#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

The SECRET To Validating Winning Products (Shopify Dropshipping Strategy)

Published on: December 6 2022 by Shri Kanase

The SECRET To Validating Winning Products (Shopify Dropshipping Strategy)

The SECRET To Validating Winning Products (Shopify Dropshipping Strategy)

yo what is going on everybody srikanasa
here so
validating products in 2021
for shopify dropshipping or just general
brands
as well now this is one of the most
commonly asked questions
simply because there's a lot of
resources out there as to how to choose
winning products for facebook
how to choose winning products for
google and so forth but
in my opinion there's no real guideline
or step-by-step process
as to which product can actually work
for these platforms
and how to even validate these products
because if you taking
what you learned from other youtube
videos go out into the market and try to
find products which match
those criteria you're going to be
bombarded with a big
list of potential products and at the
very end all you're gonna be left with
is confusion and maybe lost money so by
the end of this video not only are you
gonna know how to figure out whether a
product has any kind of potential
or not meaning validating the product
but also what to look out for with
the product themselves and how to go
about everything and we're gonna be
covering both facebook ads
as well as a lot of other major
advertising platforms and of course
google ads so make sure to watch this
video until the end
but let's just get right into it the
first thing you'll have to do in order
to find any type of success with product
validation
is to destroy that like button until it
turns blue i promise it's gonna take
just two quick seconds you're not gonna
lose your spot in this video
okay hopefully you have smashed that
like button down below but let's start
off with toking about exactly what
validation
is and how it works in my opinion and
also in my experience now that i've been
doing shopify
for several years validation is based on
the advertising platform
in question now what does this mean
exactly what that means is every single
different advertising platform has
different ways of validation so
if you use what i'm about to teach you
for google ads and use those validation
tikniques for
facebook it's simply not gonna work
period and that's simply because every
different advertising platform has
different ways of validation
and different ways that they work so you
cannot really use one strategy and one
tiknique
and then go on to another platform and
try to implement that there because at
the very end it's simply gonna lead you
to a total loss so because of that
you need to be aware of different
advertising platforms
and how validation works for each of
them luckily for you
we're going to be covering a lot of them
here in this video but what you want to
understand regarding validation
why this video is even important for you
to watch until the end is because
validation is literally the key to lower
ad spend and
greater profits if you cannot validate
your product properly in the beginning
you're not only wasting your money but
you're also wasting your time and energy
and we all know that with business time
is basically key to success the more
time you have to put into
stuff that actually matters and stuff
that actually gets you positive results
the better it will be for you in the
long run so you really want to cut the
time you're spending on the bad things
and spend that time on the good in this
case we really want to validate the
product before we
think about even adding the product to
our store or later on running ads for it
because
in this case as i already mentioned time
money and energy
all three of them are on the line so you
want to make the best use of these
things
and validation is the way to go when it
comes to making the use of these things
but let's start off by toking about
validation for facebook
and majority of the other advertising
platforms which are somewhat similar to
facebook
how does validation work in this case so
let's start off by toking about the
product itself because that is exactly
what we're trying to validate here in my
opinion and my experience what i've
notiked is that the following questions
really helped me understand
whether this product is even worthy of
getting added or advertised
for facebook and majority of the other
advertising platforms and this is the
first step of validation and that is
asking yourself
what is the product exactly what kind of
functions does it have what kind of uses
does it have
is it really available basically
anywhere meaning you can go
walk down to your local department store
and get it there or is it not really
that available
what is the size is it a big humongous
refrigerator
or is it a small little pen and of
course the dimensions and the weight if
it's a refrigerator
it's going to be thousands of pounds
it's gonna cost a lot more to ship
there's a lot of different restriction
all of those other things which go into
selling that if it's a smaller product
if it has lower dimensions
it's much easier to sell those kinds of
things but the reason why we're asking
all of these questions to ourselves is
because we want to figure out whether
this product
is number one useful or number two
interesting or
