#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

The Ultimate Guide to Facebook Ads Cost in 2020

Published on: November 17 2023 by Affiliate Side Hustle

The Ultimate Guide to Facebook Ads Cost in 2020

Table of Contents

  1. Introduction
  2. Determining Your Budget for Facebook Ads
  3. Choosing Your Marketing Objective
    • 3.1 Driving Traffic to Your Website
    • 3.2 Increasing Engagement
    • 3.3 Video Ads
    • 3.4 Lead Generation
  4. Setting Your Daily or Lifetime Budget
  5. Factors Affecting Ad Cost
    • 5.1 Location Targeting
    • 5.2 Ad Relevant Score
    • 5.3 Targeting Specific Niches
  6. Tips for Better Ad Cost
    • 6.1 Manual Placement
    • 6.2 Analyzing Analytics
    • 6.3 Utilizing Custom Audiences
  7. Free Facebook Ads Course
  8. Conclusion

How Much Do Facebook Ads Cost Today?

Facebook Ads have become an integral part of online marketing strategies, allowing businesses to reach a wide audience and drive traffic to their websites. However, many people are unsure about how much they should be spending on Facebook ads and how to optimize their budget. In this article, we will explore the factors that determine the cost of Facebook ads and provide tips on how to get the most out of your advertising budget.

Determining Your Budget for Facebook Ads

The first step in understanding how much Facebook ads cost is determining your budget. The amount you are willing to spend on ads will depend on various factors, including the size of your business and your overall marketing goals. It is important to set a realistic budget that aligns with your objectives and allows for effective ad campaigns.

Choosing Your Marketing Objective

Before creating a Facebook ad, you must select your marketing objective. This objective will determine the purpose of your ad and the type of campaign you will run. Facebook offers several marketing objectives, including driving traffic to your website, increasing engagement, running video ads, and generating leads. Each objective may have different costs associated with it, so it is crucial to choose the objective that best suits your goals.

3.1 Driving Traffic to Your Website

If your goal is to drive traffic to your website, you can create an ad that encourages users to click and visit your site. It is important to note that driving traffic to a website usually comes with a higher cost per click. Depending on your budget, you can set a daily or lifetime budget for your ad, dictating how much you are willing to spend each day or throughout the ad's lifetime.

3.2 Increasing Engagement

Engagement ads are designed to encourage users to interact with your post, such as liking, sharing, or commenting. These types of ads are often more cost-effective, with a lower cost per result. Setting a daily or lifetime budget for engagement ads allows you to control how much you spend while maximizing user engagement.

3.3 Video Ads

Video ads have become increasingly popular on Facebook, as they capture users' attention and provide an immersive advertising experience. Running video ads may require a higher budget, as the cost per result can be higher. However, if executed effectively, video ads can yield great results and drive engagement.

3.4 Lead Generation

If your objective is to generate leads, Facebook offers lead generation ads that allow users to provide their information directly within the ad. These ads may have unique costs associated with them, and setting a budget will help control your spending and maximize lead generation.

Setting Your Daily or Lifetime Budget

Once you have chosen your marketing objective, you can set a daily or lifetime budget for your Facebook ad campaign. A daily budget specifies how much you are willing to spend per day on your ad, while a lifetime budget sets a budget for the entirety of your ad's duration. Setting a budget depends on your overall marketing strategy and financial capabilities.

Factors Affecting Ad Cost

Several factors can impact the cost of your Facebook ad campaigns. Understanding these factors can help you optimize your budget and get the best results for your investment.

5.1 Location Targeting

The location you target with your ads can influence the cost per result. Generally, targeting top-tier countries like the United States, the United Kingdom, Australia, New Zealand, and Canada can be more expensive compared to targeting other regions. Third-world countries often have lower costs per result, making them a potentially more cost-effective choice for certain campaigns.

5.2 Ad Relevant Score

Facebook assigns an ad relevant score to each ad, which reflects how relevant it is to the target audience. Ads with a higher relevant score typically cost less, as Facebook deems them more effective and engaging. To improve your ad's relevant score, ensure that it resonates with your audience, and consider conducting thorough research on your target audience before running your ad.

5.3 Targeting Specific Niches

The niche or industry you target with your ads can also affect the cost. More competitive niches, such as finance or entrepreneurship, often come with higher costs due to increased competition. On the other hand, targeting niches with lower competition, such as bow and arrow enthusiasts or bowling enthusiasts, may result in lower ad costs.

Tips for Better Ad Cost

To optimize your ad cost on Facebook, consider implementing the following tips:

6.1 Manual Placement

Instead of letting Facebook automatically choose ad placements, consider manually selecting the placement where you want your ad to appear. This allows you to have more control over your budget and ensures that your ad only appears where it is most relevant and effective.

6.2 Analyzing Analytics

Regularly monitor your ad analytics to gain insights into the performance of your campaigns. Analyzing metrics such as reach, impressions, and ad relevant score can help you identify areas for improvement and make data-driven decisions to optimize your ad cost.

6.3 Utilizing Custom Audiences

Facebook provides various audience options, such as custom audiences and lookalike audiences. By targeting audiences that are already familiar with your brand or have engaged with your page before, you can potentially achieve better results while minimizing costs. Custom audiences can be created using Facebook pixel data or by uploading customer information.

Free Facebook Ads Course

To further enhance your knowledge of Facebook ads and learn strategies to maximize your ad budget, we are offering a free Facebook Ads course. This course covers essential topics and provides valuable insights into creating successful ad campaigns. To claim your free course, click the link in our description.


Understanding the cost of Facebook ads is essential for businesses seeking to promote their products or services effectively. By determining your budget, choosing the right marketing objective, and considering various factors that influence ad cost, you can optimize your ad campaigns and achieve better results. Implement the tips provided, analyze your ad analytics, and take advantage of the free Facebook Ads course to enhance your advertising efforts on Facebook.


  • Determining a realistic budget is crucial before running Facebook ads.
  • Choosing the right marketing objective is essential for maximizing ad effectiveness.
  • Daily and lifetime budgets give you control over your ad spending.
  • Factors like location targeting, ad relevant score, and niche selection impact the cost of your ads.
  • Manual ad placement, analyzing ad analytics, and utilizing custom audiences can help reduce ad costs.
  • Claim a free Facebook Ads course to enhance your knowledge and skills in advertising on the platform.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.