The "Shotgun SEO" Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action
Published on: December 5 2022 by Miles Beckler
The "Shotgun SEO" Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action
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Table of Contents About The "Shotgun SEO" Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action
The "Shotgun SEO" Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action
startTime | durationTime | text |
00:00:00 | 00:00:04 | hey miles here miles Becca calm in this |
00:00:02 | 00:00:07 | video you are going to learn the shotgun |
00:00:04 | 00:00:09 | SEO strategy this is a great search |
00:00:07 | 00:00:10 | engine optimization strategy if you're |
00:00:09 | 00:00:12 | brand new building a new site with |
00:00:10 | 00:00:14 | authority but if you've already got a |
00:00:12 | 00:00:16 | website that's built and you're really |
00:00:14 | 00:00:17 | just looking to ramp up the amount of |
00:00:16 | 00:00:19 | traffic you're getting from Google this |
00:00:17 | 00:00:21 | strategy works well you can also |
00:00:19 | 00:00:23 | leverage this for YouTube if you're a |
00:00:21 | 00:00:24 | YouTube marketer because YouTube is a |
00:00:23 | 00:00:26 | search engine so in this video you're |
00:00:24 | 00:00:28 | gonna learn what the strategy is and how |
00:00:26 | 00:00:30 | to use it so you can start driving more |
00:00:28 | 00:00:32 | traffic from the search engines fast |
00:00:30 | 00:00:33 | before we get into the specifics I want |
00:00:32 | 00:00:37 | to know if you would like more videos |
00:00:33 | 00:00:40 | about beginner SEO topics or advanced |
00:00:37 | 00:00:42 | SEO topics I'm happy to make more videos |
00:00:40 | 00:00:45 | for you on this topic right we've driven |
00:00:42 | 00:00:47 | 35 or 40 million visits from search |
00:00:45 | 00:00:49 | engines over the years so I've got a lot |
00:00:47 | 00:00:51 | of knowledge here and I just want to |
00:00:49 | 00:00:52 | know which level of videos do you want |
00:00:51 | 00:00:54 | so leave me a comment beginner video |
00:00:52 | 00:00:56 | more beginner videos or more advanced |
00:00:54 | 00:00:58 | videos while you're down there hit the |
00:00:56 | 00:01:00 | thumbs up button okay so the shotgun |
00:00:58 | 00:01:02 | approach right now a shotgun if you |
00:01:00 | 00:01:04 | think about it has shells that spray out |
00:01:02 | 00:01:06 | a little spread of shot whether it's |
00:01:04 | 00:01:09 | birdshot or buckshot a sniper rifle |
00:01:06 | 00:01:12 | in contrast shoots one projectile at one |
00:01:09 | 00:01:15 | point okay so when your site has a bunch |
00:01:12 | 00:01:16 | of authority and you you really grown |
00:01:15 | 00:01:18 | your domain authority your page |
00:01:16 | 00:01:21 | Authority on your website you can start |
00:01:18 | 00:01:23 | to really focus in on individual to word |
00:01:21 | 00:01:24 | and three word keyword phrases you can |
00:01:23 | 00:01:26 | go after them and you could generally |
00:01:24 | 00:01:28 | rank quickly this is what my wife does |
00:01:26 | 00:01:30 | is what I do all my miles better calm |
00:01:28 | 00:01:33 | website at this point in time and I |
00:01:30 | 00:01:34 | started applying this approach to my new |
00:01:33 | 00:01:36 | affiliate site that I'm doing a case |
00:01:34 | 00:01:38 | study on and it just clicked I'm using |
00:01:36 | 00:01:40 | the wrong approach for the wrong phase |
00:01:38 | 00:01:43 | of this website the shotgun approach it |
00:01:40 | 00:01:46 | shoots out a spread of pellets and the |
00:01:43 | 00:01:48 | idea here is that ultimately you aim in |
00:01:46 | 00:01:51 | the general direction you want relevance |
00:01:48 | 00:01:53 | of within Google you pull the trigger |
00:01:51 | 00:01:55 | which is execute a content strategy and |
00:01:53 | 00:01:58 | then you see what works and that's |
