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The Truth about Retargeting with Facebook Ads #facebookads #facebookadvertising

Published on: December 25 2022 by The Facebook Disrupter

Retargeting with Facebook Ads is a popular marketing strategy used by businesses to increase their online presence and target specific audiences. However, there are many misconceptions about this method that need to be addressed. In this article, we will explore the truth about Retargeting with Facebook Ads and its effectiveness in reaching potential customers.

Myths about Retargeting with Facebook Ads:

- Retargeting is only effective for e-commerce businesses.

- Retargeting is intrusive and annoys potential customers.

- Retargeting is too expensive for small businesses.

- Retargeting only targets people who have already shown interest in your brand.

The Truth about Retargeting with Facebook Ads:

- Retargeting is effective for all types of businesses, not just e-commerce.

- Retargeting can be done in a non-intrusive way by showing relevant ads to potential customers.

- Retargeting can be affordable for small businesses by setting a budget and targeting specific audiences.

- Retargeting targets both people who have shown interest in your brand and people who are similar to your existing customers.

Benefits of Retargeting with Facebook Ads:

- Increases brand awareness and visibility.

- Targets specific audiences and increases conversion rates.

- Helps build a loyal customer base.

- Provides valuable insights and data on customer behavior.

Retargeting with Facebook Ads can be a highly effective marketing strategy for businesses of all sizes. By dispelling common myths and understanding the benefits, businesses can use this method to increase their online presence and reach potential customers in a non-intrusive and affordable way.

The Truth about Retargeting with Facebook Ads #facebookads #facebookadvertising

The Truth About Retargeting on Facebook

Retargeting has become a popular marketing strategy, but is it really as effective as people claim it to be? In this article, we will explore the truth about retargeting on Facebook and why it might not be the best solution for every business.

1. Retargeting is a Luxury Problem:

- Retargeting can make your Facebook ads look great, but it doesn't necessarily increase revenue.

- Relying on Facebook retargeting more than other platforms can lead to taking credit for sales that came from other sources.

2. Facebook is Already Doing Your Retargeting:

- Facebook shows your ads to the same person more than once, even if it's broad targeting.

- Facebook's objective is to keep people on the platform and show them content they're likely to react positively to.

- Every audience is a retargeting audience, even if you've excluded all of your retargeting audience.

3. Retargeting is Expensive:

- Retargeting ads are an added cost to get customers.

- Getting retargeting ads out of the learning phase is additional money.

- Results are not consistent, and testing different ads can be costly.

- Retargeting is a whole business in and of itself, requiring a significant investment of time, money, and resources.

For most businesses, unless you're spending thousands of dollars a day, making a specific effort to spend more on retargeting may not be the best use of your resources. Instead, focus on a multi-channel marketing approach that includes retargeting as part of the mix, but doesn't rely on it exclusively. Remember, what's important is your overall store revenue and marketing spend, not just your Facebook ROAS.

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