the three primary types of ads placed in local media are institutional

On the Media: The media as linkage institutions and four types of articles

Today we will be discussing the role of media as a linkage institution in American society, connecting politicians and government officials with the public. We will also explore how Donald Trump has gone around the traditional press and communicates directly with the public through social media.

Historically, the media has acted as a go-between for politicians and the public, disseminating information and allowing for efficient communication between the two. However, Trump's distrust of the media has led him to bypass traditional outlets and communicate directly with his millions of Twitter followers. This tactic allows him to control the day's agenda and manipulate the media into talking about what he wants them to talk about.

Moving on, we will identify four main types of articles commonly found in media. These include:

1. News articles, which may contain information that is not entirely truthful.

2. Analysis stories, which provide a deeper understanding of events and their implications.

3. Opinion pieces, which express a specific point of view.

4. Feature stories, which provide in-depth coverage of a particular topic or issue.

As consumers of media, it is important to be aware of these different types of articles and approach them critically. By consuming media intelligently, we can better understand the world around us and make informed decisions.

Why do competitors open their stores next to one another? - Jac de Haan

Have you ever wondered why gas stations are always next to each other, or why stores and restaurants seem to cluster together in communities? This phenomenon can be explained by a simple economic theory known as the Hotelling Model, which can also be applied to businesses trying to find the optimal location for their operations.

Main Points:

- The Hotelling Model minimizes the maximum number of steps a visitor must take to reach a product or service.

- Imagine you are selling ice cream on a beach that is one kilometer long with no competitors. Where would you position your cart to sell the most products?

- Placing your cart in the middle of the beach, at a distance of half a kilometer from either end, would be the best location. This allows you to serve as many customers as possible.

- But what happens when a competitor sets up shop on the same beach? You both move closer to the center to capture more customers, leading to a Nash Equilibrium, where neither party can improve their position without changing the strategy.

- However, this equilibrium is not always optimal for all customers, as those at the ends of the beach may have to walk further to reach their desired product or service.

- This is why businesses in the same industry often cluster together, as it allows customers to easily compare and choose between their options, while also protecting them from aggressive competition.

- Finding the optimal location for a business involves considering factors such as customer traffic, proximity to competitors, and accessibility.

- While the Hotelling Model offers a simple explanation for this phenomenon, it is important for businesses to also consider the needs and preferences of their specific customer base.

By understanding the Hotelling Model and other economic theories, businesses can make informed decisions about their location and strategy, ultimately leading to greater success and customer satisfaction.

How to choose your news - Damon Brown

Are you looking for new and exciting print-on-demand products to offer your customers this summer? Look no further! We've compiled a list of 10 unique and trendy products that are sure to be a hit.

Sub-Heading 1: T-Shirts

- Offer custom-designed t-shirts with fun summer themes such as beach days, BBQs, and road trips.

- Experiment with different shirt colors and styles such as tanks and crop tops.

- Consider offering eco-friendly and sustainable options.

Sub-Heading 2: Phone Cases

- Custom-designed phone cases are a popular and practical accessory.

- Offer a variety of sizes and phone models to appeal to a wider audience.

- Consider using eco-friendly materials such as bamboo or recycled plastics.

Sub-Heading 3: Beach Towels

- Beach towels are a summer essential.

- Offer unique designs such as tropical patterns or personalized monograms.

- Consider offering oversized towels for families and groups.

Sub-Heading 4: Water Bottles

- With sustainability being a top concern, reusable water bottles are in high demand.

- Offer a variety of sizes and designs to appeal to different tastes.

- Consider offering insulated bottles to keep drinks cold in the summer heat.

Sub-Heading 5: Tote Bags

- Tote bags are a versatile accessory that can be used for beach days, grocery shopping, and more.

- Offer custom-designed bags with fun summer themes or personalized messages.

- Consider using eco-friendly materials such as organic cotton or recycled fabrics.

Sub-Heading 6: Sunglasses

- Sunglasses are a summer staple.

- Offer unique designs such as wooden frames or personalized engraving.

- Consider offering polarized lenses for extra sun protection.

Sub-Heading 7: Hats

- Hats are a practical accessory that can also make a fashion statement.

- Offer a variety of styles such as baseball caps, bucket hats, and visors.

- Consider offering custom embroidery or patch designs.

Sub-Heading 8: Flip Flops

- Flip flops are a must-have for beach days and casual summer outfits.

- Offer a variety of sizes and colors to appeal to different tastes.

- Consider using eco-friendly materials such as recycled rubber or vegan leather.

Sub-Heading 9: Yoga Mats

- Yoga and outdoor exercise are popular summer activities.

- Offer custom-designed yoga mats with fun summer themes or personalized messages.

- Consider offering eco-friendly options made from natural rubber or cork.

Sub-Heading 10: Backpacks

- Backpacks are a practical accessory for outdoor adventures and travel.