00:01:55 | 00:02:00 | really the key once you get data points |
00:01:58 | 00:02:01 | from Google showing you what you're |
00:02:00 | 00:02:02 | getting picked up for what you're |
00:02:01 | 00:02:05 | getting indexed what you're getting |
00:02:02 | 00:02:07 | impressions on this is a great feedback |
00:02:05 | 00:02:10 | loop that will lead you in the direction |
00:02:07 | 00:02:13 | so you know what posts to make more of |
00:02:10 | 00:02:15 | because as Google shows |
00:02:13 | 00:02:17 | you gaining relevance on a specific sub |
00:02:15 | 00:02:19 | topic within your niche when you go |
00:02:17 | 00:02:22 | create more and more content around that |
00:02:19 | 00:02:24 | you become the authority in that little |
00:02:22 | 00:02:26 | subset within your niche and this is how |
00:02:24 | 00:02:29 | you can start to build your domain |
00:02:26 | 00:02:31 | authority organically getting you more |
00:02:29 | 00:02:33 | impressions and more clicks let's get |
00:02:31 | 00:02:35 | into the nuts and bolts a little bit so |
00:02:33 | 00:02:37 | tactikally speaking there's a few |
00:02:35 | 00:02:39 | there's a few prerequisite systems you |
00:02:37 | 00:02:42 | need number one you have to have a site |
00:02:39 | 00:02:45 | map now on WordPress which is what I use |
00:02:42 | 00:02:47 | I use the Yoast SEO plug-in and it |
00:02:45 | 00:02:49 | generates the site map for me then you |
00:02:47 | 00:02:51 | have to take that site map and you |
00:02:49 | 00:02:53 | actually have to tie it into Google |
00:02:51 | 00:02:55 | search console this is at google.com |
00:02:53 | 00:02:57 | forward slash webmasters it's a free |
00:02:55 | 00:03:00 | platform and you need to verify your |
00:02:57 | 00:03:02 | website and then connect your site map |
00:03:00 | 00:03:04 | into Google search console what this |
00:03:02 | 00:03:06 | does is every time you publish a new |
00:03:04 | 00:03:09 | post it's going to notify Google where |
00:03:06 | 00:03:12 | that post is so Google could come crawl |
00:03:09 | 00:03:14 | and index that content you can also look |
00:03:12 | 00:03:15 | from within the search console where are |
00:03:14 | 00:03:17 | you getting impressions from where are |
00:03:15 | 00:03:20 | you getting clicks from and this is how |
00:03:17 | 00:03:21 | you gauge what worked and what didn't so |
00:03:20 | 00:03:23 | step one is that foundation right you're |
00:03:21 | 00:03:25 | on WordPress you got your site map set |
00:03:23 | 00:03:26 | up and you're tied in to the search |
00:03:25 | 00:03:28 | console |
00:03:26 | 00:03:31 | step two is keyword research now I've |
00:03:28 | 00:03:33 | got probably eight or more videos on |
00:03:31 | 00:03:35 | keyword research here on this channel |
00:03:33 | 00:03:38 | there's free methodologies there's paid |
00:03:35 | 00:03:39 | tools that I actually use the key right |
00:03:38 | 00:03:41 | now just to give you a different |
00:03:39 | 00:03:42 | reference point from it a I recommend |
00:03:41 | 00:03:44 | watching those videos if you're not |
00:03:42 | 00:03:46 | experienced with the keyword research |
00:03:44 | 00:03:47 | it's a core skill to driving traffic |
00:03:46 | 00:03:49 | from the search engines but really the |
00:03:47 | 00:03:52 | key idea at this point is you want to go |
00:03:49 | 00:03:55 | after long phrases six word phrases five |
00:03:52 | 00:03:59 | word phrases seven word phrases so |
00:03:55 | 00:04:01 | things like best baby monitor for a |
00:03:59 | 00:04:03 | large home if you're doing baby monitors |
00:04:01 | 00:04:05 | right if your niche is baby monitors |
00:04:03 | 00:04:07 | that's a seven word phrase that's super |
00:04:05 | 00:04:09 | specific that is the type of content |
00:04:07 | 00:04:11 | that you want to create and you'll |
00:04:09 | 00:04:12 | create a list of all of these keyword |
