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The Truth About Dropshipping In 2022..

Published on: November 26 2022 by Jordan Welch

The Truth About Dropshipping In 2022..

The Truth About Dropshipping In 2022..

startTime durationTime text
00:00:00 00:00:04 it's a new year and i don't want to hear
00:00:02 00:00:05 none of that new year new me stuff if
00:00:04 00:00:07 you want to see some results this year
00:00:05 00:00:09 you got to put the work in and do things
00:00:07 00:00:11 properly there's more opportunity than
00:00:09 00:00:13 ever to get started but right now you
00:00:11 00:00:15 have to do things differently to get the
00:00:13 00:00:16 most out of it so today i'll share with
00:00:15 00:00:18 you everything you need to know to
00:00:16 00:00:20 succeed with the dropshipping store this
00:00:18 00:00:23 year and i'll be bringing on a friend of
00:00:20 00:00:25 mine who has made over 70 000 in one day
00:00:23 00:00:27 using a brand new strategy to get his
00:00:25 00:00:28 advice on the new year but first let's
00:00:27 00:00:30 tok about the biggest change of the
00:00:28 00:00:33 year dropshipping has been hot for a
00:00:30 00:00:35 while now it's nothing new i mean your
00:00:33 00:00:36 grandma probably knows about it which
00:00:35 00:00:38 means there are tons of new people
00:00:36 00:00:41 getting started every single day and
00:00:38 00:00:42 this isn't really a bad thing but it
00:00:41 00:00:45 means if you want to run a business like
00:00:42 00:00:47 this you've got to be on point long gone
00:00:45 00:00:49 are the days of testing hundreds of
00:00:47 00:00:51 products and hoping to hit it big like
00:00:49 00:00:53 the lottery nowadays the only way to win
00:00:51 00:00:55 is by focusing on becoming the best
00:00:53 00:00:58 marketer and finding a high quality
00:00:55 00:01:00 product that people actually want to use
00:00:58 00:01:02 let's break this down becoming a good
00:01:00 00:01:05 marketer in this game requires four main
00:01:02 00:01:08 skills copywriting video editing website
00:01:05 00:01:10 design and running ads everybody that
00:01:08 00:01:11 crushes it with dropshipping has each of
00:01:10 00:01:13 these skills and is continuously
00:01:11 00:01:14 improving them and most of the time
00:01:13 00:01:16 beginners will try to outsource each
00:01:14 00:01:19 step of the process and this is going to
00:01:16 00:01:20 hold you back so much everybody that i
00:01:19 00:01:23 know that's successful with dropshipping
00:01:20 00:01:25 has each of these four skills and the
00:01:23 00:01:28 beginners that focus on learning and
00:01:25 00:01:30 improving these first typically see much
00:01:28 00:01:32 faster results when i was first starting
00:01:30 00:01:34 i didn't necessarily focus on this i had
00:01:32 00:01:36 some of these skills from the past but i
00:01:34 00:01:38 didn't focus on sharpening them and as a
00:01:36 00:01:41 result i was randomly testing products
00:01:38 00:01:42 wasting thousands of dollars on ads and
00:01:41 00:01:45 it made it extremely difficult for me to
00:01:42 00:01:46 feel like i was making progress when i
00:01:45 00:01:48 first started feeling like i was
00:01:46 00:01:50 progressing is when i started putting
00:01:48 00:01:53 the work in to learn these skills
00:01:50 00:01:55 especially video editing and copywriting
00:01:53 00:01:57 these are the skills that allowed me to
00:01:55 00:02:00 sell my product and really create value
00:01:57 00:02:01 in the eyes of the customer and i see a
00:02:00 00:02:02 ton of people that try to outsource all
00:02:01 00:02:04 this stuff when they start their
00:02:02 00:02:06 business but i promise you this is going
00:02:04 00:02:08 to hold you back so much because you
00:02:06 00:02:09 don't even know what looks good and
00:02:08 00:02:12 you're never gonna learn those skills
00:02:09 00:02:14 for yourself so how can you learn them
00:02:12 00:02:17 my favorite method so far has been to
00:02:14 00:02:18 find a good example of a store or an ad
00:02:17 00:02:20 that is performing well and try your
00:02:18 00:02:22 best to replicate it instead of coming
00:02:20 00:02:24 up with an entirely new website template
00:02:22 00:02:26 or ad template from scratch you can just
00:02:24 00:02:28 study what's already working and use
00:02:26 00:02:31 that to your advantage but just don't
00:02:28 00:02:33 blatantly copy and paste their entire ad
00:02:31 00:02:35 word for word this is going to teach you
00:02:33 00:02:37 nothing look at what they're doing and
00:02:35 00:02:39 try to make it your own rearrange the
00:02:37 00:02:41 footage get new footage find new angles
00:02:39 00:02:43 and selling points about the product i'm
00:02:41 00:02:45 telling you this is the fastest way for
00:02:43 00:02:47 you to learn how to market and sell