- Offer a variety of sizes and styles such as drawstring bags or daypacks.

- Consider offering custom embroidery or patch designs.

With these 10 unique and trendy print-on-demand products, you're sure to have a successful summer season. Remember to offer eco-friendly options and experiment with different designs to appeal to a wider audience. Happy printing!

Advertisement | How to write a Classified Ad | Format | Example | Exercise | Class 12

Welcome to Free Writing lessons! In this video, we will learn about advertisement writing, including what an advertisement is, its format, and examples. Let's get started!

- In this video, we will learn all about advertisement writing

- We will cover what an advertisement is, its format, and examples

- Advertisements are used to promote products or services to an audience

What is an advertisement?

- An advertisement is the promotion of a product or service

- Types of advertisements include job openings, product promotions, and online courses

- Advertisements attract interest, engagement, and sales in public

Types of advertisements:

- Classified ads: used by the general public to promote or use services

- Commercial or display ads: done by leading organizations to promote their product or services

Types of classified ads:

1. Situation vacant

2. Situation wanted

3. Lost and found

4. For sale

5. To let

6. Accommodation wanted

7. Matrimonials

Format of classified ads:

- Heading: write the heading of the ad at the center of the page in capital letters

- Content: add the content of your advertisement in not more than 50 words

- Contact person: add the name of the contact person whom to contact if applicable

- Wrap all of this in a rectangular box

Example of a classified ad:

- You are the Principal of Delhi Public School Ahmedabad

- Draft an advertisement for a newspaper under the column Situation Vacant inviting application for the post of English Teacher in your school

- Heading: Situation Vacant

- Content: Wanted an English teacher male or female for our School. Qualification B Ed with minimum experience two years. Fluency in English speaking is a must with good Grammar and writing skills. Salary negotiable. Apply within one week with a detailed resume.

- Contact person: The Principal, DPS Ahmedabad, [email protected]

- Advertisements are an effective way of reaching an audience

- Classified ads have a simple format with a heading, content, and contact person

- Examples of classified ads include situation vacant, situation wanted, and for sale

- Practicing writing different types of classified ads is a great way to improve your advertisement writing skills.

What is Corporate social responsibility (#CSR) ?

Let's Talk about CSR: A Sustainable Development Approach

Corporate Social Responsibility (CSR) is becoming increasingly important in today's society as we face real environmental and social issues. These issues include the extinction of various animal and plant species, global population increase, and migration, amongst others. How can we address these issues whilst ensuring food, education, and health for all? How can we ensure the economic development and technical progress benefit the greatest number of people? In this article, we will discuss the importance of CSR and how companies can act responsibly to contribute to sustainable development.

What is CSR?

CSR is a commitment to combine economic progress, social justice, and environmental preservation. It ensures that a company's economic growth is beneficial to everyone, including its suppliers, employees, customers, and the local population, while minimizing its impacts on the planet. CSR requires the commitment of all international organizations, governments, associations, companies, and citizens.

What can a company do?

Depending on the sector of activity, specific issues and challenges differ from company to company. For example, a pharmaceutical company can act responsibly by offering safe and quality medicines to as many people as possible and taking into account the needs of patients by supporting them throughout their healthcare. Being responsible also means taking care of employees and ensuring their safety at work, complying with laws and regulations, defining ethical business practices, and reducing environmental impacts.

Why is CSR important?

CSR is recognized as a real performance driver, particularly because it encourages innovation, reduces costs, and brings employees together around a meaningful project. The overall goal of CSR is to contribute to an economically efficient, socially equitable, and environmentally sustainable development whilst ensuring profitability and economic growth.

In conclusion, CSR is a conviction resulting in concrete actions implemented with enthusiasm. Within our daily activities, both individually and collectively, we can all be part of this evolution towards sustainable development. By acting responsibly, companies can ensure their economic growth benefits everyone, while minimizing their impacts on the planet. It's time for all of us to commit to CSR and make a positive difference in the world.

Don't Put People in Boxes

As humans, we tend to categorize people into boxes based on their backgrounds, personalities, and experiences. But is it fair to do so? Are we not all unique individuals with our own stories to tell? In this article, we will conduct an experiment to explore this idea further.

Experiment:

- Who in here was the class clown?

- Who is never on time?

- Who has tattoos?

- Who feels lonely?

- Who has been bullied?

- Who has bullied others?

- Who is madly in love?

- Who has overcome great adversity?

As we ask these personal questions, it's important to be completely honest with ourselves and each other to get a true result. We may find that we share more in common than we initially thought.

There are those of us who may feel isolated or different due to our experiences or backgrounds, but we should remember that we are not alone. We all have our own chapters in life and stories to tell. Some may be well off, while others are just trying to get by. But ultimately, we are all created in the image of God and stand united as one body.

Let's not draw lines or create sides. Let's embrace our uniqueness and find common ground in our differences. As we stand together united as one, we can overcome any adversity and achieve great things.