00:04:11 | 00:04:14 | phrases now you're gonna find if you're |
00:04:12 | 00:04:16 | using a paid tool that shows you the |
00:04:14 | 00:04:19 | difficulty you want to find the lower |
00:04:16 | 00:04:21 | difficulty score phrases preferably ones |
00:04:19 | 00:04:22 | in the teens okay with the tools that I |
00:04:21 | 00:04:24 | show you want ones that are twelve |
00:04:22 | 00:04:26 | thirteen fourteen fifteen I know twelve |
00:04:24 | 00:04:28 | is not a teen as I said that |
00:04:26 | 00:04:30 | 19 and below is really what you want to |
00:04:28 | 00:04:32 | see sure you can go up into the mid 20s |
00:04:30 | 00:04:35 | the search volume is often gonna be |
00:04:32 | 00:04:38 | between 50 and 500 it's gonna be low |
00:04:35 | 00:04:39 | search volume and again the goal here |
00:04:38 | 00:04:41 | isn't to drive massive amount of |
00:04:39 | 00:04:44 | traffic's yet the goal here is to build |
00:04:41 | 00:04:48 | relevance with a certain grouping of |
00:04:44 | 00:04:50 | ideas of a grouping of topics and then |
00:04:48 | 00:04:53 | you go leverage this and do more of what |
00:04:50 | 00:04:55 | works so phase one is that foundational |
00:04:53 | 00:04:57 | site map Google search console phase two |
00:04:55 | 00:05:00 | is coming up with your keyword list |
00:04:57 | 00:05:02 | phase 3 is rapid-fire content these are |
00:05:00 | 00:05:04 | the little bee bees that are inside of |
00:05:02 | 00:05:07 | your shotgun shell that get executed on |
00:05:04 | 00:05:09 | so you want to go publish literally a |
00:05:07 | 00:05:11 | post a day every day for 90 days and |
00:05:09 | 00:05:14 | these can be quick these do not have to |
00:05:11 | 00:05:16 | be heavily edited these do not have to |
00:05:14 | 00:05:19 | be deep dive research these just need to |
00:05:16 | 00:05:21 | be any be relevant they need be good but |
00:05:19 | 00:05:24 | they don't need to be great at this |
00:05:21 | 00:05:26 | point in time again the idea is to send |
00:05:24 | 00:05:29 | out lots of pieces of content and see |
00:05:26 | 00:05:30 | what hits the mark after 90 days after |
00:05:29 | 00:05:32 | you just brute force go through each and |
00:05:30 | 00:05:34 | every one of those keyword phrases |
00:05:32 | 00:05:36 | quickly publishing something to the tune |
00:05:34 | 00:05:39 | of a thousand or so words per post |
00:05:36 | 00:05:42 | you're just feeding the algorithm with |
00:05:39 | 00:05:44 | lots of content then you go in and |
00:05:42 | 00:05:47 | monitor so we're now in phase four right |
00:05:44 | 00:05:49 | you've executed the content strategy |
00:05:47 | 00:05:51 | over and over and over on YouTube this |
00:05:49 | 00:05:54 | would be ninety videos in 90 days on a |
00:05:51 | 00:05:56 | blog 90 blog post in 90 days if you |
00:05:54 | 00:05:58 | can't do one a day then how fast can you |
00:05:56 | 00:06:00 | get to 90 is the ultimate question if |
00:05:58 | 00:06:03 | you can do for a week great do that |
00:06:00 | 00:06:04 | until you hit 90 B what about 25 weeks |
00:06:03 | 00:06:06 | or so to get you to that point which is |
00:06:04 | 00:06:08 | about a half a year whatever it takes |
00:06:06 | 00:06:12 | you need to get to 90 or 100 posts as |
00:06:08 | 00:06:14 | fast as you can then you loop back in |
00:06:12 | 00:06:16 | through Google search console if you're |
00:06:14 | 00:06:18 | blogging and what you do is you look at |
00:06:16 | 00:06:20 | the impressions and you're gonna notike |
00:06:18 | 00:06:21 | there's two lines shown you get your |
00:06:20 | 00:06:24 | impressions in your clicks and you want |
00:06:21 | 00:06:26 | to pay attention to what phrases are you |
00:06:24 | 00:06:28 | getting impressions for and these are |
00:06:26 | 00:06:30 | gonna be directly correlated to these |
00:06:28 | 00:06:32 | little subtopics that you wrote content |
00:06:30 | 00:06:35 | on and you're gonna see groupings of |