00:02:45 00:02:48 products online and you can always use
00:02:47 00:02:50 youtube for extra help there are tons of
00:02:48 00:02:52 tutorials on how to build stores i've
00:02:50 00:02:54 made them and videos on how to edit
00:02:52 00:02:56 videos on all different types of apps
00:02:54 00:02:58 there's no excuse for you not to go out
00:02:56 00:03:00 and learn these skills when it comes to
00:02:58 00:03:03 learning to run the ads you don't need a
00:03:00 00:03:05 complicated strategy at all the most
00:03:03 00:03:08 important thing to focus on is the
00:03:05 00:03:10 product and the advertisement itself if
00:03:08 00:03:12 these areas are optimized then running
00:03:10 00:03:14 ads won't be that difficult at all and
00:03:12 00:03:16 again you can use youtube to learn the
00:03:14 00:03:18 basics on any ad platform you want when
00:03:16 00:03:19 it comes to finding products i pretty
00:03:18 00:03:22 much approach it in the exact same way
00:03:19 00:03:23 the only products i like to sell are
00:03:22 00:03:25 ones that are already selling and have
00:03:23 00:03:27 lots of good feedback and positive
00:03:25 00:03:28 reviews the golden opportunity is to
00:03:27 00:03:30 find these products that are already
00:03:28 00:03:32 doing well that have areas for you to
00:03:30 00:03:34 improve and that is where learning those
00:03:32 00:03:37 skills comes into play because you can
00:03:34 00:03:39 use your skill set to improve where
00:03:37 00:03:41 somebody else is lacking let me show you
00:03:39 00:03:43 an example so here we have two stores
00:03:41 00:03:46 selling the exact same product one of
00:03:43 00:03:48 them is wildly successful with over 18
00:03:46 00:03:50 million views and the other one has a
00:03:48 00:03:52 thousand views if you'll notike they
00:03:50 00:03:54 launched these around the same exact
00:03:52 00:03:57 time this one on december 30th and this
00:03:54 00:03:59 one on september 24th so why did this ad
00:03:57 00:04:01 completely flop while this ad popped off
00:03:59 00:04:03 and did extremely well if we just play
00:04:01 00:04:06 the first couple seconds of these ads
00:04:03 00:04:06 you'll see exactly why this happened
00:04:07 00:04:10 as you can see this ad starts out it's
00:04:09 00:04:12 really boring there's not that much
00:04:10 00:04:14 going on the text is kind of ugly
00:04:12 00:04:16 whereas this ad right when it opens up
00:04:14 00:04:18 you can see a quick benefit discover
00:04:16 00:04:20 stronger hands in minutes you can see
00:04:18 00:04:23 the glove up close the ads very high
00:04:20 00:04:25 quality it's easy to read or while
00:04:23 00:04:27 sleeping to wake up fresh it sells the
00:04:25 00:04:30 product much better because this store
00:04:27 00:04:32 focused on their skill set of creating
00:04:30 00:04:34 ads copywriting and selling this product
00:04:32 00:04:36 they were able to compete with everybody
00:04:34 00:04:39 and it looks like become the top sellers
00:04:36 00:04:42 of this product if we go to their
00:04:39 00:04:44 website you can see that years later
00:04:42 00:04:47 they are still selling the same exact
00:04:44 00:04:49 simple product because they focused on
00:04:47 00:04:51 creating an amazing website creating a
00:04:49 00:04:54 high quality product and they have a ton
00:04:51 00:04:56 of great video ad content as well and
00:04:54 00:04:58 this is the main thing that i focus on
00:04:56 00:05:00 it is the sole reason why i've been able
00:04:58 00:05:02 to sell almost two million dollars worth
00:05:00 00:05:03 of products on my brand is because i
00:05:02 00:05:05 focus on improving my skills and
00:05:03 00:05:07 providing the best experience across the
00:05:05 00:05:09 board once my product started to grow
00:05:07 00:05:11 consistently i improved the product
00:05:09 00:05:13 quality the shipping time i took a bunch
00:05:11 00:05:15 of custom photos and kept making more
00:05:13 00:05:17 and more ads content and now i've had
00:05:15 00:05:18 this product running for almost two
00:05:17 00:05:20 years and in the process i feel like
00:05:18 00:05:22 i've built a real asset so for the
00:05:20 00:05:24 highest chance of success this year you
00:05:22 00:05:27 have to focus on developing your skills
00:05:24 00:05:28 there is no other way around this and i
00:05:27 00:05:30 know if you focus on this you will make
00:05:28 00:05:32 money but that's not the only thing you
00:05:30 00:05:34 should focus on in 2022 there is a
00:05:32 00:05:36 golden opportunity that is slept on by
00:05:34 00:05:38 so many people tiktok tiktok has
00:05:36 00:05:40 exploded for e-commerce and there are
00:05:38 00:05:41 new products going viral every single
00:05:40 00:05:44 day as a matter of fact one of my
00:05:41 00:05:46 friends his name is leo scaled his store
00:05:44 00:05:48 past 70 thousand dollars a day with just
