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The Ultimate Guide to Amazon Affiliate Marketing for Beginner Bloggers

Published on: November 20 2023 by Ana - The She Approach

The Ultimate Guide to Amazon Affiliate Marketing for Beginner Bloggers

Table of Contents

  1. Introduction
  2. Joining the Amazon Affiliate Program
    • Making at least three sales in the first 180 days
    • Replacing links if kicked out
    • Using the Amazon required affiliate disclosure
    • Avoiding incentivizing people to use your links
  3. Promoting Relevant Amazon Products
    • Focusing on products relevant to your audience
    • Avoiding promoting products that are not relevant
  4. Avoiding Asking Friends and Family to Use Your Links
    • Amazon's rules against this practice
    • Joining support groups to get qualifying sales
  5. Promoting Bounties and Special Offers
    • Earning fees for various Amazon services
    • Promoting bounties relevant to your audience
    • Avoiding promoting links in offline places
  6. Sharing Products You Personally Love
    • Adding personal testimonials
    • Avoiding sharing prices alongside products
  7. Using Tools to Automatically Update Prices
    • Using plugins like Lasso or Amazon Affiliate Plugin
  8. Creating Comparison Tables for Amazon Products
    • How to create comparison tables
  9. Avoiding Displaying Spammy Amazon Banners
    • Amazon's disapproval of banner ads
  10. Using Different Formats to Add Amazon Affiliate Links
    • Utilizing anchor text, photos, and banners
  11. Optimizing Link Placement for Higher Conversions
    • Tactics to increase clicks and conversions
  12. Avoiding Shortened or Redirection Links
    • Amazon's dislike for cloaking software

Mastering the Amazon Affiliate Program: Do's and Don'ts

Are you intrigued by the Amazon Affiliate Program? Do you want to earn significant commissions through referrals, just like other successful bloggers? While the program offers immense potential, it also lays down a set of rules and regulations that must be adhered to. Many bloggers unknowingly violate these guidelines, resulting in their removal from the program. Thankfully, this article will shed light on the do's and don'ts of being an Amazon affiliate, allowing you to increase your earnings while staying on the right side of Amazon's policies.

Joining the Amazon Affiliate Program

Making at least three sales in the first 180 days

One of the initial steps required to become a successful Amazon affiliate is making at least three qualifying sales within the first 180 days of joining. Until these sales are completed, your account will remain inactive and unapproved. It is crucial to give yourself ample time to focus on making these initial sales. Rushing the process by joining the program before being ready might lead to failure and disappointment.

Replacing links if kicked out

If, unfortunately, you find yourself being removed or booted from the Amazon affiliate program, you must take immediate action to replace all your previous links. Creating a new account will generate a unique affiliate ID, rendering your old links useless. Failing to update your links would essentially mean leading potential customers to Amazon without earning any commissions. Therefore, it is essential to go through your older Amazon affiliate links and replace them with the new ones generated.

Using the Amazon required affiliate disclosure

When utilizing the Amazon Affiliate Program, it is crucial to comply with their specific affiliate disclosure requirements. Unlike other affiliate programs that accept a general disclosure on blog posts or pages, Amazon demands a more specific mention that you are an Amazon partner and that you earn from qualifying sales. It is recommended to include the exact affiliate language provided by Amazon to ensure compliance.

Avoiding incentivizing people to use your links

Adding a personal touch to your affiliate disclosure is acceptable as long as it falls within the guidelines set by Amazon. However, bear in mind that Amazon strictly prohibits incentivizing people to use your links. Avoid using language such as "by purchasing through my link, I get awarded a small commission to help me feed my dog more treats." Although it may seem harmless, this type of language is against Amazon's rules and could result in penalties or even a ban from the program.

Promoting Relevant Amazon Products

Focusing on products relevant to your audience

Amazon offers a vast array of products, but that does not mean you should indiscriminately promote every item. Instead, focus on selecting products and offers that are genuinely relevant to your content and, more importantly, to your audience's needs. Consider the problem you are helping them solve and make sure the products you promote align with their interests. For instance, if your content revolves around budgeting, promoting expensive products would not be suitable.

Avoiding promoting products that are not relevant

Just as it is essential to promote relevant products, it is equally important to avoid promoting items that do not align with your content or audience's needs. Remember, your audience looks up to you for advice and recommendations. Promoting unrelated products may not only confuse your readers but also erode their trust in your judgment, leading to decreased conversions and potential loss of followers.

Avoiding Asking Friends and Family to Use Your Links

Amazon's rules against this practice

While asking friends and family to use your Amazon affiliate links may seem like an easy way to reach the required sales quota, it is strictly against Amazon's rules. Amazon possesses the ability to trace connections between affiliates and buyers, even if the links are shared privately. Consequently, asking your loved ones to use your links increases the risk of account suspension. It is advisable to refrain from such practices and explore alternative strategies to achieve your sales goals.

Joining support groups to get qualifying sales

To increase your chances of reaching the requisite three qualifying sales, consider joining support groups or communities where you can seek assistance from other bloggers and affiliates. Engaging with like-minded individuals who often make personal purchases on Amazon can be beneficial. By leveraging these relationships, members of these groups may be more inclined to purchase through your link, helping you meet your sales target.

Promoting Bounties and Special Offers

Earning fees for various Amazon services

In addition to promoting regular products, take advantage of Amazon's bounties and special offers. These include fees for promoting specific Amazon services, such as creating an Amazon Prime or Amazon Business account. Although the individual fees may vary, they can significantly contribute to your overall Amazon earnings. Regularly visit Amazon's bounty pages and select relevant services to promote to your audience.

Avoiding promoting links in offline places

While sharing your affiliate links within public online platforms is permissible, you must be cautious when it comes to offline promotions. Avoid sharing Amazon links in private conversations on platforms like Messenger, WhatsApp, or Facebook. Additionally, refrain from using shortened or redirection links to disguise your affiliate links. Amazon relies on tracking specific link locations, and any attempt to manipulate or mask links may lead to penalties or expulsion from the program.

Sharing Products You Personally Love

Adding personal testimonials

Share products with your audience that you genuinely love and have personal experience with. By providing honest testimonials and explaining how these products have helped you, your audience can trust your recommendations. This personal touch eliminates the perception that you are simply trying to sell them something, making your suggestions more authentic and compelling.

Avoiding sharing prices alongside products

While sharing the price of a product might seem natural, Amazon prohibits affiliates from embedding product prices in their promotions. Prices frequently change, and outdated information could mislead your audience. However, there are alternatives available. You can utilize tools or plugins that automatically update prices for you. Plugins like Lasso or Amazon Affiliate Plugin offer this feature and are specially designed to comply with Amazon's regulations.

Conclusion

Mastering the Amazon Affiliate Program requires a combination of strategy and compliance with Amazon's rules. By following the do's mentioned above and avoiding the don'ts, you can create a successful and profitable affiliate partnership. Remember to prioritize relevant and useful products, maintain transparency with your audience, and leverage tools and plugins to enhance your affiliate marketing efforts. With dedication and the right approach, you can boost your Amazon affiliate earnings and establish a fulfilling and lucrative partnership with the e-commerce giant.

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