00:06:32 | 00:06:36 | ideas first off you're probably gonna |
00:06:35 | 00:06:39 | see new ideas that you didn't write |
00:06:36 | 00:06:41 | about Google is automatikally under |
00:06:39 | 00:06:43 | standing synonyms the the different |
00:06:41 | 00:06:44 | variations of words and language |
00:06:43 | 00:06:46 | patterning is that you're using how |
00:06:44 | 00:06:47 | they're relevant to other topics and |
00:06:46 | 00:06:49 | Google's gonna start displaying your |
00:06:47 | 00:06:51 | content for things you didn't exactly |
00:06:49 | 00:06:53 | write about but they're relevant you |
00:06:51 | 00:06:55 | want to now create content on these |
00:06:53 | 00:06:57 | items but you're also gonna see some of |
00:06:55 | 00:06:58 | your posts are getting lots and lots of |
00:06:57 | 00:07:00 | impressions but they might not be |
00:06:58 | 00:07:02 | getting a lot of clicks it's probably |
00:07:00 | 00:07:05 | because you didn't make great content |
00:07:02 | 00:07:07 | this is when you loop back into those |
00:07:05 | 00:07:10 | original pieces of content that you did |
00:07:07 | 00:07:13 | in that first 90 day or 90 post push and |
00:07:10 | 00:07:14 | you really go deep on them you do more |
00:07:13 | 00:07:17 | research you do more on-page |
00:07:14 | 00:07:19 | optimization I teach you all of the bits |
00:07:17 | 00:07:22 | and pieces of on-page optimization in my |
00:07:19 | 00:07:23 | free learn SEO class that video will pop |
00:07:22 | 00:07:26 | up above my head it's also in the |
00:07:23 | 00:07:29 | description below you then spend time to |
00:07:26 | 00:07:31 | go deeper on them the big idea here is |
00:07:29 | 00:07:33 | number one you make sure your site's |
00:07:31 | 00:07:35 | communicating with the Google search |
00:07:33 | 00:07:37 | algorithm okay number two is you do the |
00:07:35 | 00:07:39 | keyword research to make sure you're |
00:07:37 | 00:07:41 | focusing all of your energy on phrases |
00:07:39 | 00:07:44 | that people are searching number three |
00:07:41 | 00:07:46 | you do a massive push of content fast |
00:07:44 | 00:07:48 | this is good not the best in the world |
00:07:46 | 00:07:50 | because best in the world content might |
00:07:48 | 00:07:52 | take you three or four days to publish |
00:07:50 | 00:07:55 | one post we need to get the iteration |
00:07:52 | 00:07:58 | cycle out fast we need you to brain dump |
00:07:55 | 00:08:01 | all of the ideas on this fast then you |
00:07:58 | 00:08:03 | look what does Google pick up relevance |
00:08:01 | 00:08:05 | for your website for where it stands |
00:08:03 | 00:08:09 | today what topics what keyword phrases |
00:08:05 | 00:08:11 | what is Google showing your pages when |
00:08:09 | 00:08:14 | it displays for relevant search queries |
00:08:11 | 00:08:17 | okay then you loop back into those |
00:08:14 | 00:08:19 | topics and that those are the posts that |
00:08:17 | 00:08:22 | you make great and you might find that |
00:08:19 | 00:08:24 | 5% of what you did maybe 10% of what you |
00:08:22 | 00:08:27 | did actually starts to get impressions |
00:08:24 | 00:08:28 | and as you go in and improve those posts |
00:08:27 | 00:08:30 | and improve your title and your |
00:08:28 | 00:08:32 | description to get more clicks from the |
00:08:30 | 00:08:34 | search engine result page Google's gonna |
00:08:32 | 00:08:36 | notike this and think wow they improved |
00:08:34 | 00:08:38 | it even more this is how you start to |
00:08:36 | 00:08:41 | raise up in the rankings you get more |
00:08:38 | 00:08:42 | clicks this gets you more traffic Google |
00:08:41 | 00:08:43 | is monitoring how long these people are |
00:08:42 | 00:08:45 | staying on your site if you have |
00:08:43 | 00:08:49 | analytiks installed and then Google like |
00:08:45 | 00:08:51 | wow I can trust this website people are |