number three has any kind of wow factor
because with facebook
and majority of the other platforms what
i've notiked is that if the product is
useful
it will sell if it is interesting
meaning it stops somebody
scrolling down in their tracks it will
also sell and if it has a wow factor
meaning
they stop in their tracks and they're
looking at the video and it makes them
go wow
that is another selling point because
what you want to understand with
facebook and majority of the other
similar platforms
is these people are not on their
facebook feeds
or wherever else they are to shop
they're simply they're browsing through
their facebook feed just going about
their day
it is your job as a drop shipper as a
facebook ads marketer
to come in and stop them in their tracks
and make them want to buy this product
because
that is the only way you're going to
make any kind of money when it comes to
selling products on facebook or any
other platform which is similar to
facebook so you really want to make sure
that the product has
one of these things if it has all three
that is absolutely
amazing but it should have some kind of
function and should not be too
readily available because if you're
trying to sell for example a 3d printer
and it's the same design you can
literally get at home depot or target
then that's going to be a problem for
you you might not sell as much because
number one if you're trying to dropship
it you're going to have to charge a bit
more
and in a lot of these cases you might
end up charging more than what these
retail stores do
but number two it's already pretty
available so why would someone
trust a random website online and wait
for the delivery
when they can go down to the local store
which is two minutes away and get it on
that same day so all of these things
really make a big difference and in
addition what are the uses of this
product is it useful
or is it not really that useful and of
course sizing and dimensions and of
course weight and all of that stuff so
you want to look at the specifications
make sure it's nothing too big nothing
too crazy but that brings me
to the next point on the list which is
product images
of course along with usability of the
product the convenience
you want to make sure that you have some
kind of decent product images
available for that product if you just
have plain white background images
that's also fine in this case
but you want to make sure they're not
blurry they don't have any logos
watermark text
on them because that once a potential
customer goes onto your website and they
see that
they're not going to be really that
inclined to continue shopping with you
so you want to get this out of the
picture make sure none of this is
visible within the product images and
all of your product images
are very high quality in my experience
what i found is that if you have real
lifestyle images meaning where the
product is showcased in a real life
background with people using it on all
sorts of stuff like that that has much
better
chances of selling compared to just
something on a white background as you
guys know if you have been following me
for a while
i mainly like to use image ads with
facebook so these lifestyle images
definitely help me get more sales
compared to a white background image
when it comes to facebook however that
is not always the case
i've also found winning products where a
white background image actually did the
trick and actually was
the winning ad for me so it's always
worth a try something that works for me
may not always work for you but
definitely make sure
there are enough product images for the
product and these are decent product
images but
that brings me to the product
description on the website itself that
you're sourcing from so if the product
is available on aliexpress and the
description there's nothing much written
on it
you're going to have a hard time
describing the product in detail
toking about the specifications
dimensions weight etc
so you want to make sure all this
information is readily available because
without this you're not going to have a
proper description and without a proper
description
sure people will come on your page
through the ad but they will not convert
and you'll have lower chances of having
them go from the product page to the
cart page which is in the end
exactly what we want so make sure
product description is on point and
ideal and in this case it means just
having enough info for that but
this brings me to the actual ad and the
number one question you want to ask
which a lot of people
actually fail to ask themselves is can
this product even be advertised
a very simple question but 99 of the
people don't even ask themselves this
question and they get ready with all the
ads all of the text and all sorts of
stuff but in the end they find out that
it's not even
allowed to be sold on facebook or
there's not enough interest barely even
one or two
or the available videos or images that
are copyrighted or there's not even
enough
videos and images to be used as ad so
all these things are extremely important
that you look
into right after you come across a
product because if it does not match any
of these then you're going to have a
very difficult time
trying to sell that product on facebook
or any of these other advertising
platforms so make sure
to check the policies make sure there's