00:05:46 00:05:49 tiktok ads so let's give leo a call
00:05:48 00:05:51 and see how he did it so jordan how you
00:05:49 00:05:53 doing doing good man the first thing i'm
00:05:51 00:05:55 trying to understand bro is like what is
00:05:53 00:05:57 the key what do you feel like is the key
00:05:55 00:05:59 to succeeding with tiktok ads i think
00:05:57 00:06:01 the biggest key for me is definitely
00:05:59 00:06:03 thinking like the algorithm so let's
00:06:01 00:06:06 look at tiktok where is it at why is
00:06:03 00:06:09 it there it's video optimization so the
00:06:06 00:06:11 creative is the number one key aspect
00:06:09 00:06:13 within 100 what does that look like for
00:06:11 00:06:16 you a viral tiktok creative go on
00:06:13 00:06:17 your 4u page take 10 scrolls and look at
00:06:16 00:06:19 a sound that would fit the audience that
00:06:17 00:06:21 you're trying to get like use the
00:06:19 00:06:23 trending sound and that trend overall
00:06:21 00:06:25 for your product
00:06:23 00:06:28 exactly okay got you what do you think
00:06:25 00:06:30 is a successful tiktok product like
00:06:28 00:06:32 you can have success with any product
00:06:30 00:06:34 but relative to my own really all it is
00:06:32 00:06:36 is a product that you know anyone from
00:06:34 00:06:38 18 years old or 55 plus can have
00:06:36 00:06:41 absolute value in it so most products
00:06:38 00:06:42 will work on tiktok but you prefer to
00:06:41 00:06:45 go for the most broad products that
00:06:42 00:06:46 could apply to pretty much anybody right
00:06:45 00:06:48 so one of the biggest reasons why i
00:06:46 00:06:50 found you is because i saw a youtube
00:06:48 00:06:52 video of yours where you scaled over
00:06:50 00:06:54 seventy thousand dollars in a single day
00:06:52 00:06:56 how'd you do that yeah so i had a
00:06:54 00:06:58 partner on the store and you know on my
00:06:56 00:06:59 channel i have a lot of strategies that
00:06:58 00:07:01 i implement with tiktok everything i
00:06:59 00:07:03 preach is relative to my own success
00:07:01 00:07:05 feel free to check out my boy leo's
00:07:03 00:07:07 channel down below he posts really
00:07:05 00:07:09 valuable videos about tiktok
00:07:07 00:07:11 appreciate it jordan have a good rest
00:07:09 00:07:13 so as you can see the opportunity is
00:07:11 00:07:15 massive and i'll be going hard on this
00:07:13 00:07:16 with my brand in 2022. by the way if
00:07:15 00:07:18 you're new here i've been documenting
00:07:16 00:07:19 the entire journey of starting my
00:07:18 00:07:21 ecommerce brand with as much
00:07:19 00:07:22 transparency as possible so if you want
00:07:21 00:07:24 to follow my journey make sure to hit
00:07:22 00:07:26 the subscribe button down below and if
00:07:24 00:07:28 you're wondering how my brand's been
00:07:26 00:07:30 doing let's take a look at it if we take
00:07:28 00:07:33 a look at the last two months of
00:07:30 00:07:34 november and december you can see that
00:07:33 00:07:38 in total my brand has generated around
00:07:34 00:07:40 131 000 in sales i've scaled my brand
00:07:38 00:07:42 down a little bit because my ads were
00:07:40 00:07:44 not that profitable and have pretty much
00:07:42 00:07:47 been relying mainly on organic traffic
00:07:44 00:07:49 google ads and email marketing we did a
00:07:47 00:07:50 lot of promotions for black friday and
00:07:49 00:07:53 for the holidays and they paid off
00:07:50 00:07:55 pretty well since i scaled back on ads
00:07:53 00:07:57 the actual profits of my store went way
00:07:55 00:07:59 up you can see that the net profit for
00:07:57 00:08:01 those last two months was around 28 000
00:07:59 00:08:03 almost 29 000
00:08:01 00:08:06 my goal now is to get our ads profitable
00:08:03 00:08:07 on tiktok keep improving our product
00:08:06 00:08:10 and experience for the customers and
00:08:07 00:08:11 then sell the brand over the last month
00:08:10 00:08:14 i've been working with a broker i got a
00:08:11 00:08:15 pretty high valuation from my brand and
00:08:14 00:08:17 now he's going out and trying to find
00:08:15 00:08:19 buyers for my company and i'll keep you
00:08:17 00:08:21 updated on the whole process i hope
00:08:19 00:08:23 you're having a happy new year i'll be
00:08:21 00:08:26 posting new videos every single week i
00:08:23 00:08:28 have some insane ideas for this year but
00:08:26 00:08:32 for now i have to go mindlessly watch
00:08:28 00:08:33 tiktok so i can learn the algorithm so
00:08:32 00:08:34 thanks for watching i'll see you next
00:08:33 00:08:36 week it's not really how you get the
00:08:34 00:08:37 money is how you use this [ __ ] you seen
00:08:36 00:08:39 a couple [ __ ] create careers just to
00:08:37 00:08:42 ruin it couple years from now y'all see
00:08:39 00:08:42 what my influence

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