00:08:49 | 00:08:52 | clearly enjoying reading this content |
00:08:51 | 00:08:54 | because now it's really good |
00:08:52 | 00:08:58 | and then Google will start to display |
00:08:54 | 00:09:00 | you for more and more and more relevant |
00:08:58 | 00:09:02 | pieces of content and once you get these |
00:09:00 | 00:09:04 | core pieces ranking you could start to |
00:09:02 | 00:09:06 | interlink them with the other relevant |
00:09:04 | 00:09:08 | topics that you have and this is how you |
00:09:06 | 00:09:11 | can kind of grow a web of relevance |
00:09:08 | 00:09:13 | through your content on your own website |
00:09:11 | 00:09:15 | so Google out of all of the topics |
00:09:13 | 00:09:18 | relevant to baby monitors or whatever |
00:09:15 | 00:09:21 | your niche is Google might think that |
00:09:18 | 00:09:23 | you're the best about baby monitor apps |
00:09:21 | 00:09:24 | and just somehow all the different app |
00:09:23 | 00:09:26 | reviews you did Google picks it up and |
00:09:24 | 00:09:27 | you're starting to rank for those but |
00:09:26 | 00:09:31 | then with the apps you might start to |
00:09:27 | 00:09:33 | link to to baby monitor cameras from |
00:09:31 | 00:09:35 | some of those posts and then you're |
00:09:33 | 00:09:37 | leveraging the authority that Google has |
00:09:35 | 00:09:40 | already given you to the apps you're |
00:09:37 | 00:09:42 | leveraging that over to the camera side |
00:09:40 | 00:09:43 | of things through internal linking you |
00:09:42 | 00:09:45 | just put a link inside of there if you |
00:09:43 | 00:09:46 | look over the best camera go here and |
00:09:45 | 00:09:49 | then Google's gonna start to follow |
00:09:46 | 00:09:52 | these links into your other pieces of |
00:09:49 | 00:09:54 | content that's really the strategy and |
00:09:52 | 00:09:56 | the reason this is a great beginner |
00:09:54 | 00:09:59 | strategy or anyone who's wanting to just |
00:09:56 | 00:10:03 | kind of level up where their app is you |
00:09:59 | 00:10:06 | bypass the psychological challenge and |
00:10:03 | 00:10:09 | the psychological pitfall of trying to |
00:10:06 | 00:10:11 | tell Google the one thing you want to be |
00:10:09 | 00:10:14 | relevant for and this is a really really |
00:10:11 | 00:10:16 | big challenge is I need a rank for this |
00:10:14 | 00:10:17 | one keyword phrase and I'm just I'm |
00:10:16 | 00:10:20 | gonna do whatever it takes to get that |
00:10:17 | 00:10:22 | one the truth is Google might not agree |
00:10:20 | 00:10:25 | with you on that situation and if you're |
00:10:22 | 00:10:27 | just pouring all of your energy into a |
00:10:25 | 00:10:30 | rel into a world relevance that Google |
00:10:27 | 00:10:32 | does not and will not connect you to |
00:10:30 | 00:10:35 | you're wasting a lot of time and energy |
00:10:32 | 00:10:37 | and that can be demoralizing when you |
00:10:35 | 00:10:39 | need momentum so what it does is it |
00:10:37 | 00:10:42 | allows you to see your website |
00:10:39 | 00:10:44 | ultimately which seeds your site map |
00:10:42 | 00:10:47 | ultimately which seeds the Google |
00:10:44 | 00:10:50 | algorithm with all of these little bits |
00:10:47 | 00:10:52 | and pieces of content about all of these |
00:10:50 | 00:10:54 | different types of relevant topics |
00:10:52 | 00:10:58 | within your niche okay |
00:10:54 | 00:11:00 | and then you observe what does Google |
00:10:58 | 00:11:04 | start to display my site for what |
00:11:00 | 00:11:06 | queries does Google give relevance to to |
00:11:04 | 00:11:08 | my site so you put out a hundred |
00:11:06 | 00:11:10 | you get the 80/20 rule and 20 of them |
00:11:08 | 00:11:12 | start to get a lot of impressions and |
00:11:10 | 00:11:14 | now you know through data that Google |
00:11:12 | 00:11:16 | thinks you're relevant to this sub |
00:11:14 | 00:11:18 | segment here and you go all in on that |
