The Ultimate Guide to Facebook Business Page Settings in 2020

The Ultimate Guide to Facebook Business Page Settings in 2020

Table of Contents:

1. Introduction
2. General Settings 2.1 Page Visibility 2.2 Visitor Posts 2.3 Post and Story Sharing 2.4 Audience Optimization for Posts 2.5 Messages 2.6 Tagging Ability 2.7 Others Tagging the Page 2.8 Country Restrictions 2.9 Age Restrictions 2.10 Page Moderation
3. Automated Responses 3.1 Away Message 3.2 Instant Reply 3.3 Questions for Potential Customers
4. Contact Information 4.1 Location 4.2 Frequently Asked Questions
5. Page Recommended and Not Recommended
6. Conclusion

Facebook Business Page Settings: A Comprehensive Guide

Introduction

Facebook business pages offer numerous settings that can help you optimize your page and enhance your engagement with your audience. In this guide, we will walk you through the different settings available for your Facebook business page, discussing which settings are important to pay attention to and which ones you can ignore. From general settings to automated responses and contact information, we will cover everything you need to know to make the most of your Facebook business page.

General Settings

The general settings section of your Facebook business page allows you to control various aspects of your page's visibility and engagement. Let's take a closer look at some of the key settings within this section.

2.1 Page Visibility

The page visibility setting determines whether your page is published or not. It's important to ensure that your page is visible to your audience, as this allows them to find and interact with your content. Always double-check that your page visibility is set to "published" to maximize your page's reach.

2.2 Visitor Posts

Visitor posts give your audience the ability to post on your page. You have the option to allow or disallow visitor posts, depending on your preference. Enabling visitor posts can encourage user-generated content and increase engagement, but keep in mind that you should review posts before they are published to maintain control over the content on your page.

2.3 Post and Story Sharing

As a business, you want to make it easy for people to share your content. The post and story sharing setting allows users to share your posts and events on their own page. This can help increase your content's reach and visibility. Enable this setting to allow others to share your content and expand your audience.

2.4 Audience Optimization for Posts

Audience optimization for posts provides you with the ability to target specific audiences and set restrictions for certain posts. While this feature sounds promising, it's worth noting that it hasn't proven to be very effective. Consider experimenting with audience optimization for posts, but don't rely on it as your primary targeting tool.

2.5 Messages

Enabling the messaging feature allows people to contact your page with inquiries or feedback. It is generally recommended to leave this feature turned on unless you have a specific reason not to. Promptly respond to messages to provide excellent customer service and build a positive reputation for your brand.

2.6 Tagging Ability

Tagging ability determines whether people can tag your page in their photos and posts. Allowing tagging can increase your page's visibility and promote user-generated content. However, keep an eye on the tags to ensure they align with your brand values and don't abuse this privilege.

2.7 Others Tagging the Page

By default, others can tag your page in their posts. This setting is essential because it allows users to recommend your business to their friends, increasing your visibility. Leaving it enabled is generally beneficial unless you have a specific reason to disable it.

2.8 Country Restrictions

Country restrictions give you the option to hide your page from certain countries or limit its visibility to specific countries. If your business caters to a specific geographic region, you can use this setting to target your desired audience effectively.

2.9 Age Restrictions

If your content is not appropriate for all age groups, you can add an age restriction to your page. This is particularly essential for businesses related to alcohol or adult content. Adding an age restriction helps ensure compliance and protect your brand's reputation.

2.10 Page Moderation

Page moderation allows you to block posts or comments containing specific words or phrases. This feature gives you control over the content appearing on your page and helps maintain a positive and safe environment. Use this setting to filter out profanity or any content that goes against your brand's values.

Stay tuned for the next part of our Facebook Business Page Settings guide, where we will cover automated responses and contact information settings.