 00:04:57 feeders okay good I like the comb right
00:04:56 00:04:59 the people that are just maybe getting
00:04:57 00:05:01 to start it in your niche right and
00:04:59 00:05:03 they're just trying to make a name for
00:05:01 00:05:04 themselves too you can bring them in as
00:05:03 00:05:06 a brand ambassador right you sponsor
00:05:04 00:05:09 sponsor them they use your products
00:05:06 00:05:11 right like like for example like if
00:05:09 00:05:13 you're like the makeup niche or jewelry
00:05:11 00:05:15 niche right I see millions of girls out
00:05:13 00:05:17 there on Instagram and so all trying to
00:05:15 00:05:19 you know break out and like the makeup
00:05:17 00:05:21 industry right so you can easily reach
00:05:19 00:05:23 out to them look right now and be like
00:05:21 00:05:26 hey we'd love to sponsor you we'll send
00:05:23 00:05:28 you free jewelry every single month all
00:05:26 00:05:30 we asked is you know mention us here and
00:05:28 00:05:32 there that's all you have to do it's not
00:05:30 00:05:34 that difficult guys these these people
00:05:32 00:05:35 love free stuff right they're trying to
00:05:34 00:05:36 make a name for themselves why would
00:05:35 00:05:39 they not want to work with a business
00:05:36 00:05:41 write to you to you you might think
00:05:39 00:05:43 you're like a small irrelevant business
00:05:41 00:05:46 that nobody cares about but like normal
00:05:43 00:05:47 people don't realize like it's not hard
00:05:46 00:05:49 to start a real business like - then
00:05:47 00:05:51 don't oh man look that's awesome I would
00:05:49 00:05:54 love to work with this business alright
00:05:51 00:05:57 that takes time it takes time of course
00:05:54 00:06:00 guys I'm telling you this is the number
00:05:57 00:06:02 one strategy guys to actually have a
00:06:00 00:06:04 sustainability is building relationships
00:06:02 00:06:07 with the people that have influence in
00:06:04 00:06:08 your niche okay not like I can't do it
00:06:07 00:06:11 anyone I can't be like you know like
00:06:08 00:06:13 like Instagram influencers like oh like
00:06:11 00:06:16 research strategies like stop alright
00:06:13 00:06:17 let's just build relationships with
00:06:16 00:06:20 people in our industry
00:06:17 00:06:21 okay and whatever niche you're in this
00:06:20 00:06:22 or I tell you Mitch down don't be a
00:06:21 00:06:25 general store who the hell wants to work
00:06:22 00:06:27 with a general store okay nobody wants
00:06:25 00:06:29 to work with the General Sir people want
00:06:27 00:06:31 to work with specialty businesses right
00:06:29 00:06:32 that's what's going to be sustainable
00:06:31 00:06:34 guys that's what's going to be
00:06:32 00:06:35 sustainable general store if you're not
00:06:34 00:06:37 actually passionate about what you do
00:06:35 00:06:39 this is what I'm toking about when I
00:06:37 00:06:41 if you're not passionate about the the
00:06:39 00:06:44 niche that you're in how are you going
00:06:41 00:06:45 to be featured on podcasts how are you
00:06:44 00:06:48 going to write blog posts how are you
00:06:45 00:06:49 gonna create social media posts no but
00:06:48 00:06:51 you're not gonna want to why would you
00:06:49 00:06:54 want to do that to yourself you want to
00:06:51 00:06:56 so go get a real full-time job you know
00:06:54 00:06:58 what I mean I'm sorry I'm like super
00:06:56 00:07:00 ranting right now but like I'm telling
00:06:58 00:07:01 you guys this is what I see everybody
00:07:00 00:07:03 that comes to me every single person
00:07:01 00:07:05 that comes to me and I work with I
00:07:03 00:07:07 always say you have to be passionate
00:07:05 00:07:09 about this you have to actually enjoy
00:07:07 00:07:10 what you do why would you want to be
00:07:09 00:07:12 involved in something that you don't
00:07:10 00:07:14 enjoy right this this stuff should light
00:07:12 00:07:15 you up be like yeah I'm reaching out to
00:07:14 00:07:17 all these cool people making that
00:07:15 00:07:19 influencers go to conferences related to
00:07:17 00:07:21 things did I go to like every fishing
00:07:19 00:07:21 conference every year because I love
00:07:21 00:07:22 fishing
00:07:21 00:07:24 it's something I used to do it's my dad
00:07:22 00:07:26 it's the way I remember my dad right
00:07:24 00:07:28 something I want to do is my kids one
00:07:26 00:07:29 day and I hope my kids kids and all is
00:07:28 00:07:31 good you know that's what you have to
00:07:29 00:07:33 find for yourself all right something
00:07:31 00:07:35 that you enjoy all right at least
00:07:33 00:07:37 somewhat enjoy or something you can get
00:07:35 00:07:38 behind all right I know a lot of us you
00:07:37 00:07:41 know we're so wrapped up in this
00:07:38 00:07:42 entrepreneurial journey that we often
00:07:41 00:07:44 forget what our hobbies are all right
00:07:42 00:07:46 but it's good to you know take a step
00:07:44 00:07:51 back think about what you actually enjoy
00:07:46 00:07:53 in life right and then you know pursue
00:07:51 00:07:56 that so guys sorry about the rant well I
00:07:53 00:07:59 just realized my phases right there do
00:07:56 00:08:01 you guys see me um but I'm glad you guys
00:07:59 00:08:03 like the new intro I know the new intro
00:08:01 00:08:04 might be a little long though so let me
00:08:03 00:08:07 know in the comments I think it's too
00:08:04 00:08:09 long so might be edited but I love it um
00:08:07 00:08:12 so guys I hope you found that video
00:08:09 00:08:13 helpful please again build relationships
00:08:12 00:08:15 it's going to be the number one the
00:08:13 00:08:17 finding factor if you succeed or not
00:08:15 00:08:22 guys please like comment and subscribe
00:08:17 00:08:22 and remember your empire starts

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