00:11:16 | 00:11:19 | you make those posts that are ranking |
00:11:18 | 00:11:21 | better and then you go do keyword |
00:11:19 | 00:11:24 | research based around all of those |
00:11:21 | 00:11:27 | topics to find those next most relevant |
00:11:24 | 00:11:29 | topics that you can make more great |
00:11:27 | 00:11:32 | content for and this is how you take a |
00:11:29 | 00:11:35 | site that starts at zero relevance zero |
00:11:32 | 00:11:37 | domain Authority with zero investment |
00:11:35 | 00:11:39 | and you bust your ass |
00:11:37 | 00:11:42 | putting out tons of content and you |
00:11:39 | 00:11:44 | really just let Google kind of tell you |
00:11:42 | 00:11:47 | and guide you what the relevance |
00:11:44 | 00:11:49 | ultimately is on this channel I have a |
00:11:47 | 00:11:51 | learn SEO class it's a full class it's |
00:11:49 | 00:11:53 | equivalent to a multi hundred dollar |
00:11:51 | 00:11:56 | course it's 100% free I have a video |
00:11:53 | 00:11:58 | called how to write SEO content fast I |
00:11:56 | 00:12:01 | highly recommend it surprisingly it has |
00:11:58 | 00:12:03 | a very low number of views people don't |
00:12:01 | 00:12:04 | search for this type of phrase it is one |
00:12:03 | 00:12:06 | of the most powerful videos on my |
00:12:04 | 00:12:07 | channel that link is going to be in the |
00:12:06 | 00:12:09 | description I'll have a pop up on the |
00:12:07 | 00:12:12 | end screen this is how you can iterate |
00:12:09 | 00:12:14 | these types of content extremely quickly |
00:12:12 | 00:12:16 | but that all focuses the relevant on |
00:12:14 | 00:12:18 | what Google wants to see it shows you |
00:12:16 | 00:12:20 | how to get that those ideas the subtopic |
00:12:18 | 00:12:22 | ideas straight from Google itself |
00:12:20 | 00:12:24 | everything and then the keyword research |
00:12:22 | 00:12:27 | videos and if you really focus on those |
00:12:24 | 00:12:28 | few kind of aspects of my channel you |
00:12:27 | 00:12:32 | have everything you need and the |
00:12:28 | 00:12:35 | ultimate the ultimate way that you are |
00:12:32 | 00:12:37 | gonna break through as a search engine |
00:12:35 | 00:12:39 | marketer to start driving massive |
00:12:37 | 00:12:42 | amounts of traffic is an immense amount |
00:12:39 | 00:12:44 | of work you got to get to 200 thousand |
00:12:42 | 00:12:46 | words on your site you got to get to 300 |
00:12:44 | 00:12:48 | thousand words on your site it might be |
00:12:46 | 00:12:50 | three hundred one thousand word posts it |
00:12:48 | 00:12:52 | might be a hundred and fifty two |
00:12:50 | 00:12:54 | thousand word posts I don't know exactly |
00:12:52 | 00:12:56 | what it is for you I've even got a video |
00:12:54 | 00:12:58 | that will teach you how to find exactly |
00:12:56 | 00:13:00 | how many words your blog posts need to |
00:12:58 | 00:13:03 | be but your goal should be focused on |
00:13:00 | 00:13:05 | how do I just get more and more and more |
00:13:03 | 00:13:07 | words on your website you should be |
00:13:05 | 00:13:08 | monitoring how many words are you |
00:13:07 | 00:13:10 | publishing to your website each and |
00:13:08 | 00:13:12 | every month and you should always be |
00:13:10 | 00:13:14 | focused on how do I get more quality |
00:13:12 | 00:13:16 | content that's focused on keywords |
00:13:14 | 00:13:18 | people are searching for on to my site |
00:13:16 | 00:13:20 | each and every month if you stay focused |
00:13:18 | 00:13:22 | on that you will grow a massive |
00:13:20 | 00:13:25 | traffic behemoths of a website Melanie's |
00:13:22 | 00:13:28 | website started in 2009 zero Authority |
00:13:25 | 00:13:30 | zero backlink strategy she just started |
00:13:28 | 00:13:32 | writing we saw what Google is giving us |
00:13:30 | 00:13:34 | relevance for we did more of that we saw |
00:13:32 | 00:13:35 | what Google is giving us relevance for |