enough interest make sure there's enough
available videos and high quality images
for you to use as ads
because again that plays a huge role in
getting your product to sell but this
brings me to the final point which is
profit
you want to have a minimum of 25 to 30
profits
the more the better recently if you have
watched one of my case study videos
i went over how i was able to sell a 200
to 300
product on facebook with 50 to 100
profit margins
that is the ideal situation you want to
be in this number right here
this is just the baseline the more you
have the better it will be for you in
the long run so always make sure there's
a minimum of 25 to 30
profit the more there is the better it's
going to be for you but that does it for
facebook and
majority of the other advertising
platforms this is exactly how you want
to be validating a product basically
go through this step-by-step process in
order to find out whether
at the end that product is worthy of a
test or not but this brings me to my
favorite advertising platform which is
of course
google ads so we start off with a
similar layout we start off with
facebook but we're going to be asking
ourselves
different questions here the first
question i like to ask myself is
what is the monthly keyword search
volume for this product is it above a
certain range and we're going to be
going over the range
very shortly but in addition once i
start searching up those keywords which
pop up on the keyword planner tool
i'm asking myself how much competition
is there is there more than a certain
amount which i don't want it to cross
and is this product again readily
available going back to our 3d printer
example
if that's already readily available of
course there's going to be a lot of
competitors for that
on google ads as well so you want to
find a product which is really not that
readily available
in addition is it too big of a product
what is the size what are the dimensions
ways etc
this is where we ask similar questions
to what we would with facebook but here
is the real difference and you want to
really make sure
that you're answering these questions up
to par and following
the set metrics which i'm about to
mention the first metric for monthly
keyword searches is are there more than
25 000 monthly searches with an upward
trend
right now and by right now i mean within
the past two to three months
if there's no upward trend if the trend
is somewhat stagnant or even going down
that may be a sign that that product is
really not good to be sold right now
because
a portable air conditioner it's going to
be a winning product in summer time
but it's going to be a bad losing
product in winter so you want to
kind of look at the trend make sure it's
either going upwards or kind of steady
not dipping down or anything especially
in the past two to three months
as well as within the past year during
this time period if it matches this
criteria then we can move on to the next
step which is again competition
in this case we want to have less than
five to seven drop shippers
selling that product or selling
something similar if you google
blackhead remover you're gonna see that
that is one of the most competitive
products on the market out there
when it comes to google ads and it
doesn't matter whether it's a similar
product or something that has a
different design if there's more than
five to seven drop shippers
generally i won't even look into selling
the product i'll move on to something
else
that can get me more sales but this also
brings me to the next point which is
product images
the reason why i made product images in
bold is because with
google ads that is one of the most
important things you can look after
if you don't have the monthly search
volume right if you don't have the
competition right
make sure you get the image right
because that does 99 of the toking
and that is going to determine whether
you can sell for a higher price or not
so
in my experience i've notiked product
images for the same exact product as
your competitor
can get you more sales and even get you
to be the winner in the listings
even if you're charging more for the
same exact product so make sure
product images are on point and in
addition when it comes to
the actual keywords make sure you're
finding search engine optimized keywords
i have tutorials on this and a bunch of
other videos that you can watch on my
channel
regarding google ads so make sure to do
that but you want to have minimum of
four to five or more
and this brings me to the final point
which is ads nothing too crazy here just
follow what i have laid out in my other
videos
meaning general testing campaigns and
you want to have profits of 25
or more the higher it is the better but
generally
25 is the minimum range that i'd like to
start off with
for google but that's generally what i
do for google
when it comes to validating the product
if you're looking to get more help with
google ads specifically and want to
receive one-on-one mentoring and get a
chance to work
with me directly be sure to send me a
message on instagram at dedicated young
i do offer one-on-one mentoring to a
select few students every single month
where we go heads deep into google ads
together but if you found any type of
value in this video
smash that like button and smash that
subscribe button and i'll see you guys
next time