00:13:34 | 00:13:37 | we did more of that we said no to |
00:13:35 | 00:13:40 | barbecues we said no to baseball games |
00:13:37 | 00:13:41 | and basketball games and and all these |
00:13:40 | 00:13:43 | different things and happy hours and |
00:13:41 | 00:13:44 | afternoons and parties we didn't we'd |
00:13:43 | 00:13:46 | stayed home |
00:13:44 | 00:13:49 | we woke up before work and we wrote we |
00:13:46 | 00:13:51 | came home after work and we wrote we |
00:13:49 | 00:13:53 | spent all of our weekends 1214 hours a |
00:13:51 | 00:13:56 | day every Saturday every Sunday writing |
00:13:53 | 00:13:59 | her website has nearly a million words |
00:13:56 | 00:14:02 | on it today and she drives something to |
00:13:59 | 00:14:04 | the tune of nine million visits to her |
00:14:02 | 00:14:05 | website and nine million visitors to her |
00:14:04 | 00:14:07 | website each and every year there's a |
00:14:05 | 00:14:10 | correlation there and so we made |
00:14:07 | 00:14:12 | sacrifices so we could free up the time |
00:14:10 | 00:14:14 | and energy and we had no money to invest |
00:14:12 | 00:14:16 | in content at that time to just brute |
00:14:14 | 00:14:18 | force write all of the content and then |
00:14:16 | 00:14:19 | we just monitored what does Google give |
00:14:18 | 00:14:21 | us relevance what worked cool let's do |
00:14:19 | 00:14:23 | more of what works all those things that |
00:14:21 | 00:14:24 | didn't work just leave them they might |
00:14:23 | 00:14:26 | pick up relevance at some point you can |
00:14:24 | 00:14:29 | ignore them you just want to keep doing |
00:14:26 | 00:14:31 | more of what works of what what Google |
00:14:29 | 00:14:33 | is showing relevance to your site too in |
00:14:31 | 00:14:34 | the search engines that is the pathway |
00:14:33 | 00:14:36 | to building your authority to building |
00:14:34 | 00:14:37 | your relevance and ultimately to |
00:14:36 | 00:14:39 | building a really good relationship with |
00:14:37 | 00:14:40 | Google through the shotgun SEO approach |
00:14:39 | 00:14:43 | if you've enjoyed this give me a thumbs |
00:14:40 | 00:14:45 | up remember let me know do you want more |
00:14:43 | 00:14:47 | beginner YouTube beginner excuse me SEO |
00:14:45 | 00:14:50 | videos or do you want more advanced SEO |
00:14:47 | 00:14:51 | videos and if you're doing YouTube you |
00:14:50 | 00:14:53 | just do lots of videos instead of blog |
00:14:51 | 00:14:55 | posts and you just monitor inside of the |
00:14:53 | 00:14:57 | YouTube algorithm inside the YouTube |
00:14:55 | 00:14:59 | analytiks which videos are getting |
00:14:57 | 00:15:01 | relevance to what keyword phrases then |
00:14:59 | 00:15:03 | go make more of those why do you think I |
00:15:01 | 00:15:05 | have six videos on keyword research |
00:15:03 | 00:15:07 | because YouTube showed me my videos do |
00:15:05 | 00:15:09 | well for keyword research and okay well |
00:15:07 | 00:15:10 | I can show how to do it free I can show |
00:15:09 | 00:15:12 | how to do it paid I can show the fast |
00:15:10 | 00:15:14 | way I can show the deep dive and I just |
00:15:12 | 00:15:15 | did all of the different versions of |
00:15:14 | 00:15:18 | keyword research I could come up with |
00:15:15 | 00:15:19 | because YouTube showed me that my |
00:15:18 | 00:15:21 | keyword research video started to rank |
00:15:19 | 00:15:23 | right away some do more of what works |
00:15:21 | 00:15:24 | that's how I grew the channel that's how |
00:15:23 | 00:15:26 | I've grown my blog that's how I've grown |
00:15:24 | 00:15:28 | my business and now you know the secret |
00:15:26 | 00:15:30 | to success with the shotgun SEO strategy |
00:15:28 | 00:15:31 | I thank you very much for timing we'll |
00:15:30 | 00:15:34 | call it here and I will catch you on the |
00:15:31 | 00:15:34 | next video until then be well |
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